32 Predictions for Social Media Marketing in 2023
Social Media Today
OCTOBER 30, 2022
What's coming next in the world of social media marketing? Here are our predictions for the next 12 months.
October, 2022
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Facebook Advantage Custom Audiences: What You Need to Know
Jon Loomer
OCTOBER 4, 2022
Facebook is rolling out Advantage Custom Audiences to advertisers, which will potentially expand your targeting when a custom audience is selected. Wait… This isn’t new, right? Oh, it is? You’d be forgiven if this sounds like something that’s already been around for a while. A couple of similar audience expansion features have been rolled out to the Advantage product line during the past year.
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Trending Sources
How to use Twitter as part of your ABM strategy
Audiense
OCTOBER 20, 2022
Account-based marketing (ABM) is a B2B marketing strategy where sales and marketing collaborate to customize the buying experience for targeted accounts. In this partnership, it’s the marketing team’s job to attract these target accounts by laying the foundation and metaphorically passing the baton for sales to close. Companies that achieve this alignment between sales and marketing can see a 208% growth in their marketing revenue.
The Best Way to Generate Quality Leads from Facebook
Oktopost
OCTOBER 26, 2022
Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. There’s a lot of economic uncertainty right now, and generating revenue as cost-effectively as possible is certainly top-of-mind for many B2B marketing leaders. Our next guest, Melinda Cormier, Vice President of Marketing at LumApps is no different.
21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Instagram now has over 2 BILLION monthly active users!
Jenn's Trends
OCTOBER 26, 2022
Oh. Em. Geeeee! I mean, we knew it was inevitable we'd hit this milestone but Instagram/Meta has been super tight lipped about user numbers. The last update they gave us was when IG hit 1 billion monthly active users - back in 2018!
TikTok Parent ByteDance Planned To Use TikTok To Monitor The Physical Location Of Specific American Citizens
Forbes Social Media
OCTOBER 20, 2022
The project, assigned to a Beijing-led team, would have involved accessing location data from some U.S. users’ devices without their knowledge or consent.
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Run Ads to Promote Facebook and Instagram Reels
Jon Loomer
OCTOBER 10, 2022
If you’ve been creating videos for Facebook and Instagram Reels, you can increase your reach with ads. This is a format I’ve been experimenting with extensively of late. Why? Well, Meta has been very clear that Reels are getting priority for distribution. This is their answer to TikTok. They want users to watch them. Because of that known priority, this can be an advantage for marketers — both organically and with ads.
How NGOs are using social media to spread the good word
Audiense
OCTOBER 11, 2022
When was the last time you interacted with a charity on social media? Maybe you donated to a friend’s 10k run, you signed a petition to protect a natural beauty spot, or you RTed a cute pic of a panda (guilty).
How to Create Marketing Systems that Expand Bandwidth Without Expanding Budget
Oktopost
OCTOBER 9, 2022
Sarah Noel Block reveals where small B2B marketing teams are missing the mark and how to expand bandwidth without expanding budget. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Episode Summary. Almost every marketer has been in the position of doing the role of multiple people. This is a reality the next Behind the Post guest knows all too well.
The complete guide to create your employee advocacy content strategy
Sprout Social
OCTOBER 11, 2022
In the face of limited resources, changing algorithms and congested feeds, an employee advocacy program is a social team’s greatest asset. Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. This year, Sprout Social expects to reach 10 million impressions from our Employee Advocacy platform alone.
Social Media Automation 101
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A beginner's guide to social media automation tools and getting automation right.
#510: Follow This Simple Payment Recovery Process To Boost Your Revenue
Amy Porterfield
OCTOBER 27, 2022
Start reaping the financial benefits of recovered payments There are a few things every business owner should do in the 4th quarter of the fiscal year. For starters, it’s important to wrap up all the loose ends in your business, so when it comes time to prepare taxes and get organized for next year, it’s […]. The post #510: Follow This Simple Payment Recovery Process To Boost Your Revenue appeared first on Amy Porterfield | Online Marketing Expert.
YouTube’s Providing More Creators with Access to Shoppable Links
Social Media Today
OCTOBER 19, 2022
Live-stream shopping hasn't caught on yet - but if it does, it could become a big consideration very quickly.
Compare Attribution Settings Returns to Facebook Ads Manager
Jon Loomer
OCTOBER 24, 2022
Oh my goodness. Finally. After about a year-and-a-half on hiatus, the “Compare Attribution” feature has returned to Facebook Ads Manager. Let’s provide a little bit of history on the feature, why you should care, and how to use it… Understanding Attribution. “Attribution” is how Facebook gives credit to an ad for conversions.
How audience analysis helped WWF to engage a niche audience for their Nature Positive campaign
Audiense
OCTOBER 17, 2022
When spreading an important message, creating resonance with your target audience is key. This makes it critical to ensure your targeting is fine-tuned to reach people who are likely to respond and take action.This is exactly what WWF achieved with their Nature Positive campaign.
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Why Salespeople’s LinkedIn Profiles Don’t Sell
WebInKnow
OCTOBER 5, 2022
When a customer begins the buying journey for a complex sale, he or she usually wants to learn about their sales representative. This is true of both big-ticket consumer purchases as well as B2B products and services.
Brand awareness: What it is and strategies to improve it
Sprout Social
OCTOBER 25, 2022
What does it take to build brand awareness? In the old days, a steady drumbeat of messaging across a few audience-preferred channels might have done the trick. Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run.
#507: 9 to 5 Burnout: Is It Time To Make A Change?
