Sat.Jun 24, 2017 - Fri.Jun 30, 2017

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How a Trip to Antigua Dropped Into My Lap Thanks to Intentionality

Waxing UnLyrical

Would you believe I literally dreamed up a trip to Antigua? Had this not happened to me, I would have called myself crazy, or “woo woo,” or maybe something even more colorful. But it did. And it reminded me of just how powerful intentionality can be … when we are really focused about what we want. A couple of weekends ago, I shared this nifty little graphic in my Social PR Posse Facebook group : It got a lot of responses.

Banking 235
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Tips for Your Business from Social Media Day Conference

yMarketingMatters

Whew! What a week… I am still on a high and catching my breath from Social Media Day Conference at the Mahwah Regional Chamber of Commerce. I am honored to have been such an intrinsic part of organizing this Conference together with other members of the (small kickass) MRCC social media committee. After a good ten months of planning, it was amazing to see it all come together so well, and get such positive feedback from the +150 attendees.

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Your Brand is NOT Your Logo – 5 Reasons You Need a Brand Strategy and Architecture

Pam Moore

When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo. In reality, the logo is the easy part and only one small yet very important component of your brand.

Brands 167
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New on Hootsuite: Visual Content Discovery and Creation App is LIVE

The Social Media Hat

With PromoRepublic app integration, Hootsuite users can now find and create visual posts and share them to Facebook, Twitter, LinkedIn, Google+ or Instagram with ease.

HootSuite 167
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Facebook Metrics: New Ways to Measure Ad and Page Engagement

Jon Loomer

Facebook has announced several metrics that will give marketers better insights into user engagement with their ads and page. These metrics will roll out over the coming weeks, though no specific timetable was provided. Here’s what you need to know… Landing Page Views. This may be the most useful addition of the new metrics. It’s one more step to further clarify click engagement.

Metrics 160
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How to Get Your LinkedIn Articles Read by More People

agora pulse

If you have started to use LinkedIn Publishing , you may be wondering how to get your articles read by more people. More views with your LinkedIn articles means that you have the ability to build more credibility and recognition, make new connections, and get additional proposal requests and clients. If this sounds tempting, read on for this simple, step-by-step guide on how to make it all happen.

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More Trending

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How-to Guide for Creating Instagram Stories

Ignite Social Media

Since launching Instagram Stories in the fall of 2016, they have taken off. According to Instagram , Stories now has 250 million daily active users, up from 200 million in April. Delmondo reports that Snapchat Stories has experienced a 50% decline compared to June of 2016. With so much traction, many brands have been testing Instagram Stories. From our own experience, this post will give you some best practices to keep in mind as you create Stories for your brand.

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YouTube Channel Keywords: Help your Audience Find You

Devumi

Keywords play an important role when it comes to making your videos searchable on YouTube. As it turns out, they also do the same for your entire channel. Read on to get a better understanding of what YouTube channel keywords are and how to effectively use them. How YouTube channel keywords work YouTube channel keywords […]. The post YouTube Channel Keywords: Help your Audience Find You appeared first on Devumi.

YouTube 133
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Think You Can Apply a SWOT Analysis to Social Media Marketing?

agora pulse

Businesses, non-profits, and even social groups aim to stay relevant and desirable to their customers, members, and target audiences. People only have so much money, time, and attention. How do these organizations keep from going under? Why apply SWOT to social media strategy? One framework that businesses have been using for years is SWOT, which stands for: strengths. weaknesses. opportunities, and. threats.

Analysis 150
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Introducing Audiense Insights, the definitive platform for insights-driven organisations

Audiense

We all know that making strategic decisions and defining tactical plans without a deep understanding of our target market and audiences is recipe for failure. The problem is that consumer and market research , and insights analysis , have historically been very expensive and time consuming projects. When you combine that with a market that is evolving at an increasingly rapid rate, the result is uninformed decision-making, loss of competitive advantage, leading to potentially massive economic lo

Platform 120
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Attention Business Leaders: 5 Reasons Why You Need to Master Social

Meltwater

So you’re a C-Suite executive. A top business leader. Some call you the big cheese,… Read More.

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Social Media Roundup: Best In Class Brand Social Voice

Ignite Social Media

Looking through your social feed (pick any) we all pause when we get to our favorite brand. Why? We love their social voice. What is it about them that makes the brand stand out among the others? Is it their photography? The witty caption they include with their post? Or is it something else? We all have that one brand that we follow where we are excited to see new content from, the one that never (or hardly) seems to fail in getting us to tap the like button (or heart).

Class 108
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Which Facebook Ad Objective Should I Choose?

agora pulse

Have you ever been confused as to which Facebook Ad objective you should choose when setting up your Facebook Ad campaigns? I see too many people stumbling at this very first hurdle when setting up their ads, so they revert to the easier method of just boosting their posts. But there is a better way — that has the potential to generate better results — if you just take the time to understand what each of the objectives means.

Facebook 145
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Step-by-Step Guide: How to Successfully Incorporate Video on Social Media for FREE

Oktopost

Open your Facebook feed and scroll all the way down. C’mon, try it. What types of content do you see? It doesn’t take a genius to understand that, above all things, Facebook favors video content.

Video 0
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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PR Crisis Comms in Action: Top 7 Social Media Fires of 2017 (So Far)

Meltwater

In a year where an average Joe has the gall to mansplain the Bible to… Read More.

