article thumbnail

Seven Ways to Increase Your Brand Influence

Webbiquity SMM

Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by the brand. The more influencing power a brand has, the easier it will be for it to guide its audience on how they shop, interact, and behave. Image credit: HubSpot.

article thumbnail

Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers

Waxing UnLyrical

On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. Popularity. Persuasion.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

B2B Influencer Marketing: The Definitive Guide

Keyhole.co

The easiest way to achieve this is through social media influencers – those that have thousands or even millions of followers on their social media profiles. Source: Hubspot. Influencer marketing is a strategy you should know about if you’re a marketer. What is influencer marketing?

B2B 59
article thumbnail

Monday Morning Reads: Churnalism, Bubble Bursting, Influence Limits

Dave Fleet

to avoiding getting caught when the social media “bubble&# bursts, to reputation management, influence and lastly a couple of Google stories to round things out. BrandSavant: The Limits Of Online Influence. An interesting case study of influence apparently not working. Influence is irrelevant without context.

article thumbnail

13 key tools for your influencer marketing campaigns

Audiense

The last two years have seen the rise of Influencer Marketing from an out of the box tactic to an essential part of any marketers strategic arsenal. Having proven its effectiveness, it is essential to understand what launching a successful influencer campaign entails. Influencer evaluation. Influencer engagement.

article thumbnail

How a social media consultant can help your business

Sherrilynne Starkie

Certifications from HubSpot and Hootsuite show inbound marketing and social media management expertise. Automation and workflows such as Asana, Trello, Hootsuite, Buffer, BuzzSumo, Marketo, Hubspot, etc. Media and influencer relationships such as Cision, Agility PR Solutions, MuckRack, etc.

article thumbnail

14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Influence score allows you to identify top influencers and creators in your niche. Mentionlytics also identifies the top influencers in your niche. It’s also helpful to identify key influencers in your niche and compare the performance of the various influencers you identify. Pricing is available on request.