Jason Yormark
OCTOBER 27, 2011
If you’re receiving this blog post, that means you are one of the last remaining survivors. You are the future now. You are the last hope for humanity. Only you can help rebuild our fallen world. Round up as many Facebook friends and Twitter followers that you can! Re-tweet dammitt! For god’s sake Re-Tweet!!!!!! (and don’t forget to @mention yourself in the Re-Tweet).
Mindjumpers
OCTOBER 27, 2011
Tweet The online social media news site, Mashable , has put together a very nice infographic giving an overview of the current state of the social platform Facebook. We all probably know that more than 800 million active users are currently on Facebook, but what we should especially notice is that more than 50% of these log into Facebook every day. For brands on Facebook, this is something that establishes how important and effective it can be for your business to be present with a Facebook page
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Adam Cohen
OCTOBER 27, 2011
By now most companies have figured out that good content is critical in a digital presence. That content can take many forms – user-generated, interactive, structured (data), marketing, conversational, and others. What I’ve seen in the last month is that most companies still struggle internally with content ownership – who owns the generation?
Waxing UnLyrical
OCTOBER 27, 2011
This is a real email I received a couple of days ago: Hi Shonali, I came across your company Shonali Burke Consulting and wanted to connect with you with regards to how you handle your issue/topic tracking in the media. Recently, I have worked with organizations who have needed help during issues or major events in their history to promote and protect their brand. <REDACTED> has worked with similar large organizations such as Disney and Burger King to support their efforts to effectivel
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Jason Yormark
OCTOBER 27, 2011
If you’re receiving this blog post, that means you are one of the last remaining survivors. You are the future now. You are the last hope for humanity. Only you can help rebuild our fallen world. Round up as many Facebook friends and Twitter followers that you can! Re-tweet dammitt! For god’s sake Re-Tweet!!!!!! (and don’t forget to @mention yourself in the Re-Tweet).
Mindjumpers
OCTOBER 28, 2011
Tweet When running an online community on Facebook, you naturally give your fans a chance to speak and make themselves heard. This can ofcourse, foster both positive and negative feedback to your company in a sphere, where it is possible for everyone to see it. Opening up for possible complaints from customers is a risk to take when jumping into the social media universe.
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Waxing UnLyrical
OCTOBER 25, 2011
Most web assets from the likes of Facebook, Twitter, Google, Tumblr, Foursquare and a gazillion others appear to be free, opening floodgates of content, ranging from the genius of Wikipedia/ Ushahidi to the apparently innocuous LOLcats. The shelf life of tweets, status updates, YouTube videos and, hence, their footprints on the public memory, is dropping by the second.
Jason Yormark
OCTOBER 25, 2011
One of my favorite parts of my job over the past year or so is having had the opportunity to participate in speaking engagements at conferences and local business chapters. In addition to helping me add credibility to what I do, I’ve been able to connect with people offline, and create additional opportunities for myself and my firm. While I’m not an “expert” by any means when it comes to securing these opportunities, there are a few steps I’ve taken that have helped me do so that I thought migh
Firebelly
OCTOBER 26, 2011
Halloween is less than a week away, and if you still don’t have a costume, here are a few easy ways to take part in the festivties and pay homage to your favorite social media trends this year: Facebook Notification. Make yourself a red talk bubble with a white “1″ in it that attaches to your hand, and stack different notifications (Halloween-themed or otherwise) under the red talk bubble.
Socialized
OCTOBER 22, 2011
The recent global (and nearly instant) publication of the gruesome photo of Muaammar Gadafi's body has set off many conversations about the ethics of distributing these kinds of images. As Reuters described it (and the aftermath of his death), "Muammar Gaddafi's body, bloodied and half-naked on a filthy mattress in a.
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Buzz Marketing for Technology
OCTOBER 26, 2011
There is not a day that goes by in the life of a marketer that doesn’t have a headline that reads, “marketers struggle to find the ROI of social.” It is as if marketers are chasing down a unicorn that exists only in their imaginations. A 2011 MarketingSherpa study confirmed this with 62% of CMO’s believing that social media will pay off for them … eventually.
Jason Yormark
OCTOBER 25, 2011
One of my favorite parts of my job over the past year or so is having had the opportunity to participate in speaking engagements at conferences and local business chapters. In addition to helping me add credibility to what I do, I’ve been able to connect with people offline, and create additional opportunities for myself and my firm. While I’m not an “expert” by any means when it comes to securing these opportunities, there are a few steps I’ve taken that have helped me do so that I thought migh
Firebelly
OCTOBER 27, 2011
Never lose sight of what matter at the foundational level. I’m amazed at the great lengths that brands will go to with their marketing without paying the slightest attention to the foundation of great word of mouth and, really, all marketing – the story and customer experiences. I was in San Francisco last week to speak at the “Socialize” Conference.
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Waxing UnLyrical
OCTOBER 26, 2011
Seeing as how Jen Zingsheim has bravely been shouldering the #measurePR burden weight the last few weeks, I thought it only right to ask her to return to this week’s chat… but this time, as a guest. And since the topic of influence in social media isn’t going away any time soon, particularly with new tools cropping up , we thought we’d talk about that.
