Waxing UnLyrical
APRIL 10, 2015
'I’ve been in the South (or should that be The South ?) for the last several days. It’s wonderful. I flew in and out of Birmingham, Ala., where I (finally) got to meet Ike Pigott and other Alabama friends, and then I headed to Tupelo, Miss., birthplace of You Know Who. I also got my photo taken with You Know Who (I have proof!). I feel like I died and went to Heaven, because this is where it all began.
Firebelly
APRIL 6, 2015
Last month, I talked about 10 Twitter Best Practices For 2015. This month I decided to take on my favorite app, Instagram. Here are my ten tips fellow Instagrammers! 1) Tell your story . They say a picture is worth a thousand words. By sharing what your brand is doing on Instagram, you’re telling your brand’s story more effectively than with just words alone. 2) Go behind-the-scenes.
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Saying It Social
APRIL 9, 2015
'Http and Https. You see it daily in front of the www address of a site, but what does it mean and what is its significance? In this blog we will explore the benefits of switching to Https protocols and why you should do it sooner rather than later. The post Why HTTPS? appeared first on.
The Social Media Incubator
APRIL 8, 2015
'Once banned by Apple back in September 2014, a popular app has made its return to the App Store. Launcher was banned by Apple last year for a violation of their design guidelines, due to the ability of the app to create a widget that leads to other applications and functions on the iPhone. Launcher adds shortcuts to your notification center to make it easier and faster to call a contact, open an app, get to social media and more.
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Waxing UnLyrical
APRIL 8, 2015
'Guest Post by Jack Vincent. Effective marketing. Marketing is most effective when it pulls qualified leads into your pipeline, and that’s all about attracting. Most psychologists agree attraction is an emotion. Emotions should not be confused with feelings. Feelings are a blend of thoughts and emotions. Emotions are spontaneous. When something attracts us, in those first few seconds, we aren’t conscious of that attraction.
Convince & Convert
APRIL 8, 2015
'Businesses are making a strong return from influencer marketing, generating $6.50 in revenue for each $1 spent, according to the latest poll from influencer marketplace Tomoson. The poll also found that influencer marketing is the fastest-growing online marketing channel, crushing other strategies like affiliate marketing, paid search, and display.
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Bill Hartzer
APRIL 9, 2015
'By now, you probably heard about the April Fool’s prank that I came up with this year–and with the help of Jeff and Amanda on our Globe Runner team, I think we pulled it off. So much so that we had trouble keeping the website up and running that weekend. And on April 1st, we followed up with another post, welcoming the other team members who recently joined Globe Runner, Darth Vader and Elvis Presley.
Idaconcpts
APRIL 9, 2015
'In recent years, we’ve seen plenty of examples that demonstrate how powerful 3D printers have become, but companies haven’t ventured too far into the electronic world. So far, most objects have been printed using one or two materials, so the thought of crafting your own phone or video game console has felt like a futuristic fantasy. Now, however, there’s a Kickstarter in progress for a printer called the Voltera V-One , which can make small-scale circuit board in mere hours.
Convince & Convert
APRIL 10, 2015
'These days, mobile strategy is an imperative for marketing departments across every industry. While today’s CMO is looking at mobile advertising and optimizing websites for tablets, the first word on everyone’s mind is “app.” Developing an app isn’t the right solution for everyone, so how do you determine what mobile strategy makes sense for your business?
Buzz Marketing for Technology
APRIL 5, 2015
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Customer Service is the New Heart of Marketing. This webinar was sponsored by Lithium and featured Dave Evans ( @evansdave ), the VP of Social Strategy at Lithium, Erna Alfred Liousas ( @ErnaLiousas ), an analyst serving B2C Marketing Professionals at Forrester Research, and Brien Hall ( @BrienHall ), Social Media Manager for Guest Services at AMC Theatres.
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Firebelly
APRIL 6, 2015
Last month, I talked about 10 Twitter Best Practices For 2015. This month I decided to take on my favorite app, Instagram. Here are my ten tips fellow Instagrammers! 1) Tell your story . They say a picture is worth a thousand words. By sharing what your brand is doing on Instagram, you’re telling your brand’s story more effectively than with just words alone. 2) Go behind-the-scenes.
Small Business Mavericks
APRIL 10, 2015
'I admit I searched this title online to see what would come up, and didn’t find anyone who agreed with me on the first page. Does that mean my idea of the biggest marketing mistake is wrong? Not necessarily. Many of the ‘biggest marketing mistakes that show up on search could fit into this category because the biggest marketing mistake you can make is this: Failure to provide what is promised.
Convince & Convert
APRIL 6, 2015
'If you’re doing your job well, you’ve already invested in a number of marketing channels, and you’re paying attention to which ones work. You probably also know that varying levels of consumer readiness and engagement can result in varying returns on investment. The paid search ads which once roped in a prospect have now become “noise” they sift through when searching for your content online.
Bill Hartzer
APRIL 7, 2015
'Whenever sending a sales letter to someone, even an unsolicited sales letter (aka spam), then you will have a lot more success if your grammar is correct. From time to time I get emails from people who try to sell me search engine optimization services, and sometimes I write about them. And then there are the emails I have been getting from LinkedIn, which also are spam messages, as well.
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Firebelly
APRIL 6, 2015
Last month, I talked about 10 Twitter Best Practices For 2015. This month I decided to take on my favorite app, Instagram. Here are my ten tips fellow Instagrammers! 1) Tell your story . They say a picture is worth a thousand words. By sharing what your brand is doing on Instagram, you’re telling your brand’s story more effectively than with just words alone. 2) Go behind-the-scenes.
