Sprout Social

AUGUST 15, 2023

With trends emerging every day, social networks introducing new additions (hello, Threads!)—not Staying agile seems daunting and finding meaningful insights from non-stop social and online chatter feels akin to finding a needle in a haystack. NER is also critical in tracking brand reputation.

Brands 84

Brands Sentiment Analysis Marketing 84

SocMed Sean

MAY 1, 2012

Today’s post comes from Laura Clarke,a blogger and lover of all things social media. Laura currently works on behalf of Sentiment Metrics, a leading provider of social media management software. I appreciate Laura sharing her thoughts/experiences with customer engagement via social media channels!

Engagement 279

Engagement Social Media Tweetdeck Reputation 279

Keyhole.co

MARCH 9, 2023

You can also use Keyhole to conduct social listening and identify which online accounts or influencers are talking about you or your brand. Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy.

Tools 84

Tools Sentiment Hubspot Price 84

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. It’s not just about networking anymore.

Analysis 70

Analysis Data Sentiment Metrics 70

Hootsuite

APRIL 25, 2024

1 Social Media Tool Create. Free 30-Day Trial 5 content curation tools for social media 1. Need to create and schedule all of your social posts in one place? Follow trending topics or hashtags in your industry, and stay informed and engaged with relevant discussions. Reputation management. Social listening.

Curation 88

Curation Social Media Management Tools Social Media 88

Buzzlogix

SEPTEMBER 4, 2017

Here are five social media mistakes that you should avoid in order to protect your brand’s reputation. After creating a profile on popular social networks, some companies expect to receive avalanches of followers and likes that will translate into lucrative sales. Article located on Buzzlogix Social Media Marketing Blog.

Reputation 49

Reputation Social Media Social Networking Sentiment 49

Keyhole.co

NOVEMBER 17, 2023

But if the conversations have a negative spin, your reputation will suffer, and you can expect to lose some existing and future customers. But you can’t do this unless you are already practicing social listening and can pick up on the trend when it begins. Knitters were often at the forefront of these complaints.

Examples 59

Examples Brands Sentiment Reputation 59

Keyhole.co

DECEMBER 13, 2023

The pro plan allows up to 10 social networks but costs $83 per month, a pricey amount for small business owners. The tool helps brands understand their most successful posts, what people are engaging with, and how the competition is faring. And it is easy to integrate with many other leading platforms.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Sprout Social

JUNE 27, 2023

Create more impactful content Review analysis reveals what type of content resonates the most with your audience, which will help you deliver more relevant social posts for better engagement. Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously.

Review 125

Review Brands How To Analysis 125

Hootsuite

MAY 21, 2020

You measure what you have already achieved, and create a record of what is happening in your industry’s social space. The social listening part is more active and strategic. This could from engaging a happy customer to shifting your brand positioning strategy. 15 social media monitoring tools. Talkwalker. Reddit search.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Keyhole.co

NOVEMBER 7, 2023

The challenge to engage effectively on Twitter goes beyond wit. Identify trending hashtags in your niche Engage with these hot topics within your industry to connect with a wider, yet niche-targeted audience. Getting the vibe right means your audience engages and becomes vocal advocates for your brand.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. 1 Social Media Tool Create. Free 30-Day Trial Why is dark social so important?

HootSuite 120

HootSuite URL Analytics Forums 120

Unmetric

AUGUST 19, 2019

This means creating more engaging content, getting more certainty around your social strategy, and automating tedious tasks like reporting. There’s a host of features that will help you analyze your brand’s social media performance and make better marketing decisions. This tool has both English and Arabic dialects analysis.

Social Media 91

Social Media Tools Price Hashtag 91

Keyhole.co

NOVEMBER 6, 2022

And this is where social media monitoring tools come into place. Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform.

Tools 52

Tools Social Media Sentiment Price 52

Sprout Social

FEBRUARY 6, 2023

Core social media features and functions for your brand Although every social platform is different, they share some functionalities that set them apart from other types of media. Here are some of the common features of social media that brands leverage to engage with their audience.

Features 98

Features Social Media Curation Geotagging 98

Sprout Social

FEBRUARY 20, 2020

Reputation management. When Sprout’s own social team began expanding their listening strategy, Social Media Manager Rachael Samuels set up interviews with key partners like the corporate sales and customer success directors and product marketing managers. . . Improve sentiment around customer service. Lead generation.

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. While Google Alerts primarily covers news articles online, some of the paid tools can track crisis on social media platforms. Moreover, Keyhole comes with sentiment analysis and competitor monitoring features.

Industry 52

Industry News Google Brands 52

Sprout Social

MARCH 19, 2020

But even if your agency doesn’t offer social media services to clients, don’t overlook social for your own business. . Social media is just one of the strategic communication channels that afford agencies the ability to publish content, build relationships and have meaningful engagement with prospective clients, their communities.

Social Media 107

Social Media Strategy Case Study RFP 107

Bill Hartzer

MAY 26, 2010

Radian 6 – This application allows you to engage with your customers via social media. This is one of the best tools around because it allows you to smoothly, and discreetly uncover the most prominent opinions of top influencers in the social media arena. You can even check out what is being said about your competition.

Cymfony 152

Cymfony Social Media Tools SM2 152

Keyhole.co

MAY 25, 2022

A typical social media analytics report looks like this: Source. Social media analytics goes beyond broader metrics such as likes, follows, clicks, retweets, previews, and impressions gathered from social networks. As you know, social media is about people sharing their lives with others.

