Social Media Today

DECEMBER 28, 2022

What's coming next for IG? Here are the platform's three key areas of focus.

Instagram 218

Instagram Platform 218

Ignite Social Media

DECEMBER 16, 2022

Brands know by now that their presence on social media is more important than ever — 2022 proves that fact. The social media landscape is seen as an ever-changing field, not to mention a growing market of $221.29 billion in 2022. It’s essential for brands to stay on top of the ever-evolving trends to get an edge over their competitors. . If you’re still figuring it out, we’ll do the heavy lifting for you.

Social Media 162

Social Media Brands Marketing Fair Use 162

The Social Media Hat

DECEMBER 26, 2022

Learn the importance of personal branding for executives. The post What Is Executive Branding, and Why Is It Critical? appeared first on The Social Media Hat.

Brands 189

Brands Social Media Influencer Marketing 189

Webbiquity SMM

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry.

Social Media 222

Social Media B2B Marketing Influencer 222

Advertisement

A beginner's guide to social media automation tools and getting automation right.

Social Media

Social Media Strategies Summit

DECEMBER 15, 2022

Content marketing is one of the best ways to set your business up for growth. Knowing how effective a well-made piece of content can be at reaching, intriguing, and converting audiences, it’s no wonder that 64% of businesses spent more than 10% of their total marketing budgets on producing and distributing content in 2021. Nor is it a surprise that 26% of marketers planned on increasing their content marketing budgets in 2022.

Content 263

Content Engagement Social Media Video 263

Jon Loomer

DECEMBER 6, 2022

Meta has started rolling out a big update to lead forms for Facebook ads. Advertisers will have the ability to tell a story by displaying benefits, product imagery, testimonials, and more. This is the most significant update to Facebook lead ads in years. Let’s go through what is new (see “Final Product”). I include a video near the bottom that walks through what this looks like when you’re done.

Facebook 209

Facebook eBook Video Overview 209

Ignite Social Media

DECEMBER 8, 2022

Surprisingly, Pinterest is still winning audiences with engaging, aesthetic, and relevant content. This platform allows users to interact, discover and save creative ideas for later use or inspiration. But not just that, it’s constantly changing and adding new features to its platform. Making it more user-friendly, engaging, and a great brand content marketing tool.

Content 181

Content Brands Engagement Hashtag 181

The Social Media Hat

DECEMBER 22, 2022

Learn about the first criteria for successful influencer marketing. The post Why Is Brand Fit So Important For Influencer Marketing? appeared first on The Social Media Hat.

Influencer 184

Influencer Brands Marketing Social Media 184

Audiense

DECEMBER 7, 2022

Whether or not you’re ready to buy in, the crypto market continues to grow, and more people are investing. While there has recently been some turbulence in the crypto market as stock value in some trading platforms dip, according to a recent report, the market size is expected to grow to around $2.2 billion by 2026 and approximately 328,370 Bitcoin transactions are processed every day.

Conversation 157

Conversation Buy Platform Marketing 157

Social Media Strategies Summit

DECEMBER 22, 2022

Social media for government agencies is about demonstrating your expertise, building trust and credibility, and providing audiences with fast, reliable, unambiguous information. It’s been a game-changer for the sector, transforming previously faceless organizations into teams of real people doing valuable work. Lots of agencies are doing an amazing job at showcasing what they do (and how they do it), helping them build large, highly engaged audiences.

Social Media 237

Social Media Engagement Hashtag Instagram 237

Advertisement

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media

Jon Loomer

DECEMBER 1, 2022

You’ve likely heard the advice, whether from a Facebook ads rep or your regular ads “guru.” Micro-targeting with Facebook ads is no longer viable. You should go broad instead. As someone who embraced targeting the smallest, most relevant audiences for years, coming around to this approach hasn’t been easy. But it has some merit.

