Sat.Jan 25, 2020 - Fri.Jan 31, 2020

What’s your social media marketing budget?

Sherrilynne Starkie

What should be your social media marketing budget? This is a common question. In the not-too-distant past, marketers used three per cent of turnover as the marketing budget ‘rule of thumb’. But things are not that simple anymore.

Five Ways to Boost Your Brand Value Using Social Amplification

Webbiquity SMM

Guest post by Shane Barker. Building a brand is more important than ever. It helps you create mindshare with buyers and establish what they can expect from you. Your brand is what differentiates you from your competitors. Image credit: Rebeca Calavera on Unsplash.

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Don’t Miss Out on These Big Opportunities to Grow Your Business via YouTube

agora pulse

Do your social media marketing plans lack a strategy for YouTube? If so, then you’re seriously missing out on some amazing business-growth opportunities. But these tips can help you get started.

The US is Facing Massive Social Worker Shortages – What Can be Done About it?

The Realtime Report

The US is Facing Massive Social Worker Shortages – What Can be Done About it? While you can find social workers in hospitals and public clinics around the country, there is a serious gap between supply and demand, and things are only going to get worse.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

How Instagram’s Removal of Like Counts Impacts Brands

Ignite Social Media

As you may have seen, Instagram began testing removing like counts on posts last year and eventually rolled it out globally by the end of the year.

What Is a Social Media Hub and Why Would You Use One?

Webbiquity SMM

Guest post by Anne Griffin. Are you familiar with the concept of a social media hub?

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6 Tips For Small Business Owners

The Realtime Report

6 Tips For Small Business Owners. Starting your own business can be both exciting and terrifying, but it’s this mix of emotions that lets you know you are doing something worthwhile.

Facebook Launches Previews of Upcoming Super Bowl Ad

Social Media Today

Facebook has released a new set of previews for its upcoming Super Bowl ad, its first major campaign tied to the Super Bowl

The Social Market Research Renaissance

Audiense

This article was originally published as a collaboration in the Better, Faster, Cheaper Customer Insight report, by The Social Intelligence Lab. The convergence between digital and traditional in all aspects of marketing has given way to a more strategic and holistic vision of business activity.

What Gen Z is Watching Online

Likeable

Media headlines and marketing campaigns have given the millennial generation (born between 1981 and 1996) attention for years—but recently there has also been increased focus on the next youngest generation, Generation Z, which is made up of anyone born starting in 1997.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How to Retain Your Workers: Employee Retention Ideas That Will Keep Your Staff Happy

The Realtime Report

How to Retain Your Workers: Employee Retention Ideas That Will Keep Your Staff Happy. Losing employees is costly. The Society for Human Resource Management (SHRM) studied costs. Hiring new employees can cost from 90-200% of their annual salary.

New Report Underlines the Importance of Social for Customer Service

Social Media Today

A new report from Boston Digital looks at why people follow brands on social, and what they expect in regards to business response

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How to Set Business Goals for 2020 (+ Achieve Them!)

Later

Setting business goals can seem daunting, especially when you want to look 10 years into the future. But you don’t need a crystal ball to get your business goals in order. You just need to commit to looking ahead and planning out what you want to achieve for your business, and for your lifestyle.

5 copywriting hacks to use in Instagram posts for better engagement

Quintly

You want your Instagram content to convert. Instagram Marketing

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Understanding the Differences Between Traditional and Digital Marketing

The Realtime Report

Understanding the Differences Between Traditional and Digital Marketing. Before the internet grew to the powerful tool it is today, companies used traditional forms of advertising. This included TV, radio, billboards, flyers, direct mail, magazines, newspapers, and promotional events.

Facebook Climbs to 2.5 Billion Monthly Active Users, But Rising Costs Impede Income Growth

Social Media Today

Facebook has posted its Q4 2019 numbers, showing increases in users and revenue, though costs are also stacking up

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Zero Party Data: What It Is and Why You Need It

Oktopost

Watch what you say around marketers—there are some new four letter words out there that are known to immediately raise the temperature in the room when people start dropping them. We’re talking about GDPR, CCPA , and the rest of the data compliance regulation acronyms.

