Sat.Oct 07, 2017 - Fri.Oct 13, 2017

Brand Storytelling in a Nutshell: 10 Foundations of Success

Pam Moore

It's not news that people buy from people or that business and life are about personal, human relationships. People have been buying from other people, communicating with other people and connecting with other people for years, decades and centuries. It's in our DNA to want to connect with other human beings who believe in the same things we do. It's these common foundations that weave the threads for relationships, trust and community.

Brands 131

Why Am I Losing Instagram Followers?

agora pulse

It feels great to launch an Instagram account, start posting, and watch the follower count go up—“they like me, they really like me!” People value your content enough to want to follow you so more of what you’re posting will show up in their Instagram feeds. What doesn’t feel good? When you see that number sliding back down. On a social media analytics report somewhere, you see a negative number, in red, in the section on “follower growth.” Bummer.

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7 Ways to Maximize Digital PR

Meltwater

Public Relations has changed dramatically over the past decade. It has grown and matured as… Read More.

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7 B2B Brands Using Instagram the Way You’re Supposed To

Convince & Convert

Instagram is a fantastic platform for B2B marketers. It provides a space for making new connections in almost any industry, at almost any stage in their development. With more than 600 million users , it’s a gold mine for connecting with your current and potential customers. Over half of millennials are active users on Instagram. You might be thinking, “Why do I want to target millennials?”

B2B 97

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Which Media Buying Platform is Right for You?

Ignite Social Media

When it comes to placing media on social, media buyers have a choice: buy directly or through third-party software. Not sure which platform to use? The comparisons below can help you determine which buying platform is right for you. Process: Depending on how many campaigns you’re juggling and how much time you have, one media-buying platform may be a better fit for you.

Buy 89

Tools and Technical Tips for Optimizing your Content Marketing Results

Razor Social

There’s no better way to drive massive traffic to your website than consistently creating amazing content. Marketers know this, brands know this, and that’s exactly why the competition for first page search engine rankings is now fiercer than ever before. Everybody is producing content to gain targeted traffic and get their brand known! So how do you stay ahead of your competition in the content marketing game? You need to get your geek on! And what do I mean by this?

Tools 87

More Trending

3 Brilliant Improvements to Agorapulse You Are Going To Love

The Social Media Hat

There have been some major changes and improvements to Agorapulse with their latest version, and these are the 3 most brilliant ones for social media management

How Brands Are Handling Natural Disasters On Social Media

Ignite Social Media

When natural disasters strike, priorities shift, and we see brands across virtually all industries make an effort to provide aid and relief in whatever ways they can. We see major brands like Amazon, Walmart, Duracell, Verizon and others stepping up and helping out. Today, however, we’re focusing on a select few who have managed to respond to these crisis situations and provide aid in a way unique to their brand, and for that, we applaud them. Bass Pro Shops.

Why Effective Social Media Management Starts and Ends with Campaigns

Oktopost

Let’s talk about ‘Campaigns’ – a term, which in the B2B marketing world, guides almost every activity you do. Good marketing campaigns force you to back up your activities with a coherent plan. They make you go through the process of researching your market, establishing clear goals and objectives, articulating compelling messaging and buyer personas, … Social Media Marketing Social Media Campaign

Owned Content: How to Harness the Power of the Content You Create

Meltwater

Owned content, also known as owned media, is just one part of the puzzle in… Read More.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

114 | The Day I Cracked My Knee, Do You Have A Spirit Of Excellence? and Tim Hawkins LIVE!

Taylor Marek

Finally fall is here! Make sure you have your pumpkin-spice latte in hand, we hope you enjoy this episode. Hey Listener, if you haven't already, be sure you have subscribed to the show so you don't miss the next episode! You'll enjoy this episode so take a break from what you're doing and relax. Show Notes: #1: The Day I Cracked My Knee. #2: 2: Do You Have A Spirit Of Excellence? #3: 3: Tim Hawkins LIVE! Here's a link to his Poddy Break Podcast : [link]. Get In Touch With The Show!

Keeping Your Social Media Channels Secure and Maintained

Ignite Social Media

Maintaining the security of your brand’s social media channels is something that isn’t always top of mind, but it should be. There are many examples of mishaps from brands that could have been prevented with more channel security, from accidental personal posts , to hijacked accounts. Yes, those links are all separate examples that keep social media managers up at night. What steps can you take to help make sure your brand isn’t making headlines for the wrong reasons?

