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How AI insights improve decision making

Sprout Social

Advantages of using AI for generating data insights AI analytics offers many advantages, such as seeing hidden trends in large data sets, forecasting future market behaviors, analyzing customer sentiment, making decisions faster and creating personalized experiences.

Sentiment 112
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How to use AI analytics for targeted business decisions

Sprout Social

For example, Sprout’s Listening capability will inform you of what topics are trending in social conversations about your brand, what related terms customers are using and the sentiment around those topics. These tools can seamlessly analyze all incoming messages and assign them sentiment so team members can quickly triage responses.

Analytics 114
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Social Spotlight: Hilton’s pandemic strategy proves the business value of social

Sprout Social

Like most hotels, resorts and other travel destinations, the initial challenge for Hilton was managing the fallout from cancellations. But as time went on, the challenge became (and still remains) the general sentiment toward travel. it looks like I'll be making @Hilton properties my choice of hotels from now on!

Hotels 124
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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Data can range from demographic information, such as age and gender, to user behavior, sentiment analysis, trends, and more. New to data analysis?

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Is Customer Service a Part of Your Marketing Budget?

Convince & Convert

You drop your bags off at the hotel, and you’re hungry. If the sentiment is negative, that interaction will have much less weight assigned to it than if it’s positive. But at the top will be the steakhouses your friends have visited – if their sentiment was good. Ready for some strategy? It’s dinner time.

Sentiment 167
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3 Hashtag Search Tools That Are Crazy Easy to Use

agora pulse

For example, I work in the hospitality industry and it’s common for hotels, restaurants, and destinations to use hashtags in their general online branding or for specific campaigns. and what the user sentiment is. One destination marketing organization that does this well is the Virginia Tourism Corporation.

Hashtag 156
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The complete guide to Twitter listening

Sprout Social

For example, your hotel might need to drive up interest in a certain city. Instead of individually searching each term, you can keep a pulse on conversations, sentiment and themes around: Chicago pizza. Is there a trend of coffee bars in boutique hotels? Listening is not limited to only your brand. Chi-town pizza. Conclusion.

Twitter 79