Jon Loomer

OCTOBER 4, 2020

Back in 2015, Facebook announced Lead Ads as a way to collect leads without sending users to your website. In this post, we’ll talk more about what Facebook lead ads are, how they work, how to set them up, and things to consider. Facebook lead ads look like any other link ad when presented to a user. How it Works.

Facebook 206

Facebook Privacy URL Policies 206

Social Media Strategies Summit

APRIL 11, 2024

This brand is active on YouTube and uses the platform to present prospects with high-quality educational content. Instead, to benefit from this type of marketing, you must invest your energy into converting leads into customers. The best networks to implement social selling will be Instagram, Facebook, and TikTok.

Social Media 225

Social Media Tips Marketing UGC 225

SocMed Sean

FEBRUARY 24, 2022

billion people were recorded to use Facebook at least once a day. Although the company has faced some turmoil, such as an advertiser boycott in 2020, Facebook remained dominant with a steady increase in revenue. Is Facebook dying as a social network? Is Facebook still a good marketing platform?

Facebook 130

Facebook Strategy Marketing Travel 130

agora pulse

MARCH 6, 2019

Showing ads to people who have already engaged with your business on Facebook will deliver better results than showing ads to complete strangers. By creating video custom audiences, you can target Facebook ads at your video viewers. These are populated with people who don’t know your business yet and haven’t see your ads on Facebook.

Video 127

Video Facebook How To Campaign 127

Keyhole.co

NOVEMBER 22, 2023

Today, social media has become an integral part of our lives, and Facebook stays dominant in the marketing landscape. With over 3 billion monthly active users, Facebook provides a vast pool of potential customers for businesses and brands. Why Facebook Marketing? For example, 69% of adults in the United States use Facebook.

Brands 52

Brands Facebook Marketing Advertising 52

Jon Loomer

JULY 23, 2019

Facebook’s library of guides and resources is vast, yet these references can be a bit intimidating to navigate. After I put together A Short Reference of Facebook One-Sheeter Guides , I realized there were some advertisers who could use some help in navigating Facebook’s reference resources in general.

Curation 167

Curation List Automotive Real Estate 167

Sherrilynne Starkie

DECEMBER 20, 2020

A client recently asked me to explain it to senior management and what follows is summary of my presentation. Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. But, my challenge to you is to put that paradigm aside and think about the four main groups media types. Click To Tweet.

Marketing 367

Marketing Syndication Adwords News 367

Social Media Strategies Summit

FEBRUARY 1, 2024

Image source Now we’re presented with a list of keywords, ordered by relevance to our (well, Brooklinen’s ) website: Image source Exclude any branded terms (like “Brooklinen sheets”), then pick the top 5 – 10 keywords and Google them. What types of media do they post? What’s the percentage split of each post type?

Analysis 184

Analysis Social Media How To Hashtag 184

Keyhole.co

OCTOBER 23, 2023

Do you want to learn how to improve sales and engagement from Facebook? But many businesses don’t know where to start or what to look for when auditing their Facebook account. But first, let’s get into the specifics and answer the question, “What is a Facebook audit?” What is a Facebook audit? If so, consider that over 2.93

Facebook 52

Facebook How To Review Analytics 52

Hootsuite

MARCH 15, 2023

Facebook analytics are like a magic truth serum: an instant shortcut to insight on the world’s most popular social media platform. Even while some things about Facebook remain a mystery — for instance, why does your seventh-grade boyfriend leave a ‘Happy Arbor Day’ message on your wall every year? Numbers don’t lie, after all.

Analytics 102

Analytics Tools Facebook HootSuite 102

Jon Loomer

OCTOBER 4, 2020

Back in 2015, Facebook announced Lead Ads as a way to collect leads without sending users to your website. In this post, we’ll talk more about what Facebook lead ads are, how they work, how to set them up, and things to consider. Facebook lead ads look like any other link ad when presented to a user. How it Works.

Facebook 133

Facebook Privacy URL Policies 133

Webbiquity SMM

JUNE 21, 2022

This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power. They must get their branding right while addressing their target market on the different platforms where they hang out, and with the exact type of messaging they expect to hear. Practice Proper Channel Management.

Influencer 288

Influencer Brands Policies Privacy 288

So Influential

MARCH 25, 2021

It’s estimated that both Instagram and Facebook have over 1 billion global users each. But that doesn’t mean every type of content will make you popular. Thanks to the increase in Internet users and the proliferation of smartphones, anybody can access multiple platforms.