Dynamic Creative for Facebook Ads

Jon Loomer

Assembling the perfect, most effective combination of creative for Facebook ads is a time-consuming process for advertisers. Thanks to Dynamic Creative , that process just got a whole lot easier. Which image works best? Should you use short or long text? How about your headline? Does the CTA button matter? We, as advertisers, struggle with these questions. We create multiple ads in an attempt to isolate the highest performing combination.

Call Center Services Are the Backbone of Your Service Reputation

Kikolani

Are you the owner of a brand new business? If so, there are certain factors that you need to keep in mind. One of the most important things that will quickly guarantee the success or failure of your business is your reputation – positive or negative – in the area of customer service. If you can quickly gain an excellent repute in this crucial area, you will very likely be able to survive your “make it or break it” first quarter. If not, there is no telling what may happen.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Why Your Offline Business Requires Online Marketing

Social Media Marketing

You have a business of your own, which brings a regular income, and everything seems to be fine but… You heard of promotion online. Perhaps specialists offering their services applied to you. The price was high enough and many promises were given. A question comes out, is it trustworthy? More than likely that your main ways to get a client interested are traditional advertisement (radio, banners, and flyers) and marketing buzz. Yes, it all works well. You want more, is that right?

What Works For Brands on Facebook – Social You Should Know

Ignite Social Media

This week, our very own Director of Analytics, Ryan Sweeney was featured in Adweek, Facebook continues to test image recognition capabilities, and Snapchat’s ad revenue forecast is lowered. All that and more in this week’s Social You Should Know. What Works for Brands (and What Doesn’t) on Facebook. Our Director of Analytics studied more than 18,000 posts on Facebook across 30 brands to give AdWeek the inside scoop on what works and what doesn’t on Facebook. Among the findings?

From rider to driver: understanding the audience of female drivers in Saudi Arabia

Audiense

Last Tuesday news spread across the globe that women would be permitted to drive in Saudi Arabia from June 2018. Various car brands began campaigns in response to this groundbreaking news. We “geared” up to explore whether there was a new market in the automotive industry. We used Audiense Insights to gain an understanding of this potential new audience and whether the automotive industry can proceed to conquer this new, unexplored target market.

Leveraging LinkedIn Influencers to Boost your Company Profile and Brand

Devumi

One group of professionals that you definitely want to attract on LinkedIn are influencers. These well-respected members of the community can help a lot in boosting your brand’s prominence. Find out how you can reach out to and take advantage of LinkedIn influencers to grow your brand today. What are LinkedIn influencers LinkedIn describes its […]. The post Leveraging LinkedIn Influencers to Boost your Company Profile and Brand appeared first on Devumi.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Facebook Marketing a Great Online Promotion Tool

Social Media Marketing

Advertising business through Facebook has risen as a popular model of internet marketing and advertisement. Apart from various online business entrepreneurs, Facebook is also implemented by many conventional organizations to market their products, services, and activities. As an advertiser, you additionally have choices to bring out, marketing activities through your Facebook wall, business pages, and groups and also custom made FB advertisements.

Tools 91

How to Use Social Media to Future-Proof Your Business

Rebekah Radice

The online world is changing at a rapid pace. Not a day goes by without an advance in technology. But with this never-ending transformation, how do you ensure your business stays ahead? The key is adopting a future-proof strategy that allows social media to act as your first line of defense. As an insulator, social media can protect you from those waves of change that threaten to derail your company. Not sure where to begin?

