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How to Create a Buyer Persona (Includes Free Persona Template)

Hootsuite

Your buyer persona will guide everything from product development to your brand voice to the social channels you use. Since different groups of people may buy your products for different reasons, you might need to create more than one buyer persona. Google Analytics : See which social networks appear in your referral traffic report.

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Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

&# Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on. Real Estate. Foursquare!

Industry 231
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5 Social Media Strategy Questions Every CMO Needs to Answer in 2021

Hootsuite

In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. But is your social strategy up to the task?

Questions 142
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How to Find and Target Your Social Media Audience (Free Template)

Hootsuite

A social media target audience is the specific group of people you want to reach with your social channels. Scroll down to Top Sites to see which social networks are among the most popular referring domains. Check Google Analytics to see which social networks appear in your referral traffic report.

Template 145
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Tourism: Festivals are Powerful Economical Tools | Bare Feet Blog

Bare Feet Studios

We hope the local business and tourism community will collaborate with us to showcase our beautiful state and akamai kama’aina. The following points help tell us the full story, as festivals and events draw visitors while the internet is the key player in making it happen. Most travel planning self-serve online. Virtually none.

Tourism 40
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What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

While this crowd is hardly the “early adopters&# crowd, if you are marketing to boomers or anyone in retirement age, this data suggests that increasing your visibility on social networks is increasingly important. This will be worth keeping an eye on over 2011, but hardly suggests that there is a mass exodus in this age group.

comScore 156
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Social Selling: What it is, Why You Should Care and How to Do It Right

Hootsuite

Businesses that prioritize social selling are 51% more likely to reach their sales quotas. 78% of businesses that use social selling outsell businesses that don’t use social media. Social selling helps your sales team build real relationships. Extend your LinkedIn network. 3 steps to social selling on Twitter.

HootSuite 145