October, 2022

32 Predictions for Social Media Marketing in 2023

Social Media Today

What's coming next in the world of social media marketing? Here are our predictions for the next 12 months

Managing Video and Social Media: Answers to Common Questions

SocMed Sean

Do you love to use videos on your social media but need some help with managing your account or with problems such as removing a filter on your videos? Here are some of the common questions that we hear about and the solutions that can help you be more successful managing your videos on social media.

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Ultimate Hacks for Content Creators that Will Blow Your Mind  

Ignite Social Media

Any content creator worth their salt knows that hacking the content creation process is essential for pumping out quality content on a regular basis. But what exactly does that mean? In a nutshell, it means finding ways to be more effective and efficient with your time and resources.

How to use Twitter as part of your ABM strategy

Audiense

Account-based marketing (ABM) is a B2B marketing strategy where sales and marketing collaborate to customize the buying experience for targeted accounts.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

15 of the Best Free Content Calendar Templates

Social Media Strategies Summit

Social media marketing is tough. There are plenty of roadblocks that could stop you from delivering the results you want to see. The seemingly simple processes of planning and posting content are the biggest challenges.

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TikTok Launches ‘TikTok Academy’ Marketing Education Platform

Social Media Today

The courses provide key insight into how to make best use of TikTok for marketing

Everything You Need to Know about TikTok Duets

SocMed Sean

Do you love to use TikTok, but need some help with creating TikTok duets? Here are some tips about everything you need to know about TikTok duets that can help you be more successful on the platform.

How We Set Communications Expectations As A Fully Remote Team

Buffer Marketing

As an entirely remote team of more than 80 people, how we communicate is critical to how we operate as a company, collaborate, and build a solid remote culture. As they say, clear is kind.

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How NGOs are using social media to spread the good word

Audiense

When was the last time you interacted with a charity on social media? Maybe you donated to a friend’s 10k run, you signed a petition to protect a natural beauty spot, or you RTed a cute pic of a panda (guilty). Spotlight Analysis

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Why Salespeople’s LinkedIn Profiles Don’t Sell

David Meerman Scott

When a customer begins the buying journey for a complex sale, he or she usually wants to learn about their sales representative. This is true of both big-ticket consumer purchases as well as B2B products and services.

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Social listening metrics & KPIs: What (and how) to track

Awario

Can you use social listening metrics for the evaluation of your business performance? Here is how social listening metrics can be matched to vital business KPIs

Instagram Launches Live Test of Native Post Scheduling in the App

Social Media Today

This could be a handy addition for IG marketers

Managing Music and Social Media: Answers to Common Questions

SocMed Sean

Do you love to use music on your social media but need some help with managing your account and adding music to your different social media platforms? Here are some of the common questions that we hear about that can help you be more successful managing your music and social media.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How to Train the Instagram Algorithm to Show you the Content You Want

Jenn's Trends

If you’re tired of seeing weird videos or photos in your Explore page, content from people you don’t really want in your feed, or Reels of topics you don’t actually want to see, then it’s time to reprogram your Instagram algorithms! It might sound complicated, but it’s really not!

How audience analysis helped WWF to engage a niche audience for their Nature Positive campaign

Audiense

When spreading an important message, creating resonance with your target audience is key. This makes it critical to ensure your targeting is fine-tuned to reach people who are likely to respond and take action.This is exactly what WWF achieved with their Nature Positive campaign.

3 Important Elements When Choosing an Internet Service Provider

The Realtime Report

3 Important Elements When Choosing an Internet Service Provider. For so many years all we heard about were the benefits of DSL and how it was so much better than satellite connectivity because it was more reliable and offered faster speeds.

Product Simplicity Is Great Marketing

David Meerman Scott

We have a Speed Queen washing machine and we love it because it is so darned simple! There are no stupid touch screens with a bunch of silly options. There’s no smartphone app. It’s just a reliable and easy to use washer. Case Studies Marketing Best Practices

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Musk Cuts Staff, De-Lists Twitter from the Stock Exchange on Day 1 as Chief

Social Media Today

Musk has moved into Twitter HQ, and is already making moves

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Managing Photos and Social Media: Answers to Common Questions

SocMed Sean

Do you love to use photos on your social media, but need some help with managing your account or problems such as allowing access to your photos? Here are some of the common questions that we hear about that can help you be more successful in managing your photos and social media.

Instagram now has over 2 BILLION monthly active users!

Jenn's Trends

Geeeee! I mean, we knew it was inevitable we'd hit this milestone but Instagram/Meta has been super tight lipped about user numbers. The last update they gave us was when IG hit 1 billion monthly active users - back in 2018! Instagram Social Media

6 vital strategies to ramp up your company’s social selling

Audiense

Social Media Strategy Twitter Marketing

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Does a Bridging Loan Affect Your Credit Score? 

The Realtime Report

Does a Bridging Loan Affect. Your Credit Score? . Credit scores are a common cause for concern where all types of loans and credit facilities are concerned. With most conventional loans, mortgages, and cash advances, unsuccessful applications can leave a negative mark on your credit report.

5 LinkedIn Best Practices and 5 Examples for Government Agencies on Social Media

Social Media Strategies Summit

For years, government agencies have been an attractive target for marketing campaigns. But increasingly, agencies realize the benefits of flipping the script, transforming themselves from prospects to marketers. It makes sense. Marketing can help you connect with end users who benefit from your services, build a support base among thought leaders in your sector, and attract top talent to your organization.

LinkedIn Adds New Security Features, Including New Info on When an Account Was Created

Social Media Today

Scammers on LinkedIn have been getting more attention of late

MORE Answers to TikTok Questions for Those Just Getting Started on the Platform

SocMed Sean

Are you just getting started on TikTok and have questions about common uses of the app? Here are some of the common questions that we hear about that can help you be more successful on TikTok.

How These Businesses are Posting for Small Business Saturday in 2022

Buffer Marketing

For small businesses, a little visibility can go a long way. And there’s no better time to show off your small business or the ones in your community than Small Business Saturday.

Facebook Advantage Custom Audiences: What You Need to Know

Jon Loomer

Facebook is rolling out Advantage Custom Audiences to advertisers, which will potentially expand your targeting when a custom audience is selected. Wait… This isn’t new, right? Oh, it is? You’d be forgiven if this sounds like something that’s already been around for a while.

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Which Streaming Services Are Likely to Be Next to Make the Move to Ad-Supported Streaming?

The Realtime Report

Which Streaming Services Are Likely to Be Next to Make the Move to Ad-Supported Streaming? Streaming services are immensely popular, not just with the younger generation who grew up with them, but also with older generations.

How Do I Calculate Engagement Rate?

Keyhole.co

Social media accounts with larger followings are going to see more interactions on their posts. However, that doesn’t necessarily mean their content is better. Engagement rate gives us an assessment of the quality of the content, independent from the number of followers an account has.