Oktopost

NOVEMBER 19, 2020

Upskilling your marketing team is always a good idea. But who owns the responsibility to level up the team and upskill their leaders? He has been building marketing teams, strategies, and solutions for over 25 years in agency, SaaS, and academic environments. Looking for More About How to Upskill Your Team?

Team 131

Team B2B Marketing How To 131

Social Media Strategies Summit

DECEMBER 16, 2022

However, leveraging students to support your social media initiatives is easier said than done. And students lead busy lives; many don’t have the time to pursue social media content opportunities in addition to their studies. Lawerence Synett , Director of Social Media, University of Colorado Denver.

Social Media 130

Social Media UGC Project Collaboration 130

Buffer Social

SEPTEMBER 28, 2023

It’s pretty common for our team to run their own blog, we have several published authors on the team, and many of our engineers run apps that have nothing to do with their regular work. Though some companies prefer that anyone on their team not have side projects and actively discourage it, that has never been our way at Buffer.

Project 62

Project Team Journal Hosting 62

Oktopost

MARCH 10, 2022

Jason McClelland, CMO of Algolia , talks through the challenges of building and maintaining company culture in a full-remote setting for the long haul, and how to align marketing and development teams. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.

Team 144

Team B2B Apple Marketing 144

Ignite Social Media

SEPTEMBER 23, 2021

With organic reach on the decline, running a quality social media sweepstakes is one of the best ways to amplify and boost your brand. Read on to discover how to create social media sweepstakes that allow your brand to interact with fans, build a strong community, and turn leads into sales. . Choose a Platform.

Social Media 186

Social Media How To Guidelines UGC 186

Ignite Social Media

APRIL 22, 2021

As our teams dove into Q4 research at the beginning of the year, we notice that our data partner, GWI (formerly known as GlobalWebIndex), recently moved YouTube out of the ‘social media network’ category and into the ‘streaming service’ category. YouTube As A Social Media Network.

YouTube 154

YouTube Social Media Notification Film 154

Oktopost

MARCH 13, 2023

Stephanie Melgoza goes Behind the Post to reveal her data driver social media strategy. But what does that look like in the B2B social media industry, and what role does social play in the B2B buyer journey? Here to break it down is Stephanie Melgoza , the Social Media Manager at Vena Solutions.

Social Media Management 118

Social Media Management B2B Data Social Media 118

Sprout Social

JUNE 16, 2022

And yet in all of that planning, many companies completely overlook social media as part of their M&A process. M&A can be complicated, but having a structure and plan in place ensures you set your company and your social media team up for success. The risks of excluding social from your M&A strategy.

Social Media 106

Social Media Pharmaceuticals Reputation Team 106

Sprout Social

FEBRUARY 1, 2024

Social listening plays a vital role in this area. Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. Social listening can help them learn if it’s an isolated post or requires deeper investigation.

Social Media 107

Social Media Sentiment Loyalty Microsoft 107

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. Not for execs on social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Oktopost

JANUARY 20, 2022

Richard Leyland, CMO of Cambridge Design Partnership, a technology and product design partner and trusted by the world’s largest companies to develop their most important innovations, sits down with Oktopost’s host Jennifer Gutman to reveal why trusting your team lets you focus on what really matters as a marketing leader.

Team 125

Team B2B Apple Marketing 125

Sprout Social

FEBRUARY 5, 2024

The importance of viewing DEI as a best practice is reflected in a McKinsey & Company report , where executive teams with more diversity by gender and ethnic representation are more likely to outperform financially. Talissa Beall, Strategic Services Consultant at Sprout, led several DEI efforts throughout her career in social.

Social Media 109

Social Media Authentication Communities Campaign 109

Buffer Social

JANUARY 23, 2024

After a record-breaking start, Threads is fast proving that it was no fly-by-night fad but a force to be reckoned with among the other social media giants. Follow these steps to identify your content pillars , which can be a helpful starting point for your Threads social media strategy.      3.

Team 103

Team How To Instagram Authentication 103

Ignite Social Media

OCTOBER 9, 2020

If you’re trying to figure out how to make the most out of virtual events on social media, we’ve got a few suggestions and ideas for how to make them successful. . Social Media Live Streaming Options. LinkedIn has done great work in helping companies and brands host corporate events online.

Eventful 141

Eventful Social Media How To LinkedIn 141

Sprout Social

JUNE 13, 2023

The customers I speak to daily, especially those in the B2B space, are always concerned about proving their return on investment for social media. There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward.

Atlassian 99

Atlassian ROI Social Media Collaboration 99

Oktopost

AUGUST 3, 2022

Colin Day, Managing Director of EMEA and APAC at Oktopost, tackles the topic of social media governance and how B2B organizations can manage social media risk with confidence to grow and increase revenue. How do you define social media governance? Want to hear more from renowned B2B marketing leaders?

Social Media 84

Social Media B2B Apple Policies 84

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Keep reading to find out what you need to know to successfully navigate social media marketing through times of economic contraction.

Social Media 111

Social Media Marketing Atlassian Team 111

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Analytics 138

Analytics Report Social Media Google 138

Sprout Social

APRIL 19, 2022

Let’s dive into what conversational marketing is and how it will help your social media strategy evolve. Conversational marketing and social media: How to adapt your strategy. More than two-thirds (68%) of people agree social empowers them to interact with brands and companies. What is conversational marketing?

Conversation 98

Conversation Strategy Social Media Marketing 98

Ignite Social Media

OCTOBER 27, 2020

Ignite Social Media, the original social media agency® , announced today that it will be hosting a series of “Ask Me Anything” webinars on critical social media marketing topics. About Ignite Social Media. Visit www.ignitesocialmedia.com for more information.