Small Business Mavericks
APRIL 7, 2015
'A marketing professional recently told me an interesting story — one that I haven’t verified but can easily imagine being true. A real estate agent had a slump in business and decided to experiment with IFTTT (IF This Then That), Twitter, and her business page on Foursquare. (Brianna Collier has a simple guide to this process on the Showing Suite real estate blog.
Convince & Convert
APRIL 9, 2015
'The early adopters of social listening and analytics, who first saw its value, were all communications specialists and early pioneers in digital marketing. But almost overnight, the sector exploded and went mainstream, across management silos in enterprises large and small, traditional and new. The birth of the digital native confronted corporates with a new set of challenges—and opportunities (highlight to tweet).
Koka Sexton
APRIL 6, 2015
'Any good salesperson tries to establish a fairly warm relationship with a prospective client before trying to sell him a product. Not too long ago, the most commonly used B2B sales technique was cold calling which made it very difficult to establish a cordial relationship with clients. However, the world of sales is quickly doing away with this outdated technique and ushering in the era of Social Selling.
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Twist Image
APRIL 10, 2015
'How is your content marketing strategy coming along? There''s a thorn in my side. It''s a content thorn. It''s ruining everything. It''s not that there''s too much content. It''s not that there''s so much content in need of advertising, that the entire industry has shifted from a scarcity model to one of abundance. It''s not that there''s too many companies not playing in the content space.
Small Business Mavericks
APRIL 9, 2015
'We marketers like to speak a lot of trust. We discuss how we can build trust with our audience and ways we can earn trust, foster trust, and command trust for our brand. But we don’t talk much about the other side of that coin: Trusting our audience. It’s just as important as earning trust from our audience. Why You Should Trust Your Audience.
Convince & Convert
APRIL 7, 2015
'When it comes to creating compelling content, marketing is leading the way for communication functions. Content marketing is realizing that “when you sell a product, you make a customer for a day, but when you help them, you make a customer for life” ( Jay Baer ). This is the concept behind Jay’s book Youtility , and I believe it can be easily translated to help revolutionize the way the Internal Communication function achieves their goals.
Koka Sexton
APRIL 5, 2015
'Several months ago I had the opportunity of being on my second Salesforce Live broadcast “ Using social connections to turn prospects into customers “ Truely an awesome experience. It’s the closest thing to being on TV in my professional life. Over 30,000 people streamed the broadcast and the engagement on social media was amazing.
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Twist Image
APRIL 10, 2015
'The ability to publish content was once one of the most valuable forces in the world. "The pen is mightier than the sword." There is no doubt that you are familiar with this quote. Do you believe it? Facebook is an interesting place. For the most part, I see people posting questions. Lots of questions. Sometimes, these questions are super smart. and the answers that follow just move me to think differently (totally rejuvenated by Facebook since the addition of private groups,and some smart folk
Small Business Mavericks
APRIL 8, 2015
'It isn’t enough to churn out daily content if your content has no purpose. To be truly effective with online marketing, you have to define your goals and make every task you perform fit into your business’s mission. To do that, each content item needs to have its own purpose. Format is largely irrelevant. Each content format has its unique advantages, but the purpose for creating that content is what dictates its message.
Convince & Convert
APRIL 8, 2015
'Image via BigStockPhoto.com. Maybe Periscope and Meerkat are the greatest things ever, but maybe they are going to be the end of live events as we know it in our world. I actually recorded this episode of the Jay Today show on Periscope, the new live-streaming app now owned by Twitter. People are already all over the Periscope the same way they were all over the Meerkat a couple of weeks ago at South by Southwest.
Koka Sexton
APRIL 6, 2015
'Any good salesperson tries to establish a fairly warm relationship with a prospective client before trying to sell him a product. Not too long ago, the most commonly used B2B sales technique was cold calling which made it very difficult to establish a cordial relationship with clients. However, the world of sales is quickly doing away with this outdated technique and ushering in the era of Social Selling.
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Twist Image
APRIL 5, 2015
'Episode #456 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Brands are in a very difficult predicament. It''s not something that is easy to write, but it''s true. Competition is fierce and it''s getting more complicated, because the types of channels and messages that a brand can create has become boundless (thanks, digital marketing).
Small Business Mavericks
APRIL 6, 2015
'Every one of us has a perspective on internet marketing that is the result of our experience, and that perspective is valuable. Moz is now accepting community speaker pitches for MozCon 2015 , which means your online marketing experience could be the perspective they are looking for to round out the presentation. Details & Deadline. Talks must be about online marketing and are only 15 minutes in length.
Convince & Convert
APRIL 9, 2015
'Ever wondered what it would be like to climb Mt. Everest? Now you can, thanks to a stunning new interactive infographic from The Washington Post. The interactive infographic, appropriately named “Scaling Everest,” aims to showcase what hundreds of climbers will experience along their journey as a compilation of images, facts, and sounds from the voices of the climbers themselves.
Koka Sexton
APRIL 5, 2015
'Several months ago I had the opportunity of being on my second Salesforce Live broadcast “ Using social connections to turn prospects into customers “ Truely an awesome experience. It’s the closest thing to being on TV in my professional life. Over 30,000 people streamed the broadcast and the engagement on social media was amazing.
Lucy Hall
APRIL 8, 2015
Have you ever been tempted to purchase fake followers on Facebook, Twitter or Instagram? To be honest, it’s really not worth it. What’s The Story? Yes, with a large social media following, you can certainly make people sit up and take note. You can look like the leader when it comes to your competitors; but if your following isn’t strictly ‘real’, then these arbitrary numbers of people who supposedly care about you aren’t just lies, they’re actually potentially hurting you when it comes to your
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