Influencer 52

Influencer Types Social Media Content 52

agora pulse

JANUARY 30, 2019

Advertising on Facebook is getting more complicated. So when you start out with Facebook ads — often because of lack of guidance by Facebook itself — you can end up making advertising mistakes that cost you both time and money. What do you want to achieve from your Facebook ads? And how to avoid them!).

Advertising 116

Advertising Campaign Facebook Analysis 116

Social Media Strategies Summit

FEBRUARY 9, 2023

But it also presents challenges — not least how to grow your following from scratch. Defining audience: “We’re looking at Gen Z and Millennial types, aged 30 – 45 or even younger. For instance, Mike used Google Analytics to look at the content types that performed strongly across the Department of Energy website. “So

Social Media 200

Social Media Energy How To Tweetdeck 200

Hootsuite

JULY 6, 2023

Facebook has 2.93 So if you’re feeling the pressure to create great Facebook content, we get it — that’s a lot of people to entertain with your posts. And that means mastering the art of a great Facebook caption. A great Facebook caption will add context or showcase your brand’s point of view. It’s seriously easy.

Facebook 81

Facebook HootSuite Hashtag Social Media 81

Ignite Social Media

MAY 3, 2019

This week, Facebook held its annual developers conference to announce the road map for their suite of products and platforms. The focus of the F8 announcements supported this statement and how Facebook is building a more privacy-focused social platform. You may have already noticed that your Facebook app looks different.

Strategy 127

Strategy Facebook Groups Groups 127

Mindjumpers

MAY 3, 2011

Tweet Facebook has published a Best Practice Guide for how to use their platform for marketing. The guide provides a great overview of the marketing potential in having a presence on Facebook as well as suggestions for some strategic steps to go through when building a presence. The Facebook Ecosystem. Engage your fans.

Facebook 274

Facebook Crowdsourcing How To Marketing 274

Jon Loomer

FEBRUARY 17, 2017

I host a near-monthly free webinar called the Keys to Success, where I break down the details of when Facebook advertising does and does not work. But I wanted to summarize the primary factors that lead to success (and failure) of facebook ads. Facebook ads are incredibly powerful, but they aren’t magic.

Advertising 167

Advertising Facebook CPC CPM 167

Buffer Social

JANUARY 25, 2018

Video is still the most popular content type. Here are the current user base of the six major social media platforms 4 Statista , 2017; LinkedIn , 2017 : Facebook: 2.07 Facebook studied the behavior of 100 people while they were watching TV at home. 5 Facebook , 2017. Facebook Messenger alone has more than 1.3

Social Media 111

Social Media Trends Report Survey 111

agora pulse

AUGUST 23, 2018

When you implement the correct advertising campaigns on Facebook , it can become your most successful marketing channel and the core driver of growth for your business. With Facebook advertising, you can target people who have had different levels of engagement with your business both on and off the platform. The direct response ad.

Advertising 111

Advertising Campaign Facebook Buy 111

Rebekah Radice

AUGUST 14, 2017

To do this, you need to stop serving up the same old thing, and begin introducing the right types of social media content. I’ve pulled together the 5 types of social media content you need to create, along with an infographic from Condiment Marketing. The 5 Types of Social Media Content You Need to Create.

Types 60

Types Social Media Content Diagrams 60

Convince & Convert

DECEMBER 8, 2014

First, the Reachpocalypse , where Facebook massively reduced organic reach of business pages. And now, the Promocalypse where Facebook has decreed that as of January, 2015 overly promotional posts from business pages will be treated like a North Korean political opponent. Facebook Told Us How to Do Facebook Marketing.

Facebook 168

Facebook Marketing How To Feed 168

agora pulse

JANUARY 16, 2019

Not all Facebook audiences are created equal. Therefore, if you are not showing Facebook ads to your website visitors and using website custom audiences, you are missing out on huge untapped revenue for your business. Next select your Facebook pixel. Getting Started: Create a Website Custom Audience for the Last 180 Days.

Facebook 118

Facebook How To Discount Campaign 118

Mindjumpers

SEPTEMBER 7, 2011

On our blog yesterday, we wrote about how to increase your news feed ranking on Facebook , where we spoke about EdgeRank. The Engagement Spectrum focuses on how to increase interaction with fans by utilizing different types of content to drive conversations that deepen the relationship with the community. The Fan Engagement Spectrum.