Facebook 198

Facebook Conversation Advertising Campaign 198

Social Media Today

DECEMBER 30, 2022

Twitter 2.0 should really be called 'Twitter 1.5', because there's not much new in this 'updated' iteration of the app.

Twitter 196

Twitter Feed Feedly 196

Ignite Social Media

DECEMBER 14, 2022

A little late running your holiday campaign? Say no more! . When it comes to the holiday season, time is of the essence. The holidays are a time when brands have an opportunity to engage with their customers in meaningful ways and boost sales. Traditionally, the holiday season runs from late November to early January. Unfortunately, if you’re late to the game, it may seem like it’s too late to make an impact on your sales. .

Social Media 162

Social Media Strategy Hashtag Marketing 162

The Social Media Hat

DECEMBER 14, 2022

Today, all current Revue newsletter users received an email letting them know that as of Jan. 18, 2023, the service will be discontinued. Revue is a long form content newsletter service that Twitter acquired and integrated into the platform. It was quite beneficial to those who used it since it seamlessly encouraged Twitter followers to … The post Twitter To Shut Down Revue, Integrated Newsletter appeared first on The Social Media Hat.

Newsletter 171

Newsletter Twitter Social Media Content 171

Advertisement

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Media

Audiense

DECEMBER 1, 2022

We are happy to be back with our winter 2022 product update. We hope you’ll enjoy the new Product Portal we launched, and some other little goodies we have been working on for you!

Products 148

Products News 148

Social Media Strategies Summit

DECEMBER 1, 2022

Life used to be a lot simpler for social media marketers. There were fewer platforms, and users were still attracted by the novelty of social, which helped content cut through. Today, marketers face various social media-related challenges, from figuring out the right platforms to post on to developing new content ideas and turning them into engaging posts.

Content 221

Content Social Media How To Instagram 221

Jon Loomer

DECEMBER 20, 2022

While broad targeting with Facebook ads may be the latest trend, there’s still a place for powerful funnels using micro-targeting. There are many ways that you can do this, but let’s focus on a video funnel. The weakness of video view custom audiences is that the presence of a person in one audience can say only so much about their level of engagement.

Facebook 191

Facebook Video How To Instagram 191

Social Media Today

DECEMBER 8, 2022

The latest report from the Reuters Institute includes a heap of valuable notes on the rising influence of the app.

Report 209

Report News Content Influencer 209

Advertisement

Learn the 10 worst social media marketing mistakes and how to avoid them.

Social Media

Hootsuite

DECEMBER 15, 2022

Facebook Lookalike Audiences is a sophisticated matchmaker between your brand and new fans — and a powerful advertising tool. You tell Facebook the characteristics of your favorite customers, and Facebook recommends a new target audience filled with prospects that meet your criteria. Ready to find the audience of your dreams? Read on to learn how to create a Lookalike Audience for your Facebook ads , plus tips that will help you find the best match.

Facebook 145

Facebook HootSuite How To Social Media 145

Sprout Social

DECEMBER 5, 2022

Ah social media. As the old saying goes, “can’t live with it, can’t live without it.” As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. But times have changed. Now, social media has gone from a “nice to have” to a “must-have” for businesses, as it has become a core place for audiences to connect, get updates on current events a

Social Media 138

Social Media Privacy Crowdsourcing Instagram 138

Audiense

DECEMBER 11, 2022

It's the season of giving! At this time of year, brands come out in force to show us their values in the form of a Christmas TV advertisement. For example, British retailer John Lewis used their 2022 Christmas TV spot to raise awareness for children in care, with an ad created in partnership with Action for Children and Who Cares? Scotland.

Brands 148

Brands Loyalty Activities Advertising 148

Oktopost

DECEMBER 19, 2022

There’s no denying that social media has become an important part of a B2B marketing strategy. No other channel goes further in creating real relationships with your customers, and a community around your brand. However, no business can reap the benefits of social media if it’s not able to protect its accounts from hackers. Scammers, impersonators, and hackers are becoming an ever-growing threat to businesses on social media platforms and can wreak havoc.

