Sat.Sep 14, 2013 - Fri.Sep 20, 2013

PR generalists vs social media specialist?

Sherrilynne Starkie

Can PR agencies respond to the structural changes of social media? A leading British digital strategist and long-time blogger, Simon Collister, (who, incidentally, is from the Isle of Man) thinks he answer is no.

Larger Pictures in Facebook Page Link Posts


So far the design of link posts on Facebook has not been very appealing nor visible in the user’s News Feed. However, Facebook has recently changed the design of page links posts – the size of the images has increased 4x on mobile and 8x on desktop.

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5 Must Haves for Every Good Blog Post


I run a Social Media Professionals Community on Google+, and I recently asked a few members of the community to provide 5 things they look for in a good blog post.

Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. The challenge in deciding which strategies to pursue, increase, modify, or drop, in most cases isn’t a lack of data but an over-abundance of it.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Guest Post by Lisa Larranaga (Editorial disclosure: Lisa works for Cision, a client of Shonali Burke Consulting, Inc. ) . Hosting an event is just the beginning of its life-cycle. The content you create and the leads you nurture will keep your event alive well after its end date.

The 6 Best Features of iOS 7

The Social Media Incubator

Apple rolled out it’s long awaited iOS 7 update to it’s customers on September 18. The update came after what seemed like a lifetime wait to iOS users for what Apple CEO Tim Cook called, “The biggest change to iOS since the introduction of the iPhone.”

More Trending

Facebook Changes, Part 2

Ari Herzog

Three weeks ago today I wrote about my Facebook divorce. I wrote how I would continue to interact with people on groups and pages but I would cease writing on my wall. It’s been successful.

Monday Roundup: Take the Lead

Waxing UnLyrical

From leadership skills to lead generation, leads are important to every business. Here are seven posts from around the web that will help you take the lead (hopefully!). Image: Jørn Henriksen via Flickr, CC 2.0. 5 Keys to Revolutionary Lead Generation.

How to Draw Meaningful Conclusions from Social Media Metrics

Convince & Convert

The wealth of information available to social media marketing practitioners is staggering.

How Does Your Department Support Your Culture?


Back in July, over on the blog, I caught the attention of quite a few Human Resources people by sending an “ open letter” to HR , in which I effectively “broke up” with HR and told them I was going to go ahead and reinvent HR on my own, with or without their help.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How to Gain Productivity

Ari Herzog

There were dozens of blog posts on my Feedly reading list. They had accumulated over the past few weeks and I’d only read a handful of them. While I could have kept reading at a snail’s pace, I decided to mark them all as read and to start fresh the next time I open the program.

Great Design for an Email Press Release

Adam Sherk

I recently received an email press release that features a compelling design with strong visuals and a nice layout. That’s not something you say every day, and since bad releases get called out much more than the good ones, I thought I’d share it here.

Do Google +1s and Shares Help Search Engine Rankings?

Bill Hartzer

My friend Eric Enge from Stone Temple Consulting took the time recently to put together a great study that focused on the Google+ social network. The whole idea of this study was to figure out whether or not Google +1s actually help search engine rankings.

The new content economy


Are you ready? Content strategy in a content economy from Rahel Anne Bailie. Contact us for help with your content strategy. Content Strategy Debunking the Hype From the Trenches Mobile Social, In Theory

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

App of the Week: Dashlane

The Social Media Incubator

From company email and websites to our Facebook and Twitter pages, we all have plenty of passwords to keep track of. There is always the old fashioned way of keeping track by having them all written down and stored somewhere you feel they’re safe.

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Dear Former LinkedIn Friend

Ari Herzog

No thank you very much for selling my email address to spam mailing lists. I know a LinkedIn friend did it to me because I use a specific email address on LinkedIn and I don’t share it anywhere else. Now I need to edit that address.

Google Plus Algorithm Still Needs Work

Bill Hartzer

Google+ is a great social network–and integrating certain features such as Google Authorship with Google’s organic search results is a great move. But, from what I’m seeing today, the algorithm that Google+ uses for the feed/timeline could use some work.