Class 85

Class Social Media Automotive Hosting 85

Ignite Social Media

FEBRUARY 9, 2021

Whether you were watching for the commercials, the halftime show, or the actual football game, there was a lot to talk about, and as usual, people flocked to social media to share their thoughts and opinions. Within this post, we’re breaking down some of the notable social media trends from this year’s event.

Trends 85

Trends Social Media Health Care Eventful 85

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

Types 145

Types Social Media Microblogging Overview 145

Oktopost

MAY 7, 2020

Beginning as a way for people to stay connected, Social Media has become one of the most mighty vehicles to drive relationships with transparency fueling all aspects of B2B social media management. Listen to the podcast: Watch the live broadcast: Social media is both disarming and powerful.

Social Media Management 130

Social Media Management Social Media B2B Authentication 130

Sprout Social

AUGUST 9, 2023

But if you aren’t factoring in meaningful social media data, you will miss crucial insights. There is a massive amount of social media data available today, and businesses are eager to tap into it. Yet, to maximize the value of social, CEO engagement must go beyond being a spokesperson. but this time—ken’s hosting.

Social Media 78

Social Media Sentiment Metrics Data 78

Oktopost

DECEMBER 16, 2020

Colin Day, Global B2B marketing powerhouse, joins me on this episode to get radically transparent about effective leadership, the importance of mentorship, social media, building buyer personas using social data and so much more! Which management approach drives exceptional levels of performance?

Team 125

Team B2B Apple Banking 125

Ignite Social Media

MARCH 28, 2019

We offered free, 30-minute calls to ramp up your social media game, hosted a webinar on how social has changed the customer journey, and our clients – Sabra , Vera Bradley , Discover Boating & Altar’d State – were recognized as finalists in the Shorty awards. March has also been a busy month in social!

Trends 130

Trends Social Media Influencer Newsletter 130

Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. Far from managing accounts for one or two brands and sub-brands, they might be responsible for managing social media profiles across dozens — or even hundreds — of different departments. Nykiera Thomas , Social Media Coordinator, Oakland University.

Collaboration 226

Collaboration How To Education Team 226

Oktopost

JUNE 8, 2022

Being authentic has become the key to creating meaningful social media content and building a loyal audience. Jeff Pooley, Professor of Media and Communication at Muhlenberg College. Jeff challenges marketing leaders to think about social media and self. Want to hear more from famous B2B marketing leaders?

Authentication 118

Authentication Social Media B2B Apple 118

Hootsuite

MAY 20, 2021

More than 60% of all customer service engagements will be delivered via digital and self-serve channels (like social messaging, chat apps, and live chat) by 2023, according to Gartner. Convenient and conversational, social messaging facilitates a direct, personal engagement between you and your customers. Set teams up for success.

Social Media 145

Social Media Strategy HootSuite FAQ 145

Social Media Strategies Summit

SEPTEMBER 18, 2023

In this article, we’ll share insights from Port of Seattle’s Social Media Program Manager Abbey Lampert , who speaks about: How to manage an influencer program on a small budget Tips for building relationships with local influencers Best practices for hosting influencer events Her learnings benefit what Abbey calls “less sexy organizations” (i.e.,

Influencer 130

Influencer Travel Retail UGC 130

Oktopost

JULY 2, 2020

What you’re probably not doing is using social media data to find out and understand the person you are trying to engage with and their business situation at the time. And how can social media transform the customer experience? Social Selling is Just Selling. Phone call, email, LinkedIn? And that is okay.

Social Media 141

Social Media Organization B2B LinkedIn 141

Hootsuite

SEPTEMBER 10, 2019

Ever consider running a social media takeover? A social media takeover is when you grant posting privileges to a person of interest, like an influencer, expert, or professional. While takeovers are most popular on Instagram and Snapchat , they can be hosted on any social platform. y pants for a ????-y

Social Media 111

Social Media How To Hosting Hashtag 111

agora pulse

DECEMBER 16, 2019

New to the world of social media marketing or just need to ensure you’ve got the basics down? Here’s your informative walk-through of social media marketing. Social media can be overwhelming at times. Each social media platform feels like it requires its own strategies, too.

Social Media Management 127

Social Media Management Social Media Hashtag Marketing 127

Sprout Social

NOVEMBER 11, 2021

In this article we’ll dig into how to remove these digital silos, share tips on how to integrate the tools that matter most and share use cases to help you identify the right integrations for your team. Marketing teams depend on an ecosystem of tools everyday. Q: How do you currently manage incoming leads from social media?

Social Media Management 119

Social Media Management Social Media Platform Review 119

Hootsuite

MAY 15, 2023

Each of your franchisees on social media. Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about. What is franchise social media marketing? What’s good when it comes to content anyway?

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Later

AUGUST 28, 2020

Table of Contents: Why You Should Host a Virtual Event. Why You Should Host a Virtual Event. Host a Q&A? New Date* Join us Tuesday July 7th from 6-7pm for a creatively charged conversation hosted by @arcteryxtoronto, moderated by us, with guest @ben_johnston. Instagram Live . Zoom Chats. Facebook Live. LinkedIn Live.

Hosting 84

Hosting Eventful Class Instagram 84

Convince & Convert

JUNE 12, 2014

The Purdue University Football team is taking the spirit of celebrating student superfans to a new level by offering an exclusive opportunity to be featured on the team’s helmet during the special September 27 “Social Media Game” against Iowa. This is not the first time Purdue University has hosted a social media game.

Team 146

Team Features Sports Case Study 146