2012

Win a ticket to IABC 2012 Canada Business Summit preconference workshop

Sherrilynne Starkie

Château Laurier, Ottawa, Canada. Seen from the corner of Sussex and Rideau. Photo credit: Wikipedia). Here’s your chance to win a free ticket to an IABC 2012 Canada Business Summit preconference workshop. The summit takes place November 1-3 at the Chateau Laurier in Ottawa.

Remembering Michael O’Connor Clarke

Dave Fleet

Michael O’Connor Clarke passed away this morning, sadly losing his battle with the esophagael cancer that he was diagnosed with this summer. I knew Michael both as a friend and as a colleague.

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Facebook Tip: Changing From Mobile To Desktop View On Your iPad Or Tablet

SocMed Sean

I can’t live without my tablet. First, I had an iPad and then eventually switched to an ASUS Transformer as my primary gadget. If you are a tablet owner, though, you probably know that apps like Twitter and Facebook treat your tablet as a mobile device by default.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Social Media: The Key to Transforming Doctor-Patient Communication

Waxing UnLyrical

Your child has come down with a rasping cough. You put on your Dr. Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick.

How to Boost Your Number of Followers on Instagram

Mindjumpers

Tweet ??The The diligent reader of the Mindjumpers blog will have noticed that visual communication is a much-discussed topic here on the blog: Instagram , video sharing apps , visual storytelling and much more.

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10 Email Sins You Must Stop Committing Right Now

Almost Savvy

Email. Whether we like it or not, it is part of our lives. We love it when it’s easy and when others use it in a way that works for us. The rest of the time, we hate it. And when we hate it, we really hate it.

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Escape Routes: The Ultimate Social Reality Adventure

Jason Yormark

It’s not too many times in your life when you actually get asked to audition for a reality show, but that’s exactly what happened last week.

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How To Change Your Facebook Page Name

Firebelly

Facebook has finally made changing your Page name a bit easier. Here’s how to do it. View your Page’s Admin Panel, click the Help link, then scroll down and click ‘Request a name change for your Page.’

How to Sync Facebook Events to Google Calendar

The Social Media Incubator

Facebook is a word that is recognized all over the world. It is a platform available in more than 70 languages and is a household name. With over 552 million daily active users , it is a mainframe for society and a resource that many are using to schedule events.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

IABC Canada: the big shift

Sherrilynne Starkie

Darrell Bricker, CEO for Ipsos Global Public Affairs, opened the IABC Canada Business Communicators Summit in Ottawa last week with his keynote address: The Big Shift: understanding communications in New Canada.

Communication is about what they hear, not what you say

Dave Fleet

If you think you’ve conveyed something but the other person hears something completely different, is that their fault or yours? . Recently a friend of mine posted a photo on Facebook: As pithy and humorous as it was, I disagreed. Strongly.

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Updated Facebook Tip: Organizing, Moving and Editing Your Photos And Albums

SocMed Sean

Uploading photos to Facebook using your phone or tablet is easy. Reorganizing them, however, can be a real pain. Check out my tips for creating Facebook albums and moving photos between albums. Facebook Featured Social Media Tech best practices facebook photos social media social networking tips

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Should you include Pinterest in your mix? Increase use of video marketing? Is blogging coming back or trailing off?

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

When Life Happens

Waxing UnLyrical

Today’s been a big day for me. Because, as you read this, I will have packed up my stuff from MSL Washington DC , and getting ready to have a farewell refreshment with my colleagues, some of whom have become dear friends.

How To Create Offers On Facebook

Mindjumpers

Tweet By the end of February 2012, Facebook announced that they launched a new feature called Offers. Offers are basically coupons for people to redeem and the platform already began testing this feature last year.

Media Relations Gone Wrong: How Not to Pitch a Journalist (Video)

Adam Sherk

The Internet and social media have certainly made it easier to conduct media relations in a more efficient and less intrusive way. At my first PR job I had to type in contact addresses from the hard-copy Bacon’s guide so we could mail merge and send out the press materials.

