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AMA Handbook of Public Relations Published

Bill Hartzer

Dilenschneider gives veterans and neophytes in the industry the information they need to succeed in THE AMA HANDBOOK OF PUBLIC RELATIONS (AMACOM; February 28, 2010; $35.00 If you are a Public Relations Specialist, how can you exploit what’s new and exciting on the technology front without overlooking traditional media that still matter?

Handbook 100
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7 B2B Digital Marketing Tips For Your Branding Toolkit

Keyhole.co

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. Imagine if you’re a B2B digital marketing agency, and you try to advertise your services in two different ways.

B2B 52
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Book Review: Social Media Marketing

Webbiquity SMM

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups.

Review 152
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Why Do We Need a Social Media Policy?

SocialFish

Even if your association is not using social media to share your story, it is imperative for reputation management and market research. To combat these issues, associations wrote email policies for the employee handbook and trained their staff on the proper business use of email. For you older folks, remember when email arrived?

Policies 222
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30 Must-Read Growth Hacking Resources for Digital Marketers

Writtent Blog

Growth hacking … Is this a new buzzword or a must-have skill for a digital marketer? Having a great product doesn’t always guarantee sales in a highly competitive market. Traditional marketing methods are no longer effective. Startup Marketing. Like many things, the most effective solutions are often born from scarcity.

Resources 111
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The Digital Transformation Playbook With David Rogers - This Week's Six Pixels Podcast

Twist Image

David is also the author of The Network Is Your Customer , The Handbook On Brand And Experience Management , There's No Business That's Not Show Business , and many other pieces of research. digital marketing. digital marketing agency. digital marketing blog. marketing blog. marketing podcast.

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Going from Me 1.0 to Me 2.0

Buzz Marketing for Technology

Covering a variety of topics all crafted to improve one’s success in the job market, Schawbel proves that just being in the game is not enough, and that one’s success lies in being ahead of the game. More than 70 research reports, three personal case studies and examples to give you a broader perspective on the topic.

Handbook 100