Jon Loomer
JANUARY 10, 2024
Meta announced that more detailed targeting options will be removed on January 15th. It’s the continuation of a trend that began more than three years ago. Don’t say that I didn’t warn you. This is a reminder that you cannot rely heavily on granular targeting. Not only might it go away, but your targeting inputs matter less and less with each new update.
Social Media Today
JANUARY 10, 2024
X's new 'video first platform' push will likely include new monetization elements aligned with exclusive content.
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Sprout Social
JANUARY 9, 2024
When you walk into a brick-and-mortar store, you expect a sales associate to greet you and ask how they can help. They’re always available, ready to swoop in and save the day when you want a recommendation, can’t find what you’re looking for, or need help with a return or past order. Consumers expect that same level of service online. According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers.
Oktopost
JANUARY 8, 2024
If you’ve ever been overwhelmed by all the data coming from social media, Oktopost’s latest update is about to change everything. Introducing our new and improved Oktopost Homepage – A fully customizable dashboard empowering data-driven teams to measure the impact of social immediately upon logging into Oktopost. Filled with the social metrics that matter most to your organization, the new Homepage experience consolidates all your reporting in one spot, ensuring a continuous pulse-check on you
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Jon Loomer
JANUARY 8, 2024
On January 4, Google began its test to phase out third-party cookies , with the completion expected in the second half of 2024. What does this development mean for Meta advertisers? I am not a cookie expert. I wish I were. But I decided to immerse myself in as much of this cookie news as possible to help understand — both for my advertising efforts and yours — whether this is something to worry about.
Social Media Today
JANUARY 10, 2024
X's new 'video first platform' push will likely include new monetization elements aligned with exclusive content.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Sprout Social
JANUARY 9, 2024
Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. Enter AI analytics. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making.
Jon Loomer
JANUARY 11, 2024
Meta says that they are discontinuing some detailed targeting options because they’re redundant, too granular, relate to sensitive topics (like health, race, or ethnicity), or due to legal or regulatory requirements. [ Related Post: Meta’s Removal of Detailed Targeting is a Reminder of What’s to Come ] They’re doing this starting on January 15, and you’ll see a warning banner at the top of your Ads Manager campaigns page if any of your advertising is impacted.
Social Media Today
JANUARY 6, 2024
The Threads team is working to reduce instances of controversial, junk recommendations in 'For You' feeds.
The Realtime Report
JANUARY 12, 2024
A Strategic Approach to Boosting Email Marketing Success with Online Catalogs Email marketing remains an indispensable tool for businesses to engage with their audience. Yet, the real challenge is cutting through the clutter of overflowing inboxes with content that not only grabs attention but also drives action. A promising tactic to enhance your email marketing initiatives is the incorporation of interactive online catalogs.
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A beginner's guide to social media automation tools and getting automation right.
Sprout Social
JANUARY 11, 2024
Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. But measuring something as intangible as that can be tricky. How exactly do you quantify the impact of your brand in people’s minds? That’s where metrics come in. They capture the subtle yet significant impressions your brand leaves.
Jon Loomer
JANUARY 7, 2024
How many ad sets should you use per campaign? This is a question that comes up a lot, and the answer depends on two things that are often tied together: Optimization Overlap Understand that this is something that has changed in the past few years because of targeting expansion and Advantage+ Audience. Auction Overlap is when you have more than one ad set targeting similar audiences that attempt to enter the same auction.
Social Media Today
JANUARY 10, 2024
Meta's looking to get ahead of an expected flood of generative AI content in the U.S. election race.
Amy Porterfield
JANUARY 9, 2024
Listen on… Optimize your future launches by getting intentional about your profit margins. Buckle up, my friend, because today we're diving into all things numbers and how to […] The post #642: How We’re Increasing Profit Margins This Year (& How You Can Too)! appeared first on Amy Porterfield | Online Marketing Expert.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Sprout Social
JANUARY 10, 2024
Getting complaints about your business never feels great. They can also severely impact your reputation. Given the potential fallout, it’s understandable why you might want to avoid complaints altogether, let alone respond to them. However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience.
Jon Loomer
JANUARY 8, 2024
It’s possible that you deleted ads in the past and you now need to see their results. If you run a search by name for those ads, they won’t appear. You can uncover them with a small trick. Within the Ads Manager search bar, type in “deleted.” Select each of these options: Campaign delivery is deleted Ad set delivery is deleted Ad delivery is deleted You will then see all campaigns, ad sets, and ads that you’ve deleted.
