Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

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Strategy Sentiment Marketing Analysis 129

Hootsuite

JULY 25, 2023

A social media scandal is only fun if you’re not at the center of it. You don’t have to plead the fifth online — just follow these social media rules for lawyers, and you’ll be safe. Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees.

Social Media 77

Social Media Policies Guidelines HootSuite 77

Hootsuite

SEPTEMBER 30, 2022

What’s driving the ecommerce chatbot revolution—a market that’s expected to hit $1.25 Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. This is because ecommerce chatbots can: Answer FAQs. Answer FAQs. Post-sale support helps build long-term trust and loyalty.

FAQ 120

FAQ Retail Overview Loyalty 120

Hootsuite

AUGUST 15, 2022

Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. Don’t let planning your Black Friday marketing strategy frustrate you. Don’t let planning your Black Friday marketing strategy frustrate you. Here are 18 tried and tested marketing strategies to try for Black Friday!

Strategy 101

Strategy Discount Marketing Retail 101

Sprout Social

OCTOBER 27, 2022

When this happens, they don’t want to click through a series of irrelevant options or read through useless FAQs. Social media. The number of US social media users is expected to surpass 308 million in 2023 (up over 6 million from 2022 projections). How do customers use social media for support?

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Statistics Social Media Brands Issues 110

Hootsuite

FEBRUARY 14, 2023

These robot sidekicks do wonders for customer service, sales, and brand loyalty. The size of the chatbot market worldwide is expected to hit a whopping $1.25 Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. The benefits of chatbots for businesses are well documented.

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FAQ Retail Team Buy 138

Hootsuite

SEPTEMBER 8, 2020

Social media customer service means using social channels to provide efficient and effective customer service and support. Customers expect to be able to reach out to brands on social channels for help—and get a quick reply. Social media customer service stats. of them saying it’s their top choice.

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Social Media HootSuite Issues Team 145

Hootsuite

OCTOBER 18, 2022

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Heyday – Chat & FAQ Automation. Dealing with FAQs like store hours, order tracking, and more can take valuable time away from your customer support team. Increase conversion, loyalty, and customer retention.

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FAQ Price Loyalty Review 97

Hootsuite

MAY 17, 2022

Instagram can be your all-in-one sales funnel, as long as you set it up for success with a solid Instagram marketing strategy. seeing your ad on social media or noticing your brand at a local store). After a purchase or conversion, the modern funnel opens back up and runs customers through: Loyalty rewards. Interest (e.g.

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Instagram How To Loyalty Discount 119

Hootsuite

FEBRUARY 9, 2023

Globally, the AI market is projected to reach over half a trillion USD by 2024 , climbing as high as 1.5 Customer loyalty : Would you rather shop in a place that spoke your language or a place where you weren’t understood? Answer repeat FAQs and save your team time Customer service FAQ chatbots have a ton of benefits.

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FAQ Team Cost Loyalty 98

Hootsuite

APRIL 3, 2023

Put on your best sweatpants and try out these 16 engagement posts on Facebook to become the hero of your own marketing story, er, strategy. A Facebook engagement post is a type of social media post that increases your Facebook Page’s engagement rate by encouraging your followers to take action. Almost 3 billion users — 36.7%

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Engagement UGC Facebook HootSuite 110

Postcron

APRIL 25, 2018

Social media videos add a powerful punch to your marketing strategy. Before you start creating social media videos, give careful thought to your business goals. Before you start creating social media videos, give careful thought to your business goals. Marketing assets. Social media posts.

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Video Social Media How To FAQ 71

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

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Patterns Sentiment Analysis Proposal 121

Sprout Social

MARCH 20, 2023

The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. And this shift is putting pressure on social media practitioners to put on their movie director hats. This bite-sized content can supercharge your social strategy and brand awareness.

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Buy Video How To Template 118

Hootsuite

AUGUST 2, 2022

Bonus: Get a free, in-depth guide to The Why, What, and How of Social Commerce. Learn how to sell more products on social media and delight your customers without relying on cookies. FAQ chatbots can improve office productivity, save on labor costs, and ultimately increase your sales. What is a chatbot? DON’T spam.

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FAQ Discount Team Conversation 80

Pixlee

JANUARY 18, 2022

This concept explains why businesses around the world are prioritizing customer service and CRM programs to promote loyalty and keep customers satisfied. Building customer loyalty is critical to retaining customers, but it can also help convert new shoppers into loyal customers with the help of brand advocates.

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Brands UGC How To Apparel 52

Sprout Social

SEPTEMBER 22, 2021

Social media. We’ve seen it firsthand: our own research notes that 76% of consumers follow brands on social media for the sake of customer support. A shining example of multichannel marketing , conversational commerce represents a win-win for merchants and shoppers alike. Build brand loyalty.

