Sat.Jan 06, 2024 - Fri.Jan 12, 2024

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Meta’s Removal of Detailed Targeting is a Reminder of What’s to Come

Jon Loomer

Meta announced that more detailed targeting options will be removed on January 15th. It’s the continuation of a trend that began more than three years ago. Don’t say that I didn’t warn you. This is a reminder that you cannot rely heavily on granular targeting. Not only might it go away, but your targeting inputs matter less and less with each new update.

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Threads Works to Address ‘Borderline’ Content Recommendations In-Stream

Social Media Today

The Threads team is working to reduce instances of controversial, junk recommendations in 'For You' feeds.

Content 200
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Unlock the Power of Data Insights with Oktopost’s New Homepage

Oktopost

If you’ve ever been overwhelmed by all the data coming from social media, Oktopost’s latest update is about to change everything. Introducing our new and improved Oktopost Homepage – A fully customizable dashboard empowering data-driven teams to measure the impact of social immediately upon logging into Oktopost. Filled with the social metrics that matter most to your organization, the new Homepage experience consolidates all your reporting in one spot, ensuring a continuous pulse-check on you

Data 127
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Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

In the fast-paced world of social media marketing, it’s essential to stay up to date with the latest trends and terminology. As marketing professionals, you’ll want to be in the know about the buzzwords that are shaping the landscape in 2024. So, without further ado, let’s dive into these 30 must-know terms. What does UGC mean? This is User-Generated Content, the holy grail of social media.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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What Chrome’s Elimination of Third-Party Cookies Means for Meta Advertisers

Jon Loomer

On January 4, Google began its test to phase out third-party cookies , with the completion expected in the second half of 2024. What does this development mean for Meta advertisers? I am not a cookie expert. I wish I were. But I decided to immerse myself in as much of this cookie news as possible to help understand — both for my advertising efforts and yours — whether this is something to worry about.

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Do You Need to Use Hashtags on LinkedIn?

Social Media Today

Are hashtags still important on LinkedIn? We asked the LinkedIn team for the latest advice on this.

Hashtag 206

More Trending

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SuperOrdinary Revolutionizes U.S. Shopping Scene with All-Inclusive TikTok Shop Solution – Exclusive Partnerships with Top Brands

Bill Hartzer

SuperOrdinary , a renowned global growth partner and brand accelerator, has officially unveiled its comprehensive suite of TikTok Shop solutions for leading lifestyle brands in the U.S. The announcement comes on the heels of SuperOrdinary’s tremendous success on the social platform in China, where it has been a key player since 2018. SuperOrdinary is proud to announce strategic partnerships with industry-leading brands, including Milk Makeup, BABOR, BYRD Hair, and Never Have I Ever, as par

Brands 100
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Meta is Eliminating Interests Again

Jon Loomer

Meta says that they are discontinuing some detailed targeting options because they’re redundant, too granular, relate to sensitive topics (like health, race, or ethnicity), or due to legal or regulatory requirements. [ Related Post: Meta’s Removal of Detailed Targeting is a Reminder of What’s to Come ] They’re doing this starting on January 15, and you’ll see a warning banner at the top of your Ads Manager campaigns page if any of your advertising is impacted.

Trends 142
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X May Look to Gate Some Video Content to X Premium Subscribers Only

Social Media Today

X's new 'video first platform' push will likely include new monetization elements aligned with exclusive content.

Video 187
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A Strategic Approach to Boosting Email Marketing Success with Online Catalogs 

The Realtime Report

A Strategic Approach to Boosting Email Marketing Success with Online Catalogs Email marketing remains an indispensable tool for businesses to engage with their audience. Yet, the real challenge is cutting through the clutter of overflowing inboxes with content that not only grabs attention but also drives action. A promising tactic to enhance your email marketing initiatives is the incorporation of interactive online catalogs.

Fashion 91
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Creating the perfect marketing package: How innovative CPG brands are dominating their category

Audiense

Consumer packaged goods, also known as CPG, are more often than not a household staple. Officially defined as items that are consumed every single day by your typical consumer, CPG covers an entire spectrum of products from the food in your fridge to make-up and cleaning products.

Brands 94
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How to View Deleted Ads

Jon Loomer

It’s possible that you deleted ads in the past and you now need to see their results. If you run a search by name for those ads, they won’t appear. You can uncover them with a small trick. Within the Ads Manager search bar, type in “deleted.” Select each of these options: Campaign delivery is deleted Ad set delivery is deleted Ad delivery is deleted You will then see all campaigns, ad sets, and ads that you’ve deleted.

How To 129
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Do You Need To Use Hashtags on LinkedIn?

Social Media Today

Are hashtags still important on LinkedIn? We asked the LinkedIn team for the latest advice on this.

Hashtag 201
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How to use AI analytics for targeted business decisions

Sprout Social

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. Enter AI analytics. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making.

Analytics 107
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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AI Marketing Tools To Help You Win in 2024

Hootsuite

Forgive us for using a technical term, but it’s absolutely bananas how far AI has come in the past year. And while some people are worried that the robots are here to take our jobs, we’re convinced they’re here to help us do our jobs better —especially when it comes to AI marketing tools. If you are a small team or solopreneur wanting to scale your reach and analytics capability, AI marketing tools can be a game-changer.

