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Top Five: The night that YouTube went dark

Sherrilynne Starkie

I guess Coke has never heard of the concept of using focus groups to test marketing. Get my weekly Top Five delivered directly to your inbox with my free weekly newsletter. — SS. Snapchat launches 12 daily scripted shows. It’s a free tool, available to everyone. — SS. Subscribe by clicking here. .

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Can Ottawa’s NBL franchise recover from a branding disaster?

Sherrilynne Starkie

“We didn’t want to fall into the trap of having a great name and then focus group it to death to the point where you go, ‘Ah, it doesn’t work, let’s go with something safe.’ ”. In the case of The Tomahawks the issue of racism would have likely surfaced in a matter of seconds in these group discussions. Related articles.

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Our Hamilton public engagement campaign turns PR disaster

Sherrilynne Starkie

Indeed, often content and messaging is focus-group tested as part of the strategy development, something that might have saved the Our Hamilton campaign from such embarrassing mistakes. Click here to start to receive my newsletter. UPDATE: Here’s what Dialogue Partners has to say about the campaign.

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Facebook Updates in Lieu of F8 2020

Ignite Social Media

Another potential use case would be to setup a video room for a focus groups with some of your top fans. We will be following these updates closely, so make sure you’re in the loop by subscribing to our bi-weekly newsletter, Social You Should Know. Live Video. Facebook Live video isn’t new, but it is getting some updates.

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Getting real engagement on your Facebook page

Janet Fouts

If you tell me everything I need to know through your Facebook page, and it reads like your email newsletter, then that’s all I’m going to do. Give me a poll (that isn’t a focus group question and I’ll give you my opinion. This just doesn’t happen unless you’ve got a vibrant community and are expanding it to Facebook.

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A guide to content ideation & development

Sprout Social

Through social media, your newsletter or focus groups, ask what problems are at the top of your customers’ minds right now. It’s related to their products so customers can learn how to use them but it also gives actionable tips to a problem that they might be having. Another way of sourcing pain points is to just ask.

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How to Sell Smarter Using Social Insights

Convince & Convert

Forget Focus Groups. He suggests that, rather than shelling out for costly focus groups, sales teams are realizing that social media provides endless information about what their audience cares about, how they consume media, and what motivates their decision-making. Get our Definitive email newsletter.