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What You Need to Know About Threads: The Latest Camera-First Messaging App

Ignite Social Media

Like many things on social, the number of ways users can connect with their friends continues to grow. Towards the end of last year Facebook launched Threads from Instagram.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Understanding the Differences Between Traditional and Digital Marketing

The Realtime Report

Understanding the Differences Between Traditional and Digital Marketing. Before the internet grew to the powerful tool it is today, companies used traditional forms of advertising. This included TV, radio, billboards, flyers, direct mail, magazines, newspapers, and promotional events.

LinkedIn Reaches 675 Million Members, Continues to See 'Record Levels of Engagement'

Social Media Today

According to the latest quarterly update from Microsoft, LinkedIn engagement continued to rise in 2019

Building Fandom Through Video: Lessons From Sarah Beth Yoga

WebInKnow

Fandom is something that athletes, musicians, and performers have been tapping into for years to succeed. The excitement and passion that fans bring to what they love is a powerful force that has been filling entertainment venues for generations. Case Studies Marketing Fanocracy

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How to get a Free Domain for your Blog like a pro?

OnlineRockersHub Marketing Blog

In the world of online property and Internet marketing, domain names and the abilities that come with them have become quite the commodity.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Airbnb Caught Price Gouging Super Bowl Attendees in Miami

The Realtime Report

Airbnb Caught Price Gouging Super Bowl Attendees in Miami. AirbnbWATCH, an affordable housing advocate and consumer watchdog group, released a report showing significant price gouging of football fans traveling to Miami, Florida for Super Bowl LIV.

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Facebook Outlines Evolving Privacy Tools on Data Privacy Day

Social Media Today

Facebook has outlined its evolving data privacy tools on Data Privacy Day, including its off-platform activity listing and improved log-in alerts

You are NOT the Main Character of Your Brand Story, Your Customer Is

Pam Moore

The heart of your company needs to be shared. Your audiences and customers need to feel the heartbeat of your brand in every touch. It takes 6-7 brand touches for someone to remember a brand. Every touch matters.

How the Facebook Algorithm Works in 2020 and How to Make it Work for You

Hootsuite

Congratulations to everyone on reaching a new decade, which means, of course, another set of updates to the Facebook algorithm. As of late 2019, average reach for Facebook posts was down by 2.2%, meaning that brands could reasonably expect their posts to be seen by about 5.5%

4 Steps to Write the Perfect Business Thank You Note

The Realtime Report

4 Steps to Write the Perfect Business Thank You Note. When was the last time you received a handwritten thank you note? It might have been yesterday or ages ago, but it has become less common, yet never less special.

Google Brings its 'Dataset Search' Tool Out of Beta Testing

Social Media Today

Google is now making its Dataset Search tool available to all users, providing a new way to find in-depth data collections into a wide range of subjects

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Why Elena Joined Pixlee

Pixlee

Editors note: At Pixlee, we feel that our team is our biggest strength. We also feel that individual stories are incredibly powerful. In this series, we’re featuring new team members on the Pixlee blog to share their journey to Pixlee, and their first impressions.

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Instagram Sharing for Advocates

Oktopost

Today is the day: we’ve added Instagram to the Oktopost employee advocacy platform. Now your employees can share company content to their personal Instagram accounts, amplifying your brand’s reach beyond corporate channels.

A Guide To Scaling Your Brand Quickly And Sustainably

The Realtime Report

A Guide to Scaling Your Brand Quickly and Sustainably. When you have a goal to make a big impact on the world , you don’t want your business to move slowly. Scaling your brand quickly is essential when you want to change the world in a positive way.

New Report Looks at the Top Website Traffic Drivers by Vertical

Social Media Today

Looking to drive more traffic to your website? This new report looks at which sources drive more traffic for businesses in different verticals

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