2012

Remembering Michael O’Connor Clarke

Dave Fleet

Michael O’Connor Clarke passed away this morning, sadly losing his battle with the esophagael cancer that he was diagnosed with this summer. I knew Michael both as a friend and as a colleague. From memory, I believe we first met online in 2007, through social media channels that were a shared passion between us. It wasn’t until mid-2008 that we met in person when work brought us together, but when we first met I remember it being as though we’d known each other for years. (I

Win a ticket to IABC 2012 Canada Business Summit preconference workshop

Sherrilynne Starkie

Château Laurier, Ottawa, Canada. Seen from the corner of Sussex and Rideau. Photo credit: Wikipedia). Here’s your chance to win a free ticket to an IABC 2012 Canada Business Summit preconference workshop. The summit takes place November 1-3 at the Chateau Laurier in Ottawa.

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How to Manage Social Media Profiles

yMarketingMatters

There are many social networking websites for smaller businesses. The most active are Facebook , LinkedIn , Twitter , Google+ , Pinterest , YouTube , Flickr , and SlideShare. The top bookmarking sites are StumbleUpon , Digg and Delicious. This landscape may change in the coming year. But that doesn’t really matter. If you use all of these sites — or just one or two — that’s a ton to manage. Then there is your company blog; it is seemingly a fulltime job.

Social Media: The Key to Transforming Doctor-Patient Communication

Waxing UnLyrical

Your child has come down with a rasping cough. You put on your Dr. Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. Overwhelmed by the multitude of potential diagnoses, you decide to wait and see if the cough subsides before scheduling an appointment. But what if you could connect with your doctor using social media ; asking for advice via a quick Twitter or Facebook message?

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

5 Facebook Posts That Need To Stop

Jason Yormark

I interrupt my regularly scheduled programming, to bring you this message in hopes that I can assist in cleaning up our Facebook feeds from unnecessary and often over done posts. Yes, we all choose our Facebook friends and thus are responsible for what we see, but I can’t help but point out a few things that…let’s be honest, deep down we all want to see less of right?

More Trending

10 Email Sins You Must Stop Committing Right Now

Almost Savvy

Email. Whether we like it or not, it is part of our lives. We love it when it’s easy and when others use it in a way that works for us. The rest of the time, we hate it. And when we hate it, we really hate it. Even though I often communicate through social channels, such as Facebook, Twitter or chat messages, my mailbox remains a sacred place where the most important conversations take place. This is the reason many people are careful about with whom they share their email address.

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How To Change Your Facebook Page Name

Firebelly

Facebook has finally made changing your Page name a bit easier. Here’s how to do it. View your Page’s Admin Panel, click the Help link, then scroll down and click ‘Request a name change for your Page.’ ’ Below is a screenshot of what it looks like and where to go: Once you’ve clicked that, you’ll be taken to a name change request form.

How to Sync Facebook Events to Google Calendar

The Social Media Incubator

Facebook is a word that is recognized all over the world. It is a platform available in more than 70 languages and is a household name. With over 552 million daily active users , it is a mainframe for society and a resource that many are using to schedule events. Keeping track of your schedule is a constant struggle for most people and adding Facebook events into the mix is just another calendar for you to keep track of. Here is a step-by-step guide to make your life a little easier.

Media Relations Gone Wrong: How Not to Pitch a Journalist (Video)

Adam Sherk

The Internet and social media have certainly made it easier to conduct media relations in a more efficient and less intrusive way. At my first PR job I had to type in contact addresses from the hard-copy Bacon’s guide so we could mail merge and send out the press materials. Or stand over the fax machine feeding through one press release at at time.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How to Schedule a Facebook Post

Harp Interactive

Recently, Facebook added the ability to pre or post schedule posts.and it's free! Here's how. Blog Facebook How To Social Media Marketing facebook changes How to schedule a post on Facebook scheduling a post on Facebook

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Communication is about what they hear, not what you say

Dave Fleet

If you think you’ve conveyed something but the other person hears something completely different, is that their fault or yours? . Recently a friend of mine posted a photo on Facebook: As pithy and humorous as it was, I disagreed. Strongly. From my perspective the onus is on you to consider not just the words coming out of your mouth, but how they are received. Everyone has their own background and context that they overlay on top of what they hear.

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IABC Canada: the big shift

Sherrilynne Starkie

Darrell Bricker, CEO for Ipsos Global Public Affairs, opened the IABC Canada Business Communicators Summit in Ottawa last week with his keynote address: The Big Shift: understanding communications in New Canada. Public relations professionals from across the nation learned that Canada, once one of the world’s most consensual countries, is polarizing with the west versus the east, suburban versus urban and immigrants versus old school.

8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

What a year was 2011 for social media and marketing! Things moved at the speed of light, right? I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. As I’ve said before, social media needs to be INTEGRATED into your overarching marketing plan. It’s not the magic pill. It’s not the hard sale, it’s the soft sell. It’s not going to blast your sales from $0 to $10,000 overnight.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

When Life Happens

Waxing UnLyrical

Today’s been a big day for me. Because, as you read this, I will have packed up my stuff from MSL Washington DC , and getting ready to have a farewell refreshment with my colleagues, some of whom have become dear friends. You see, today was my last day at MSL, and effective immediately, I return to my independent strategic communication practice. Shonali Burke Consulting, Inc. , is back in business, folks! And note the “Inc.”

5 Reasons I Think Facebook Is On The Decline

Jason Yormark

Crazy right? Who in their right mind would make a silly claim about a network that has close to 900 million active users with average usage times close to 20 minutes per day? The fact is, no one is bullet proof. Ask Yahoo, MySpace or … , all major networks that ruled heavily at one time and all which fell from grace to other up and comers. I’ve felt a growing sense that Facebook might have already peaked and is currently beginning to slide.

