Direct Marketing Observations

JANUARY 12, 2018

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity!

B2B 276

B2B Influencer Conversation Social Media 276

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. So who better to predict the future of social media marketing than the people behind the profiles?

Social Media 145

Social Media Marketing Social Media Management Trends 145

Sprout Social

DECEMBER 5, 2023

The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). What is it about social media careers that makes them dominated by white women?

Social Media 123

Social Media Survey Education Team 123

Pam Moore

APRIL 3, 2018

Are you tired of being sick and tired of not achieving a positive ROI from your time and money invested into social media? You feel as if you constantly spin your social media wheels with little real business results. You don't know where to start to build your social media plan. Does this sound familiar?

Social Media 164

Social Media Strategy How To Training 164

Keyhole.co

MARCH 26, 2024

With millions of online followers and a vocal, active, and thriving fanbase, LEGO is at the top of its social media game. Let’s see how LEGO’s social media strategy builds on its prominence in pop culture. Here are the mindblowing number of followers on LEGO’s main social media accounts. Instagram: 10.3

Construction 52

Construction Social Media Strategy Collaboration 52

Sherrilynne Starkie

APRIL 20, 2013

AT a recent IABC Ottawa professional development event, speaker Melissa Carroll, the person behind the Montreal Police Service ’s (SPVM) Twitter account during the 2012 student protests against tuition fee increases, explained that social media can really move people. Montreal Student Protest Berri Hill (Photo credit: xddorox).

Social Media 320

Social Media Hashtag Eventful Journal 320

Oktopost

MAY 26, 2020

Why Fintech needs social media. Social media is a critical channel for fintech and finserv companies, but it can be an ongoing challenge as well. It’s easy to lose your audience’s interest by pushing too many ads into their feed or throwing too much financial jargon at them.

Social Media 141

Social Media Banking Marketing Mobile 141

Ignite Social Media

SEPTEMBER 27, 2018

Facebook is not the only social media channel that is trying to build back their reputation. Twitter has been struggling ever since they moved away from their bread and butter of the reverse chronological feed in early 2016. Over the last few months, a Twitter clean up has been happening. Fake Account Clean Up.

Twitter 120

Twitter Reputation B2B Campaign 120

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. What makes a social media viral video?

Video 129

Video Social Media How To Trends 129

agora pulse

JANUARY 30, 2018

As a social media manager, you have a million things to think about every day. Unfortunately, when it comes to social media hacking and account security, you will probably only think about it when it’s too late. Three Recent Cases of Social Media Hacking. Game of Thrones. Amnesty International.

Social Media 144

Social Media Social Media Management Policies Reputation 144

Sprout Social

NOVEMBER 29, 2022

When you think of brands on social media, which come to mind first? And great brand marketing on social is behind some of the most creative storytelling out there. From edgy social personas to posting fresh memes, storytelling takes many different forms. Delta: Twitter polls. “I Wendy’s buzz-worthy sarcasm?

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Social Media Brands Meme Real Estate 92

SocMed Sean

JUNE 25, 2019

SocMedSean - Social.Media.Sean [SOLUTION] Six Tips for Managing Your Social Media Over Holiday Vacations Holidays and vacations are the most exciting part of every year. When social media is part of running your business, it can be hard to decide if you want to take a break off your work or not. Pretty, cool right?

Social Media 197

Social Media Tips Team Notification 197

Hootsuite

JANUARY 4, 2023

More than three-quarters of the world’s population aged 13+ uses social media. billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. What is social media marketing?

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Buffer Social

SEPTEMBER 5, 2023

Social media is still a relatively new field, having risen to prominence in the past two decades. All three now work at a senior level at companies known for their top-notch social media strategies. On the hunt for guidance about how to build a career as a social media executive, I interviewed all three.

Social Media 90

Social Media How To Skills Hubspot 90

Likeable

FEBRUARY 2, 2021

As self-proclaimed “internet people” who spend most hours of most days on social media, we like to think we have some pretty good recommendations for who to follow. During Black History Month and beyond, show your support to these amazingly talented Black creators who are revolutionizing social media and taking the world by storm.

Social Media 68

Social Media Fashion YouTube Instagram 68

Keyhole.co

MARCH 2, 2023

Love it or hate it, social media is here to stay. Platforms like Facebook, Instagram, and Twitter have become so integral part to our daily lives, that they’ve changed the way we meet, communicate, and network. Social media has also changed the way products and services are marketed.

Social Media 52

Social Media Tools HootSuite Marketing 52

Hootsuite

SEPTEMBER 7, 2022

Social media has revolutionized the way we connect and communicate with each other. Teachers and administrators have realized the potential of using social media in education. These days, the best educators are embracing social media’s role in the classroom. How does social media influence education?

Education 93

Education Social Media Tips HootSuite 93

agora pulse

NOVEMBER 9, 2017

Could the new Facebook Explore feed be the end of organic reach? What on Earth is the Explore feed? The Explore feed is a new tab on Facebook. The Facebook Explore feed shows you posts from pages and people similar to those you follow. It was when the feed was officially launched on Desktop that the trouble started.

Feed 121

Feed Feedly Facebook Groups 121

Hootsuite

MARCH 23, 2023

But can AI help your social captions perform better? As a busy social media marketer, anything that promises to make the content creation process easier and faster is appealing. But we wanted to find out if using AI actually impacts engagement and reach, specifically on Twitter. Twitter is a conversational platform.

