Instagram Chief Outlines Key Areas of Focus for the App in 2023
Social Media Today
DECEMBER 28, 2022
What's coming next for IG? Here are the platform's three key areas of focus.
December, 2022
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Helpful Insights for Brands to Shape Up Their 2023 Social Media Marketing: Ignite’s Most Popular Blog Posts
Ignite Social Media
DECEMBER 16, 2022
Brands know by now that their presence on social media is more important than ever — 2022 proves that fact. The social media landscape is seen as an ever-changing field, not to mention a growing market of $221.29 billion in 2022. It’s essential for brands to stay on top of the ever-evolving trends to get an edge over their competitors. . If you’re still figuring it out, we’ll do the heavy lifting for you.
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What Is Executive Branding, and Why Is It Critical?
The Social Media Hat
DECEMBER 26, 2022
Learn the importance of personal branding for executives. The post What Is Executive Branding, and Why Is It Critical? appeared first on The Social Media Hat.
Eight Fascinating Facts About B2B Social Media Marketing for 2023
Webbiquity SMM
DECEMBER 6, 2022
You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry.
Social Media Automation 101
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A beginner's guide to social media automation tools and getting automation right.
Big Update to Facebook Ads Lead Forms
Jon Loomer
DECEMBER 6, 2022
Meta has started rolling out a big update to lead forms for Facebook ads. Advertisers will have the ability to tell a story by displaying benefits, product imagery, testimonials, and more. This is the most significant update to Facebook lead ads in years. Let’s go through what is new (see “Final Product”). I include a video near the bottom that walks through what this looks like when you’re done.
Money talks: Uncovering who’s behind the cryptocurrency online conversation
Audiense
DECEMBER 7, 2022
Whether or not you’re ready to buy in, the crypto market continues to grow, and more people are investing. While there has recently been some turbulence in the crypto market as stock value in some trading platforms dip, according to a recent report, the market size is expected to grow to around $2.2 billion by 2026 and approximately 328,370 Bitcoin transactions are processed every day.
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Last Minute Social Media Marketing Strategy for the Holiday Season
Ignite Social Media
DECEMBER 14, 2022
A little late running your holiday campaign? Say no more! . When it comes to the holiday season, time is of the essence. The holidays are a time when brands have an opportunity to engage with their customers in meaningful ways and boost sales. Traditionally, the holiday season runs from late November to early January. Unfortunately, if you’re late to the game, it may seem like it’s too late to make an impact on your sales. .
Why Is Brand Fit So Important For Influencer Marketing?
The Social Media Hat
DECEMBER 22, 2022
Learn about the first criteria for successful influencer marketing. The post Why Is Brand Fit So Important For Influencer Marketing? appeared first on The Social Media Hat.
How to Use Facebook Lookalike Audiences [2023 Guide]
Hootsuite
DECEMBER 15, 2022
Facebook Lookalike Audiences is a sophisticated matchmaker between your brand and new fans — and a powerful advertising tool. You tell Facebook the characteristics of your favorite customers, and Facebook recommends a new target audience filled with prospects that meet your criteria. Ready to find the audience of your dreams? Read on to learn how to create a Lookalike Audience for your Facebook ads , plus tips that will help you find the best match.
TikTok and Instagram Reels Safe Zones Templates for 2023
Jon Loomer
DECEMBER 28, 2022
As I’ve jumped into this new challenge of short-form video , one little thing has nagged me: My videos weren’t appearing the way I expected them to. This was due to a few issues that covered or impacted my video: 1. Icons displayed by the app on the right side. 2. Text and descriptions at the bottom. 3. Dead space at the top due to the device. 4.
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
[Product Update] New Product Portal, Audiense Beta program and more.
Audiense
DECEMBER 1, 2022
We are happy to be back with our winter 2022 product update. We hope you’ll enjoy the new Product Portal we launched, and some other little goodies we have been working on for you!
