Meta’s Removal of Detailed Targeting is a Reminder of What’s to Come
JANUARY 10, 2024
Meta announced that more detailed targeting options will be removed on January 15th. It’s the continuation of a trend that began more than three years ago. Don’t say that I didn’t warn you. This is a reminder that you cannot rely heavily on granular targeting. Not only might it go away, but your targeting inputs matter less and less with each new update.