Social Media Strategies Summit

FEBRUARY 1, 2024

Here are the types of data you should capture for five of the largest social platforms: Facebook Competitive Analysis Image source How often do they post? What types of media do they post? What’s the percentage split of each post type? What do they say in their Facebook intro copy? What types of media do they post?

Analysis 184

Analysis Social Media How To Hashtag 184

Sprout Social

JUNE 16, 2020

That’s where Facebook verification enters the picture, with a blue checkmark giving a clear distinction between an authentic Page and a Page created by fans or imposters. Getting verified on Facebook is a must for Pages and profiles that are well-known and highly searched that may also be highly susceptible to being replicated or parodied.

Badge 116

Badge Facebook How To Applications 116

Jon Loomer

JANUARY 18, 2018

Facebook is rolling out a new tool called Test and Learn for Facebook advertisers. To guide you, Facebook asks “What question do you want to answer?” Essentially, you are able to create two types of tests: Campaign Comparison Test. Let’s take a closer look at what this is and how you might use it.

Research 167

Research Tools Comparison Facebook 167

Jon Loomer

OCTOBER 7, 2020

When running Facebook ads, advertisers have multiple steps of the funnel to attack. Facebook custom audiences based on a customer list remain a staple for successful advertising strategies. Facebook Ads and Your Customer List. You have been building an email list away from Facebook. How to create your custom audience.

List 149

List How To Facebook Advertising 149

Webbiquity SMM

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. This document should outline how often you plan to publish on each social media platform and the types of content to post.

Social Media 205

Social Media Tips Metrics B2B 205

Hootsuite

MAY 19, 2022

“Like us on Facebook” has become such a common phrase that it’s hard to imagine the platform any other way. If the Facebook Like was a person, it would have been bar or bat mitzvahed by now. But we haven’t always wondered how to get more likes on Facebook. Then in 2009, Facebook added an identical feature to its platform.

Tips 141

Tips HootSuite Facebook How To 141

agora pulse

OCTOBER 26, 2017

That moment when your boss suddenly becomes aware of the budget being spent on social media and demands a Facebook strategy. While social media has become more data driven, only 32% of marketers having a documented strategy. Step 1: Create Facebook Objectives and Goals. Step 1: Create Facebook Objectives and Goals.

Strategy 122

Strategy Facebook Exercises Social Media Management 122

Buffer Social

DECEMBER 20, 2023

You can manage your creative output, track the success of different types of content, and build a searchable library of content.   Facebook Reels Scheduling📱 With  2.9 billion active users , Facebook is the most popular social network of them all and short-form video is the hottest content format on the block.

Features 88

Features Aggregator YouTube Instagram 88

Jon Loomer

APRIL 12, 2017

Let’s be honest: Facebook makes a ton of freaking updates. But my excitement level is high for the launch of call-to-action units for Facebook Instant Articles. If you aren’t familiar with Instant Articles, they provide a Facebook-hosted, instant loading option for users viewing on mobile. Only one unit per type.

Facebook 167

Facebook How To Newsletter Mobile 167

Jon Loomer

NOVEMBER 2, 2017

You might have noticed an update while creating your ads recently: Facebook Campaign Goals. Let’s take a closer look at what Facebook Campaign Goals are and how you might use them… The Purpose of Facebook Campaign Goals. This is set at the top of the ad set when optimizing for Conversions. Registrations.

Campaign 133

Campaign Facebook Sample Samples 133

Jon Loomer

JULY 17, 2023

Meta’s documentation specifically mentions “skippable” videos. But it’s found here within Meta’s documentation … Without that line, it was implied in multiple ways but was never explicit. Maybe it’s an expansion of Engaged-View to include other formats and different types of engagement.

Advertising 148

Advertising Engagement Class Conversation 148

Hootsuite

MAY 3, 2021

They’re not affected by changes to third-party cookies or the Facebook pixel. Examples: facebook, twitter, blog, newsletter, etc. Sample code: utm_source=facebook. This tracks the type of channel driving the traffic: organic social, paid social, email, and so on. Use—and document—a consistent naming convention.

Sample Code 145

Sample Code Social Media HootSuite URL 145

Likeable

OCTOBER 7, 2020

This is a living document that goes over, in detail, your brand’s voice, tone, and style for social media. . Having rules and preferences written out in one document will make their onboarding process smoother and will provide a clear way to measure success. You might find yourself saying: “We already have a corporate style guide!”