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Introducing ICF Interactive


This is where we work. We love it, and so will you. We can help you do great things. . Find out more here. ————— ( photo credit). SocialFish News

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Airbnb Releases First Short Film Crowdsourced From Vines

Convince & Convert

The creativity and power of Vine continues to generate headlines as marketers keep pushing the limits of what’s possible with the popular six-second video platform.

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In the Collaborative Economy, Are Local Classifieds in Trouble?

Stay N' Alive

I''m a big fan of my friend Jeremiah Owyang''s principle of " The Collaborative Economy."

How to Contact the Yahoo! Local Customer Care Team

Bill Hartzer

If you have a brick and mortar business with a physical street address that you publicize (you typically have customers visit you at your location), then you should be listed in the “local” listings of the major search engines. Yahoo!

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Hurry! Registration for the PCMP closes soon!


Not for long, but there’s still time to register for the Private Community Management Certificate Program , worth 8 CAE credit hours. Spaces are limited, but there’s still time to secure your spot! Need more info? Download this free preview of the content you’ll learn in the program!

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Kleenex Creates Youtility by Predicting the Flu

Convince & Convert

Whether you have small children, frequently travel, work in a hospital or share an office, each year presents the dreaded cold and flu season.

Fetching Friday – 23 Marketing Links


This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on Added Bonus for Blog Post Promotion Students! Have you signed up to learn about the art of promoting a single piece of content for an increase in traffic, engagement, and social shares ? Be sure to register now and take advantage of the newly added bonus: an expert blog audit valued at $750 !

Google Announces Calico, Registers

Bill Hartzer

Larry Page and Google recently announced the formation of a new company, called Calico. The new company will “will focus on health and well-being, in particular the challenge of aging and associated diseases.” ” According to the news release , Arthur D.

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Unique Advertising Options Worthy of Turning Heads


Every day we are exposed to thousands of advertising signals whether it’s during the time we’re watching television, browsing the Web, commuting to work, or even the logos on our apparel.

The Magic of Ignorance: Knowing What You Don’t Know

Convince & Convert

Joe Jaffe, Evol8tion @jaffejuice. Joseph Jaffe , founder of Evol8tion and author of Flip the Funnel: How to Use Existing Customers to Gain New Ones and the forthcoming book Z.E.R.O.:

5 Ways To Get Good Content Ideas

Small Business Mavericks

If you have a business blog or you need website content, or even if you do any guest blogging or publish articles at various places around the Web, you need a way to come up with constant content ideas. Depending on how much content you produce, you’ll need create an editorial calendar so you can ensure you have your ideas set before you need them. Your first and best source of ideas for content is your customers. You should be talking to them on a daily basis.

5 Ways Joe Pulizzi Blew Our Mind at #CMWorld2013

Writtent Blog

It’s only been a week since Content Marketing World 2013, the world’s largest gathering of content marketing professionals.

Social Media: Where Everybody Knows Your Name

Myrland Marketing

FIND AND BE FOUND. If one of the goals in your Marketing and Business Development Plan is to grow your practice, then it follows that you would then identify the strategies to accomplish that. Typically, it’s broken down like this: Goal: What I want or need to accomplish.

7 Lessons From the Front Lines of the Social and Content Convergence

Convince & Convert

SPECIAL NOTE: This is the 1,000th blog post to appear on Convince & Convert since I founded this site in 2008. Many, many thanks to all readers and fans for their tremendous support over these five years.

3 Types Of Research You Shouldn’t Ignore

Small Business Mavericks

When it comes to research, you should make sure you are being thorough. Your goal is to gather information you can use in your marketing, information that is actionable. Here are three types of research you should conduct to ensure your online marketing is everything you expect it to be. Competitor research – Your competition is not going to wait around for you to get your marketing in order. They are out there right now conducting their own marketing campaigns.