Amy Porterfield
OCTOBER 18, 2022
9 to 5 Burnout: Is It Time To Make A Change? Hustle culture tells you that burnout is normal, but I’m here to tell you it’s no way to live It’s a Sunday night. The kids are in bed, and you’re about to relax and unwind with a glass of Pinot and a true crime […]. The post #507: 9 to 5 Burnout: Is It Time To Make A Change? appeared first on Amy Porterfield | Online Marketing Expert.
Snapchat’s ‘Director Mode’ Rolls Out to All Users, Providing New Creative Options in the App
Social Media Today
OCTOBER 27, 2022
'Director Mode' includes a range of additional editing tools to help you create more standout video clips.
Social Media Marketing GPS
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Facebook Ads Restriction Period for Politics and Social Issues in the US
Jon Loomer
OCTOBER 9, 2022
As you likely know, there are special rules that Facebook advertisers must follow to run ads related to politics and social issues. But, if you run ads in the US, you should be aware of a restriction period that is approaching for the midterm elections. Here’s what you need to know… The Restriction Period. If you are running ads related to politics and social issues in the US, there will be a special restriction period running from 12:01 AM PT on Tuesday, November 1, 2022, through 11
Making Social Engagement Data Work for You: How to Nurture Leads Effectively
Oktopost
OCTOBER 5, 2022
Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. At its core, lead nurturing is rooted in data. The more data you have on leads, the better you can craft engaging content and messaging. But it’s not enough to base your conversations on your audience’s website and email activity only – what about social media?
Product Simplicity Is Great Marketing
WebInKnow
OCTOBER 11, 2022
We have a Speed Queen washing machine and we love it because it is so darned simple! There are no stupid touch screens with a bunch of silly options. There’s no smartphone app. It’s just a reliable and easy to use washer.
How to create a social media viral video
Sprout Social
OCTOBER 6, 2022
If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” at least once. Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. But they also know that there’s no one formula to attracting viral success.
How to Be Social: A Social Media Manifesto
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Learn the 10 worst social media marketing mistakes and how to avoid them.
503: The Do’s & Don’ts Of Hiring
Amy Porterfield
OCTOBER 4, 2022
From making your first hire to expanding your team, here’s what you need to know Your business is your baby. You nurture it, love it, and put a ton of time and energy into its growth. It’s no wonder that the thought of hiring your first employee (or expanding your team even more) makes you […]. The post 503: The Do’s & Don’ts Of Hiring appeared first on Amy Porterfield | Online Marketing Expert.
Twitter Launches New ‘Link Spotlight’ CTA Button for Professional Accounts
Social Media Today
OCTOBER 12, 2022
The new Link Spotlight could help drive more referral traffic - though there are some restrictions on its use.
Facebook Ads Tutorials on TikTok
Jon Loomer
OCTOBER 17, 2022
I’m being serious. I’m on TikTok. And I’m creating a ton of content for you to help with Facebook ads. I know, this just doesn’t add up. The “old guy” who made every excuse not to create videos. Too uncomfortable to get in front of the camera. Probably a month ago, I’d tell you this was ridiculous. But, it’s happened.
6 Ways to Avoid the Instagram Shadowban in 2022
Hootsuite
OCTOBER 11, 2022
If you say “Instagram shadowban” in the mirror three times, Head of Instagram Adam Mosseri appears and tells you it isn’t real. “But then why am I only getting 20 likes per post when I used to get 250+?” you ask, frantically coming up with hashtags to find The One that will put you back on the map. Well… maybe it’s not about the hashtags you’re choosing.
8 Stupid Simple Social Media Tricks to Boost SEO
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Discover just how easy it is to boost SEO with social media.
How to Nail an Employee Spotlight on Social Media
Oktopost
OCTOBER 24, 2022
Employees are the most important part of any business, yet far too many companies fail to include employees in their marketing plan. In fact, highlighting your team members is one of the best ways to make your business seem more personal and relatable. In this article, we’ll explain the basics of employee spotlight posts and how to successfully implement them into your campaigns.
How to use LinkedIn creator mode effectively
Sprout Social
OCTOBER 4, 2022
If you’re looking to step up your content marketing and reach on LinkedIn, then creator mode may be the solution you’re looking for. Simply put, this relatively new feature from LinkedIn gives individuals a boosted platform to share their content. So if you’re looking for ways to improve your LinkedIn marketing strategy , read on to learn how to use LinkedIn creator mode for your brand.
#506: Becoming An Expert: How To Position Yourself As An Authority in Your Field
Amy Porterfield
OCTOBER 13, 2022
You don’t have to go back to school or have a million followers on Instagram to be the go-to resource in your industry Positioning yourself as the go-to expert in your industry can be a game-changer for your business. Not only does it help you gain exposure, but it also helps you create and build […]. The post #506: Becoming An Expert: How To Position Yourself As An Authority in Your Field appeared first on Amy Porterfield | Online Marketing Expert.
Meta Launches New Avatar Fashion Items as Questions Are Raised Over Its ‘Faked’ VR Avatar Legs
Social Media Today
OCTOBER 14, 2022
Meta's recent VR showcase included a depiction of VR avatars with legs - which wasn't entirely representative.
How Do I Calculate Engagement Rate?
Keyhole.co
OCTOBER 20, 2022
Social media accounts with larger followings are going to see more interactions on their posts. However, that doesn’t necessarily mean their content is better. Engagement rate gives us an assessment of the quality of the content, independent from the number of followers an account has. Table of Content What is Engagement Rate? Why Should You Track Engagement Rate?
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