Sat.Sep 11, 2010 - Fri.Sep 17, 2010

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Do Facebook Fans Really “Like” You?

Dave Fleet

Tweet They like you, but do they really like you? I just returned from Podcamp Montreal , where I attended several thought-provoking sessions which I’ll write about over the next little while. One of those touched on an interesting question: If someone “likes&# your company on Facebook but hasn’t tried your product, what is that worth?

Facebook 321
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Optimize Your Social Media and Make Your SEO More Social

Harp Interactive

Social Media Marketing and Search Engine Optimization work best when synergized. Businesses that employ an integrated search and social media strategy achieve greater web-success at lower cost because they amplify their message manifold simply by combining the power of organic search and viral media. When you search-optimize and add relevant social media platforms like YouTube, Facebook, Twitter and LinkedIn (etc) to your media mix the result is far greater than if you had used them as un-optimi

SEO 313
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How Facebook Hurt My Feelings | Almost Savvy

Almost Savvy

Home About Testimonials Events Services Webinars Twitter Getting Started on Twitter Webinar Twitter Webinar: Tools and Tips (Intermediate Level) LinkedIn LinkedIn 1 – Getting Started LinkedIn 2 – Building and Leveraging Your Network Ask Calendar Contact Blogging Branding Business Career Facebook LinkedIn Networking Social Media Tips Twitter Lijit Search How Facebook Hurt My Feelings Posted by Irene Koehler in Facebook , Networking on September 15, 2010 | 23 responses I’m a fair

Facebook 272
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How Users Engage With Advertising on Facebook

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Glympse: Location Service As a Utility The (R)evolution of Social Media Bloggers » How Users Engage With Advertising on Facebook Posted by Anne Herngaard Sep 14th, 2010 Tweet A recent study shows that advertising on the Facebook platform works. People read the page updates and are likely to notice the targeted ads as well.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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PR needs to Focus on Conversations

Buzz Marketing for Technology

It’s no secret that the number of publications has declined over the last few years. The impact of that can be felt in B2C as well as B2B Marketing. There are fewer numbers of print publications remaining and every company’s marketing department wants to garner more traditional press. But it’s a zero sum game and we are all fighting over the same shrinking slice of pie!

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10 Reasons to Work for a Startup [#whyworkforstartup]

The Marketing Blog

Like any typical evening, we’re busy working on our office desks. Suddenly @santoshpanda sparked of a bright initiative that led to exchange of some interesting thoughts. The channel was ‘Twitter’ and to participate you had to answer the reasons for working in a startup. The hashtag was rightly so #whyworkforstartup. Here are ’10′ tweets captured from the minihashtag stream about this topic.

Startup 220

More Trending

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Strategy Before Policy

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « The New Twitter Storytelling – A Powerful Tool When Branding Your Organization In Social Media » Strategy Before Policy Posted by admin Sep 17th, 2010 Tweet Blog post written by Donna Carlsson , who is a former student at AcadeMedia Masters and now works as the responsible education manager for Creative Marketing.

Policies 203
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Prezi just got even cooler.

SocialFish

Have you tried Prezi yet? Check out some of ours: Three is the Magic Number. Listening Effectively. 60 Tips for marketing your social media. Truth and Authenticity in the Digital Age. 30 Social Tools in 30 Minutes. Prezi has just announced that you can now have up to ten people working on a Prezi at the same time, as well as one person in the group presenting to the others.

Embedding 188
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Corporate Ghost-Blogging Raises No Ethical Issues

Socialized

There have recently been some discussions about "ghostblogging," the practice of writing blog posts on behalf of someone else, and whether it is unethical. (Some are debating whether the practice is "right" or "wrong," which is interesting, but less meaningful.) It's hard to support any argument that it is unethical*. It might.

Issues 188
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The Most Popular NFL Teams on Twitter and Facebook: 2010 Season

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Popular NFL Teams on Twitter and Facebook: 2010 Season by Adam Sherk on September 15, 2010 With a new football season under way I thought I’d take a look again at the NFL teams that have attracted the largest following to their official Twitter profiles and Facebook pages.

