October, 2019

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Content marketing is changing with every passing second – A discussion

Waxing UnLyrical

Guest Post by Alma Causey. In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. With 70% of internet users saying they’d prefer to learn through content rather than ads (as per Shonaliburke.com), don’t pass off content marketing as just a buzzword just yet.

Content 234
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10 Experts Share Their Social Media Marketing Tips for the Holidays

Social Media Today

Looking to get more out of your holiday marketing campaigns? These tips will get you thinking.

Tips 167
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Three Key Takeaways from the Twitter Agency Playbook

Ignite Social Media

Last month, Twitter released a guide to help agencies and advertisers better understand Twitter ads to best help their clients reach their goals. The Twitter Agency Playbook was born out of questions that were frequently asked by agencies so they would have a one stop shop for finding answers they have about Twitter Ads. Below are three key takeaways from the Twitter Agency Playbook. .

Twitter 140
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Facebook Lead Forms No Longer Available with Instant Experience

Jon Loomer

Things change quickly. Usually, I have the pleasure of writing about new Facebook Advertising features. Unfortunately, this post is about the removal of a feature. Facebook has deprecated the feature allowing for the combination of Lead Forms paired with Instant Experiences. As part of this, the advertising goals available for Lead Forms have also changed.

Facebook 162
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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10 Ideas for Media Pitches When You Have No News to Announce

Meltwater

There you are, humming along, with plenty of news to pitch to media on behalf of your brand or client. There seem to be no shortage of announcements coming up… Read More >>>.

News 132
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What is Audience Intelligence? A (re)view in 2019

Audiense

One of the wonders of our discipline in this era is the development and evolution of new concepts and theories, which over time gain weight or circumstances lead them to disappear from the map. We have spent months focusing our attention on audience intelligence , and it seems that this speciality is not only being maintained but has taken root and grows strong and healthy.

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More Trending

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New Study Finds Consumers are Concerned About the Influence of Social Media on News Coverage

Social Media Today

Pew Research has published a new study which looks at how consumers view social media's influence on news coverage, which shows that there are significant concerns around bias.

Study 167
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4 Things to Consider When Planning a Holiday Social Campaign

Ignite Social Media

As we head into the back half of October, we approach a time of year that is integral for so many brands’ bottom lines – the holiday season. While we’re still a few weeks out from full-on holiday cheer in every storefront, the time to plan your holiday social campaign is now. Need some help getting started? Read on for all your essential social holiday planning needs. 1.

Campaign 145
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Hot Tips to Improve Your Instagram Ads

Jon Loomer

Instagram: Opinions Abound! Defining success on Instagram, both via organic content and paid ads, is definitely tricky. Everyone seems to have their own opinion or their own secret sauce. Some advertisers have grown their audiences organically, without paid promotion, using hashtags and by having a real, candid conversation with their prospective and returning customers.

Instagram 149
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October Marketing Updates: losing likes, a less creepy ‘gram and an awesome acquisition… mazel!

Oktopost

There is just over a week left in October, and the kickoff month to Q4 has been a good one so far. Here at Oktopost, we’ve seen some interesting marketing updates in the digital and social spaces. Here’s what you should know. Facebook hints at removing “Like” counts. Following Instagram’s lead , Facebook is testing hiding the “Like” count.

Marketing 110
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

What are social media metrics? And why are they important to track? As a social media professional, they’re your chance to demonstrate the value of your work, and the impact of the decisions you’ve made. If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets.

Metrics 112
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Top 5 Best Ad Networks for Small Publishers in 2020| Adsense Alternatives

BeingOptimist

Is your Google Adsense approval getting rejected whenever you are applying for it? If yes, then you do not have to worry. Today in this article, I would let you know the 5 best ad networks for small publishers and new bloggers through which you can easily monetize your blog. Also read, Google Adsense Tutorial. Whenever we speak about the best ad networks for bloggers, we think that Google Adsense is the best ad network.

Adsense 107
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Instagram Launches New @Creators Account to Provide Tips and Advice for Influencers

Social Media Today

Instagram has launched a new account which will provide tips and tricks for influencers, which may also be of benefit for brands looking to maximize their Instagram performance.

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Four Tips for Shooting Better Photos for Social on Your Smartphone

Ignite Social Media

You don’t always need a fancy digital camera for photography. These days, some smartphones can be just as useful. Newer smartphones come equipped with cameras that can capture high-quality photos that stand out on the newsfeeds. This means that shooting social content on your smartphone is something that content producers should work to become experts at as well if they aren’t already.

Tips 141
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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The Solopreneur Project

Jon Loomer

Eight years ago, I was laid off for the second time in two years. I had no experience in starting a business. I didn’t even know that I wanted to start a business. All I knew was that I couldn’t remain at an employer’s mercy. I was the only source of income in a house of five as we raised three growing boys. The pressure was on. Stress was high.

Project 131
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Twitter Marketing: Strategies and Tips to Try Now

Sprout Social

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. What’s not so simple, however, is growing your Twitter account and turning it into an actual tool that generates leads and builds up your brand.

Strategy 107
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Social Media in Higher Education: 8 Essential Tips

Hootsuite

Social media in higher education provides an indispensable resource to students and alumni — not to mention the school itself. But it’s not enough to just tweet out events happening at your school. You need to engage your audience. Doing so encourages more people to follow you, and increases your brand awareness. And yes, I mean brand awareness. Remember: Your school — like a business — is a brand.

