Webbiquity SMM
JUNE 1, 2021
Guest post by Atreyee Chowdhury. Nearly every business has a digital marketing strategy, whether documented or not. But some become wildly successful while others struggle, switching from one approach to another. What sets them apart? High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape.
Social Media Today
JUNE 30, 2021
Pinterest has been awarded the brand safety certification from the Trustworthy Accountability Group (TAG), an organization that works to increase trust and transparency in digital advertising by fighting against criminal activity online.
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Jon Loomer
JUNE 13, 2021
Yeah, I hate that headline, too. Psychology and sense of urgency and whatnot. Usually, it’s a load of crap. Usually, there is no actual urgency. It’s all fabricated. Not this time. You need to create these audiences now, while you still can. You may have heard that Facebook Analytics is going away after June 30, 2021. There are many great uses for Facebook Analytics, and I’m bummed it’s going away.
Janet Fouts
JUNE 30, 2021
Are you a fan of strengths tests? I have to say that up until now they haven’t been my first choice when working with clients. Not because I don’t believe in their usefulness, but because too many organizations have people do the tests, then categorize the individual to a type and don’t help them learn what to do next. There is so much more we can be doing to support our people.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Audiense
JUNE 28, 2021
Across industries and specialties, most consultants have at least one thing in common: a long to-do list. Between the services you offer for clients and all the strategies you pursue for your own business, the work often feels neverending. But one goal many consultants swear by—even though it takes work and time to pull off—is building an audience.
Ignite Social Media
JUNE 22, 2021
In a world where change is the only constant, getting excited about discounted rates may be the exception. In 2021, no longer are social channels such as Facebook, Instagram, Twitter, and others, strictly top and mid-funnel. There are additional ad types and strategies to leverage sales opportunities with potential customers directly through the sales funnel, all while on social media.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Social Media Today
JUNE 10, 2021
Google has added some new elements to Google Analytics, including new data reports and improved AI modeling to replace insight lost to updated privacy measures.
Oktopost
JUNE 14, 2021
Potential customers rarely grow on trees. . It takes intelligent targeting, a gentle approach, and calculated marketing strategies to embrace a new client into the sales funnel. For that reason, marketing teams function not unlike expert fishermen with a hook and line in the earliest stages of appealing to potential customers, using techniques known as demand generation and lead generation.
Hootsuite
JUNE 29, 2021
What are the benefits of using social media for business? Consider that there are now more than 4.2 billion active social media users across the globe. If you’re not taking advantage of social within your digital marketing strategy, you’re missing out on a fast, inexpensive, and effective way to reach almost half the world’s population. Let’s look at the many ways in which social media can help you connect with your target audience, engage with customers and grow your business.
Audiense
JUNE 21, 2021
Social media segmentation is an approach to consumer segmentation based on social media consumer data. It’s the process of dividing your social media audience’s key characteristics like shared interests, online behavior, affinities and conversations into smaller segments.
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A beginner's guide to social media automation tools and getting automation right.
Ignite Social Media
JUNE 17, 2021
So, you want to create successful social media content? It’s not as easy as it seems. Social isn’t the place to take your brand’s 15 second TV spot and post it on Instagram, but too often, it happens. Social has its own rhythm, it has its own flow, its own look and feel, and audiences expect branded content to fit in, or else it’s going to feel inauthentic, forced, and not perform well.
Socialmedia.biz
JUNE 22, 2021
The echo chamber effect occurs online when a harmonious group of people mingles and develops tunnel vision. Participants in online discussions may find their opinions constantly echoed back to them, reinforcing their belief systems due to the declining exposure to other’s views. Thus, an echo chamber occurs when beliefs are reflected through communication and repetition inside a closed system that.
Social Media Today
JUNE 29, 2021
Facebook is hosting a seven-week virtual experience called the “Facebook Good Ideas Festival," offering free training and marketing advice on how to best use the platform.
Sprout Social
JUNE 17, 2021
Digital transformation is in full swing. Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 US consumers and 250 business executives to better understand how they use social media, the importance of social media marketing, social’s impact on organizations and how its influence will change in
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Hootsuite
JUNE 29, 2021
Engagement rates are the currency of the social media marketing industry. Sure, vanity metrics like followers, likes, and impressions count for something. But engagement metrics like shares and comments give your social media performance perspective. That’s why engagement metrics are often used as selling points in social influencer media kits, or to gauge a social campaign’s return on investment.
Audiense
JUNE 8, 2021
First impressions are automatic and accurate - for example, one study showed participants photographs of faces for just one-tenth of a second and found that ratings of perceived personality had a high level of accuracy (which did not change even given more time).
