32 Predictions for Social Media Marketing in 2023
Social Media Today
OCTOBER 30, 2022
What's coming next in the world of social media marketing? Here are our predictions for the next 12 months
October, 2022
218 
Ultimate Hacks for Content Creators that Will Blow Your Mind
Ignite Social Media
OCTOBER 13, 2022
Any content creator worth their salt knows that hacking the content creation process is essential for pumping out quality content on a regular basis. But what exactly does that mean? In a nutshell, it means finding ways to be more effective and efficient with your time and resources.
Join 5,000+
Insiders
Sign Up for our Newsletter
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Trending Sources
15 of the Best Free Content Calendar Templates
Social Media Strategies Summit
OCTOBER 7, 2022
Social media marketing is tough. There are plenty of roadblocks that could stop you from delivering the results you want to see. The seemingly simple processes of planning and posting content are the biggest challenges.
Instagram now has over 2 BILLION monthly active users!
Jenn's Trends
OCTOBER 26, 2022
Geeeee! I mean, we knew it was inevitable we'd hit this milestone but Instagram/Meta has been super tight lipped about user numbers. The last update they gave us was when IG hit 1 billion monthly active users - back in 2018! Instagram Social Media
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
Advertisement
Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Managing Video and Social Media: Answers to Common Questions
SocMed Sean
OCTOBER 25, 2022
Do you love to use videos on your social media but need some help with managing your account or with problems such as removing a filter on your videos? Here are some of the common questions that we hear about and the solutions that can help you be more successful managing your videos on social media.
How to Determine Your Facebook Ads Budget
Jon Loomer
OCTOBER 19, 2022
I’m often asked what a minimum Facebook ads budget should be in order to get results. This is a complex question, and the answer is based on several contributing factors. But, let’s break this down and focus on running a single campaign with a single ad set.
Sign up to get articles personalized to your interests!
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
More Trending
Khoros as a Social Media Management Tool: Our Honest Review
Ignite Social Media
OCTOBER 6, 2022
Are you looking for a social media management tool to help you with your online marketing? If so, you may have come across Khoros. In this article, we’ll take an honest look at Khoros and give you our thoughts on whether or not it’s worth using for your business.
10 alternatives to paid Facebook Groups (and why you might want to start one)
Awario
OCTOBER 21, 2022
Last year, Facebook introduced paid Facebook Groups. You probably haven't heard of them because there're plenty of other alternatives for small businesses. Here, we'll discuss what they are
Why Salespeople’s LinkedIn Profiles Don’t Sell
WebInKnow
OCTOBER 5, 2022
When a customer begins the buying journey for a complex sale, he or she usually wants to learn about their sales representative. This is true of both big-ticket consumer purchases as well as B2B products and services.
Everything You Need to Know about TikTok Duets
SocMed Sean
OCTOBER 20, 2022
Do you love to use TikTok, but need some help with creating TikTok duets? Here are some tips about everything you need to know about TikTok duets that can help you be more successful on the platform.
Social Media Marketing GPS
Advertisement
SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Facebook Advantage Custom Audiences: What You Need to Know
Jon Loomer
OCTOBER 4, 2022
Facebook is rolling out Advantage Custom Audiences to advertisers, which will potentially expand your targeting when a custom audience is selected. Wait… This isn’t new, right? Oh, it is? You’d be forgiven if this sounds like something that’s already been around for a while.
TikTok Launches ‘TikTok Academy’ Marketing Education Platform
Social Media Today
OCTOBER 26, 2022
The courses provide key insight into how to make best use of TikTok for marketing
How to use Twitter as part of your ABM strategy
Audiense
OCTOBER 20, 2022
Account-based marketing (ABM) is a B2B marketing strategy where sales and marketing collaborate to customize the buying experience for targeted accounts.
Social listening metrics & KPIs: What (and how) to track
Awario
OCTOBER 3, 2022
Can you use social listening metrics for the evaluation of your business performance? Here is how social listening metrics can be matched to vital business KPIs
How to Be Social: A Social Media Manifesto
Advertisement
Learn the 10 worst social media marketing mistakes and how to avoid them.
How We Set Communications Expectations As A Fully Remote Team
Buffer Social
OCTOBER 13, 2022
As an entirely remote team of more than 80 people, how we communicate is critical to how we operate as a company, collaborate, and build a solid remote culture. As they say, clear is kind.
Managing Music and Social Media: Answers to Common Questions
SocMed Sean
OCTOBER 18, 2022
Do you love to use music on your social media but need some help with managing your account and adding music to your different social media platforms? Here are some of the common questions that we hear about that can help you be more successful managing your music and social media.