Engagement 273

Engagement Facebook Overview Feed 273

Mindjumpers

JULY 11, 2012

Facebook is constantly updating their settings and lately they have started focusing more and more on visual content. Facebook is overloaded with information and different types of content, so it’s important that your content is easily digestible. Facebook is the place where users can get under the skin of the brand.

Engagement 273

Engagement Facebook How To Upcoming 273

agora pulse

NOVEMBER 8, 2019

Capture users’ interest and nurture them every step of the way until they’re ready to purchase by using highly targeted Facebook ads. Every brand can sell on Facebook, especially with a combination of Facebook Ads and organic posts. Istead, you need to have a Facebook sales funnel in place. Generate awareness.

Facebook 159

Facebook Discount Campaign Upcoming 159

Jon Loomer

NOVEMBER 15, 2018

In this post, I will outline how I did that by using Facebook lead ads to create a quiz. Lucas suggested creating a quiz with a Facebook lead ad. While the Facebook lead ad may not function the way a quiz would on my website, the benefits of experimenting with this would be huge. My Facebook Lead Ad Quiz. Why not both?

Facebook 167

Facebook Library Cost Sample 167

agora pulse

JULY 24, 2020

If you want to go live on Facebook, this is your quick guide to getting everything squared away before you broadcast, creating true engagement with your live viewers, and scheduling your Facebook live video for future awesomeness. . Facebook Live can be an amazing way of connecting with your audience. What do you need to do?

Facebook 174

Facebook How To Tips Software 174

agora pulse

NOVEMBER 29, 2018

Facebook, in particular, sees an increase in advertisers who jump on the platform. That’s why you need to be at your best to stand out and succeed on Facebook. Here’s how to build two different types of winning Facebook ad campaigns for your holiday promotions. Campaign 1: Using Website Re-marketing.

Campaign 115

Campaign Facebook How To Discount 115

Keyhole.co

JANUARY 4, 2023

And among all these platforms, Facebook is the most impactful, with its 2.8 According to reports , Facebook generates the highest ROAS among all social media platforms. Hence, it comes as no surprise that brands across industries have gathered to leverage Facebook for their marketing. 10 Best Facebook competitor analysis tools.

Analysis 52

Analysis Tools Facebook Sentiment 52

Buzz Marketing for Technology

JANUARY 23, 2013

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. So, you’re one of the seemingly millions of brands out there using Facebook to lure people over to your website. Hint: zero of them are Facebook’s fault.).

Conversation 276

Conversation Facebook Guidelines B2B 276

agora pulse

APRIL 22, 2020

Facebook ads can be a powerful part of your social media strategy—when you use them correctly. But until you’re consistently seeing a clear ROI on your ads, how do you know if you’re doing Facebook advertising right? Q: Have you found a way to make Facebook ads more productive and to get better outcomes overall?

FAQ 99

FAQ Advertising Facebook Compete 99

Jon Loomer

NOVEMBER 12, 2015

Why should I use Facebook video? Does video on Facebook add any value to my business? And here’s why… According to a study by Social Bakers , Facebook videos are shared 157% as often as YouTube videos. This presents a huge opportunity for your business to boost its engagement and grab the attention of your fans.

Engagement 113

Engagement Video Strategy Facebook 113

Convince & Convert

NOVEMBER 13, 2011

Killer integration of Facebook and Email. View more presentations from Jay Baer. The notion that Facebook is a tool to create new customers is massively flawed. Research from DDB shows that 84% of fans of company Facebook pages are current customers. Think about how you use Facebook. 3 Types of Integration.

Facebook 158

Facebook Marketing Upcoming Metrics 158

Social Media Strategies Summit

SEPTEMBER 28, 2023

According to PowerReviews , website visitors presented with user-generated content converted at a 3.8% Cart Abandonment Cart Campaigns First things first, a confession: Abandoned cart campaigns are another type of email campaign. This approach combines well with an introductory discount (or some other type of promotion).

UGC 222

UGC Content Bazaarvoice Hashtag 222

Firebelly

FEBRUARY 4, 2011

Facebook has launched a new page that makes it easy to find deals in your area that businesses are offering via Facebook Places check-ins. I noticed that when I just typed in “Indianapolis&# into the search field, I was presented with only 6 deals. Helpful hint. Try searching by ZIP code to uncover more savings.

Facebook 170

Facebook URL Types Video 170