June, 2021

When the FDA won the Internet (also, cicadas)

Waxing UnLyrical

The FDA winning the Internet? One of the coolest media wins last week came from the FDA (h/t Kristy Cartier ). It had to do with something I’m really into (and never expected to be): cicadas.

Seven Essential Digital Marketing Tips for 2021 (And Beyond)

Webbiquity SMM

Guest post by Atreyee Chowdhury. Nearly every business has a digital marketing strategy, whether documented or not. But some become wildly successful while others struggle, switching from one approach to another. What sets them apart?

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Trending Sources

Facebook Launches Beta Test of a Newsletter Platform 'Bulletin'

Social Media Today

Facebook is in the works of launching Bulletin, its new publishing and subscription platform for writers and podcasters

Your Best Self At Work – #MindfulSocial

Janet Fouts

Are you a fan of strengths tests? I have to say that up until now they haven’t been my first choice when working with clients.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

What is Social Media Audience Segmentation?


Social media segmentation is an approach to consumer segmentation based on social media consumer data. It’s the process of dividing your social media audience’s key characteristics like shared interests, online behavior, affinities and conversations into smaller segments. Audience Intelligence

More Trending

Three Keys to Creating Thumb-Stopping Social Media Content

Ignite Social Media

So, you want to create successful social media content? It’s not as easy as it seems. Social isn’t the place to take your brand’s 15 second TV spot and post it on Instagram, but too often, it happens.

“I’m vacillating between #nopants and very excited”

Waxing UnLyrical

“Twistin’ the night away” I am SUPER excited for tonight. Because, after more than a year of limited human contact, most of it virtual, I get to go dancing. DANCING! With REAL people! At a REAL dance hall! And REAL music!!!

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Twitter Highlights Its Customer Service Compatibility in a Creative Blog Post

Social Media Today

Twitter illustrates a valid point with the oldest documented customer complaint in history

Demand Generation vs. Lead Generation: Comprehensive Comparison


Potential customers rarely grow on trees. . It takes intelligent targeting, a gentle approach, and calculated marketing strategies to embrace a new client into the sales funnel.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

6 Experts Spill on How to Build a (Bigger and Better) Audience


Across industries and specialties, most consultants have at least one thing in common: a long to-do list. Between the services you offer for clients and all the strategies you pursue for your own business, the work often feels neverending.

What to Do When Your Child Is Bullied on Social Media


Social media is a fantastic way for children to stay connected with their friends. However, social media is not always a positive platform. A 2018 study by Pew Research Center found that 59% of children have been bullied on social media.

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TikTok Takeover Continues: How Brands Can Be Successful on TikTok

Ignite Social Media

In September of 2019, the TikTok takeover began as brands, marketers, and consumers’ interest in TikTok began to surge.

Brands 133

[EVENT]: PR Hacks for Small Biz (online)

Waxing UnLyrical

Event Alert: “PR Hacks for Small Biz” Friday, June 18, 10 am ET . A very quick post to share that I’m speaking on what promises to be a super-fun panel presented by DesignHill: PR Strategies and Hacks for Small Businesses.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Facebook Tests New Reels and Rooms UI, Integrated into the Facebook Stories Panel

Social Media Today

The display would give users another way to discover Reels and Rooms content in the app

Facebook Ads Targeting Audiences You Need to Create Now While You Still Can

Jon Loomer

Yeah, I hate that headline, too. Psychology and sense of urgency and whatnot. Usually, it’s a load of crap. Usually, there is no actual urgency. It’s all fabricated. Not this time. You need to create these audiences now, while you still can.

Believe it or not, people are generally good judges of character


First impressions are automatic and accurate - for example, one study showed participants photographs of faces for just one-tenth of a second and found that ratings of perceived personality had a high level of accuracy (which did not change even given more time). Audience Intelligence

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How Social Media Creates Echo Chambers


The echo chamber effect occurs online when a harmonious group of people mingles and develops tunnel vision. Participants in online discussions may find their opinions constantly echoed back to them, reinforcing their belief systems due to the declining exposure to other’s views.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

The Benefits of Facebook Offer Ads

Ignite Social Media

In a world where change is the only constant, getting excited about discounted rates may be the exception. In 2021, no longer are social channels such as Facebook, Instagram, Twitter, and others, strictly top and mid-funnel.

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[BOOK ALERT] The Non-Obvious Guide to PR & Communication

Waxing UnLyrical

Announcing The Non-Obvious Guide to PR & Communication. Super quick and exciting (well, for me) announcement: I’m writing a book!

LinkedIn Publishes New Mini-Guide to its Ad Targeting Options

Social Media Today

The guide covers all aspects of the LinkedIn ad creation process

How to Use Micro Influencer Marketing to Grow Your Business


Micro influencer marketing is great for businesses who don’t have the budget to work with Macro influencers, and want to reach a more niche audience. But what is Micro influencer marketing, how much does it cost, and why should it be part of your social strategy?

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Audiense remains the leader in Audience Intelligence, Influencer Marketing and Social Media Analytics


G2 has just released the Summer 2021 Reports and thanks to your great reviews and continued support Audiense has kept its lead in Audience Intelligence , a category that we proudly helped create. We also remain the leaders in Influencer Marketing and Social Media Analytics. Audience Intelligence

Spotting Social Media Addiction with Your Kid


There is plenty of information online (over 125 million articles!) that talks about children’s social media addiction. Although it is widespread problem, children (especially teenagers) are more prone to addiction.

The Metaverse Is Coming to Social Media

Ignite Social Media

For most of us in countries with widespread advanced technology, no claim on our time has grown as rapidly as our online experience. That was up until about March 2020, when online experiences often emphasized play, social interaction, and information seeking (including shopping).

What will postpandemic work look like? It’s up to you.

Janet Fouts

After my talk on compassionate leadership at the Women In Tech Global Conference last week, I got quite a few emails and messages about the stress of anticipating their place in the future of work. People are working now with some level of trauma.

YouTube Provides Key Tips on How to Build Your Channel Audience

Social Media Today

Looking to build your YouTube audience? These tips and notes will help

Julia Polisuk on Building Unstoppable Demand Generation Machines


Julia Polisuk, Demand Generation Manager at Cato Networks takes the hot seat today. Listen to the podcast: For more innovative thoughts on demand generation, check out our Radically Transparent podcast on Apple Podcasts , on Spotify , YouTube or LinkedIn.

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4 Proven Steps to Identify Your Target Audience


I’m not a big fan of using the word audience when referring to customers. It implies that your customers have nothing better to do than sit down, pay attention, and listen to everything you have to say. Audience Intelligence


The Importance of Making Your Social Media Posts Engaging


Social media is about building a community, but it’s also about shaping your brand’s voice. Ideally, the content you post on social media should do both, plus create positive brand perceptions that eventually lead to conversions. Without engagement, your posts are wasted time and space.