Sat.Sep 14, 2013 - Fri.Sep 20, 2013

PR generalists vs social media specialist?

Sherrilynne Starkie

Can PR agencies respond to the structural changes of social media? A leading British digital strategist and long-time blogger, Simon Collister, (who, incidentally, is from the Isle of Man) thinks he answer is no.

Larger Pictures in Facebook Page Link Posts

Mindjumpers

So far the design of link posts on Facebook has not been very appealing nor visible in the user’s News Feed. However, Facebook has recently changed the design of page links posts – the size of the images has increased 4x on mobile and 8x on desktop.

Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. The challenge in deciding which strategies to pursue, increase, modify, or drop, in most cases isn’t a lack of data but an over-abundance of it.

Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Guest Post by Lisa Larranaga (Editorial disclosure: Lisa works for Cision, a client of Shonali Burke Consulting, Inc. ) . Hosting an event is just the beginning of its life-cycle. The content you create and the leads you nurture will keep your event alive well after its end date.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

5 Must Haves for Every Good Blog Post

SocialFish

I run a Social Media Professionals Community on Google+, and I recently asked a few members of the community to provide 5 things they look for in a good blog post.

More Trending

32 Experts Share Their Best Blog Post Promotion Tips

Kikolani

In celebration of the launch of my first premium training course on how to promote your content , I asked some of the top blogging, content marketing, and online marketing experts to answer one important question.

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Monday Roundup: Take the Lead

Waxing UnLyrical

From leadership skills to lead generation, leads are important to every business. Here are seven posts from around the web that will help you take the lead (hopefully!). Image: Jørn Henriksen via Flickr, CC 2.0. 5 Keys to Revolutionary Lead Generation.

Is your board asking these 5 questions about digital? They should be.

SocialFish

Just came across a good post by David Edelman that I thought was worth reposting, Five Digital Issues Every Board Should Be Focusing On.

How to Draw Meaningful Conclusions from Social Media Metrics

Convince & Convert

The wealth of information available to social media marketing practitioners is staggering.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Great Design for an Email Press Release

Adam Sherk

I recently received an email press release that features a compelling design with strong visuals and a nice layout. That’s not something you say every day, and since bad releases get called out much more than the good ones, I thought I’d share it here.

App of the Week: Dashlane

The Social Media Incubator

From company email and websites to our Facebook and Twitter pages, we all have plenty of passwords to keep track of. There is always the old fashioned way of keeping track by having them all written down and stored somewhere you feel they’re safe.

How Does Your Department Support Your Culture?

SocialFish

Do Google +1s and Shares Help Search Engine Rankings?

Bill Hartzer

My friend Eric Enge from Stone Temple Consulting took the time recently to put together a great study that focused on the Google+ social network. The whole idea of this study was to figure out whether or not Google +1s actually help search engine rankings.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

7 Lessons From the Front Lines of the Social and Content Convergence

Convince & Convert

SPECIAL NOTE: This is the 1,000th blog post to appear on Convince & Convert since I founded this site in 2008. Many, many thanks to all readers and fans for their tremendous support over these five years.

Facebook Changes, Part 2

Ari Herzog

Three weeks ago today I wrote about my Facebook divorce. I wrote how I would continue to interact with people on groups and pages but I would cease writing on my wall. It’s been successful.

The new content economy

SocialFish

Are you ready? Content strategy in a content economy from Rahel Anne Bailie. Contact us for help with your content strategy. Content Strategy Debunking the Hype From the Trenches Mobile Social, In Theory

Google Plus Algorithm Still Needs Work

Bill Hartzer

Google+ is a great social network–and integrating certain features such as Google Authorship with Google’s organic search results is a great move. But, from what I’m seeing today, the algorithm that Google+ uses for the feed/timeline could use some work.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Airbnb Releases First Short Film Crowdsourced From Vines

Convince & Convert

The creativity and power of Vine continues to generate headlines as marketers keep pushing the limits of what’s possible with the popular six-second video platform.

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How to Gain Productivity

Ari Herzog

There were dozens of blog posts on my Feedly reading list. They had accumulated over the past few weeks and I’d only read a handful of them. While I could have kept reading at a snail’s pace, I decided to mark them all as read and to start fresh the next time I open the program.

Introducing ICF Interactive

SocialFish

This is where we work. We love it, and so will you. We can help you do great things. . Find out more here. ————— ( photo credit). SocialFish News

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25+ Social Media Tasks You Shouldn’t Forget

Bill Hartzer

Top Dog Social Media has put together a great list of 25+ social media tasks that social media professionals never forget when they’re doing social media marketing. Take a look at their infographic below. Click to enlarge it).

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Kleenex Creates Youtility by Predicting the Flu

Convince & Convert

Whether you have small children, frequently travel, work in a hospital or share an office, each year presents the dreaded cold and flu season.

In the Collaborative Economy, Are Local Classifieds in Trouble?

Stay N' Alive

I''m a big fan of my friend Jeremiah Owyang''s principle of " The Collaborative Economy."

Hurry! Registration for the PCMP closes soon!

SocialFish

Not for long, but there’s still time to register for the Private Community Management Certificate Program , worth 8 CAE credit hours. Spaces are limited, but there’s still time to secure your spot! Need more info? Download this free preview of the content you’ll learn in the program!

How to Contact the Yahoo! Local Customer Care Team

Bill Hartzer

If you have a brick and mortar business with a physical street address that you publicize (you typically have customers visit you at your location), then you should be listed in the “local” listings of the major search engines. Yahoo!

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The Magic of Ignorance: Knowing What You Don’t Know

Convince & Convert

Joe Jaffe, Evol8tion @jaffejuice. Joseph Jaffe , founder of Evol8tion and author of Flip the Funnel: How to Use Existing Customers to Gain New Ones and the forthcoming book Z.E.R.O.:

Fetching Friday – 23 Marketing Links

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. Added Bonus for Blog Post Promotion Students! Have you signed up to learn about the art of promoting a single piece of content for an increase in traffic, engagement, and social shares ? Be sure to register now and take advantage of the newly added bonus: an expert blog audit valued at $750 !

Unique Advertising Options Worthy of Turning Heads

Idaconcpts

Every day we are exposed to thousands of advertising signals whether it’s during the time we’re watching television, browsing the Web, commuting to work, or even the logos on our apparel.

Google Announces Calico, Registers GoogleCalico.com

Bill Hartzer

Larry Page and Google recently announced the formation of a new company, called Calico. The new company will “will focus on health and well-being, in particular the challenge of aging and associated diseases.” ” According to the news release , Arthur D.

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