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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by the brand. The more influencing power a brand has, the easier it will be for it to guide its audience on how they shop, interact, and behave. Image credit: HubSpot.

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Your Complete Guide to Creating a Social Media Strategy

Social Media Strategies Summit

Identify ways to leverage influencers and thought leaders on social media effectively. Provided you’ve got a Business or Creator account, you can access all the audience insights you need via the menu on your profile page within Instagram’s mobile app. HubSpot (@HubSpot) October 4, 2022. Influencer Marketing Strategy.

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29 Best Social Listening Tools To Stay Ahead Of Competition

Keyhole.co

Keyhole offers campaign monitoring, influencer tracking, brand mention monitoring, and powerful competitor research tools that make it easy to benchmark your campaigns against your competitors’. You can also use Keyhole to conduct social listening and identify which online accounts or influencers are talking about you or your brand.

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Top B2B Brands on Social Media

Social Media Strategies Summit

In fact, 84% of C-level and VP-level buyers are influenced by social media, with many spending about 760 minutes a week on Facebook. 1 Hubspot is a Resource for Marketing Decision Makers. Source: Hubspot Facebook. In turn, marketers identify Hubspot as a go-to source for this valuable information. #2 Source: Square.

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The State of the Internet Marketing World [Statistics]

Mindjumpers

Tweet HubSpot , the Internet marketing blog, has created an interesting overview of the state of the internet marketing world presenting several different statistics useful for brands to take into account when having a social presence. Use paid and organic marketing on Facebook to influence the conversion actions that drive your business.

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10 Video Marketing Trends You Need To Follow in 2019

Social Media Strategies Summit

These growing platforms and their influence on video marketing is not a surprise, given that video consumption is expected to make up more than 80% of all internet traffic by 2021. The influence of TV advertisements is giving way to a consumer desire for more informative, educational video. Source: Small Business Trends.

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Breaking from Tradition: The Four Ms of Influence Marketing

Convince & Convert

As digital and mobile become ever more pervasive in our lives as consumers, so marketers need to tap into that and meet the demands of today’s connected consumer. Why the Need for the Four Ms of Influence Marketing? For all intents and purposes, any marketing via today’s multiple digital channels is influence marketing.