Social Media Marketing

MARCH 4, 2010

At the risk of giving away too much of what we do (not really - everything we do in social media is in the public, so you just need to pay attention or search around to find out), I'd like to share with you a little bit about Ford Motor Company's approach to social media. Tags: Ford Video social media. Disclosure: [link].

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Social Media Video scribd Delicious 167

Social Media Strategies Summit

FEBRUARY 1, 2024

Step #2: Gather Top-Level Social Media Data You’ve identified your competitors — now it’s time to find out what they’re doing on social media. Start by gathering the following top-level information and social media metrics : Which social networks are they on? What is their ratio of image to video content?

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Analysis Social Media How To Hashtag 184

Buzz Marketing for Technology

MARCH 9, 2010

Which prompted a question by Scott Zosel about how much should you allocate for Social Media in your budget – and so I created the Social Media Budget Ratio (SMBR) post back in 2008 which was good but it lacked historical data like I have now. What’s your Social Media diet? So here is my take …. Share this on Reddit.

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B2B Social Media Marketing Survey 198

Hootsuite

MAY 3, 2021

If you’re sending any traffic at all to your web properties from your social accounts, UTM codes should be a critical part of your marketing toolkit. UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. They’re required by Google Analytics.).

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Sample Code Social Media HootSuite URL 145

Mindjumpers

OCTOBER 14, 2014

Document all status updates and comments. In here Mindjumpers provided a case story from a Danish shitstorm that hit the government-run tourist agency VisitDenmark in 2009 because of the viral video Danish Mother Seeking. ECIS2014 – New Views on Social Networks. In this case – no news are bad news.

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How To Guidelines Social Media News 254

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

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Analysis Report Examples Tools 90

Sprout Social

APRIL 10, 2017

For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. Your Facebook marketing strategy has to be unique. Looking to get more out of your Facebook marketing? There’s an ocean of potential customers you can reach on Facebook.

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Strategy Facebook Marketing Metrics 111

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

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ROI B2B Social Media How To 52

Mindjumpers

JULY 1, 2010

This guest blog is written by J-P De Clerck , who is an experienced interactive marketing journalist and blogger. This guest blog is written by J-P De Clerck , who is an experienced interactive marketing journalist and blogger. What is often missing in B2B content marketing is a strategy.

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B2B Strategy Content Marketing 189

Hootsuite

JULY 25, 2023

When it comes to social networking, you can avoid conflicts of interest by taking steps to determine the actual identity of the people you’re interacting with online. LinkedIn, a place built for professional networking, is the number one platform for lawyers. As a lawyer or firm, investing in social media can pay off big time.

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Social Media Policies Guidelines HootSuite 77

Pam Moore

JUNE 28, 2019

The digital marketing and social media content landscape is getting scary for marketers who don't have a content strategy. The social web is more crowded and noisier than ever. The social networks are feeling the pressure as much as any marketer working in any business.

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Template Templates Content Marketing 60

Later

SEPTEMBER 2, 2020

In this blog post, we’re sharing 5 new LinkedIn features that you might have missed, as well as our top tips on how to use them to reach new audiences: New LinkedIn Features #1: Live Video. According to the platform, LinkedIn Live videos get on average 24x more comments than native videos produced by the same brand.

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LinkedIn Features Newsletter Communities 103

Webbiquity SMM

JUNE 7, 2018

In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Before we jump into exploring the nuances of the lead generation game, let’s take a look at some of the proven methods of acquiring leads tried and tested by B2B marketers. Email Marketing. Content Marketing.

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B2B Brands LinkedIn Influencer 217

Sprout Social

NOVEMBER 11, 2019

For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Figuring out how to make your marketing click with a younger crowd is easier than you think. Listen: Gen Z’s massive spending power and dependence on social media speak for themselves. That’s why we put together this guide on marketing to Gen Z.

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Marketing How To Authentication Discount 87

Mindjumpers

SEPTEMBER 8, 2010

More than 80,000 entries of footage from 197 different countries were submitted to Youtube – all recorded by people on the 24th of July to document this day and to show the rest of the world a glimpse of their life. Also you there are different ways to display the videos in the gallery – you can see them as a sphere, a matrix or by geo-tags.

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YouTube Film Policies Disqus 193

Pam Moore

OCTOBER 16, 2019

Considering hiring a digital marketing agency, social media agency or branding consultant? Hiring a marketing agency or consultant is a big decision. Unfortunately many business and marketing leaders think they can quickly hire a social media or digital marketing agency to generate some fast buzz and a viral video.

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Social Media Consultant How To Training 60

Hootsuite

MAY 19, 2022

In 2007, the social networking platform FriendFeed was the first to give users the ability to click like next to a social media post. Read on for tips to help you understand the role likes play in your Facebook marketing and why it’s important that your likes are authentic. Start with strong social marketing fundamentals.

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Tips HootSuite Facebook How To 141

Mindjumpers

AUGUST 17, 2010

I will look futher into that… Its hype among social media users is one thing, but for marketers it is more interesting to explore how geolocation can be used from a marketing perspective. See it here: Geolocation Based Social Media for Brands View more documents from DOUGLAS LIN.

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Social Media Brands Foursquare Disqus 207

Absolute PA

FEBRUARY 28, 2014

You can upload any document that would normally be used in your offline marketing, such as portfolios, brochures, white papers and articles too. You can even add YouTube videos and sync audio over your slides. Because sharing your knowledge and expertise is fundamental to marketing yourself online.

