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AMA Handbook of Public Relations Published

Bill Hartzer

If you are a Public Relations Specialist, how can you exploit what’s new and exciting on the technology front without overlooking traditional media that still matter? Dilenschneider gives veterans and neophytes in the industry the information they need to succeed in THE AMA HANDBOOK OF PUBLIC RELATIONS (AMACOM; February 28, 2010; $35.00

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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

The almighty algorithm makes it challenging to reach your followers — let alone get in front of new audiences. But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar.

Analysis 186
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Network World: SocialCorp “Must-Read” Social Media Book

Socialized

The other four recommended books are: Friends with Benefits: A Social Media Marketing Handbook by Darren Barefoot and Julie Szabo. The New Rules of Marketing & PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly , Second Edition by David Meerman Scott.

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The Uphill Battle of Social Media Buy In

Direct Marketing Observations

As a practitioner, before you can have meaningful conversations about those possibilities, you need to have that conversation about how to cover the ass of the employer when their rogue employee does something stupid and lets everyone know it-which is then picked up by every major news outlet around the world. Does anyone remember this?

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YouTube - What is LinkedIn? Part 2

Buzz Marketing for Technology

Introducing LinkedIn News & the redesigned home page. Announcing LinkedIn News. Detroit News film criti. YouTube Handbook. LinkedIn Company Profiles | March 20, 2008. From: linkedinmarketing. Views: 5,001. in QuickList. LinkedIn-PCR Tutorial. From: amybethhale. Views: 1,640. in QuickList. From: linkedinmarketing.

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Twitter Tailored Audiences: When Does It Make Sense?

Convince & Convert

If you pay attention to digital advertising, you’ve probably heard the big news: Twitter is diving headfirst into retargeting with the launch of a new program called Tailored Audiences. We could go on and on about the new possibilities. These are just three examples. Be sure to check it out to get all the details.

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Book Review: Social Media Marketing

Webbiquity SMM

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Social Bookmarking (Delicious, Diigo, Bmaccess; the distinction from social news sites is s bit blurry). Social Events (e.g.,

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