Ignite Social Media
JUNE 15, 2021
In September of 2019, the TikTok takeover began as brands, marketers, and consumers’ interest in TikTok began to surge. If the brand you work for is still contemplating creating a TikTok profile or if you’re already in the thick of things and working to solidify your strategy, dive in below for insights from our team of social media experts on how to be successful on the network.
Socialmedia.biz
JUNE 22, 2021
Social media is a fantastic way for children to stay connected with their friends. However, social media is not always a positive platform. A 2018 study by Pew Research Center found that 59% of children have been bullied on social media. Bullying on social media has increased over the years as children start using electronic devices at younger ages.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Social Media Today
JUNE 9, 2021
Google has announced a new integration with WooCommerce that will make it easier for WooCommerce merchants to list their products in Google apps.
Forbes Social Media
JUNE 13, 2021
Tremayne Collins’ social media cult following shows how small investors are wresting control from big traders and getting rich on stocks untethered from market fundamentals.
Hootsuite
JUNE 8, 2021
Instagram is an image-first social platform. If your photos and videos aren’t up to scratch, you’ll have a hard time finding success. But even great images and videos can fall short of expectations if you’re a slouch in the Instagram captions department. The words that accompany your graphics are a key component of building a brand on the network, and especially forming a connection with fans and followers.
Sprout Social
JUNE 30, 2021
Social media marketing seems to get more complex by the day as platforms add more features and more ways for businesses to reach their audience. The latest craze that nearly every platform is jumping on seems to be social media stories. While social media stories aren’t anything new, as more platforms add this capability to their apps, it’s important for businesses to understand how to properly use these to their advantage.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Ignite Social Media
JUNE 24, 2021
Social media has been a part of our lives for over 20 years. While the networks are constantly changing and new features rolling out, we’re still seeing brands make social media marketing mistakes that are easily avoidable. Our agency has over 14 years of experience managing pages for some of the world’s leading brands, and it’s our job to help them avoid these all too common mistakes that could derail your strategy, or worse, cost you valuable customers.
Amy Porterfield
JUNE 24, 2021
People often ask me, “Amy, what’s the secret to your success?” and I always say that I live and die by systems. In fact, without systems… I could not have a multimillion-dollar business and still have a life. I could not have a four-day workweek and actually make money if I didn’t have systems. Forbes […]. The post #382: Step-by-Step Systems To Eliminate Overwhelm & Work Less appeared first on Amy Porterfield | Online Marketing Expert.
Social Media Today
JUNE 21, 2021
The new Stories option will enable you to post to smaller, exclusive groups, as opposed to sharing with public or 'Close Friends' lists.
Forbes Social Media
JUNE 9, 2021
To Apple, buying 25 gems in Random Hypercasual Game #13 to beat a level faster is exactly the same thing as buying a brief one-on-one with your favorite social media personality. But it's not.
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Discover just how easy it is to boost SEO with social media.
Hootsuite
JUNE 15, 2021
They snore, they drool, they’re hairy, and they’re better at Instagram than you. No, we’re not talking about your ex — we’re talking about dogs. The phenomenon of dog influencers has become a lucrative business for their social media savvy owners. Famous pups partner with brands, sell merch and even publish books! None of this would be possible without engaged communities following these furry personalities online.
Later
JUNE 28, 2021
Micro influencer marketing is great for businesses who don’t have the budget to work with Macro influencers, and want to reach a more niche audience. But what is Micro influencer marketing, how much does it cost, and why should it be part of your social strategy? Read on to find out how you can leverage Micro influencers to grow your brand. Table of Contents .
Ignite Social Media
JUNE 10, 2021
A few weeks ago, Snapchat held its third annual Partner Summit through a webinar, announcing exciting developments within the platform regarding AR , eCommerce, and other ways businesses can grow their brand. The platform also offered the latest insights on app performance and usage: People open Snapchat on average 30 times per day. There are 280 million+ daily active users globally.
Sprout Social
JUNE 2, 2021
For most businesses and customers, social media is becoming their primary communication channel and a catalyst for building relationships with one another. It’s the public social profiles, posts and ads that make it possible to reach a wide audience, but it’s the private, personalized experiences with businesses that bode well for customer loyalty. Starting today, Sprout Social will be expanding Messenger API support for Instagram for customers in phases over the coming months.
Social Media Today
JUNE 29, 2021
Looking for new, creative content ideas to share across your social media feeds? Here are 15 different content ideas for brands on social.
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