Quit Trying to DO Social Media: Focus on Measurable Results Instead
Pam Moore
NOVEMBER 19, 2019
Start doing social media they said. It will be fun they said. It will bring us lots of success they said. It will be free they said. The truth is social media is not free. It requires our greatest asset which is TIME! Doing social media is NOT the objective. Posting MORE content to the already noisy digital world is NOT the objective. Your customers and audiences are not waiting on the edge of their virtual seats excited for you to post yet another link to your press release or announcement of t
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