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We Interrupt This Lifecast: Syndication Overload (Part 1)

Firebelly

Social technologies make syndication and aggregation simple. Syndicating all of your tweets into your Facebook status updates is inconsiderate. People log on to Facebook to interact with their friends and brands, NOT to be bombarded with with your conversations on another platform that dont apply to them. Its annoying.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Increasingly, Canadians are enjoying the video-based platform TikTok. Fifteen per cent of Canadians are using this youth-oriented platform, and of those, two-thirds us it daily. It includes partnerships, alliances, syndicates and more. The fourth most-popular social network for Canadians is Instagram.

Marketing 367
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Life After the News Feed: Why Facebook is Shifting to Stories (And Why Your Business Should Too)

Buffer Social

The News Feed is one of Facebook’s marque innovations. For nearly a decade, the News Feed was the jewel in Facebook’s crown. It even admitted the News Feed can have a negative impact on mental health. It even admitted the News Feed can have a negative impact on mental health. This wasn’t the way it was meant to be.

Feed 111
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Social Media Marketing Trends for the Back Half of 2019

Ignite Social Media

With the move towards private messaging, Facebook is refocusing their platform on Groups. The new Groups tab will now show a personalized feed of activity across all the groups you’re a member of and recommend similar groups based on your interests. Instagram has added it to the Explore feed and pushing previews within the feed.

Trends 129
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Quick Guide: How to Conduct an Effective Social Media Audit

Ignite Social Media

Target audience analysis examines what platforms your target audience is on, what content types they engage with, and what tone they’re looking for from brands. Instead, people who engage with particular content often have it keep showing up in their feed much more than inactive followers. How do you do target audience analysis?

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Increasingly, Canadians are enjoying the video-based platform TikTok. Fifteen per cent of Canadians are using this youth-oriented platform. It includes partnerships, alliances, syndicates and more. Without putting paid behind communication it’s increasingly difficult to get a ranked in the news feed.

Marketing 195
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How to use data for content curation

Sprout Social

With online conversations and trends moving quickly, it can be challenging to stay up to date with trends or posting original content frequently enough to stay visible in followers’ feeds. It helps you keep your feed fresh and engaging without stressing to create new content every time. That’s where content curation comes in.

Curation 136