New Report Shows That Young Users are Increasingly Turning to TikTok for News Content
Social Media Today
DECEMBER 8, 2022
The latest report from the Reuters Institute includes a heap of valuable notes on the rising influence of the app.
Social Media Hacking: How to Protect Your Account
Oktopost
DECEMBER 19, 2022
There’s no denying that social media has become an important part of a B2B marketing strategy. No other channel goes further in creating real relationships with your customers, and a community around your brand. However, no business can reap the benefits of social media if it’s not able to protect its accounts from hackers. Scammers, impersonators, and hackers are becoming an ever-growing threat to businesses on social media platforms and can wreak havoc.
Twitter To Shut Down Revue, Integrated Newsletter
The Social Media Hat
DECEMBER 14, 2022
Today, all current Revue newsletter users received an email letting them know that as of Jan. 18, 2023, the service will be discontinued. Revue is a long form content newsletter service that Twitter acquired and integrated into the platform. It was quite beneficial to those who used it since it seamlessly encouraged Twitter followers to … The post Twitter To Shut Down Revue, Integrated Newsletter appeared first on The Social Media Hat.
Social Media Marketing GPS
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
LinkedIn Marketing Strategy: 17 Tips for 2023
Hootsuite
DECEMBER 1, 2022
More than 59 million companies use LinkedIn Pages to connect with the platform’s 875 million members. A well-thought-out LinkedIn marketing strategy is the best way for you to stand out in that crowd. LinkedIn is a very different beast from the other social platforms. Building an effective strategy will require some planning and perseverance. But once your LinkedIn efforts are running like clockwork, the results can benefit multiple areas of your business.
Should You Go Broad with Facebook Ads Targeting?
Jon Loomer
DECEMBER 1, 2022
You’ve likely heard the advice, whether from a Facebook ads rep or your regular ads “guru.” Micro-targeting with Facebook ads is no longer viable. You should go broad instead. As someone who embraced targeting the smallest, most relevant audiences for years, coming around to this approach hasn’t been easy. But it has some merit.
Finding purpose: How Ben & Jerry’s, Patagonia & Peloton are using brand activism to build lifelong loyalty
Audiense
DECEMBER 11, 2022
It's the season of giving! At this time of year, brands come out in force to show us their values in the form of a Christmas TV advertisement. For example, British retailer John Lewis used their 2022 Christmas TV spot to raise awareness for children in care, with an ad created in partnership with Action for Children and Who Cares? Scotland.
TikTok Faces US Ban After Discovery that Chinese Officials had Used the App to Spy on US Journalists
Social Media Today
DECEMBER 23, 2022
TikTok's efforts to separate itself from China's strict cybersecurity laws have taken a significant hit.
How to Be Social: A Social Media Manifesto
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The pros and cons of social media
Sprout Social
DECEMBER 5, 2022
Ah social media. As the old saying goes, “can’t live with it, can’t live without it.” As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. But times have changed. Now, social media has gone from a “nice to have” to a “must-have” for businesses, as it has become a core place for audiences to connect, get updates on current events a
What Is Influencer Marketing in 2023?
The Social Media Hat
DECEMBER 21, 2022
7 Key Considerations for Brands. The post What Is Influencer Marketing in 2023? appeared first on The Social Media Hat.
Social Proof: Predictions About The Future of Personal Branding
Buffer Social
DECEMBER 8, 2022
Personal branding has become an increasingly important aspect of successful career growth. It’s a big part of why we created Social Proof , our series tackling the topic. We interview amazing individuals with different goals who grew their brands on social media to further their career and business prospects. Thanks to social media, individuals have more control than ever over how they present themselves to the world.
How to Create a Video Funnel with Facebook Ads
Jon Loomer
DECEMBER 20, 2022
While broad targeting with Facebook ads may be the latest trend, there’s still a place for powerful funnels using micro-targeting. There are many ways that you can do this, but let’s focus on a video funnel. The weakness of video view custom audiences is that the presence of a person in one audience can say only so much about their level of engagement.
