June, 2021

When the FDA won the Internet (also, cicadas)

Waxing UnLyrical

The FDA winning the Internet? One of the coolest media wins last week came from the FDA (h/t Kristy Cartier ). It had to do with something I’m really into (and never expected to be): cicadas.

Seven Essential Digital Marketing Tips for 2021 (And Beyond)

Webbiquity SMM

Guest post by Atreyee Chowdhury. Nearly every business has a digital marketing strategy, whether documented or not. But some become wildly successful while others struggle, switching from one approach to another. What sets them apart?

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Instagram Launches Live Test of Image and Video Uploads from the Desktop Version of the App

Social Media Today

The option will provide more capacity to manage and maintain your IG presence

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Your Best Self At Work – #MindfulSocial

Janet Fouts

Are you a fan of strengths tests? I have to say that up until now they haven’t been my first choice when working with clients.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

What is Social Media Audience Segmentation?


Social media segmentation is an approach to consumer segmentation based on social media consumer data. It’s the process of dividing your social media audience’s key characteristics like shared interests, online behavior, affinities and conversations into smaller segments. Audience Intelligence

More Trending

Three Keys to Creating Thumb-Stopping Social Media Content

Ignite Social Media

So, you want to create successful social media content? It’s not as easy as it seems. Social isn’t the place to take your brand’s 15 second TV spot and post it on Instagram, but too often, it happens.

“I’m vacillating between #nopants and very excited”

Waxing UnLyrical

“Twistin’ the night away” I am SUPER excited for tonight. Because, after more than a year of limited human contact, most of it virtual, I get to go dancing. DANCING! With REAL people! At a REAL dance hall! And REAL music!!!

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Facebook Adds New 'Optimize Text Per Person' Option for Automated Ad Customization

Social Media Today

When turned on, the process will select a primary message to highlight from the various ad text fields

What is FileRepMalware? How Can You Get Rid of It?


Some reputed and efficient third-party antivirus tools have been known to flag off suspicious files as FileRepMalware. In most cases, it is indeed an infection that needs to be acted upon.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

6 Experts Spill on How to Build a (Bigger and Better) Audience


Across industries and specialties, most consultants have at least one thing in common: a long to-do list. Between the services you offer for clients and all the strategies you pursue for your own business, the work often feels neverending.

What to Do When Your Child Is Bullied on Social Media


Social media is a fantastic way for children to stay connected with their friends. However, social media is not always a positive platform. A 2018 study by Pew Research Center found that 59% of children have been bullied on social media.

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TikTok Takeover Continues: How Brands Can Be Successful on TikTok

Ignite Social Media

In September of 2019, the TikTok takeover began as brands, marketers, and consumers’ interest in TikTok began to surge.

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[EVENT]: PR Hacks for Small Biz (online)

Waxing UnLyrical

Event Alert: “PR Hacks for Small Biz” Friday, June 18, 10 am ET . A very quick post to share that I’m speaking on what promises to be a super-fun panel presented by DesignHill: PR Strategies and Hacks for Small Businesses.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Facebook's New 'Smart Crop' Feature for Automated Video Editing is Now Available in Creator Studio

Social Media Today

Facebook has made its new Smart Cropping tool for video more widely available in Creator Studio

Facebook Ads Targeting Audiences You Need to Create Now While You Still Can

Jon Loomer

Yeah, I hate that headline, too. Psychology and sense of urgency and whatnot. Usually, it’s a load of crap. Usually, there is no actual urgency. It’s all fabricated. Not this time. You need to create these audiences now, while you still can.

Believe it or not, people are generally good judges of character


First impressions are automatic and accurate - for example, one study showed participants photographs of faces for just one-tenth of a second and found that ratings of perceived personality had a high level of accuracy (which did not change even given more time). Audience Intelligence

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How Social Media Creates Echo Chambers


The echo chamber effect occurs online when a harmonious group of people mingles and develops tunnel vision. Participants in online discussions may find their opinions constantly echoed back to them, reinforcing their belief systems due to the declining exposure to other’s views.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

The Benefits of Facebook Offer Ads

Ignite Social Media

In a world where change is the only constant, getting excited about discounted rates may be the exception. In 2021, no longer are social channels such as Facebook, Instagram, Twitter, and others, strictly top and mid-funnel.

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[BOOK ALERT] The Non-Obvious Guide to PR & Communication

Waxing UnLyrical

Announcing The Non-Obvious Guide to PR & Communication. Super quick and exciting (well, for me) announcement: I’m writing a book!

Facebook Publishes New Report on the Key Factors Influencing Online Purchases

Social Media Today

Facebook has published a new research report which highlights key considerations for brands looking to promote and sell products online

Demand Generation vs. Lead Generation: Comprehensive Comparison


Potential customers rarely grow on trees. . It takes intelligent targeting, a gentle approach, and calculated marketing strategies to embrace a new client into the sales funnel.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Audiense remains the leader in Audience Intelligence, Influencer Marketing and Social Media Analytics


G2 has just released the Summer 2021 Reports and thanks to your great reviews and continued support Audiense has kept its lead in Audience Intelligence , a category that we proudly helped create. We also remain the leaders in Influencer Marketing and Social Media Analytics. Audience Intelligence

Spotting Social Media Addiction with Your Kid


There is plenty of information online (over 125 million articles!) that talks about children’s social media addiction. Although it is widespread problem, children (especially teenagers) are more prone to addiction.

The Metaverse Is Coming to Social Media

Ignite Social Media

For most of us in countries with widespread advanced technology, no claim on our time has grown as rapidly as our online experience. That was up until about March 2020, when online experiences often emphasized play, social interaction, and information seeking (including shopping).

How to Use Micro Influencer Marketing to Grow Your Business


Micro influencer marketing is great for businesses who don’t have the budget to work with Macro influencers, and want to reach a more niche audience. But what is Micro influencer marketing, how much does it cost, and why should it be part of your social strategy?

Instagram Provides a New Overview of How its Algorithms Work

Social Media Today

Instagram has shared some key insights into how its feed algorithms actually rank content in user feeds

11 BEST iPhone Data Recovery Software & Apps in 2021


Data loss is something that no one can afford because it is crucial for everyone. But there are many reasons by which the data can be lost and some common reasons are accidental deletion of data, device stolen, a jailbreak in iOS, hardware damage, virus infection, etc.

Cashing in: 3 ways retailers can bounce back in the new normal


For retail brands across the world the only thing that has been constant is change. With COVID restrictions, national lockdowns, and a consumer nervousness around visiting shops and other public spaces, it’s perhaps not surprising that sales plunged by £1.5

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The Importance of Making Your Social Media Posts Engaging


Social media is about building a community, but it’s also about shaping your brand’s voice. Ideally, the content you post on social media should do both, plus create positive brand perceptions that eventually lead to conversions. Without engagement, your posts are wasted time and space.