Tools 99
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Number of Ad Sets Per Campaign

Jon Loomer

How many ad sets should you use per campaign? This is a question that comes up a lot, and the answer depends on two things that are often tied together: Optimization Overlap Understand that this is something that has changed in the past few years because of targeting expansion and Advantage+ Audience. Auction Overlap is when you have more than one ad set targeting similar audiences that attempt to enter the same auction.

Campaign 130
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Meta’s New Disclosure Requirements for Digitally Altered Ad Content Are Now in Effect

Social Media Today

Meta's looking to get ahead of an expected flood of generative AI content in the U.S. election race.

Content 195
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How to measure brand awareness

Sprout Social

Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. But measuring something as intangible as that can be tricky. How exactly do you quantify the impact of your brand in people’s minds? That’s where metrics come in. They capture the subtle yet significant impressions your brand leaves.

Brands 103
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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#642: How We’re Increasing Profit Margins This Year (& How You Can Too)!

Amy Porterfield

Listen on… Optimize your future launches by getting intentional about your profit margins. Buckle up, my friend, because today we're diving into all things numbers and how to […] The post #642: How We’re Increasing Profit Margins This Year (& How You Can Too)! appeared first on Amy Porterfield | Online Marketing Expert.

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Start and Maintain Video Creation

Jon Loomer

I’ve seen so many people start and quit with short-form video creation. I think this tip can help… It’s hard to get started because we’re overwhelmed by everything that is hard, that we don’t want to do, or that intimidates us. And then we start and we struggle to continue because of that same lack of confidence. Strip away all of the things that have the potential to become excuses.

Video 126
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X May Look to Gate Some Video Content to Premium Subscribers Only

Social Media Today

X's new 'video first platform' push will likely include new monetization elements aligned with exclusive content.

Video 172
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How to create a complaint management system to protect your brand reputation

Sprout Social

Getting complaints about your business never feels great. They can also severely impact your reputation. Given the potential fallout, it’s understandable why you might want to avoid complaints altogether, let alone respond to them. However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Social Media Rules for Real Estate: A 2024 Guide

Hootsuite

There’s no doubt that social media is an amazing marketing tool for real estate professionals. But it’s important to remember that various real estate codes of ethics — and many local and national laws — apply to what you post. So before you publish your next Reel, Snap, TikTok, or Tweet (Xeet?), make sure you know the social media rules for real estate agents.

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Stop Obsessing Over CTR

Jon Loomer

Stop obsessing over CTR. It’s not a priority metric. I often see advertisers share their success with Meta ads and they use Click Through Rate as the measuring stick. This can be incredibly misleading, and I’m not sure if they’re doing that intentionally. It’s not that CTR doesn’t matter at all, but by itself it’s meaningless. First, which CTR are you even talking about ?

Metrics 129
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Meta’s New Disclosure Requirements for Digitally Altered Ad Content Are Now in Effect

Social Media Today

Meta's looking to get ahead of an expected flood of generative AI content in the U.S. election race.

Content 180
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Top 10 customer service software tools

Sprout Social

Customer service software is integral to any company’s tech stack today. Especially since the quality of your customer care ties directly to your bottom line. Strong service leads to longer-term customers, positive word-of-mouth and a more productive team. But providing personalized and speedy service is easier said than done by hand. That’s where service software and automation via AI can do a ton of heavy lifting.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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I’m a Travel Blogger – Here’s How I Survive as a Creator in a Competitive Market

Buffer Social

There is no new idea under the sun, which makes setting yourself apart from the competition quite hard. I faced this problem when I became a travel blogger and content creator.  I launched my travel blog in February 2020 with big plans, but we all know how that turned out. The pandemic hit literary one month later. So, not only was I joining a highly competitive travel industry , but it was at the worst possible time.

Travel 78
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Duplicate an Ad and Leverage Engagement

Jon Loomer

You’re attempting to duplicate an existing ad, and instead of creating a new ad from scratch, you want to leverage the engagement on that ad. But you can’t. You get this message when trying to check the box to duplicate: “This option is not available on new copies when the original ads were customized for different placements.” If you customize the text or creative by placement in that ad, you won’t be able to duplicate it to leverage that engagement.

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YouTube Adds Simplified Tools To Edit Long Form Clips Into Shorts

Social Media Today

An easy way to convert your existing YouTube content into Shorts clips.

YouTube 204
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Top 10 Demand Generation Tools for 2024

Oktopost

Generating demand for your product takes more than a one-off campaign. It’s a continuous effort with endless puzzle pieces, and if they don’t all match together, it’s nearly impossible to finish the puzzle and convert prospects into customers. From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product.

Tools 62
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How I Grew My Business to Multiple Six Figures by Embracing AI (And How I'll Use it in 2024)

Buffer Social

Like many small business owners, I spent a lot of time in 2023 considering how I wanted to integrate artificial intelligence into my content agency, iHartContent. At first, my instinct was to join “Team No AI” and to ignore it altogether. As a writer, the fear of tools like ChatGPT is entirely understandable. After all, it can spit out an entire blog post in mere moments.