Sat.Feb 17, 2018 - Fri.Feb 23, 2018

Search marketing services every social media consultant should offer

Sherrilynne Starkie

Social media is great for brand recognition, community engagement and public relations. It’s also highly-effective at driving website traffic, which can boost search engine ranking. But, if gaining a page-one ranking is the main goal, a social media strategy can’t do it alone.

The Right Social Media Image Sizes to Create the Perfect Profiles and Content in 2018


Social media image sizes have a significant effect on the level of engagement you get from your visual content. Here is a useful infographic to guide you in choosing the right sizes for your images and videos.

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Global Report Shares Technology Habits of NGOs Around the World


Public Interest Registry , the nonprofit operator of domain, and Nonprofit Tech for Good recently released the results of the “ 2018 Global NGO Technology Report.”

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Experts Dish Instagram Ad Tips to Save You Major Embarrassment

agora pulse

Instagram is increasingly following suit with parent company Facebook and transforming itself into a pay-to-play platform for advertisers and brands.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

A new venture: TRUEdotACADEMY

Sherrilynne Starkie

Today is the launch of TRUEdotACADEMY, a new training service for today’s most in-demand digital marketing skills. It’s my joint venture with marketing agency TRUEdotDESIGN and provides in-person training based on globally-recognized standards set by Facebook, Twitter, Google and Hootsuite. . I’m proud to be working with Shelley True and her team of social media mavens at TRUEdotDesign in this new venture. We believe the timing is right for training innovation.

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11 Hot Instagram Marketing Tips from Social Media Experts

Convince & Convert

If you just landed here from planet Outbound Marketing or its satellite, planet Offline Marketing, I may be doing you a service by telling you Instagram is the blazing hot channel you want to master.

Why Social Media Takeovers Can Work for Your Association


This post originally appeared on MC Talks. Have you ever seen a takeover on social media? Usually, this is when a student, employee, or key constituent takes over a company or organization’s social media for the day. It’s done on Facebook, Twitter, Instagram, Snapchat – all the major channels.

I’m Hootsuite certified!

Sherrilynne Starkie

I’m happy to announce that I’m now a certified social marketer! I have achieved Hootsuite Social Marketing Certification!

5 Facebook Custom Audiences Every Business Should Create

agora pulse

Would you like to get your content seen on Facebook by people who are more likely to engage, take action, and convert? If so, you should be re-targeting warm audiences with your ads. You can achieve this by creating and using Facebook Custom Audiences. Getting started can be a little overwhelming because Facebook provides so many audience options. That’s why I put together a list of 5 Facebook Custom Audiences every social media manager should try when running Facebook Ads.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How to Create an Effective PR and Marketing Strategy for 2018


How do you plan to market your business in 2018? How can you guarantee an effective PR strategy? As 2017 comes to a close, now is the time to think… Read More >>>.

Three Paid Media Habits to Ditch in 2018

Ignite Social Media

A new year means a chance to rethink your approach to social media campaigns. Hit “refresh” on your media buying technique by leaving these habits in the past, and look forward to better-performing social campaigns. Traffic Campaigns.

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Why Declining Reach on Social Media is Not a Bad Thing

Razor Social

The old days were great. A few years ago sharing content on social media would drive loads of traffic to your website. But then social media channels got nosier and it became harder to get traffic.

The Dark Future of Cybercrime According to Frank Abagnale of “Catch Me If You Can” Fame


Catch Me If You Can is based on the real-life exploits of Frank Abagnale – a fraudster turned FBI consultant, You're reading The Dark Future of Cybercrime According to Frank Abagnale of “Catch Me If You Can” Fame , originally posted on Kikolani , authored and copyrighted by James Lang. Recommended Posts. The Ultimate Guide to 160+ Business and Digital Marketing Conferences in 2016. Never Run Out of Blog Post Ideas: 25 Content Marketing Resources.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Sick and Tired of the Same Old Content? Create Evergreen Content!


Have you been chasing down every holiday, trying to jump on every trending hashtag, only to be worn out by the chase? Why not try creating evergreen content? Here are… Read More >>>.

Four Smartphone Apps That Will Elevate Your Content

Ignite Social Media

There are many ways to create content. You don’t have to primarily rely on your desktop computer to modify digital content like images and video for the brands that you help.

