Social Media Strategies Summit
DECEMBER 20, 2023
Social media is visual media. And this is with good reason, as Dr John Medina mentions in his book Brain Rules : “If the information is presented orally, people remember about 10 percent, tested 72 hours after exposure. That figure goes up to 65 percent if you add a picture.” Even less ostensibly “aesthetic” social platforms are increasingly dominated by visual elements.
Social Media Today
DECEMBER 21, 2023
Marketers are expected to double down on diversified video strategies and messaging apps, among other key tactics for the months ahead.
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Jon Loomer
DECEMBER 18, 2023
I have spoken with far too many advertisers over the years who are put in no-win situations. They have difficult clients with near impossible expectations. These clients do not set them up for success. You do not need to take every client. The ideal partner will make your job easier. When you give yourself a better chance at success, you make it more likely you’ll have happy clients who will recommend your services to others.
Audiense
DECEMBER 18, 2023
Another year draws to a close and what a year it has been! 2023 has without a doubt been one of the craziest, but most inspiring years, for us at Audiense.
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The Social Media Hat
DECEMBER 17, 2023
Using influencer marketing to reach your target audience. The post The Ultimate Guide to Influencer Marketing for Small Businesses in 2024 appeared first on The Social Media Hat.
Social Media Today
DECEMBER 18, 2023
Navigate through various steps involved in the process of choosing the right mobile app development services partner for your company.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
The Realtime Report
DECEMBER 20, 2023
How Tech Can Help You Foster a Close-Knit Workforce There’s no denying that employees often naturally form positive relationships with their colleagues without your input or effort. Some businesses benefit from close-knit teams without even trying. However, not every business owner has that experience. Employees who work well together are never guaranteed, so there can be value in taking actions that might improve your chances.
The Social Media Hat
DECEMBER 20, 2023
Digital marketing automation revolutionizes how you communicate w/ your customers. The post How to Balance and Make the Most Out of Digital Marketing Automation and Personalization appeared first on The Social Media Hat.
Social Media Today
DECEMBER 21, 2023
Third-party chats are coming to Messenger, which will enable messaging with apps not owned by Meta itself.
Jon Loomer
DECEMBER 21, 2023
We often get focused on selling our product, but don’t forget to sell your story. It’s what makes your brand unique. Here’s mine … I’m a husband and father of three boys. Our oldest son Michael was diagnosed with cancer when he was two. My outlook was shaped by the experience of his diagnosis. Priorities changed. It helped me understand that the little things that bothered me before no longer mattered.
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A beginner's guide to social media automation tools and getting automation right.
Bill Hartzer
DECEMBER 21, 2023
Virtual avatars in Moii are customizable, and interactions take place in a rich 3D world, accessible from mobile devices. Illuni, the groundbreaking AI and mixed reality startup, is revolutionizing the virtual social landscape with the global beta launch of Moii. This avant-garde, avatar-based social connection platform is breaking barriers, providing an immersive 3D world for users to forge connections with like-minded individuals from over 30 countries.
Buffer Social
DECEMBER 18, 2023
Last year was a big year for my handmade ornaments company, Forged Flare. We went into 2022 determined to nail our online advertising strategy. We spent the early part of the year experimenting with different platforms, creatives, and approaches so that when the holiday season—our biggest time of year—came, we could crank up the budget and reap the rewards.
Social Media Today
DECEMBER 21, 2023
A more integrated flow could help people showcase their job skills and qualifications.
Jon Loomer
DECEMBER 16, 2023
I received a comment on a blog post about custom events related to a potential bug or change Meta made. I looked into it, and I’m seeing this, too. When creating a custom conversion that maps to a custom event, there is no option to refine by parameter. I tested my custom events to make sure that parameters are still passing, and they are. That said, I do still have the ability to refine by parameter when creating a custom conversion mapped to a standard event.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Bill Hartzer
DECEMBER 18, 2023
In a groundbreaking move to rescue Crypto Twitter from the clutches of bots and fake profiles, some of the most prominent names in cryptocurrency and NFT investing have thrown their weight behind the innovative social-fi company, /Reach. Notable backers include Seedphrase, Pranksy, Gmoney, Zeneca, Dingaling, and Mooncat2878, with previous investments in the likes of Blur, LooksRare, SuperRare, and NFTNow.
Amy Porterfield
DECEMBER 20, 2023
Listen on… Conquer your financial fears and step into your financial freedom with Farnoosh Torabi. My friend, I want you to feel smart about how you spend your […] The post #636: How To Embrace Your Fears Around Money & Make More With Financial Expert Farnoosh Torabi appeared first on Amy Porterfield | Online Marketing Expert.
