June, 2021

Instagram Launches Live Test of Image and Video Uploads from the Desktop Version of the App

Social Media Today

The option will provide more capacity to manage and maintain your IG presence

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Your Best Self At Work – #MindfulSocial

Janet Fouts

Are you a fan of strengths tests? I have to say that up until now they haven’t been my first choice when working with clients.


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Seven Essential Digital Marketing Tips for 2021 (And Beyond)

Webbiquity SMM

Guest post by Atreyee Chowdhury. Nearly every business has a digital marketing strategy, whether documented or not. But some become wildly successful while others struggle, switching from one approach to another. What sets them apart?

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When the FDA won the Internet (also, cicadas)

Waxing UnLyrical

The FDA winning the Internet? One of the coolest media wins last week came from the FDA (h/t Kristy Cartier ). It had to do with something I’m really into (and never expected to be): cicadas.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Audiense remains the leader in Audience Intelligence, Influencer Marketing and Social Media Analytics


G2 has just released the Summer 2021 Reports and thanks to your great reviews and continued support Audiense has kept its lead in Audience Intelligence , a category that we proudly helped create. We also remain the leaders in Influencer Marketing and Social Media Analytics. Audience Intelligence

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Facebook Adds New 'Optimize Text Per Person' Option for Automated Ad Customization

Social Media Today

When turned on, the process will select a primary message to highlight from the various ad text fields

How to Use Micro Influencer Marketing to Grow Your Business


Micro influencer marketing is great for businesses who don’t have the budget to work with Macro influencers, and want to reach a more niche audience. But what is Micro influencer marketing, how much does it cost, and why should it be part of your social strategy?

What will postpandemic work look like? It’s up to you.

Janet Fouts

After my talk on compassionate leadership at the Women In Tech Global Conference last week, I got quite a few emails and messages about the stress of anticipating their place in the future of work. People are working now with some level of trauma.

“I’m vacillating between #nopants and very excited”

Waxing UnLyrical

“Twistin’ the night away” I am SUPER excited for tonight. Because, after more than a year of limited human contact, most of it virtual, I get to go dancing. DANCING! With REAL people! At a REAL dance hall! And REAL music!!!

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

6 Experts Spill on How to Build a (Bigger and Better) Audience


Across industries and specialties, most consultants have at least one thing in common: a long to-do list. Between the services you offer for clients and all the strategies you pursue for your own business, the work often feels neverending.

Predicting the COVID-19 Pandemic with Twitter


With the Covid-19 pandemic shaking the world for more than a year, it has been called the greatest challenge of humankind since world war two. Now, scientists are looking at new ways to gather meaningful data to track and predict future pandemics and offer valuable insights across sectors.

Facebook's New 'Smart Crop' Feature for Automated Video Editing is Now Available in Creator Studio

Social Media Today

Facebook has made its new Smart Cropping tool for video more widely available in Creator Studio

How to Succeed with B2B Facebook Ads


Long before anyone was learning TikTok choreography or saying regrettable things on Twitter, there was Facebook. Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

6 Tips to Boost Your Customer Support Efficiency

The Realtime Report

6 Tips to Boost Your. Customer Support Efficiency. Business and customer service go hand in hand because the success of a business depends on its customers.

Tips 99

[EVENT]: PR Hacks for Small Biz (online)

Waxing UnLyrical

Event Alert: “PR Hacks for Small Biz” Friday, June 18, 10 am ET . A very quick post to share that I’m speaking on what promises to be a super-fun panel presented by DesignHill: PR Strategies and Hacks for Small Businesses.

What is Social Media Audience Segmentation?


Social media segmentation is an approach to consumer segmentation based on social media consumer data. It’s the process of dividing your social media audience’s key characteristics like shared interests, online behavior, affinities and conversations into smaller segments. Audience Intelligence

The Benefits of Facebook Offer Ads

Ignite Social Media

In a world where change is the only constant, getting excited about discounted rates may be the exception. In 2021, no longer are social channels such as Facebook, Instagram, Twitter, and others, strictly top and mid-funnel.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Instagram Provides a New Overview of How its Algorithms Work

Social Media Today

Instagram has shared some key insights into how its feed algorithms actually rank content in user feeds

How Government Agencies Can Keep Their Communities Engaged in Creative Ways [VIDEO]

Social Media Strategies Summit

Government agencies can leverage social media to share (sometimes critically) important information with their communities.

Survival Tips for The Zombie Apocalypse According to The Internet

The Realtime Report

Survival Tips for. The Zombie Apocalypse. According to The Internet. The Cordyceps fungus and the T-Virus led to an uncontrollable zombie outburst that spooked every gamer. But, what if the same in-game experience you had when you saw a zombie tear up human flesh was brought to reality?

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[BOOK ALERT] The Non-Obvious Guide to PR & Communication

Waxing UnLyrical

Announcing The Non-Obvious Guide to PR & Communication. Super quick and exciting (well, for me) announcement: I’m writing a book!

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

How to Find Instagram Influencers for Your Next Campaign


As influencer marketing continues to grow, more and more businesses are wondering how to find Instagram influencers who are the perfect fit for their brand.

11 BEST iPhone Data Recovery Software & Apps in 2021


Data loss is something that no one can afford because it is crucial for everyone. But there are many reasons by which the data can be lost and some common reasons are accidental deletion of data, device stolen, a jailbreak in iOS, hardware damage, virus infection, etc.

Facebook Publishes New Report on the Key Factors Influencing Online Purchases

Social Media Today

Facebook has published a new research report which highlights key considerations for brands looking to promote and sell products online

What to Do When Your Child Is Bullied on Social Media


Social media is a fantastic way for children to stay connected with their friends. However, social media is not always a positive platform. A 2018 study by Pew Research Center found that 59% of children have been bullied on social media.

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Three Keys to Creating Thumb-Stopping Social Media Content

Ignite Social Media

So, you want to create successful social media content? It’s not as easy as it seems. Social isn’t the place to take your brand’s 15 second TV spot and post it on Instagram, but too often, it happens.

64% of U.S. Workers Say Employee Experience Directly Impacts Customer Service

The Realtime Report

64% of U.S. Workers Say. Employee Experience Directly. Impacts Customer Service. Most U.S.

5 Tips to Improve Your Instagram Stories Reach (According to Instagram!)


Ready for some Instagram Stories tips that are guaranteed to boost your reach and engagement — straight from the experts at Instagram?

Windows 11 Will Support Android Apps: Here’s What You Need To Know


Windows 11 will arrive with a bouquet of new features and if you happen to have both an Android smartphone and a Windows computer, one announcement from Microsoft must have piqued your interest and you want to upgrade your Windows 10 PC or laptop to Windows 11.