Social Media 135

Social Media Brands Guidelines How To 135

Atom Thought

APRIL 29, 2010

Creating a facebook page is easy. Take a look at how we do at Atomthought’s facebook page. For example at our Bixee facebook page we are trying to promote a service with Free Gift Vocuhers. Step 4: Go to ‘edit this page’ on your facebook page. type=&# bixeejobs&#. method=&# post&#.

Facebook 231

Facebook URL Foursquare How To 231

Ignite Social Media

DECEMBER 13, 2018

Another update, reported by TechCrunch , noted that LinkedIn is testing Facebook-style reactions & Stories for the platform. Finally, LinkedIn has recently revamped its Company Pages (now just called “Pages”) to include more post types for page managers. Pages can now post PDFs, PowerPoint presentations, and Word documents.

LinkedIn 130

LinkedIn Features Engagement Proposal 130

Sprout Social

APRIL 10, 2017

Let’s be honest here–Facebook isn’t slowing down. billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. Your Facebook marketing strategy has to be unique. There’s an ocean of potential customers you can reach on Facebook. Looking to get more out of your Facebook marketing?

Strategy 111

Strategy Facebook Marketing Metrics 111

SocialFish

OCTOBER 7, 2019

People can now write and read documents, manage spreadsheets, email and much more to oppose Microsoft’s premium tools. Most documents simply accept Microsoft as the throne-holder, making compatibility trickier. There are two types of people online. There is another drawback of working with third-party software. Google Docs.

Microsoft 113

Microsoft Open Source Software Collaboration 113

Jon Loomer

JULY 24, 2023

There are actually two different types of deduplication. The above passage comes from Meta’s documentation. That’s not the case… About Event Deduplication The primary reason for discrepancies between these three groups is right here: Event deduplication. But it’s not what most people think.

Eventful 146

Eventful Conversation Report API 146

Jon Loomer

MAY 22, 2023

But it is automatically on (and can’t be turned off) when optimizing for any type of conversion, value, app event, or app install. Meta documentation doesn’t mention it anywhere. In the example above, there is a checkbox that allows the advertiser the option of turning it on and off. Make sense?

Products 200

Products Advertising Features Groups 200

Buffer Social

AUGUST 2, 2017

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. And more than 100 million people see Groups as the most important part of their experience on Facebook. So how do you create a Facebook Group? Facebook Groups vs Facebook Pages. —

Groups 111

Groups Groups Communities Organization 111

Jon Loomer

APRIL 28, 2023

.” And this message is clear that this is now the only option and “the other options have been removed, so you won’t have to select a type of location targeting” anymore. I also checked Meta’s documentation. I’m not seeing any exceptions for objective or optimization.

Tourism 198

Tourism Travel Advertising Privacy 198

Sprout Social

MARCH 7, 2024

A competitive analysis report is a strategic document that examines the position and performance of your competitors in your business. Outline it at the beginning of your document to clarify your goals and objectives. What is a competitive analysis report?

Analysis 93

Analysis Report Examples Tools 93

Sprout Social

APRIL 4, 2023

Also known as disappearing content, Instagram, Facebook and TikTok stories are all examples of ephemeral content. According to a study , around 43% of social media users watch Stories more than other types of video content on Instagram. Facebook stories Facebook stories are similar to Instagram Stories and stay on your feed for a day.

Strategy 116

Strategy Content How To Marketing 116

Hootsuite

APRIL 14, 2021

While you’ve probably already included platforms like Twitter and Facebook in your social media strategy , WhatsApp could be equally as important to your brand. WhatsApp is a messaging app , like Facebook Messenger or We Chat. WhatsApp was an independent messenger company when it launched in 2009, but Facebook acquired it in 2014.

Tools 140

Tools Tips How To HootSuite 140

Ignite Social Media

FEBRUARY 27, 2020

The State of Facebook Fan Growth. We took a sample of 47 Facebook pages and, on average, the pages in this sample grew at a median of 1% over the course of a year. We also looked at the top brand pages on Facebook. Facebook Launches New Pinterest-Like App ‘Hobbi’. Fan growth is slowing down for brands.

