Convince & Convert

MAY 9, 2024

Source: Sounds Profitable, The Power of Brands in Podcasts – A Podcast Landscape Study In addition to the growing listener base, podcasts have also become a lucrative avenue for advertisers. Challenges of Branded Podcasts While podcasts offer a host of benefits, they also present several roadblocks that must be taken into account.

Brands 138

Brands Apple Cost Advertising 138

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

Types 145

Types Social Media Microblogging Overview 145

Social Media Strategies Summit

MAY 11, 2023

User-generated content (UGC) is an invaluable tool for higher ed social media marketers , helping them level up their content creation capabilities while building brand trust. Brands then share this content via channels like social media and email marketing. What is User-Generated Content?

Education 172

Education Examples UGC Content 172

Convince & Convert

JUNE 12, 2014

The Purdue University Football team is taking the spirit of celebrating student superfans to a new level by offering an exclusive opportunity to be featured on the team’s helmet during the special September 27 “Social Media Game” against Iowa. This is not the first time Purdue University has hosted a social media game.

Team 148

Team Features Sports Case Study 148

The Realtime Report

SEPTEMBER 3, 2020

Study Reveals More Than 18% Of Businesses Would Consider Sabotaging A Competitor’s Online Business. As explored in our previous study , due to a lack of awareness of its legality, negative SEO doesn’t have a formalized definition. Look for Fake Social Media Account(S). How To Spot A Fake Social Media Profile.

Study 184

Study Reputation Survey SEO 184

Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. But the tl;dr of all of them is: people are on social media. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Guess what?

Social Media 142

Social Media HootSuite Meme Influencer 142

Sprout Social

NOVEMBER 11, 2021

A recent study found that 83% of customers will leave your brand based off of a bad customer service experience. . In this article we’ll dig into how to remove these digital silos, share tips on how to integrate the tools that matter most and share use cases to help you identify the right integrations for your team. Simplicity is key.

Social Media Management 115

Social Media Management Social Media Platform Review 115

Hootsuite

APRIL 22, 2020

…Well, I guess technically it’s less of a club, and more of a list of really fascinating reads, perfect for a social media manager who wants to level up their game. Bonus: Download our free guide that shows you how to 10X your social media performance and beat your competitors. But still. Miri Rodriguez.

Social Media Management 145

Social Media Management Social Media Case Study HootSuite 145

Sprout Social

AUGUST 24, 2022

Olivia Jepson , Sprout’s Social Media Strategist, is the unofficial face of our brand on Instagram and TikTok. Not only is she on-camera talent, she’s also responsible for creating content, helping build our social strategy and analyzing social data. For Jepson, the path to social was indirect. “I sproutsocial.

Social Media Management 98

Social Media Management Social Media Tips Skills 98

Pixlee

AUGUST 17, 2020

The social media landscape is changing rapidly, as are the social media tactics brands use to stay in touch with their fans. Unfortunately, many companies lose customers because they cling to outdated social media tactics. But this tactic ignores the social aspect of social media.

Social Media 96

Social Media Authentication UGC Communities 96

Convince & Convert

APRIL 11, 2017

Recently, we had not one, not two, but six members of the Convince & Convert team together at Social Media Marketing World in San Diego. We co-hosted the annual Warm Up event for SMMW speakers, and four of us also spoke at the event in different capacities. Connect to the Human Behind the Screen.

Social Media 114

Social Media Eventful Team Sports 114

Unmetric

NOVEMBER 4, 2019

Now that social media is mainstream with every company, the demand for marketers with social media skills is higher than ever. The importance of having a dedicated person to monitor a company’s social media presence and derive insights for successful marketing practices is the need of the hour.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Pam Moore

AUGUST 7, 2018

Do you feel stuck in a rut when it comes to achieving your business goals and utilizing social media to help you do such? Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. The goal is not to “do social media.”