Education 111
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5 Cool Video Effects to Create Engaging Video

Socially Sorted

Yellow TV by 80sChild, Depositphotos DONNA MORITZ| IN PARTNERSHIP WITH WAVE.VIDEO | 11 OCT, 2019 Posts on this blog may contain affiliate links, which means we receive a small commission at no cost to you if you purchase through a link. Ready to take your videos from. // Read More. The post 5 Cool Video Effects to Create Engaging Video appeared first on Socially Sorted.

Video 104
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Instagram Launches a New Messaging App for Close Friends Called 'Threads'

Social Media Today

Instagram has launched a new messaging app for close friends, which includes a new automated status update feature to keep your connections updated of your movements.

Instagram 168
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Pinterest Halloween Trends

Ignite Social Media

October is here, which means Halloween is just a few short weeks away. While you scramble to snag the best fun-sized candies and cutest dog costume, stay on trend and maximize your brand’s engagement with these Halloween Pinterest trends. for costumes, décor, makeup and more. Costumes. Television and movies are driving costumes picks across the country, with popular characters taking 2019’s costumes to the next level.

Trends 134
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Can You No Longer Schedule Facebook Page Posts?

Jon Loomer

During the past week, I’ve received multiple complaints from marketers who are currently unable to schedule their Facebook Page posts. I’ve checked my pages, and I see the same. As you can see in the screenshot above, I can only publish now, backdate, or save the post as a draft. I am going to assume that this is a bug because there’s virtually no good reason to remove this capability.

Facebook 126
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There Are Now 15,000 Deepfake Videos on Social Media. Yes, You Should Worry.

Forbes Social Media

After someone superimposes the face of a president or celebrity onto someone else’s body (often in a pornographic movie), they can upload them to Facebook or any other social media platform.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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LinkedIn Etiquette Fails: 7 Mistakes That Will Make You Look Unprofessional

Hootsuite

Your LinkedIn page and profile is your online billboard. It’s your chance to show and share your personal brand. That is, if you do things right—not wrong. Because too many people make too many mistakes when it comes to self-promoting on LinkedIn. You want to show up as your very best on LinkedIn—the most ‘professional’ of all networks. So you can look like a pro.

LinkedIn 110
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5 Features of Social Media Management Software to Save You Time

Socially Sorted

Choosing the right social media management software can be a time-saver for your business. There is a lot of consider in terms of features and how they can help you. In this post, you'll discover 5 awesome time-saving productivity features to look for in a social media management. // Read More. The post 5 Features of Social Media Management Software to Save You Time appeared first on Socially Sorted.

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Instagram's Now Testing New AR 'Try On' Ads with Selected Advertisers

Social Media Today

Instagram is new adding AR-enabled ad formats into the mix, with selected brands testing out the new 'try on' ad options heading into the holiday season.

Instagram 168
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Stop Buying Followers; Why You Should Stop Paying to Grow Your Social Following

Ignite Social Media

Buying followers is one of the worst ways to spend your social media budget. Social media trends ebb and flow, and recently more and more marketers are approaching our agency asking, “Can you run a program to get me more fans on Instagram/Facebook/Twitter?”. Stop. Right. There. Running a program to get your brand more fans or followers on social media is an absolute waste of time, but more importantly, it’s a waste of your money.

Buy 122
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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#284: The Better Buzz Strategy to Boost Engagement in Your Facebook Group with Dana Malstaff

Amy Porterfield

If you have a community (free or paid) then you know ENGAGEMENT is the #1 metric for your success. Nobody wants to show up in a room full of crickets, right? Don't worry about those crickets because today you're going to learn how to boost engagement with just six simple Facebook posts that you can […]. The post #284: The Better Buzz Strategy to Boost Engagement in Your Facebook Group with Dana Malstaff appeared first on Amy Porterfield | Online Marketing Expert.

Groups 94
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Social Media Proves Itself To Be The Perfect Tool For Stalkers

Forbes Social Media

This week, Japanese police charged a man with assault, after he used his victim's Instagram selfies–and in particular the reflection in her eyes–to pinpoint her local train station.

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How to Find and Reach Your Target Audience on Instagram

Sprout Social

Having in-depth knowledge of your Instagram target audience is an essential part of a successful Instagram marketing strategy. Unless you know what intrigues and motivates your followers, you’ll have a hard time producing the right content to engage them. And unless you know when they are active, you won’t have much success reaching them at the right time.

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How to Legally Repost User-Generated Content on Instagram

Later

Wondering how to legally repost user-generated content on Instagram? If you want to start curating your Instagram feed with user-generated content (UGC), it’s important to understand the rules — so that you can protect your brand and treat your community of creators fairly. In this blog post, we get a legal opinion on what the actual rules for reposting to Instagram are, and break down how to correctly reach out, repost, and give credit to creators: Legally Repost User-Generated Content on

UGC 90
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Snapchat's Developing a New 'Home' Geofilter Option for Your Visitors to Add to Their Snaps

Social Media Today

Snapchat is working on a new Home filter option which would enable users to create their own, simple Geofilter which visitors would be able to add to their Snaps.

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