Social Media 127

Social Media How To Social Media Management Authentication 127

Advertisement

Discover just how easy it is to boost SEO with social media.

Social Media

Jon Loomer

DECEMBER 11, 2022

Historically, the average CPM (Cost Per 1,000 Impressions) has increased for Facebook advertisers during the holidays as competition for eyeballs and ad spending increase. Did it happen this year? Prior to 2020, advertisers routinely saw CPM costs double, triple, or more during the most competitive times. I wrote a blog post about this phenomenon way back in 2014.

CPM 191

CPM Facebook Advertising Sample 191

Social Media Today

DECEMBER 13, 2022

Now, YouTube will tell you how long it will take for your video to upload in each display format.

YouTube 212

YouTube Video Process Data 212

Hootsuite

DECEMBER 1, 2022

More than 59 million companies use LinkedIn Pages to connect with the platform’s 875 million members. A well-thought-out LinkedIn marketing strategy is the best way for you to stand out in that crowd. LinkedIn is a very different beast from the other social platforms. Building an effective strategy will require some planning and perseverance. But once your LinkedIn efforts are running like clockwork, the results can benefit multiple areas of your business.

LinkedIn 140

LinkedIn Strategy Tips HootSuite 140

Sprout Social

DECEMBER 21, 2022

Let’s cut to the chase: It’s not organic vs. paid social media—it’s organic and paid social media. As social becomes even more of a pay-to-play game, “organic social is dead” has become a popular catchphrase for marketing thought leaders. While organic social media definitely isn’t what it used to be, it certainly isn’t dead. The truth is you need an effective organic social media marketing strategy if you even want to succeed with ads.

Social Media 133

Social Media Organization Strategy Metrics 133

The Social Media Hat

DECEMBER 21, 2022

7 Key Considerations for Brands. The post What Is Influencer Marketing in 2023? appeared first on The Social Media Hat.

Influencer 146

Influencer Marketing Social Media Brands 146

Amy Porterfield

DECEMBER 29, 2022

Exclusive Sneak Peek: A Chapter From Two Weeks Notice (My Book!) Listen on… Listen to Two Weeks Notice; Chapter 2: Unbossing: How To Give Your Notice Picture this: It’s a Sunday night. You’ve just enjoyed dinner, and now it’s time to relax and unwind with a glass of red and a true crime […]. The post #530: Exclusive Sneak Peek: A Chapter From Two Weeks Notice (My Book!

Marketing 128

Marketing How To 128

Jon Loomer

DECEMBER 28, 2022

As I’ve jumped into this new challenge of short-form video , one little thing has nagged me: My videos weren’t appearing the way I expected them to. This was due to a few issues that covered or impacted my video: 1. Icons displayed by the app on the right side. 2. Text and descriptions at the bottom. 3. Dead space at the top due to the device. 4.

Template 190

Template Templates Instagram Video 190

Social Media Today

DECEMBER 12, 2022

Longer tweets could be truncated in-stream, with users able to expand out the remaining characters.

Twitter 213

Twitter 213

Hootsuite

DECEMBER 8, 2022

How do you know the “right” number of engagements to expect on your social posts? Is 100 likes a lot or a little? The answer is, it depends. That’s where social media benchmarks come in. This industry-specific data tracks the norms or averages for specific metrics like social media engagement and follower growth. It gives you an understanding of how businesses similar to yours are doing — and a better sense of what those 100 likes really mean.

Social Media 124

Social Media HootSuite Instagram Marketing 124

Oktopost

DECEMBER 5, 2022

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. The search engine recognizes that it’s easy for website owners to place these links, thus downgrading their value. And besides that, most sites only offer no-follow links. Nevertheless, your SEO efforts with social media are still valuable.

Social Media 115

Social Media SEO Google Social Media Management 115