Analytics 52

Analytics Social Media ROI Metrics 52

Sprout Social

MARCH 26, 2020

In the last decade, social media has rapidly evolved and become a major element of marketing in all industries. As a result, social media practitioners now play a role in more business initiatives than ever. Customer care is a major part of a successful social strategy and requires time, attention and thoughtful engagement.

Social Media Management 143

Social Media Management Social Media Comparison Energy 143

Waxing UnLyrical

NOVEMBER 20, 2018

Our computers, smart phones, televisions and other devices are inundated with information: From news articles and blog posts, to tweets, Facebook posts and messages on dozens of other social networks, to emails and newsletters. PR professionals need to be thinking about things like web traffic, customer engagement and conversions.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Sprout Social

MARCH 13, 2019

Some B2B brands might see social media as a black hole when it comes to ROI. Let’s consider how B2B social listening can be a game-changer in terms of what you get out of your social presence, though. Every interaction and engagement with your customers via social media is a valuable data point. The takeaway?

B2B 102

B2B How To Sentiment Reddit 102

Hootsuite

JULY 17, 2023

Your brand reputation can make or break you. Which is why online reputation monitoring tools are an essential component of any social media manager’s software setup. Think of it like modern, ethical eavesdropping: online reputation monitoring tools allow you to be a savvy social media super-spy. Go on, listen in!

Reputation 71

Reputation Tools HootSuite Sentiment 71

Razor Social

MARCH 30, 2016

Sentiment Analysis. Here’s the Wikipedia explanation of sentiment analysis: “ Sentiment analysis (also known as opinion mining) refers to the use of natural language processing, text analysis and computational linguistics to identify and extract subjective information in source materials.” Social Analytics.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Razor Social

MAY 15, 2019

Chapter 1 – Introduction to Social Media Influencers Chapter 2 – How to Find Social Media Influencers Chapter 3 – How to Evaluate Influencers Chapter 4 – How to Reach Out and Engage with Influencers Chapter 5 – How to Measure the Results Summary. What is a social media influencer?

Influencer 104

Influencer Social Media How To Campaign 104

Sprout Social

MARCH 8, 2019

And while you may not think of these platforms as social sites, bear in mind that they do represent active communities with profiles, comment sections and opportunities to engage with businesses. Sounds pretty “social” to us! Why online social listening matters. Not a good look.

Reddit 98

Reddit Tumblr YouTube Review 98

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What is the source of the largest share of social traffic to websites? (It’s 25 Social Media Facts and Statistics. e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Sprout Social

OCTOBER 18, 2018

Your customers expect you to be active online and available to answer any questions they have and your employees are already visiting social channels on a daily basis. 47% of employees now use social networks to connect with customers. Consequences: What will happen if they fail to use social media correctly.

Policies 111

Policies Social Media Guidelines Privacy 111

Buzzlogix

MAY 15, 2017

The way to make social media truly work for you is by monitoring audience behavior and seeing what they have to say about you, your products and services, and even your competitors. The key to gathering the data you need is using the top social media monitoring tools. Klout is social media monitoring software that must be mentioned.

Social Media 40

Social Media Tools Klout HootSuite 40

Sprout Social

JUNE 15, 2020

” In terms of your own social media presence, this more or less means doing business as usual. Featuring customers and employees in your social marketing (think: user-generated content and employee advocacy ), putting an actual “face” to your business. Tighten up your social media security.

Social Media 131

Social Media Privacy Marketing Policies 131

Sprout Social

FEBRUARY 7, 2024

Do you need to post more engaging content? Understand customer sentiment Sentiment analysis —a core feature of competitive intelligence—gives you insight into how customers think and feel about certain brands and topics. Understanding sentiment helps you deliver better experiences and improve customer satisfaction.

Tools 91

Tools Sentiment Marketing Reputation 91

Sprout Social

APRIL 15, 2024

A cybersecurity attack or reputational crisis that can turn a normal working day into a sink or swim scenario. However, an effective crisis communication strategy can help your company plan for a worst case scenario and emerge with your reputation intact. It’s the scenario no business wants to face.

Press Release 90

Press Release Banking Reputation Marketing 90

Oktopost

MAY 12, 2024

Social media governance plans will offer guidance on leveraging social media in line with these rules. For example, your plan could include what to write and share on a social media platform or how to engage with users in a specific situation. Source Why do Marketing Teams need a Social Media Governance Plan?

Company 62

Company Social Media Guidelines B2B 62

Diva Marketing Blog

NOVEMBER 16, 2011

Brian Solis has earned a reputation as guy who digs deep and comes up with insights that result in head nodding. But as a result, the tenets required to thrive in social media require a different approach, a thoughtful strategy, and intentions designed to deliver value to all participants in engagement. . How do they find you?

Klout 78

Klout Social Media Social Networking Influencer 78

Hootsuite

JUNE 14, 2023

Enter social media monitoring for banks — the best way for financial institutions to monitor online sentiment and stay ahead of the curve. In this article, we’ll explore how banks can use social media monitoring tools to protect their reputation, connect with their audience, and elevate their social strategy.

Banking 81

Banking Social Media HootSuite Sentiment 81

Techipedia: Tamar Weinberg

SEPTEMBER 23, 2009

This is no less true for the world of social networks. Networks like Digg, FriendFeed, and Facebook are seeing huge growths in value, but the little guys, the ones actually providing the meat and potatoes for those operations, rarely see a nickel. Let’s be honest for a second here. The major “Web 2.0″

Aggregator 151

Aggregator Content Digg Posterous 151