8 Stupid Simple Social Media Tricks to Boost SEO
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#524: How To Monetize Your Instagram (Without Changing Your Content Strategy) With Natasha Willis
Amy Porterfield
DECEMBER 8, 2022
Listen on… A personalized AI chat funnel can drive growth, revenue, and interaction with your audience I know the idea of using an AI chat funnel — AKA a chatbot — as part of your Instagram strategy can be a little intimidating… and maybe even seems a bit impersonal. Afterall, you’ve built your […]. The post #524: How To Monetize Your Instagram (Without Changing Your Content Strategy) With Natasha Willis appeared first on Amy Porterfield | Online Marketing Expert.
Twitter Shares Mock-Ups of Longer Tweets and How They Would Look In-Stream
Social Media Today
DECEMBER 12, 2022
Longer tweets could be truncated in-stream, with users able to expand out the remaining characters.
Organic vs. paid social media: A hybrid strategy that works
Sprout Social
DECEMBER 21, 2022
Let’s cut to the chase: It’s not organic vs. paid social media—it’s organic and paid social media. As social becomes even more of a pay-to-play game, “organic social is dead” has become a popular catchphrase for marketing thought leaders. While organic social media definitely isn’t what it used to be, it certainly isn’t dead. The truth is you need an effective organic social media marketing strategy if you even want to succeed with ads.
2023 Social Media Benchmarks + How to Use Them in Marketing
Hootsuite
DECEMBER 8, 2022
How do you know the “right” number of engagements to expect on your social posts? Is 100 likes a lot or a little? The answer is, it depends. That’s where social media benchmarks come in. This industry-specific data tracks the norms or averages for specific metrics like social media engagement and follower growth. It gives you an understanding of how businesses similar to yours are doing — and a better sense of what those 100 likes really mean.
What Can Social Media Do for SEO?
Oktopost
DECEMBER 5, 2022
Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. The search engine recognizes that it’s easy for website owners to place these links, thus downgrading their value. And besides that, most sites only offer no-follow links. Nevertheless, your SEO efforts with social media are still valuable.
Did Facebook Ads CPM Go Up This Holiday Season?
Jon Loomer
DECEMBER 11, 2022
Historically, the average CPM (Cost Per 1,000 Impressions) has increased for Facebook advertisers during the holidays as competition for eyeballs and ad spending increase. Did it happen this year? Prior to 2020, advertisers routinely saw CPM costs double, triple, or more during the most competitive times. I wrote a blog post about this phenomenon way back in 2014.
What You Need to Know About TikTok SEO
Buffer Social
DECEMBER 14, 2022
Watch out Google: TikTok is coming for your crown! Or at least that’s what the Senior Vice President of Google thinks , as the company shared in July that TikTok is becoming more like a search engine, especially among Gen Z. And TikTok is investing in maximizing users’ habits with new features like suggested searches at the bottom of videos and in the comments section.
Meta Adds Instagram Audience Targeting for Facebook and IG Ads
Social Media Today
DECEMBER 7, 2022
Sounds like something that's been available for a while, right? But it hasn't.
Discover Your “YOU Factor” In 4 Steps
Amy Porterfield
DECEMBER 18, 2022
If you’re thinking “I’d start my own business in a second… IF I knew what it should be — what products to sell or services to offer,” you’re not alone. Not even close. I can’t tell you how many messages I receive from aspiring entrepreneurs who’ve put their dreams on pause because they haven’t found […]. The post Discover Your “YOU Factor” In 4 Steps appeared first on Amy Porterfield | Online Marketing Expert.
13 TikTok Tips That Will Help You Go Viral in 2023
Hootsuite
DECEMBER 5, 2022
Is TikTok taking over the world? With over one billion monthly active users , it definitely feels like this video-based social networking platform has reached global domination status. If you haven’t joined in yet, it’s time to get on board. We’ve gathered up a list of the best TikTok tips and tricks: think getting views, increasing engagement, monitoring comments and using TikTok Live.
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