Calling all Community Managers!


Have you ever asked yourself “I love working in community, but what’s next?” or, “I know my community is important, but how can I convince my executives that more investment and resources would lead to even more ROI?”.

Employee Security Protocols For Safeguarding Your Business

The Realtime Report

Employee Security Protocols For Safeguarding Your Business. Focusing exclusively on your profit and bottom line could be distracting you from a bigger issue that can have a negative impact on your business.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Help with reputation management: Retain customers with instant feedback


With comments and testimonials at the bottom of most websites, an online business whether it offers a service or a You're reading Help with reputation management: Retain customers with instant feedback , originally posted on Kikolani , authored and copyrighted by Deborah Anderson. Recommended Posts. The Ultimate Guide to 160+ Business and Digital Marketing Conferences in 2016. Never Run Out of Blog Post Ideas: 25 Content Marketing Resources. Business Strategy

The State of Messaging Apps

Ignite Social Media

With technology advancing, there are many messaging apps that subscribers can now choose from to connect with their favorite brands, businesses and friends.

Why LinkedIn Groups Can Be Great for Businesses (and How to Create a Successful One)

Buffer Social

LinkedIn Groups do not have a great reputation. Many of them are filled with self-promotion and spam rather than valuable discussions and meaningful interactions. Hence, it can be easy to turn down the idea of creating a one for your business. “It wouldn’t work.” ” While it is true that there are few good LinkedIn Groups, it doesn’t mean that they aren’t useful for all businesses.

Infographic Shows The Strength Of Influencer Marketing


Marketers put a lot of effort into recruiting influencers for their online campaigns. Here is a useful infographic exploring what they can bring to your brand and how you can mount an effective campaign to get them to work with you.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

IAB ‘Direct Brands to Watch’ are Winning with Consumer Content


“You must watch them. You must know them. You must partner with them.”. That was the message that IAB CEO Randall Rothenberg delivered about direct brands in his recent address introducing the “IAB 250 Powered by Dun & Bradstreet” report.

Social Media Roundup: Valentine’s Day

Ignite Social Media

Not everyone’s a fan of Valentine’s Day festivities. But for those that are, it’s a day full of love, chocolates, flowers, heart-shaped goodies … and, of course, branded social content! Among all the posts that popped up in our feeds this year, these brands stood out for their V-Day posts. Dunkin’ Donuts. Who wouldn’t love a bouquet made of heart-shaped donuts? Dunkin’ Donuts did everything right with this stop motion video.

5 Tips for Using Storytelling in Content Marketing

Your Escape From 9 to 5

Stories have power over us. For the longest time, people have been using stories as a way to transfer knowledge. The practice had such a profound effect on us that, even today, we find it hard to turn away from story-driven content.

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Facebook Reach Decline is Getting Worse, Which Social Media will Help the Most?


With reports of significant Facebook reach decline surfacing, marketers have started looking for alternative social media sites to maintain their online presence. Let’s explore the best ones and find out how you can make the shift from Facebook to another site to make up for the lost traffic.

Are Content Gates Beginning to Crumble?


“Gating content” or placing forms in front of eBooks, webinars, and whitepapers has long been practiced by B2B marketers. You give access to a valuable piece of content in exchange for an individual’s contact information. The question is, how relevant is this practice in 2018? And especially under the new GDPR regulations? Before we […]. B2B Marketing Content Marketing CMO GDPR Lead Generation Lead Nurturing Thought Leadership

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3 New Trends in Retail Customer Acquisition


In 2016, e-commerce fueled over $360 million in sales within the United States. Experts believe that the value of products sold to consumers will reach $638.1 million by 2022. The way that retailers acquire customers online has changed significantly over the last decade. The days of mass marketing have ended. Today, brands need to find more authentic ways to connect with their existing and potential customers.

Influencer: understand your audience to better pitch to brands


Hi influencer , today we’re dedicating this post to you. Not everything is brands and agencies in influencer marketing. Although maybe they’ll also get something out of this article.

Social Media Marketing Trends 2018: An Infographic Shows What To Prepare For


Marketing on social media continues to change every year. Here is a useful infographic to help you follow the biggest social media marketing trends 2018 has in store for you.