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7 Tips to Create an Efficient Social Media Workflow [Templates]

Hootsuite

Bonus: Download our bundle of free customizable social media workflow templates and set up a clear approval process for your team in minutes. Benefits of a social media workflow An effective social media workflow ensures that every post is well-crafted, timely, strategic, and aligned with your brand guidelines.

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2023 Guide to Franchise Social Media Marketing

Hootsuite

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about.

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Decoding corporate communications: Functions, goals and skills

Sprout Social

There are two main aspects of internal communication: employee engagement and internal marketing. Internal marketing is a strategy to help employees make an emotional connection to the products or services the company sells. Creating expensive ads is not the only way to market your brand.

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Stay Safe on Social Media: 6 Rules for Lawyers and Law Firms

Hootsuite

Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees. One way to ensure compliance on social media for both you and your entire team is to implement policies, guidelines, and workflows. Guidelines empower your team to hype up your firm the right way.

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How to use brand safety tools to protect your brand’s reputation

Sprout Social

Twitter: Twitter’s Brand Safety Marketing Collection offers both technical and general advice on how to keep your brand safe on the network. TikTok: TikTok launched its Brand Safety Center to provide marketers with up-to-date news and recommendations on brand suitability within the network. Track branded hashtags and related keywords.

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Social media moderation: How to respond to world events

Sprout Social

As mentioned earlier, your core values should guide your social marketing efforts. Explore the themes and patterns of the conversation and general sentiment. Organize response templates that can help inform what to say, so you can be prepared to address comments your brand deems worth responding to. Moderate with confidence.

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How to create a social media viral video

Sprout Social

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. The answer to what makes a video viral in the first place is a bit like the holy grail for marketers. at least once.

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