13 Fantastic Places to Find Background Music for Your Video Content

Buffer Social

Many experts predicted that 2017-2018 would be the “age of video marketing on social media ” and the data is showing that they were overwhelmingly correct. Video has erupted onto the scene with brands and businesses creating more video than ever before – with no signs of slowing down. Consumers are loving it, too! HubSpot, for example, found that 43% of people want to see more video content from marketers. And that 51.9%

YouTube Branding Attracts More Subscribers to Your Channel

Devumi

With all the new channels popping up on YouTube daily, it can be a challenge to get noticed by viewers. This is where excellent YouTube branding becomes vital. Learn how you can build a brand that would attract people to your channel. Fleshing out your YouTube branding Start fleshing out the details of your YouTube […]. The post YouTube Branding Attracts More Subscribers to Your Channel appeared first on Devumi.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

The #SocialMedia Reputation

Social Media Marketing

A lot of us wonder, how difficult can it be! After all, it's just about maintaining couple of social media accounts, through a social media aggregation tool and we're done! Sounds easy? Photos, creative stacks, and inspirational messages. Not really. There's a whole online maze that needs a hunter on the vigil. Online reputations are made over years and can be broken in matter of seconds.

3 Simple Ways to Make Your Blog Posts More Conversational

ProBlogger

This post is by ProBlogger writing expert Ali Luke. You’ve probably heard that your blog posts need to be “conversational”. You may also have been told why: to create a sense of connection with your reader, keep them engaged, and make your blog sound less like a lecture and more like a discussion. That’s all true. But making your writing “conversational” can be tricky – especially if you come from a business or academic writing background.

7 Steps to a Successful Influencer Marketing Strategy

Pixlee

Influencer marketing has become an integral part of social media strategy for many brands. The chart below demonstrates just how many brands in different industries are working with influencers on Instagram, according to a recent report from L2 Inc. Developing a solid influencer marketing strategy involves finding and leveraging the influencers that best fit your brand. Here are seven steps to help you get started. Determine Your Goals.

How to Use Social Media to Future-Proof Your Business

Rebekah Radice

The online world is changing at a rapid pace. Not a day goes by without an advance in technology. But with this never-ending transformation, how do you ensure your business stays ahead? The key is adopting a future-proof strategy that allows social media to act as your first line of defense. As an insulator, social media can protect you from those waves of change that threaten to derail your company. Not sure where to begin?

#180: 7 Ways I’ve Collaborated with Friends & Influencers to Increase Profits

Amy Porterfield

Biggest Takeaways You Don’t Want to Miss: On today’s episode I’m going to walk you through seven collaborations that I’ve done over the years that range from my very first time collaborating, and even feeling a little shy (but learning so much!) all the way to collaborations with some of the biggest names in online […]. The post #180: 7 Ways I’ve Collaborated with Friends & Influencers to Increase Profits appeared first on Amy Porterfield | Online Marketing Expert.

214: 4 Realities of Blogging All Bloggers Need to Talk About

ProBlogger

4 Difficult Realities All Bloggers Face. During a conference last year I was invited to have dinner with three other bloggers who had all been blogging for 5-10 years and were now doing it full-time. It was a fun dinner, and we covered a lot of ground in terms of conversation. But during dessert the conversation got a little deeper as one of them began to share how they were struggling with their blog. On their surface, their blogging was going okay.

Six Links Worthy Of Your Attention #381

Twist Image

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

5 Ways to Use Social Media to Build Influence

Rebekah Radice

Have you ever wondered how to gain attention on social media and expand your brand? Wish you could make powerful connections, create differentiation, and establish credibility? You can! But it will take some work, flexibility, and a commitment to consistency. Ready to make it happen? In this episode of the Brand Authority Podcast , I share 5 proven steps to build influence on social media. Subscribe to Brand Authority Podcast in iTunes. 5 Ways to Use Social Media to Build Influence.

Facebook Messenger 101: The Why, What and How of Facebook Messenger for Business

Pam Moore

Are you ready to gain an unfair competitive advantage for your business using a new and powerful Facebook marketing feature? Would you like to improve customer service, and serve your customers quickly, personally and in a more human way by leveraging automation and a platform that more than 1.2 billion people are already using? You can even generate leads and leverage a platform that has up to 80%+ open rates. Yes, you read that right… 80%! .

One Screenshot You Must Include When Pitching a Sponsored Post

ProBlogger

If you’re familiar with sponsored content as an income stream, chances are you’ve been asked for a media kit or a proposal to do a sponsored post. Unfortunately, the world of sponsored post rates and assessing the value of your site is a bit like the wild, wild west. It can be daunting putting together a media kit , especially when you don’t have the ‘big numbers’ everyone seems to flaunt and expect. So most bloggers look at what everyone else is doing, and then create something similar.