Social Media Today
JANUARY 12, 2024
Are hashtags still important on LinkedIn? We asked the LinkedIn team for the latest advice on this.
Buffer Social
JANUARY 10, 2024
There is no new idea under the sun, which makes setting yourself apart from the competition quite hard. I faced this problem when I became a travel blogger and content creator. I launched my travel blog in February 2020 with big plans, but we all know how that turned out. The pandemic hit literary one month later. So, not only was I joining a highly competitive travel industry , but it was at the worst possible time.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Sprout Social
JANUARY 11, 2024
Customer service software is integral to any company’s tech stack today. Especially since the quality of your customer care ties directly to your bottom line. Strong service leads to longer-term customers, positive word-of-mouth and a more productive team. But providing personalized and speedy service is easier said than done by hand. That’s where service software and automation via AI can do a ton of heavy lifting.
Jon Loomer
JANUARY 6, 2024
Stop obsessing over CTR. It’s not a priority metric. I often see advertisers share their success with Meta ads and they use Click Through Rate as the measuring stick. This can be incredibly misleading, and I’m not sure if they’re doing that intentionally. It’s not that CTR doesn’t matter at all, but by itself it’s meaningless. First, which CTR are you even talking about ?
Social Media Today
JANUARY 12, 2024
Are hashtags still important on LinkedIn? We asked the LinkedIn team for the latest advice on this.
Buffer Social
JANUARY 11, 2024
Like many small business owners, I spent a lot of time in 2023 considering how I wanted to integrate artificial intelligence into my content agency, iHartContent. At first, my instinct was to join “Team No AI” and to ignore it altogether. As a writer, the fear of tools like ChatGPT is entirely understandable. After all, it can spit out an entire blog post in mere moments.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Oktopost
JANUARY 11, 2024
Generating demand for your product takes more than a one-off campaign. It’s a continuous effort with endless puzzle pieces, and if they don’t all match together, it’s nearly impossible to finish the puzzle and convert prospects into customers. From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product.
Jon Loomer
JANUARY 12, 2024
I’ve seen so many people start and quit with short-form video creation. I think this tip can help… It’s hard to get started because we’re overwhelmed by everything that is hard, that we don’t want to do, or that intimidates us. And then we start and we struggle to continue because of that same lack of confidence. Strip away all of the things that have the potential to become excuses.
Social Media Today
JANUARY 8, 2024
Meta's fighting the FTC's effort to restrict the company's use of user data, specifically for teen users.
Amy Porterfield
JANUARY 11, 2024
Listen on… Tips, tools, and strategies for building the most engaged online community. When you're building your online business, you have such a special opportunity to connect with […] The post #643: Behind the Scenes: 5 Strategies My Community Team Uses for Empowering Students and Streamlining Operations appeared first on Amy Porterfield | Online Marketing Expert.
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Discover just how easy it is to boost SEO with social media.
WebInKnow
JANUARY 9, 2024
Korean culture is hot around the world. K-pop stars like BTS, Blackpink, and Stray Kids are at the top of the charts and sell out arena shows around the world. Squid Game reached number one on Netflix in 94 countries , including the United States and the United Kingdom. The government of South Korea recognizes the opportunity to use social media to promote the country and its culture to boost tourism, investment, and goodwill.
Jon Loomer
JANUARY 9, 2024
You’re attempting to duplicate an existing ad, and instead of creating a new ad from scratch, you want to leverage the engagement on that ad. But you can’t. You get this message when trying to check the box to duplicate: “This option is not available on new copies when the original ads were customized for different placements.” If you customize the text or creative by placement in that ad, you won’t be able to duplicate it to leverage that engagement.
Social Media Today
JANUARY 10, 2024
Meta's looking to get ahead of an expected flood of generative AI content in the U.S. election race.
Sociallyin Insider Blog
JANUARY 12, 2024
In today's digital era, creating relevant content for social media has become essential for a successful marketing strategy. It involves crafting posts tailored to social media platforms to cater to a diverse and ever-evolving audience. With various formats, styles, and objectives, producing social media content requires planning, creativity, and adaptability.
Writtent Blog
JANUARY 12, 2024
Dreaming of a career as a professional writer? Below, we’ll explore twelve essential steps that will not only steer you toward becoming a professional writer but also empower you to thrive in a landscape brimming with opportunities and creativity. What is a professional writer? A professional writer is an individual who earns a living through the creation of written content.
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