Team 188
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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The New Twitter

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « The (R)evolution of Social Media Bloggers Strategy Before Policy » The New Twitter Posted by Sara Hansson Sep 16th, 2010 Tweet The Twitter web team has done some improvements to our good old Twitter (maybe not that old…) As Twitter themselves says, the network “has always been about getting a lot in a little”.

Twitter 174
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Help a Reader Out: what do we really want out of conference education?

SocialFish

Yay! Another fabulous comment/question posted on the Mojo post just yesterday (told you I was still getting comments!). Can you help Jennifer? …What really prompted me to post though is a question I have about what exactly you (and others who have thoughts) are looking for in educational sessions. As someone who is not a vendor and has done presentations (contributed through the ASAE Committee process) at several ASAE annual meetings, including ASAE10, I would love to get input on speci

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How to Alienate an Influencer with Horrible Customer Service.

Direct Marketing Observations

First, I am not making this up and second, I very rarely complain openly on a social platform about another company underperforming in the customer service area. But I am so angry, that I have to get this out because I think it’s important for management to know when they can do better. Today my wife and I decided to try some place new for lunch.

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A Study on How Business Entities in India are Using Facebook

The Marketing Blog

Over the last few weeks/months our team had been working on a pilot study to understand the applications of Facebook pages by Indian businesses. Primarily these are entities which have a degree of recognition and have consumption in various forms. We reviewed the Facebook fan pages of ’25′ select brands from ’7′ different industry verticals for over a one month period.

Study 167
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Branding Outside The Box

Firebelly

There are some pretty simple and widely-followed rules when it comes to branding design - the logo must work just as well in black and white as it does in color, make sure there's some connection to what the company does, and. make sure it's static? It's never really seemed like an issue before, after all, when people think of a logo they imagine something printed and static.

Brands 162
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Is Geolocation Really the Next Big Thing for Nonprofits?

SocialFish

I honestly am not trying to be self-serving by rehashing a post from my own blog, but I was shocked how much traction my post about Foursquare Fatigue got over the weekend and had some additional thoughts as a result of all the comments and tweets. I wrote how my enthusiasm for Foursquare has definitely waned, and wondered if anyone else was thinking Foursquare may have jumped the shark.

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The Four Semi-Truths of Social Media

Direct Marketing Observations

First some quick definitions: The definition of Nebulous according to Dictionary.com is hazy, vague , indistinct, or confused. Shelf life is the recommendation of time that products can be stored, during which the defined quality of a specified proportion of the goods remains acceptable under expected (or specified) conditions of distribution, storage and display.

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Proper Care and Feeding of a Blog

Webbiquity SMM

My daughter is hooked on those pet rescue shows on Animal Planet. What I’ve learned from my more occasional viewing is that despite the many joys of pet ownership, not everyone is cut out for it. By the same token, despite the many benefits of a business blog , not everyone should rush into it. Like owning a pet, writing a blog isn’t rocket science but does require a certain level of care and attention, lest the effort end up among the millions of abandoned, forgotten and neglected b

Feed 155
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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The Spin Crowd: who are these people? | Sherrilynne Starkie

Sherrilynne Starkie

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Eventprofs = Awesome

SocialFish

Just HAD to share this great video about #eventprofs , the group of event and meetings professionals who hang out on Twitter on Tuesdays 9pm & Thursdays 12pm (ET). This video was played last Thursday at Event Camp Twin Cities , where they announced the winners of the EventProfs Blog Awards (HUGE congrats to Jeff Hurt and Dave Lutz for winning the Best Industry Advancement Award for MidCourse Corrections , truly well deserved.

YouTube 170
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Awaken the Sleeping Giant that is Your Customer

Direct Marketing Observations

I am going to make some pretty broad based assumptions. Everyone of you has a website that you are directly or indirectly involved in. Either it’s your own personal site, or it’s your company’s. If it’s the company website, you probably have some type of responsibility or influence over it’s content. Assuming I know the audience that read this blog, chances are you have some type of input into your company website.

