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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

Social media is a cut-throat world. But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar. Read on to learn how to run an effective social media competitive analysis.

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How to use LinkedIn hashtag analytics to boost content reach

Sprout Social

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. Hashtags may be the answer. Table of Contents What are LinkedIn hashtag analytics? This is where LinkedIn hashtag analytics come into play.

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5 of the Best Content Curation Tools for Social Media Managers

Hootsuite

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. From Hootsuite’s Swiss army knife versatility to Talkwalker’s data-driven insights and Pocket’s simplicity, discover which content curation tool best aligns with your social strategy. Media monitoring.

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10 advanced social media copywriting best practices

Sprout Social

Social practitioners wear many hats as they balance emerging networks and formats. Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. Social media copywriting varies greatly by industry and brand.

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14 types of social media every marketer should know

Sprout Social

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

Types 145
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6 low-hanging social media optimization strategies to boost engagement

Sprout Social

Social media optimization (SMO) is an entirely different ballgame. Because while businesses at large are on board with social media, many fail to make simple changes that could significantly boost their performance. In this guide, we’ll break down some easy social optimization techniques for brands big and small.

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13 social listening tools for your brand in 2023

Sprout Social

While it’s not exactly possible to read people’s minds, you can get pretty close by listening in on their social media conversations. That’s why you need social listening tools to analyze what people are saying on social media and extract valuable insights. The basic plan for BuzzSumo starts at $119/mo.

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