How To Create Offers On Facebook

Mindjumpers

Tweet By the end of February 2012, Facebook announced that they launched a new feature called Offers. Offers are basically coupons for people to redeem and the platform already began testing this feature last year. Facebook has previously launched Deals, which is a check-in product in relation to Places. Offers are however not location-based, but focus solely on the relation that the customer has with a given business on Facebook.

Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

Headline from CNN. Bad things can happen to any business or brand. You do our best to avoid it; you hire the right people, make the right products, make the right decisions. Sometimes, though, things don’t go as planned and something, someone screws-up. It’s often what happens next that can make, break or save a brand’s reputation. One well-known, household brand had a bad thing happen.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How To Transform A Facebook Account Into A Pinterest Pinboard

Firebelly

Love Facebook? Love Pinterest? Want to combine your love for the two and make Facebook look like Pinterest? Now you can! The Pinview Facebook app reformats your Facebook account – making it look like a Pinterest pinboard. It’s a really cool way to experience Facebook. You can select to view the News Feed, your own Facebook profile Wall, only photos or only videos in pinboard format. Check it out: Happy pinning/posting!

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The Best SEO Advice I’ve Seen in a Long Time…Relevance is the new PR

Direct Marketing Observations

This morning’s thought: “I now need to go back and look at all my recent SEO work.” ” I like the competition of search. Every day is different and you have the ability and or the chance to “win” so to speak. It’ similar to watching the standings in Major League Baseball. Some days you may gain on the competition, other days you lose ground, and still others, nothing changes.

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The Best Free Tools for Twitter Analytics

Adam Sherk

What are the best free tools for analyzing a Twitter profile? During a social media audit I like to run a company’s Twitter profiles through some basic analysis tools to set benchmarks and compare them to competitors. I got good response to my post on Facebook analytics tools so I thought I’d do something similar for Twitter. But this time I’m going to highlight free tools that anyone can use. I’m focusing specifically on profile analysis as opposed to Twitter tools for other purposes.

How to Create Facebook House Rules or Community Guidelines

Harp Interactive

Does your Facebook Page have Rules or is it a free-for-all? A Facebook Page is an excellent venue for community building among brand advocates and customers (or potential customers) seeking more information, discounts, insight or customer assistance. Every Facebook Page is a potential target for the irrational, irate person that ‘Likes’ the Facebook Page only to leave a barrage of negative comments on the Page.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Forrester: Email and search drive online sales, not social

Dave Fleet

Research recently released by Forrester entitled “ The Purchase Path of Online Buyers in 2012 ” indicates that email and search dominate the online space in driving online sales. Social media, says the report, drives less than 1% of online sales. As reported by Marketing Pilgrim : Paid search matters most for new customers. Email matters most for repeat customers. Social tactics are not meaningful sales drivers. I can hear the howling from the rooftops now.

Tony Clement: the tweeting minister

Sherrilynne Starkie

Treasury Board of Canada President Tony Clement , sometimes known as the tweeting minister, spoke at last week’s IABC 2012 Canada Business Communicators’ Summit in Ottawa. His told the audience of public relations professionals about his own social media journey and shared some insight into how he sees politics in the age of social media. Clement started out on Twitter only after he realised that people were mentioning him there. “I I thought I’d better figure it out,” he said. “As

22 Simple Tips to Grow Your Email List Organically

yMarketingMatters

While social media marketing like Facebook, Google+, Pinterest, Twitter, and LinkedIn are getting tons of interest, email is still KING. Email is used far more than Facebook and Twitter combined. How much more? Daily activity for Facebook: 60 million updates. Twitter: 140 million tweets per day. Email? 188 billion messages per day. Email continues to be used each day by 93% of consumers. Think about it: Email is central to everything a person does, online and offline, every day.

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7 PR Lessons Komen for the Cure Didn’t Know It Was Giving You

Waxing UnLyrical

I’ve been fascinated by the way the Komen drama – over its new grant policies resulting in withdrawing funds for most of the Planned Parenthood programs that were formerly recipients – has been unfolding. Kind of like watching a train wreck, isn’t it? That’s what it feels like to me, at least.

Escape Routes: The Ultimate Social Reality Adventure

Jason Yormark

It’s not too many times in your life when you actually get asked to audition for a reality show, but that’s exactly what happened last week. A casting producer for the upcoming Escape Routes contacted me and while at first I didn’t think it was feasible, the more I learned about it, the more I realized it would be a monumental mistake not to.

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Social Media Analytics – How to Engage With The Data Of Social Media

Mindjumpers

Tweet A couple of days ago, I gave a guest lecture at the Danish IT-University on the subject of Social Media Analytics. Social Media Analytics has an increasing audience with a lot of people discussing the subject around the world. From the very beginning of using Social Media Analytics strategically, the focus has been on analyzing things like buzz tracking, performance measurement as well as discussing ROI.

8 Sure-Fire Ways to Get Unfriended on Facebook

Almost Savvy

Ah, our Facebook friends. Some we can’t live without and, well, then there are those other ones. It is the latter group that I’m focusing on today. We all know people like this, right?The The chatty co-worker, the family member who can’t keep a secret, that pretty girl you sat next to in junior high school. Wait a minute…if we all know people like this, is it possible that you might be one of those people, too? We were excited when we first friended you on Facebook.

Ask Fans to Unlike Your Facebook Page

Firebelly

Ask for unlikes? I thought we wanted likes. At the AllFacebook Conference, one of the panelist suggested asking fans to unlike your Page. You could hear a few gasps around the room, but it actually makes a lot of sense when you think about. Let’s say you neglected advice about giving away an iPad to grow your community. Now you have a couple thousand fans – big deal. That number does not represent your real target audience or the quality fans you want.

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