Mobile 159
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What's #NewTwitter?

Social Media Marketing

Plenty. Twitter just launched a fresh new interface. I'm still getting used to it, but my initial reaction is that it's a strong improvement for users of the Twitter.com interface (which is about 70% of the users currently). Take a look at the video from Twitter: What's different: The first thing you'll notice is that there is now a header bar that contains a streamlined dashboard: a search box, a link Home, a link to your Profile, and Messages (DMs).

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Are Twitter Followers Better Than Facebook Fans?

Idaconcpts

This is a common question that online marketers ask themselves everyday. Online marketers are always experimenting on how to deliver the most effective messages across Twitter and Facebook. They are seeking to understand what causes their opt-in recipients to connect better with their brands. Some argue that Twitter followers have the highest conversion rate.

Twitter 158
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Keynote Speakers: Pros and Cons?

SocialFish

Holly Ross, Exceutive Director of NTEN, just left me this comment / question on my recent Mojo post (yes I am still getting comments – holy smokes!). One question regarding general session speakers. I’ve been thinking for the last couple of years about their purpose, and if we need them at all. When you’re pressed for time at an event, I wonder if people would welcome or be better served by skipping the keynote for more networking or session opportunities.

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Pew Research Survey: Findings on Search Engines, Social Networks.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter by Adam Sherk on September 13, 2010 The Pew Research Center for the People and the Press has published the results of its latest survey on news consumption and related topics. The content on search engines and social media gets a little lost among all the stats and charts so I thought I’d summarize that data here.

Survey 140
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Greenpeace's Unfriend Coal Campaign Calls Facebook A "So Coal" Network

Firebelly

Digitalia | Indianapolis Social Media Marketing « Branding Outside The Box | Main September 17, 2010 Greenpeaces Unfriend Coal Campaign Calls Facebook A "So Coal" Network Greenpeace rolled out the  Unfriend Coal Campaign after Facebook chose coal to power its data center in Oregon. The environmental organization is not happy with this dirty energy production method and would like Facebook to use clean, renewable sources of electricity.

Campaign 140
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Dilbert on Using Facebook and Twitter as Marketing Tools

Idaconcpts

Burn. Another Dilbert cartoon on social media marketing. Email this to a friend? Subscribe to the comments for this post? Share this on Facebook. Tweet This! Share this on LinkedIn. Post on Google Buzz. Stumble upon something good? Share it on StumbleUpon. Share this on del.icio.us. Share this on Reddit. Digg this! Share this on Technorati. Tags: Twitter facebook vs twitter social media marketing dilbert dilbert on social media managers dilbert on using facebook and twitter as marketing tools di

Tools 154
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News: Our Facebook Research Featured in Hindustan Times

The Marketing Blog

NOTE: Cross-posted from Iffort’s Blog. Hindustan Times has published a story today which features our recent research on Facebook fan pages in India. The newspaper cites our research in the article titled, “Traffic cops get Facebook facelift”. Quotes from the story: A study conducted by Iffort, an India-based strategy and social media consulting firm, which was released on Wednesday, declared Delhi Traffic Police and MTV India as the most active and popular brands respectively.

Research 138
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Get PR Measurement Off The Island

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Get PR Measurement Off The Island September 13th, 2010 Tweet Seeing as how I’ve been ill for the last several days (sinus infection, burn on arm, you don’t want to go there), my blogging took a back seat to lying on the couch (or bed), feeling sorry for myself and immersed in a Lost marathon.

Class 134
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How not to hold a tweetup | Sherrilynne Starkie

Sherrilynne Starkie

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Dilbert on Social Media Managers

Idaconcpts

Dilbert is known for its satirical office humor about a white-collar, micromanaged office featuring the engineer Dilbert as the title character. Dilbert portrays corporate culture as a Kafkaesque world of bureaucracy for its own sake and office politics that stand in the way of productivity, where employees’ skills and efforts are not rewarded, and busy work is praised.