Social Media 149

Social Media Training Startup Social Networking 149

agora pulse

JUNE 29, 2020

That’s where social comes in! Check out these tips about social media for universities. Students are frequent users of multiple social media platforms, and many are often using a combination of social platforms daily that likely include Facebook, Instagram, YouTube, and TikTok at the least.

Social Media 104

Social Media Engagement How To Groups 104

Hootsuite

JUNE 26, 2019

When it comes to social media event promotion, it’s important to make a plan. Whether you’re hosting a private party for clients, or putting on a festival for thousands, having a strategy is key. Social media tools let you engage with your audience in creative ways that boost attendance and make for a better experience.

Eventful 111

Eventful Social Media Hashtag HootSuite 111

agora pulse

DECEMBER 13, 2018

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game. GDPR Seeps Into Social.

Social Media 132

Social Media UGC Adwords Influencer 132

agora pulse

MAY 30, 2018

Social Media Lab May Wrap Up. May is almost over so it’s time to take a look back at some of the experiments we did in the Social Media Lab! In-Depth Study on Twitter Chats: Are They Worth the Effort? We teamed up with Madalyn Sklar on this one and found out some pretty interesting stats.

Social Media 67

Social Media RSS Study YouTube 67

agora pulse

MAY 30, 2018

Social Media Lab May Wrap Up. May is almost over so it’s time to take a look back at some of the experiments we did in the Social Media Lab! In-Depth Study on Twitter Chats: Are They Worth the Effort? We teamed up with Madalyn Sklar on this one and found out some pretty interesting stats.

Social Media 67

Social Media RSS Study YouTube 67

Social Media Strategies Summit

MAY 25, 2021

Studies show that 67% of constituents want governments to make it easier to interact with digital services. A page allows different members of your team to act as administrators. You’ll want to review regularly to make sure to remove anyone who leaves the agency or isn’t responsible for social media anymore.

Communities 231

Communities Engagement Facebook Authentication 231

Convince & Convert

OCTOBER 7, 2014

Through two online events that I’ve organized for my company, GroupHigh, I’ve been able to generate more leads for my sales team than any of my other strategies combined. » Social Media Case Studies grouphigh how to host a virtual event social influencer case study social media case study social media influencers virtual conference'

Case Study 138

Case Study Conference Marketing Study 138

Buffer Social

DECEMBER 17, 2018

When in doubt about your marketing strategy, turn to the social media experts. Social media marketing is becoming increasingly pivotal for businesses around the world. Today we gathered 13 of the world’s leading social media experts and asked them to share their best advice for marketers.

Social Media 110

Social Media Marketing Curata Influencer 110

Convince & Convert

APRIL 18, 2014

ekaterina Tweet This Social Media Number of the Week: 24 According to a new study, our ability to perceive, analyze, and respond begins to decline sharply not at the age of 78 or 65… it happens at the age of 24. Holy Social! But they didn’t stop there.

Social Media 168

Social Media How To Marketing Small Business 168

Convince & Convert

NOVEMBER 27, 2013

If you’re reading this, you probably had little doubt about the power of the populace – armed with social media – to profoundly impact the behavior of companies. Since Amber Naslund and I wrote The NOW Revolution in 2011, we’ve been saying that social media is the new telephone. tweet this ).

Social Media 138

Social Media Case Study Airlines Study 138

Small Business Mavericks

APRIL 20, 2011

According to an article on My Edmonds News website, small businesses stand to profit more from social media than big businesses or corporations. So what is meant by social media? Small businesses owners only have to spend a few minutes a day on two or three social networking sites to see any benefits.

Social Media 156

Social Media Small Business Case Study Press Release 156

Ignite Social Media

SEPTEMBER 22, 2016

A couple of weeks ago we hosted a webinar, “ Staffing for Social Success ,” where we discussed the trends in roles on social media teams and the common social team structures we see. Social media can be a marketer’s playground. Budget Friendly. 05 CPE and achieve a staggering $.004

Strategy 60

Strategy Social Media Marketing Case Study 60

Later

OCTOBER 9, 2018

Social media managers, entrepreneurs, and influencers have a unique set of mental health challenges because they spend their days in the trenches of the internet. Self-care is an important part of mental health, and sometimes that means taking a break from social media, our phones, and technology.

