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The Sales AI Takeover: 5 Use Cases To Test Today

Convince & Convert

All the big solution providers (Salesforce, HubSpot, Demandbase, etc), and a few new ones, are working to build the all-in-one Sales AI solutions. This group of tools is focusing on mining your meetings insights, summarizing conversations, suggesting action items, and providing real-time feedback. But, no one is there yet.

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Why LinkedIn Groups Can Be Great for Businesses (and How to Create a Successful One)

Buffer Social

LinkedIn Groups do not have a great reputation. ” While it is true that there are few good LinkedIn Groups, it doesn’t mean that they aren’t useful for all businesses. In this post, we’ll explore why your business should have a LinkedIn Group and how to create and manage a successful group.

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How to Find Your Audience on Social Media

Social Media Strategies Summit

When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” For instance, if one group makes up 50% of your business, half your social content should be aimed at them. This is a massive issue for many brands. Sound familiar?

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Become the Pied Piper of Community Building

Waxing UnLyrical

According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat. Hubspot recommends creating, “blog posts, instructional videos, how-to guides, and showcasing practical examples from your customers. Conclusion.

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How to Get Started With One-to-One Social Media Engagement

Oktopost

Check out HubSpot Academy’s free Social Media Marketing Certification and equip yourself with the knowledge and tools needed to build a social media strategy for your business. Consider starting a Facebook or LinkedIn group. Sounds like a great reason to consider a group, right? Want more inspiration?

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How marketing automation empowers your team, and whole org

Sprout Social

Define your customer segments Segmentation categorizes your target audience into groups and lists based on specific factors, like job title, industry, buying intent and past interactions. These segments group customers based on past actions they have, or haven’t, taken. Campaigns can even be extended to SMS, right from HubSpot.

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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. HubSpot Source: HubSpot HubSpot’s social listening tools allow you to create keyword monitoring streams and set email alerts for specific keyword mentions.