Conversation 88

Conversation Loyalty Policies Examples 88

Convince & Convert

JULY 28, 2010

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. It’s a Bird.

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Social Media Strategy Consultant B2B 148

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Awareness, Sales, or Loyalty?

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Social Media Strategy Consultant Conference 167

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

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Social Media Strategy Consultant Web 2.0 149

Convince & Convert

JUNE 24, 2010

I’ve been in marketing or advertising (online or otherwise) for 20 years. I’ve been thinking lately about why I got involved in social media. But as I pondered this connection, I realized that there was a portion of the advertising world that shared a lot of elements with social media – infomercials.

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Social Media Strategy Social CRM MySpace 121

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Leaving the etiquette alone for now, our focus is how marketers need to approach our targets.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Take a look at the company’s philanthropic endeavors and cause-related initiatives, especially in the area of Corporate Social Responsibility (CSR). Don’t be Shy.

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CSR Social Media Strategy Consultant 137

Buffer Social

SEPTEMBER 13, 2023

Share user-generated content User-generated content , or UGC, is a powerful testament to the engagement and loyalty of your audience. Answer frequently asked questions Addressing frequently asked questions (FAQs) proactively clarifies things your audience may not know about your niche.

YouTube 94

YouTube Video UGC Authentication 94

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. With free membership open to all women, JaneNation combines social networking with opinion collection. It’s on JaneNation.

Social Media 125

Social Media Case Study Strategy Study 125

Convince & Convert

SEPTEMBER 7, 2010

UNderstandable One of the most commendable aspects of this book is Stratten’s gift for boiling down a marketing principle to its simplest form. UNderstandable One of the most commendable aspects of this book is Stratten’s gift for boiling down a marketing principle to its simplest form.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. What would you do?

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Social Media Strategy Influencer Social CRM 147

Diva Marketing Blog

DECEMBER 24, 2009

Social media is one of the most exciting marketing strategies we've seen in the last 60+ years. Social media teaches us many lessons. One of the most important for marketers is our business is not all about the brand. Imagine a site where you can talk to a real person who doesn't respond with an FAQ list.

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Social Media Film FAQ Loyalty 74

Convince & Convert

MARCH 28, 2012

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Social games have become the online version of popular reality TV shows – having an astounding impact on our leisure and down time.

CSR 127

CSR Airlines Loyalty Hashtag 127

Convince & Convert

MARCH 28, 2012

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Social games have become the online version of popular reality TV shows – having an astounding impact on our leisure and down time.

CSR 126

CSR Airlines Loyalty Hashtag 126

Convince & Convert

APRIL 13, 2010

While it pre-dates the Internet (and commercial air travel, ATMs, competitive eating, Red Bull and a lot of other stuff we take for granted), its core premise serves as the foundation for social media effectiveness. People who… [link] #marketing [link] Innovate AZ The Best Advice Has No Shelf Life: Who Influenced You?All

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Why ignore it?

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Social Media Strategy Metrics Organization 134

Convince & Convert

MAY 26, 2010

What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy. First, figure out how you’re going to be social, and then worry about how you’re going to do social. Create a social media steering group (cross-functional) for your company. Stelzner on Vimeo.

Social Media 134

Social Media Consultant Video Strategy 134

Hootsuite

FEBRUARY 15, 2024

Why did the social media marketer bring a headlamp to work? Because they’re about to shed some light on 16 social media video tips! This blog shares some bright ideas and social video best practices you can use to light up your feed. We’ll illuminate the world of social media video content in a flash.

Video 106

Video Social Media Tips HootSuite 106

Convince & Convert

APRIL 14, 2010

Why can’t your social media program do that? The best – and most effective – social media programs aren’t based on promotions and message distribution. It’s about marketing sideways , not marketing head-on. That’s understanding that social media success is a long putt, not a tap-in.

Social Media 128

Social Media Consultant Health Care Questions 128

Convince & Convert

APRIL 15, 2010

Sure, I pay attention to where I’m ranked in the AdAge Power 150 (a broader ranking of all marketing blogs), and I look at my search rankings, etc. But I am incredibly delighted to top the list of content marketing blogs, because for me content marketing is becoming fundamental to business success at every level.

Content 124

Content Marketing Consultant Social Media 124

Hootsuite

FEBRUARY 15, 2024

Why did the social media marketer bring a headlamp to work? Because they’re about to shed some light on 16 social media video tips! This blog shares some bright ideas and social video best practices you can use to light up your feed. We’ll illuminate the world of social media video content in a flash.

Video 74

Video Social Media Tips HootSuite 74