Social Media Today
DECEMBER 20, 2023
Looking to get a better handle on all the various tools that make up the gen AI landscape?
Jon Loomer
DECEMBER 19, 2023
Start with 2023 before moving on to 2024… This is a popular time to start goal setting, but first it’s important to reflect on the current year. Otherwise, you’re just making goals without context. What went great this year, and you want to do more of that? What felt like a complete waste of time? What do you wish you would have done differently?
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Writtent Blog
DECEMBER 21, 2023
A lot of us try to succeed in online and content marketing. Yet not all of us do. Meet Marcus Sheridan. He succeeded. I interviewed Marcus and asked him to share his advice and expertise with us. Over a period of 4 years he managed to increase his online marketing efficiency 15 times over for his company, River Pools & Spas. ‘Before content marketing, in 2007 when the economy was still roaring, we spent about $250k a year to achieve 4 million in sales.
BeingOptimist
DECEMBER 18, 2023
Have you been looking for an AI headshot generator that would prevent you from standing in front of a camera? The best fits are in this blog. Welcome to another blog of the series Complete Guides where we tell you everything you want to know. Today, we will walk you through the guide to AI Headshot Generator. For quite a long time, we have been around Artificial Intelligence – that’s no new news.
Social Media Today
DECEMBER 19, 2023
X's numbers indicate that the platform is still seeing solid levels of activity in some areas.
Jon Loomer
DECEMBER 17, 2023
Threads is in the EU now… Meta launched Threads , their Twitter competitor, back in July. There was criticism at the time that it was launched while missing some very basic features. Maybe more importantly, it wasn’t available for users in the European Union due to some privacy issues. Well, that has now been corrected. Since its launch, Threads has added a desktop version , search, topics (which work like hashtags), GIFS, pinned posts, polls, audio messages, and probably some other featur
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Writtent Blog
DECEMBER 18, 2023
Case studies can be powerful promotion tools, thanks to the many ways they can help your business. But figuring out how to write a case study, interview questions to ask, and the best ways to use your case history can be tricky. Like other aspects of your content marketing, case histories seem overwhelming. With a little guidance and inspiration, they’re a piece of cake.
Buffer Social
DECEMBER 21, 2023
Last year, I shared Buffer’s top social posts and why I thought the posts performed so well. It was so much fun looking back at the past year, so now I’m back to do it again for 2023! Today, I’m sharing Buffer’s top-performing social posts from each platform and will give you an analysis of why I think these posts performed so well.
Social Media Today
DECEMBER 20, 2023
Looking to get a better handle on all the various tools that make up the gen AI landscape?
Jon Loomer
DECEMBER 20, 2023
I understand that as an agency you can’t always be picky. But the worst possible client is one who doesn’t trust you. They hired you for your expertise. They hired you because you know more about ads than they do. So don’t let them micromanage you. Don’t let them tell you how to do your job. The ideal client understands that you know more than they do about advertising.
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Discover just how easy it is to boost SEO with social media.
Writtent Blog
DECEMBER 20, 2023
You know that inbound marketing is the hot new trend and that attracting customers with compelling content really works. The problem is creating and distributing all that content. Knowing what works and actually making it work for you are separated by a vast chasm, and the bridge that connects the two is a plan. Creating a content marketing strategy that incorporates customer research, quality content, and methodical distribution is key to successful inbound marketing.
Buffer Social
DECEMBER 19, 2023
As a Gen X founder, I initially thought TikTok was not for me. I didn’t want to dance, figured the Gen Z audience of TikTok wouldn’t be interested in seeing me on screen, and didn’t think entertaining videos would lead to sales for my company, PerfectDD , which designs clothes specifically tailored to fuller busts. I had the privilege to attend Gary Vaynerchuk’s 4Ds program , where he encouraged me to rethink TikTok, emphasizing that the message of my company would re
Social Media Today
DECEMBER 19, 2023
Instagram's seemingly trying out Notes everywhere it can, as the feature has been popular with younger users.
Jon Loomer
DECEMBER 18, 2023
The best way to stand out in any type of content format, whether it’s video, podcasting, or blogging, is to create more content than anyone else is willing to create. I know because I’ve done it — both with my blog and now short-form video. While this might sound like hustle culture nonsense, hear me out. I don’t want you creating content at all hours of the night and on weekends.
Writtent Blog
DECEMBER 18, 2023
For entrepreneurs and small business owners, content marketing can seem out of reach. Although proven to be an effective way to attract prospects, generate leads, and retain customers, content marketing appears to require more time and money than you have to invest in it. Enter micro-content and the following content marketing tips for small businesses.
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