Trends 117

Trends Social Media Sample Samples 117

Jon Loomer

OCTOBER 1, 2015

There was a time when Facebook ad reports were a secret among the most knowledgable advertisers. But since Facebook redesigned Ads Manager, the ad reports are now front and center. ” You’ll also want to be sure to customize your columns to include columns for link clicks and relevant conversion types.

Report 113

Report Facebook eBook Sample 113

Kikolani

SEPTEMBER 30, 2011

5 Ways to Promote Your Product Without Pissing Off Your Audience – There are a few different types of content you can use to promote your product without pitching. Conversation Techniques For Designers – The majority of knowledge captured when we design a product is a combination of assets and documentation.

Mashup 126

Mashup Resources Facebook Press Release 126

ProBlogger

JUNE 17, 2021

The post A Cool Tool for Monetizing Your Facebook Group appeared first on ProBlogger. Do you have a Facebook group? If so, how do you convert your Facebook Members to email subscribers and sales leads? We’ve been testing a pretty cool tool that does exactly this, allowing you to create Facebook group funnels in minutes.

Groups 48

Groups Groups Tools Facebook 48

SocMed Sean

JULY 15, 2019

Click the “Start a Post” button to kick off the process of sharing your Twitter image to LinkedIn Step 7 – In the post popup that appears, type a message that describes the image. Instead of opening up the images folder, it opens the default documents folder. What Types Of Tweets Should I Post To LinkedIn?

LinkedIn 198

LinkedIn URL Mobile Feed 198

Social Media Strategies Summit

JANUARY 12, 2023

They must ensure that each department consistently creates and posts suitable types of content and find reliable, scalable strategies for centering important messaging on top-level brand accounts. To sit down as a team and put together a “giant document” covering all elements of social media governance. “It’s Her solution?

Collaboration 224

Collaboration How To Education Team 224

Sprout Social

NOVEMBER 2, 2023

Source: Starbucks More detailed maps include: actions your customers take good and bad emotions your customers experienced departments involved in customer touchpoints content types you serve your customers solutions to pain points What is a customer touchpoint? It tells you where customers drop off or face obstacles during making purchases.

Examples 103

Examples Template Templates How To 103

Stay N' Alive

OCTOBER 11, 2011

There was a piece of their developer documentation that they had left open, which listed all the launch partners, and provided sample apps, which were publicly visible at the time. Of course, taking the honorable route, I notified my friends at Facebook and they promptly closed the documentation in preparation for their launch.

Platform 111

Platform iPad Facebook Mobile 111

Pixlee

MAY 3, 2021

This guide details how to become verified on Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, and Snapchat. Verification on Facebook is indicated by a blue check mark placed next to your account name. . If you want to get verified on Facebook, follow these steps: You must complete a verification request form here.

Social Media 98

Social Media UGC Reddit YouTube 98

Hootsuite

FEBRUARY 14, 2023

The benefits of chatbots for businesses are well documented. 12 benefits of chatbots for businesses Chatbot advantages vary depending on the type you use and how you deploy them. Answering FAQs, helping with order tracking, product recommendations, and various other types of support are available at all hours. billion in 2025.

FAQ 138

FAQ Retail Team Buy 138

Rebekah Radice

JANUARY 7, 2019

When was the last time you clicked over to Facebook or Instagram and scrolled through your feed? Post Types. Video, images, text – what type of content performed best across each channel? Was it YouTube, Instagram, Facebook ? Are you capturing them in a document for consistent review? Conversions.

Social Media 145

Social Media How To Metrics URL 145

Almost Savvy

APRIL 26, 2011

Between email, blogging, Twitter, Facebook and LinkedIn, my fingers are constantly tap-tapping away. I’m typing away at the keyboard for most of the day and when I’m not sitting in front of my laptop, I’m often clicking away at my smart phone, delightfully unaware of the abuse I’m inflicting upon my body.

Software 250

Software Skills Smart Phone Training 250

Sprout Social

FEBRUARY 23, 2022

Consider the types of personalized shopping experiences given to consumers that would be impossible without social media: Showing off your products: Through user-generated content and influencers, you can give your products a human touch and a serious sense of social proof. Connect your account to an appropriate Facebook Page.

Instagram 130

Instagram How To UGC Real Estate 130