Direct Marketing Observations
OCTOBER 25, 2011
Why do you think some organizations struggle with becoming a social business or a social brand ? Simple as this. Relationships. They are critical to external organizationl success both at the lowest levels and the highest levels. Just as internal relationships are important in maneuvering through the maze of most Fortune 500′s and getting things done, in the digital world, especially in social media, your networks and the relationships that you have within and without , can make or break a
Firebelly
OCTOBER 24, 2011
Below are 5 social media must-reads that we wouldn’t want you to miss. The Bank of Facebook: Currency, Identity, Reputation. By Venessa Miemis There has been much speculation recently about the role Facebook Credits could play in becoming a global virtual currency, and even the possibility of Facebook becoming a bank. A Secret about Facebook Likes that Most People Don’t Know.
Small Business Mavericks
OCTOBER 22, 2011
In case you haven’t noticed, I’ve written a few times about Google+, but what I haven’t done is told you why your local business should be using Google+ for social networking, marketing, and branding. There is actually more than one reason. Since Google+ is owned by the largest search engine, you can bet there will be search implications to using the service.
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Waxing UnLyrical
OCTOBER 24, 2011
I’m back. Yes my “PR pro” series continues. I had previously written a two piece series on hiring and working with a PR Pro from the brand side. And I think the fact that this has become a series of posts v. just one post shows just how hard the process can be in finding the right fit for your business when it comes to public relations.
Direct Marketing Observations
OCTOBER 27, 2011
Every day we’re faced with free and I hate it… Marketers throw free around like it’s confetti. Consumers snap up free stuff because it’s free. But does free work ? Does giving stuff away for free make you eventually buy stuff? No, generally not. I’ve often said that the majority of people that follow brands on Facebook do it not because they are supposed brand champions but purely because they are hoping to get something out of the engagement.
Socialized
OCTOBER 27, 2011
In a recent Forbes article, Vinod Khosla's Five-Second Slide Rule, with contributions by presentation expert Jerry Weissman, venture capitalist and Sun Microsystems co-founder talks about his five-second slide rule. At first I thought he meant one of these: Apparently, though, Khosla tests presentations slides to ensure they are not dense: For each.
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Small Business Mavericks
OCTOBER 23, 2011
Google+ is now allowing pseudonyms. So does that mean we are now about to see an onslaught of fake Google+ accounts designed to trick you into receiving spam? I doubt it. First, the idea is to give authors and artists a way to promote themselves using working business names. That’s a good thing. I suspect that Google will have a way to detect fake names that are used for promotion of spam.
Direct Marketing Observations
OCTOBER 28, 2011
The new paradigm. Everyone has a voice. The new reality? Even a 12 year old has the power to make things happen, quickly. Everyone has the ability to create buzz. Everyone has the chance to tell a story. Everyone has the platform to have something go viral. Case in point: 12-year old Maddi Jane — who has been lighting up YouTube with covers that have racked up over a 145 million total upload views on her YouTube channel.
Adam Sherk
OCTOBER 26, 2011
I was talking with John Shehata from ABC News yesterday about Facebook, and he brought up an interesting question. What’s a better approach for journalists, creating official Facebook Pages or enabling the subscribe button on their regular profiles? Facebook is certainly encouraging the use of the new subscribe button. Journalists were specifically referenced in the launch post : The Subscribe button also lets you hear from interesting people you’re not friends with—like journalists, artis
Ari Herzog
OCTOBER 25, 2011
How much time do you spend seeking answers to unimportant questions? It doesn’t matter how many fans you have on your Facebook page as long as you provide relevant information and respond to their questions. It doesn’t matter how frequently you send messages on Twitter or Google+ because your friends will respond to those messages that are relevant or insightful to them and gloss over the rest.
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Convince & Convert
OCTOBER 24, 2011
One of the great modern mysteries is how so many people legitimately believe that social media is “killing email” when nothing could be further from the truth. Social media and email are complementary tools, and it’s no accident that you can’t even SIGN UP for a social network without an email address. There’s been a lot written about the folly of this “email is dead” conviction, and in fact I’ll soon be publishing here at Convince & Convert m
Kikolani
OCTOBER 28, 2011
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing. 11 Tips You Can Use Today to Develop Outstanding Content for Your Blog – How do you create incredible content that attracts hundreds of comments and shares?
Almost Savvy
OCTOBER 28, 2011
If you’re a Facebook user, you’ve probably noticed a lot of changes, especially on the homepage where you see updates from your Facebook friends. What you may not have noticed are the significant updates in how you manage your privacy, along with other new features and changes. Facebook is a wonderful tool for connecting with family and friends, as well as your favorite brands and businesses.
Ari Herzog
OCTOBER 28, 2011
Image by matei. John emailed me with a link to click to verify a link partnership with a random dot com website. I’ve found your website with the “reverse google pagerank algorithm” which indicates that we both would get better google rankings, when we exchange links. There is no denial that contextual words inside of a sentence optimize search engines to recognize reciprocal websites (this one doing the linking earlier in this sentence and Jay’s receiving the link) but w
Adam Cohen
OCTOBER 27, 2011
By now most companies have figured out that good content is critical in a digital presence. That content can take many forms – user-generated, interactive, structured (data), marketing, conversational, and others. What I’ve seen in the last month is that most companies still struggle internally with content ownership – who owns the generation?
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