Marketing 88

Marketing Small Business URL Analytics 88

Hootsuite

APRIL 29, 2020

A social media posting schedule is a lifesaver for busy social marketers. To keep things simple, you can use our free social media audit template to help you create an up-to-date inventory of all your social accounts. As part of your audit, make a note of how often you’re currently posting on each social network.

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Template Templates Social Media Tools 145

Pam Moore

APRIL 9, 2019

Content marketing… I find that most business leaders either love it or they hate it. I think few business leaders actually understand what content marketing it is yet alone understand the power and benefits it can provide for their business. Is it good to go to market as it is? What market segment, user persona?

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Organization Content Marketing Template 60

Mindjumpers

AUGUST 25, 2010

Employees should be made aware of the visibility of their posts, (text, images, videos) and the negative impact these could have on their place of work – be it their employer, other colleagues or clients. A good social media policy should empower employees to be online and understand how different channels work.

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Policies Social Media Guidelines Foursquare 218

Keyhole.co

MARCH 7, 2022

So you’ve begun your social media marketing journey. You post daily on social media. Of course, counting the number of likes and comments will give you a vague idea of your social media progress. According to Google and Forrester’s research , half of the marketers struggle with managing loads of data.

Report 52

Report Social Media Metrics How To 52

Hootsuite

DECEMBER 12, 2023

Source: Jason Hawkins on LinkedIn Advocate for your business All your regular marketing still has its place, but committing to thought leadership content — meaning, you posting your insights on social media as an executive — can add quite a boost to your company’s strategy. What do you want to get out of posting on social media?

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Social Media Strategy HootSuite Sentiment 112

Likeable

APRIL 13, 2021

This, of course, shouldn’t happen, but the systems are still a bit fresh, can be confusing and require a lot of information at the jump (things like business licenses, tax IDs, and official documents that are typically tricky to track down. By “fundamentals,” we mean the core media metrics old-fashioned digital marketers (oxymoron?)

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Platform CPM CPC Advertising 95

Social Media Marketing

JUNE 5, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Social Media Foursquare Journal Flipboard 140

Pam Moore

JANUARY 14, 2019

As many marketers and business owners are challenged to make their brands become human a few of the questions we hear most are: What do I talk about? having the origin supported by unquestionable evidence authenticated; verified: an authentic document ofo the Middle ages; an authentic work of the old master. What do I share?

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Authentication Brands Template Templates 99

Rebekah Radice

JANUARY 7, 2019

Moz offers a simple equation to identify share of voice: Brand advertising ($ or #) / Total market advertising ($ or #) = Share of voice. Video, images, text – what type of content performed best across each channel? How many people clicked on your social media content, subscribed, and at some point, become a customer?

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Social Media How To Metrics URL 145

Convince & Convert

OCTOBER 23, 2013

This is an important and bold move (the technology not the robe), because as you are probably aware, SnapChat formerly was set up so that all content shared on the social network expired – forever – 10 seconds after it was initially retrieved. Jay is the founder of [link] and host of the Social Pros podcast.

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Facebook Social Networking Social Graph MySpace 141

SocMed Sean

JULY 15, 2019

Instead of opening up the images folder, it opens the default documents folder. It’s meant to be a professional social network. Over the last few years, I have seen more and more people treating LinkedIn like it’s a personal social network. If you’re in Sales, share sales-related content.

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LinkedIn URL Mobile Feed 198

Hootsuite

SEPTEMBER 7, 2022

Plus, most social networking sites and resources are free! Social media can help build relationships between teachers and students. Any good strategy begins with smart social media marketing goals — just don’t try to cover too many bases at once. Gain market insights with social listening.

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Education Social Media Tips HootSuite 94

Socialized

JANUARY 22, 2010

and went on to cite statistics that show both e-mail and social networking use on the increase. Some companies use Sharepoint and other technologies to manage documents, but many still use e-mail to circulate Powerpoint, Excel, Word and other docs. Truly viral videos rarely come out of the corporate communications laboratory.

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Social Media MySpace Sharepoint comScore 214

Sprout Social

MARCH 26, 2020

In the last decade, social media has rapidly evolved and become a major element of marketing in all industries. As a result, social media practitioners now play a role in more business initiatives than ever. At the end of the day, if you’re feeling burnt out and looking for a laugh, Tiktok videos are fantastic.

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Social Media Management Social Media Comparison Energy 143

agora pulse

OCTOBER 8, 2019

If you’re a marketer, how can you coordinate employee advocacy for your brand? As creative director for Contentworks Agency , I’ve rolled out social media employee advocacy programs for a number of brands. Employees who participate in a social employee advocacy program organically grow their social networks by 10%+ per year.

Social Media 84

Social Media Guidelines Hashtag Training 84

Sprout Social

JANUARY 16, 2017

One of the first steps in grasping Facebook marketing is making sure you’re taking advantage of all of Facebook’s features. Are the photos and videos you share on-brand? Add Your Other Social Networks. Using a service like WooBox , you can add your social media streams as tabs in your Page. Newsletter Signups.

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Facebook Marketing Newsletter Real Estate 40

Direct Marketing Observations

MARCH 28, 2011

Simultaneously use multiple iPhones and Androids to capture photos, videos, and conversations into a group album. Share together in a new, moving social network. Color is a photo sharing/social network app launched last week, and it was not a quiet launch either. Just look around. .

Social Networking 112

Social Networking iPhone Mobile Applications 112

Sprout Social

JUNE 20, 2016

Promotion is only a small aspect of a social media strategy. Personal branding is a marketing practice to build a brand around your career and personal name. It’s all about creating a persona and marketing yourself as an expert in your industry, which is why people should trust you and your opinions.

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Social Media Brands Template Templates 82