How to Schedule a Facebook Post

Harp Interactive

Recently, Facebook added the ability to pre or post schedule posts.and it's free! Here's how. Blog Facebook How To Social Media Marketing facebook changes How to schedule a post on Facebook scheduling a post on Facebook

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

22 Simple Tips to Grow Your Email List Organically

yMarketingMatters

While social media marketing like Facebook, Google+, Pinterest, Twitter, and LinkedIn are getting tons of interest, email is still KING. Email is used far more than Facebook and Twitter combined. How much more? Daily activity for Facebook: 60 million updates. Twitter: 140 million tweets per day.

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How To Transform A Facebook Account Into A Pinterest Pinboard

Firebelly

Love Facebook? Love Pinterest? Want to combine your love for the two and make Facebook look like Pinterest? Now you can! The Pinview Facebook app reformats your Facebook account – making it look like a Pinterest pinboard. It’s a really cool way to experience Facebook.

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Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

Headline from CNN. Bad things can happen to any business or brand. You do our best to avoid it; you hire the right people, make the right products, make the right decisions. Sometimes, though, things don’t go as planned and something, someone screws-up.

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Tony Clement: the tweeting minister

Sherrilynne Starkie

Treasury Board of Canada President Tony Clement , sometimes known as the tweeting minister, spoke at last week’s IABC 2012 Canada Business Communicators’ Summit in Ottawa.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Forrester: Email and search drive online sales, not social

Dave Fleet

Research recently released by Forrester entitled “ The Purchase Path of Online Buyers in 2012 ” indicates that email and search dominate the online space in driving online sales. Social media, says the report, drives less than 1% of online sales.

Bloggers Block – When The Words Just Won’t Come

SocMed Sean

Frustrated courtesy of M artinaK15 on Flickr via Creative Commons Writer’s block sucks. Blogger’s block sucks more. And believe me…there is a difference.

24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity SMM

Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total.

7 PR Lessons Komen for the Cure Didn’t Know It Was Giving You

Waxing UnLyrical

I’ve been fascinated by the way the Komen drama – over its new grant policies resulting in withdrawing funds for most of the Planned Parenthood programs that were formerly recipients – has been unfolding. Kind of like watching a train wreck, isn’t it?

Social Media Analytics – How to Engage With The Data Of Social Media

Mindjumpers

Tweet A couple of days ago, I gave a guest lecture at the Danish IT-University on the subject of Social Media Analytics. Social Media Analytics has an increasing audience with a lot of people discussing the subject around the world.

The Best SEO Advice I’ve Seen in a Long Time…Relevance is the new PR

Direct Marketing Observations

This morning’s thought: “I now need to go back and look at all my recent SEO work.” ” I like the competition of search. Every day is different and you have the ability and or the chance to “win” so to speak.

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How to Create Facebook House Rules or Community Guidelines

Harp Interactive

Does your Facebook Page have Rules or is it a free-for-all? A Facebook Page is an excellent venue for community building among brand advocates and customers (or potential customers) seeking more information, discounts, insight or customer assistance.

Facebook New Timeline: Everything You Need to Know

yMarketingMatters

It’s coming up: Are you ready for Facebook’s March 31st deadline to move your Facebook business Page to Facebook Timeline ? For the SMB, it may seem little daunting, I know. Don’t fret.

Ask Fans to Unlike Your Facebook Page

Firebelly

Ask for unlikes? I thought we wanted likes. At the AllFacebook Conference, one of the panelist suggested asking fans to unlike your Page. You could hear a few gasps around the room, but it actually makes a lot of sense when you think about.

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The Best Free Tools for Twitter Analytics

Adam Sherk

What are the best free tools for analyzing a Twitter profile? During a social media audit I like to run a company’s Twitter profiles through some basic analysis tools to set benchmarks and compare them to competitors.