2012

5 Ways that Social Media Impacts SEO

Adam Sherk

I was invited to contribute a column to an upcoming social media guidebook from Media Industry Newsletter and Folio. I thought I’d share it here along with some links to additional resources. It is intended to be a general overview for publishers. Hopefully you’ll find it useful.

SEO 155

Twitter Shifts Position: Now Claims PeopleBrowsr Suit Is A Federal Antitrust Case

The Realtime Report

Last week, PeopleBrowsr, a social analytics company, won a temporary restraining order preventing Twitter from terminating its long-standing access to the full firehose.

Trending Sources

Why 84% of Your Facebook Fans are Lurkers

Ari Herzog

How many times has your social media consultant, the local chamber of commerce, a conference presentation, and your favorite blog encouraged you to create a Facebook fan page? “It’s the largest social networking site, and you’d be crazy to ignore it!”

Lurker 155

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

It’s my birthday and I have some great news! In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. And I did.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

Timing Your Social Media Marketing

Pamorama

Social media marketers always wonder when the best time is to post on Twitter, Facebook, Google+, and the myriad of other social platforms for optimum customer engagement. Is it in the morning, since many people check their Facebook page before they go to work?

10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Buzz Marketing for Technology

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website.

To The Crowd #crushIQ

Unspoken

This is a guest post by Jeff Barrett. There is a fear, in Advertising, that crowdsourcing will eliminate or decrease the need for some services. Embrace it. In the past year I have worked on a dozen campaigns that have incorporated elements of crowd-sourcing.

8 strategies for Pinterest for business

Janet Fouts

Pinterest has become a running joke to many. Still, the traffic reported coming from this site cannot be ignored, and the ways people are leveraging it’s popularity to market their businesses is very interesting.Here are just a few. It’s not about you.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

News Organizations on Google+: Which Pages Get the Most Engagement?

Adam Sherk

News organizations (along with businesses of all kinds) have been able to create official Google+ pages for a couple months now so I thought I’d check in and see how their pages are doing.

Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution

The Realtime Report

Two-thirds of business managers agree that it is “important” or “very important” for their business to “analyze and glean insight from large data sets from social interactions happening in real time.”

ROI 153

90 Percent of Small Business Use Social Media

Ari Herzog

A survey of 600 small business owners across the United States indicates that 90% are actively engaged in social networking sites and 74% perceive social networking as valuable — if not more valuable — than networking in-person.

Will SEO Exist in 2015?

Techipedia: Tamar Weinberg

This is a guest post by Brad Shorr. SEO used to be a self-standing marketing discipline, having a well defined, generally accepted set of activities and objectives. No more.

SEO 154

A World Gone Social

Learn how companies must adapt to survive.

Get LinkedIn or Get Left Out: Using LinkedIn Effectively

SocialFish

You hear a lot of hype about the benefits that Facebook and Twitter can bring to your business, but these social networking sites can often overshadow the even greater potential LinkedIn has for virtually every department within the organization.

7 Steps to Planning Better Presentations

Dave Fleet

As we approach the end of the Spring conference season, and in the run-up to BlogWorld New York, I got to reflecting on how my approach to presentations has evolved over the last while.

Is Your Social Media Strategy Truly Agile?

SocMed Sean

Hang around any medium or large business for a while and you’ll start hearing many of the same corporate buzzwords. Phrases like: Ping me if you need me! Let’s figure out how to be more collaborative ! How can we be more innovative ?

30 Resources and Tips for Using Pinterest to Market Your Business

Pamorama

People like to collect things. Sports memorabilia, carnival glass, stuffed animals, you name it. Pinterest , the new social-media darling, took note of this behavior and created an easy-to-use site where people can share their interests in the form of pictures.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Media is Complicated [Infographic]

Puzzle Marketer

As introduced to us by Business Insider , Buddy Media’s Social Enterprise Software is a suite of products is “designed to help brands build and maintain relationships with consumers to accelerate their business.” ” Why do brands need help with this?

Why Buffer, HootSuite and Post Planner are the Holy Trinity of Managing Social Media

Waxing UnLyrical

When it comes to staying on top of social media, one of the big challenges we have is to find the social media tools that will help us achieve a happy medium between curating, listening, engaging and producing content. Frankly, I think that medium isn’t all that happy.

Why Social Media Is The Catalyst For Telling The Truth

Unspoken

This is the guest post by Andrea Shillington. Social media has forever changed marketing and business. I believe it’s for the better.

8 Social Media Questions Publishers Should Be Asking Themselves

Adam Sherk

For most publishers social media has earned itself a prominent seat at the audience development table. However many still face issues with strategy, execution and incorporating social into a cohesive program.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How To Use Influencer Marketing To Launch A New Product

The Realtime Report

This is a guest post by Evy Wilkins, VP of Marketing at Traackr. If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives.

Why You Should Unfriend Facebook Friends

Ari Herzog

The average Facebook user in the United States has 229 friends, initiating 3 friend requests every month and accepting 4. The Pew Internet & American Life Project indicates your age says a lot about your friends. A Generation Xer, my friends today number 334. That number is decreasing every day.

The New Model: How Google+ “Gets” Content

Techipedia: Tamar Weinberg

This is a guest post by Joel Harrison. The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about.

Google 153

Generation Y – Reinventing the Way We Communicate

SocialFish

Those of us born between 1980 to 1995 are commonly referred to as Generation-Y. To be honest, I think the name N-Gen (Net Generation) is more befitting. We are certainly addicted to the internet; we grew up with it, so it comes naturally to us.

Module 142

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Social Data can Adds Years to a CMOs Tenure

Buzz Marketing for Technology

Over the last few years, marketing publications have reminded us countless times of the dangers of being a CMO, of which the most lamented was the role’s short-tenure. At the bottom of the corporate trough, the figure of 22 months was bandied about regularly.

Data 135

Social Media Ostriches – The Corporate Hypocrisy Of Blocking Employee Access To Facebook and Twitter

SocMed Sean

Okay…I have to admit that I find these types of tweets mildly humorous: or It’s not that I find the pain of employees funny, but the shortsightedness of companies in their efforts to ignore new technologies always makes me wonder what they are thinking.

20 Social Media Blogs You Should Read in 2012

Pamorama

Social media is now an essential component of doing business. It’s important for marketers to keep up with the ever-changing social media landscape so they can align their strategies and achieve the results they’re looking for.

Escape Routes: The Ultimate Social Reality Adventure

Jason Yormark

It’s not too many times in your life when you actually get asked to audition for a reality show, but that’s exactly what happened last week.

Film 135

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.