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Top 10 Powerful Moments That Shaped Social Media History Over the Last 20 Years

Buffer Social

Do you remember your first social media profile? Or, how about your first social media post? My first profile was on Myspace , my first friend was “Tom from Myspace,” and my first post was something like, “Myspace is awesome!” The rest is history. Social media has changed and evolved so much since the early days, it’s almost hard to believe how far we’ve come.

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Responsibility for Social Goes Beyond Content Teams

Convince & Convert

Your content team shouldn’t be the only ones managing your company’s social media accounts. Takeaways. Brands are revisiting social media as a community-building tool, rather than a marketing platform. Pro sports is just one of many industries that struggle to connect with fans consistently via social. Responding to customer concerns via channels like social increases advocacy by 60 percent.

Team 99
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How to Get Signed to a Record Label: Using Social and SoundCloud

Devumi

Social media is a great tool for aspiring musicians to take their music to their fans. But what about the next step where you actually land that record deal? As it turns out, it is also serves that purpose well. Read on to learn how to get signed to a record label using social media. How […]. The post How to Get Signed to a Record Label: Using Social and SoundCloud appeared first on Devumi.

How To 98
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Social Media Recap: June 2017

Meltwater

This month's social media recap focuses on the Twitter redesign, new Instagram features, and Facebook's… Read More.

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The Complete Guide to Using Stock Photos in Your Marketing

Buffer Social

When you hear the term ‘stock photo’, what’s the first thing that comes to mind? My hunch is it’s probably a photo of a group of friends awkwardly laughing, business people staring at charts on a wall, or something along those lines. Probably not the best connotations, right? Used correctly, though, free stock photos can really bring your ads, blog posts, and content to life.

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100+ free USA Business Listing/Citation sites & Benefits of Local Listing

Social Media Marketing

Business Citations/listing means adding business detail like Name, Address, Phone number and web pages on local business directories. Yellow Page, White Pages, and Yext directory are a good example of business Citation. Adding business in these citation sites is one of the best way to get ranked on Google, Bing searches; means the number of quality business listing links higher the probability to rank well on search engine.

List 88
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Not Just About The Booth: Ways To Dress For Trade Show Success

The Realtime Report

Not Just About The Booth: Ways To Dress For Trade Show Success. Trade shows are all about impressing prospective clients and customers, so you want to make sure that everything you do is geared toward the people who stop by your booth. Sure, a great booth design and presentation is important, but one thing that you may overlook is how you’re dressed.

Company 79
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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New LinkedIn Updates for Profile Features, Connection History

Devumi

LinkedIn has always been the social media platform of choice for professionals. Compared to its glitzy, chatty, and lively cousins like Facebook and Twitter, it has always had a rather serious tone. While the platform has of recently been undergoing a major facelift, there wasn’t too much said about it. But, even if the news […]. The post New LinkedIn Updates for Profile Features, Connection History appeared first on Devumi.

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How to Get Your First 1,000 Followers on Every Major Social Network

Buffer Social

This post was originally published in 2016 and has been updated with the latest tips and tricks to grow your following on every social media network. It also includes the latest podcast episode from The Science of Social Media! . You’re taking the dive into a new social network, or you’re itching to grow your existing profile. You’ve got a social media strategy in place and a plan in mind.

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5 Tips to Keep Your Sales Prospects from Suddenly Going Dark

Social Selling Masters

In sales, it is important to remember not to count your chickens before your eggs hatch. Or, in other words, don’t forget that a sale isn’t final until it’s actually finalized.

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4 Must Have Features of an Online Shopping Cart

The Realtime Report

4 Must Have Features of an Online Shopping Cart. If your business is online today, and most are, you really must consider the implementation of an online shopping cart. Consumers today want to be able to conduct their research, choose their products, and place their order in one easily accessible location. Thankfully, electronic shopping carts have come a long way in this regard and it is now possible to give your customers exactly what they want.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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6 Social Media Marketing Aspects to Remember If You Want Success

Stay N' Alive

The top two rewards that come from effective social media use are increased exposure and traffic (to your website), as cited in the 2017 Social Media Marketing Industry Report. For these benefits, here are a few things you need to focus on as you execute your social media strategy: Engagement is crucial to your success, find what resonates with your audience.

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The Art of Social Selling video

Koka Sexton

4 years ago I had the opportunity to be featured in a video for Hootsuite called the Art of Social. The post The Art of Social Selling video appeared first on Koka Sexton.

Video 71
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Becoming Facebook With Mike Hoefflinger - This Week's Six Pixels Of Separation Podcast

Twist Image

Episode #572 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. He was in the trenches when Facebook was really growing and figuring itself out. After working directly for Andy Grove at Intel and as general manager of the Intel Inside program, Mike Hoefflinger moved to Facebook to serve as Head of Global Business Marketing working with Sheryl Sandberg.

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How To Select An Academic Writing Service

The Realtime Report

How To Select An Academic Writing Service. There is absolutely no doubt in the value of a good academic writing service, especially for those within the realm of academia. Academic writing services help students and researchers alike by outsourcing some of the work to a specialized writer that can assist with their paper. In some cases, students use the writers to draft out a complete version of the article they are trying to make, while others use these services as an outline and assistance wit

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Content, Links & Influencers

Proactive Report

Creating content is one thing, getting it seen is another. It’s that ‘tree in the forest’ question: If you create the perfect piece of content and nobody sees it, does it matter? Distribution and amplification of your content is a vital part of your content strategy. One of the places you need visibility is in the search engines – Google in particular.