Sat.Jun 24, 2017 - Fri.Jun 30, 2017

How a Trip to Antigua Dropped Into My Lap Thanks to Intentionality

Waxing UnLyrical

Would you believe I literally dreamed up a trip to Antigua? Had this not happened to me, I would have called myself crazy, or “woo woo,” or maybe something even more colorful. But it did.

Tips for Your Business from Social Media Day Conference

yMarketingMatters

What a week… I am still on a high and catching my breath from Social Media Day Conference at the Mahwah Regional Chamber of Commerce. I am honored to have been such an intrinsic part of organizing this Conference together with other members of the (small kickass) MRCC social media committee.

Your Brand is NOT Your Logo – 5 Reasons You Need a Brand Strategy and Architecture

Pam Moore

When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements.

Brands 171

Which Facebook Ad Objective Should I Choose?

agora pulse

Have you ever been confused as to which Facebook Ad objective you should choose when setting up your Facebook Ad campaigns? I see too many people stumbling at this very first hurdle when setting up their ads, so they revert to the easier method of just boosting their posts.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

PR Crisis Comms in Action: Top 7 Social Media Fires of 2017 (So Far)

Meltwater

In a year where an average Joe has the gall to mansplain the Bible to… Read More.

More Trending

YouTube Channel Keywords: Help your Audience Find You

Devumi

Keywords play an important role when it comes to making your videos searchable on YouTube. As it turns out, they also do the same for your entire channel. Read on to get a better understanding of what YouTube channel keywords are and how to effectively use them.

Think You Can Apply a SWOT Analysis to Social Media Marketing?

agora pulse

Businesses, non-profits, and even social groups aim to stay relevant and desirable to their customers, members, and target audiences. People only have so much money, time, and attention. How do these organizations keep from going under? Why apply SWOT to social media strategy?

Attention Business Leaders: 5 Reasons Why You Need to Master Social

Meltwater

So you’re a C-Suite executive. A top business leader. Some call you the big cheese,… Read More.

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How-to Guide for Creating Instagram Stories

Ignite Social Media

Since launching Instagram Stories in the fall of 2016, they have taken off. According to Instagram , Stories now has 250 million daily active users, up from 200 million in April. Delmondo reports that Snapchat Stories has experienced a 50% decline compared to June of 2016.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Facebook Metrics: New Ways to Measure Ad and Page Engagement

Jon Loomer

Facebook has announced several metrics that will give marketers better insights into user engagement with their ads and page. These metrics will roll out over the coming weeks, though no specific timetable was provided. Here’s what you need to know… Landing Page Views.

How to Get Your LinkedIn Articles Read by More People

agora pulse

If you have started to use LinkedIn Publishing , you may be wondering how to get your articles read by more people. More views with your LinkedIn articles means that you have the ability to build more credibility and recognition, make new connections, and get additional proposal requests and clients.

Social Media Recap: June 2017

Meltwater

This month's social media recap focuses on the Twitter redesign, new Instagram features, and Facebook's… Read More.

Responsibility for Social Goes Beyond Content Teams

Convince & Convert

Your content team shouldn’t the only ones managing your company’s social media accounts. Takeaways. Brands are revisiting social media as a community-building tool, rather than a marketing platform. Pro sports is just one of many industries that struggle to connect with fans consistently via social.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How to Get Your First 1,000 Followers on Every Major Social Network

Buffer Social

This post was originally published in 2016 and has been updated with the latest tips and tricks to grow your following on every social media network. It also includes the latest podcast episode from The Science of Social Media! .

How to Get Signed to a Record Label: Using Social and SoundCloud

Devumi

Social media is a great tool for aspiring musicians to take their music to their fans. But what about the next step where you actually land that record deal? As it turns out, it is also serves that purpose well. Read on to learn how to get signed to a record label using social media. How […].

Social Media Roundup: Best In Class Brand Social Voice

Ignite Social Media

Looking through your social feed (pick any) we all pause when we get to our favorite brand. We love their social voice. What is it about them that makes the brand stand out among the others? Is it their photography? The witty caption they include with their post? Or is it something else?

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81 Percent of Marketers Optimize Social Video for Mobile [Infographic]

Convince & Convert

Much like the golden age of Hollywood, new advances in technology have cleared the path for today’s golden age of online video, empowering brands and small businesses alike to create video content like never before.

Mobile 115

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

The Mobile Marketing Studio: 26 Apps to Help You Create Epic Social Media Content on Your Smartphone

Buffer Social

What does it take to create incredible social media content? Knowing you have to create new content for multiple social media channels every day can feel a little daunting, especially when you consider the range of disciplines you need to rock at in order to be successful.

Mobile 109

Not Just About The Booth: Ways To Dress For Trade Show Success

The Realtime Report

Not Just About The Booth: Ways To Dress For Trade Show Success. Trade shows are all about impressing prospective clients and customers, so you want to make sure that everything you do is geared toward the people who stop by your booth.

New on Hootsuite: Visual Content Discovery and Creation App is LIVE

The Social Media Hat

With PromoRepublic app integration, Hootsuite users can now find and create visual posts and share them to Facebook, Twitter, LinkedIn, Google+ or Instagram with ease

Responsibility for Social Goes Beyond Content Teams

Convince & Convert

Your content team shouldn’t be the only ones managing your company’s social media accounts. Takeaways. Brands are revisiting social media as a community-building tool, rather than a marketing platform.

Team 106

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Top 10 Powerful Moments That Shaped Social Media History Over the Last 20 Years

Buffer Social

Do you remember your first social media profile? Or, how about your first social media post? My first profile was on Myspace , my first friend was “Tom from Myspace,” and my first post was something like, “Myspace is awesome!” ” The rest is history.

New LinkedIn Updates for Profile Features, Connection History

Devumi

LinkedIn has always been the social media platform of choice for professionals. Compared to its glitzy, chatty, and lively cousins like Facebook and Twitter, it has always had a rather serious tone.

4 Must Have Features of an Online Shopping Cart

The Realtime Report

4 Must Have Features of an Online Shopping Cart. If your business is online today, and most are, you really must consider the implementation of an online shopping cart.

81 Percent of Marketers Optimize Social Video for Mobile [Infographic]

Convince & Convert

Much like the golden age of Hollywood, new advances in technology have cleared the path for today’s golden age of online video, empowering brands and small businesses alike to create video content like never before.

Mobile 105

The Complete Guide to Using Stock Photos in Your Marketing

Buffer Social

When you hear the term ‘stock photo’, what’s the first thing that comes to mind? My hunch is it’s probably a photo of a group of friends awkwardly laughing, business people staring at charts on a wall, or something along those lines. Probably not the best connotations, right?

Introducing Audiense Insights, the definitive platform for insights-driven organisations

Audiense

We all know that making strategic decisions and defining tactical plans without a deep understanding of our target market and audiences is recipe for failure. The problem is that consumer and market research , and insights analysis , have historically been very expensive and time consuming projects.

12 Ways To Keep Your Customers Happy

The Realtime Report

12 Ways To Keep Your Customers Happy. Running a business means that your customers become your top priority. Without the people who purchase your products and services, your business would quickly start to have trouble and eventually fail.

6 Social Media Marketing Aspects to Remember If You Want Success

Stay N' Alive

The top two rewards that come from effective social media use are increased exposure and traffic (to your website), as cited in the 2017 Social Media Marketing Industry Report.

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