Social Media Management 110

Social Media Management Social Media Tips Feed 110

Convince & Convert

FEBRUARY 23, 2013

Your customers, potential customers and fans only care about two things in social media: They want to be heard. Smart brands are adept at both socially enabled customer service and social media marketing, but few are equally good at both ingredients of the Magic Middle of social. They want to be loved.

Social Media 141

Social Media Banking Airlines Apple 141

Buffer Social

AUGUST 30, 2023

On social media, fostering community means getting the people who are connected to you connecting to each other. “I think the important thing that distinguishes fans [or audience] and actual community, as most social scientists will see it, is the mutual sharing amongst themselves,” says Adrian.

Communities 78

Communities Social Media Community building Groups 78

Convince & Convert

NOVEMBER 20, 2014

The story, which describes a driving adventure from London to the southern tip of Skye in Scotland, is hosted on a dedicated Tumblr blog , but is also available across various tablets and iBook for free. Social Media Case Studies' Viewing on Tumblr is recommended for its robust storytelling experience.

Tumblr 150

Tumblr Team Case Study Transportation 150

Oktopost

MARCH 4, 2024

The average SaaS sales cycle lasts 84 days and includes various touchpoints, from engaging with a post on social media to reviewing a product page and getting a product demo. With many other SaaS companies targeting the same audiences, your marketing team must do the heavy lifting to make your brand stand out.

B2B 62

B2B Strategy Marketing Case Study 62

Sprout Social

NOVEMBER 1, 2023

For example, a meet the team series on LinkedIn or Instagram could shine a light on a brand’s workplace culture. And we’ll cover 10 examples of BTS social media content to help inspire your strategy. Both teams can be seen walking around the store and showing off the brand’s eyewear.

Campaign 85

Campaign Content Upcoming Authentication 85

Convince & Convert

JULY 5, 2013

Janice Person , Social Media Director for Monsanto , joins the Social Pros Podcast this week to discuss dealing with controversy on social media, respecting transparency, and proactive versus reactive social media strategies. They work alongside media relations and branded communications.

Social Media 141

Social Media Brands How To Case Study 141

Convince & Convert

JUNE 7, 2013

Charlie Kautz , Content Marketer at TaylorMade Golf , joins the Social Pros Podcast this week to discuss delivering fresh story-telling content across several platforms every week, following the PGA Tour around the country, and what it’s like having the best job in social media. How did you get involved in social media?

Social Media 122

Social Media Tumblr Yahoo Case Study 122

Socialmedia.biz

JUNE 22, 2018

Unlike its traditional counterparts, social media has provided marketers with new and creative ways to leverage their content to make a more profound impact on fans. According to a study from Twitter, more than two-thirds of fans report sharing opinions about the shows they watch on Twitter. User Engagement.

Social Media 68

Social Media Sentiment Hashtag Influencer 68

Sprout Social

MARCH 9, 2023

However, there is often an overlap of functions across different teams. For instance, the content creation team may also handle internal communication initiatives. host annual sales kickoff events to bring together employees, share best practices, product updates and get everyone re-aligned with company goals.

Skills 107

Skills Template Templates Travel 107

Buffer Social

MAY 9, 2017

Writing a great social media manager job description is not an easy task. The job description is one of the first few things potential applicants read and a well-written job description can increase the chances of you hiring the best social media manager for your company. Examples of Social Media Manager Job Descriptions.

Social Media Management 101

Social Media Management Social Media How To Applications 101

Buffer Social

MARCH 9, 2017

Working on social media can be a little lonely at times, especially if you are working as a team of one. Social media conferences are the secret to all that. Here’s a list of 20 top social media marketing conferences for 2017, with all the information you need to know such as data, location, and price.

Conference 103

Conference Social Media Price Forums 103