How to Train the Instagram Algorithm to Show you the Content You Want
Jenn's Trends
OCTOBER 11, 2022
If you’re tired of seeing weird videos or photos in your Explore page, content from people you don’t really want in your feed, or Reels of topics you don’t actually want to see, then it’s time to reprogram your Instagram algorithms! It might sound complicated, but it’s really not!
5 Tips to Help Maximize Your Instagram Presence This Holiday Season
Social Media Today
OCTOBER 6, 2022
Some key pointers to help get your Instagram marketing approach on the right track
8 Stupid Simple Social Media Tricks to Boost SEO
Advertisement
Discover just how easy it is to boost SEO with social media.
How NGOs are using social media to spread the good word
Audiense
OCTOBER 11, 2022
When was the last time you interacted with a charity on social media? Maybe you donated to a friend’s 10k run, you signed a petition to protect a natural beauty spot, or you RTed a cute pic of a panda (guilty). Spotlight Analysis
Product Simplicity Is Great Marketing
WebInKnow
OCTOBER 11, 2022
We have a Speed Queen washing machine and we love it because it is so darned simple! There are no stupid touch screens with a bunch of silly options. There’s no smartphone app. It’s just a reliable and easy to use washer. Case Studies Marketing Best Practices
Compare Attribution Settings Returns to Facebook Ads Manager
Jon Loomer
OCTOBER 24, 2022
Oh my goodness. Finally. After about a year-and-a-half on hiatus, the “Compare Attribution” feature has returned to Facebook Ads Manager. Let’s provide a little bit of history on the feature, why you should care, and how to use it… Understanding Attribution.
Managing Photos and Social Media: Answers to Common Questions
SocMed Sean
OCTOBER 13, 2022
Do you love to use photos on your social media, but need some help with managing your account or problems such as allowing access to your photos? Here are some of the common questions that we hear about that can help you be more successful in managing your photos and social media.
Social Media Automation 101
Advertisement
A beginner's guide to social media automation tools and getting automation right.
The Best Way to Generate Quality Leads from Facebook
Oktopost
OCTOBER 26, 2022
Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary.
LinkedIn Adds New Security Features, Including New Info on When an Account Was Created
Social Media Today
OCTOBER 25, 2022
Scammers on LinkedIn have been getting more attention of late
How Do I Calculate Engagement Rate?
Keyhole.co
OCTOBER 20, 2022
Social media accounts with larger followings are going to see more interactions on their posts. However, that doesn’t necessarily mean their content is better. Engagement rate gives us an assessment of the quality of the content, independent from the number of followers an account has.
6 vital strategies to ramp up your company’s social selling
Audiense
OCTOBER 4, 2022
Social Media Strategy Twitter Marketing
Run Ads to Promote Facebook and Instagram Reels
Jon Loomer
OCTOBER 10, 2022
If you’ve been creating videos for Facebook and Instagram Reels, you can increase your reach with ads. This is a format I’ve been experimenting with extensively of late. Well, Meta has been very clear that Reels are getting priority for distribution. This is their answer to TikTok.
MORE Answers to TikTok Questions for Those Just Getting Started on the Platform
SocMed Sean
OCTOBER 11, 2022
Are you just getting started on TikTok and have questions about common uses of the app? Here are some of the common questions that we hear about that can help you be more successful on TikTok.
11 User Engagement Metrics You Should be Looking at in 2023
Oktopost
OCTOBER 17, 2022
Businesses face a big problem when it comes to understanding how interested potential customers are in their products and services. The typical B2B buyer’s journey is long and convoluted, making it hard to know where users are in the process.
Pinterest Provides New Insights for Marketers, Updated Conversions API
Social Media Today
OCTOBER 17, 2022
The new Trends reports will make it easier to tap into the latest shifts
TikTok Parent ByteDance Planned To Use TikTok To Monitor The Physical Location Of Specific American Citizens
Forbes Social Media
OCTOBER 20, 2022
The project, assigned to a Beijing-led team, would have involved accessing location data from some U.S. users’ devices without their knowledge or consent. Innovation /innovation Innovation /innovation Social Media /social-media Daily Cover daily-cover Editors' Pick editors-pick
How audience analysis helped WWF to engage a niche audience for their Nature Positive campaign
Audiense
OCTOBER 17, 2022
When spreading an important message, creating resonance with your target audience is key. This makes it critical to ensure your targeting is fine-tuned to reach people who are likely to respond and take action.This is exactly what WWF achieved with their Nature Positive campaign.
Let's personalize your content