Twitter 75

Twitter HootSuite Comparison Metrics 75

yMarketingMatters

FEBRUARY 8, 2016

There have been some important social media updates in January. These updates will keep you informed of the latest changes to social media channels, and in turn, give you the knowledge to help you optimize and improve social media marketing for your business. What’s your URL? Did You Know? Facebook Top U.S.

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Social Media URL iPhone iPad 100

Laurel Papworth

JUNE 24, 2014

When monitoring social media, don’t forget to monitor social media platforms (changes at Facebook, Twitter, Google Plus, LinkedIn etc) as well as stuff specific to YOUR industry. The Guardian Social Media section [link] OR [link]. Social Media COMPANIES (Press Room/Blog).

RSS 90

RSS Social Media Netvibes API 90

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Image credit: The Far Side.

Social Media 176

Social Media B2B Exercises Hubspot 176

Sprout Social

APRIL 29, 2021

A new survey, “ The State of Social Media Investment ,” conducted by The Harris Poll on behalf of Sprout Social has shown how the events of the last year have accelerated both American consumers’ and business’ use and expectations of social media. Do you regularly update your social media profiles?

Social Media 108

Social Media Survey Advertising Review 108

Pam Moore

MAY 30, 2018

Just when you thought you had your social media and digital marketing strategy and plan together, 2018 hit many marketers like a load of bricks with fast, unexpected changes. The only guarantee you have in the world of social media, digital and online marketing in 2018 is change. It’s time to get your game face on.

Social Media 157

Social Media Authentication Metrics Feed 157

Convince & Convert

MARCH 19, 2013

Do you find that the daily demands of social media promotion are increasing? Our time is our most precious asset and social media is great at eating into it! Here are 9 social media tools that will help you save time and improve your productivity. allows you to automate blog post delivery to social networks.

Products 167

Products Social Media Tools HootSuite 167

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring is the act of paying attention to what is being said on social media. In recent years, we have come to understand that social media monitoring is your brand’s first line of defense against a potential crisis. And this is where social media monitoring tools come into place.

Tools 52

Tools Social Media Sentiment Price 52

Pam Moore

SEPTEMBER 18, 2017

Unfortunately many marketers confuse social buzz with social bucks. Marketers and business owners responsible for the success of their social media, marketing and content efforts need to step up and own the results. ” I am hosting a FREE Live Training Webinar on Thursday, September 21st at 2pm et.

Content 162

Content Training How To ROI 162

Convince & Convert

MAY 14, 2013

I’d like to walk you through a social media strategy concept known as the homeland-embassy approach. Is it okay for a company or brand to engage on Facebook, Twitter, and Linkedin but be antisocial on their own website? Or do they need to socialize their homeland as well? Image by Eric Schwartzman.

Social Media 150

Social Media Strategy How To Training 150

Keyhole.co

SEPTEMBER 8, 2020

Have you ever come across a website that doesn’t have any social media icons? These social media icons point website visitors to the brand’s social media pages so they can connect with them through multiple channels. Among these is legality, because these social media icons are still registered trademarks.

Social Media 59

Social Media Guidelines Marketing Instagram 59

Jason Yormark

AUGUST 31, 2010

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Social Media , Software / Social Media Book Package Giveaway! Subcribe via RSS Social Media Book Package Giveaway! Just leave a comment on this blog post with one of your favorite social media websites or blogs that you frequent.

Social Media 197

Social Media Radian6 Hubspot Alltop 197

Janet Fouts

SEPTEMBER 22, 2010

The number one question I get about social media is: “How can I do all this social media stuff and still get my work done?&#. I mean, OK, I confess I spend all day attached to social media like an IV but that’s my job. You need a social media efficiency strategy.

Social Media 132

Social Media Alltop Tweetdeck HootSuite 132

Jason Yormark

FEBRUARY 22, 2010

Regardless, here are my 9 favorite social media iPhone apps. Tweetie 2 – In my opinion, the crown jewel of Twitter iPhone apps. Yelp – Perhaps a social media reach, but the fact is, Yelp has many social media aspects to their site, and I use this app quite a bit.

iPhone 209

iPhone Social Media Ustream Apple 209

Razor Social

MAY 15, 2019

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. A couple of years ago I was training a group of marketing professionals about influencer marketing. What is a social media influencer?

Influencer 104

Influencer Social Media How To Campaign 104

Jason Yormark

AUGUST 31, 2010

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Social Media , Software / Social Media Book Package Giveaway! Subcribe via RSS Social Media Book Package Giveaway! Just leave a comment on this blog post with one of your favorite social media websites or blogs that you frequent.

Social Media 197

Social Media Radian6 Hubspot Alltop 197

Pam Moore

MARCH 17, 2020

Marketing Nutz Training and Consulting Can Help! . Want to leverage the latest trends for digital marketing and social media marketing for your brand? Social Profit Factor Training System + Member Community can help you ignite your online social brand, tribe and business results! Real value. Need more help?

Video 78

Video Content Training Template 78

Pam Moore

MARCH 17, 2020

Marketing Nutz Training and Consulting Can Help! . Want to leverage the latest trends for digital marketing and social media marketing for your brand? Social Profit Factor Training System + Member Community can help you ignite your online social brand, tribe and business results! Real value. Need more help?

Content 78

Content Training Template Templates 78

Keyhole.co

SEPTEMBER 8, 2020

Have you ever come across a website that doesn’t have any social media icons? These social media icons point website visitors to the brand’s social media pages so they can connect with them through multiple channels. Among these is legality, because these social media icons are still registered trademarks.

Social Media 52

Social Media Guidelines Marketing Instagram 52