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Internal Documents Show Facebook Usage Among Young Users is in Steep Decline

Social Media Today

The latest revelations from Facebook whistleblower Frances Haugen show that the company may be losing touch with younger audiences.

Facebook 217
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Facebook Removes Rooms from Groups

Jon Loomer

Facebook is removing Rooms from Groups. We received the following message when starting a Room in my private Facebook group: “Rooms in groups will be removed on November 16. If you aren’t familiar with Rooms, they’re basically like a Zoom meeting with multiple people on Facebook. Does this impact your group?

Groups 152
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Facebook Lead Ads Gated Content: Download a File Directly From a Form

Jon Loomer

Back in May, Facebook announced a series of new features for Lead Ads that would roll out over a series of months. The normal process of collecting leads with Facebook lead ads when offering a digital product (like an ebook) goes like this: Complete the form, providing your email address. What is Gated Content? That’s it!

Content 211
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Promote Facebook Groups with Ads in Meta Ads Manager

Jon Loomer

Meta advertisers have long asked for the ability to promote Facebook groups with ads. Meta is rolling out built-in solutions for promoting Facebook groups within Ads Manager. Here’s an overview of how it works… Create a Campaign to Promote a Facebook Group Start by using the Engagement objective. That is changing.

Groups 184
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Facebook Can Be Toxic For Female Politicians, Company Documents Show

Forbes Social Media

Internally, Facebook knew about the problems and began offering things like pyschological counseling to some politicians—to keep them from leaving Facebook. Lawmakers including Nancy Pelosi have long complained about harassment on the platform.

Company 102
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Elimination of the 72-Hour Pause for Facebook Ad Set Optimization

Jon Loomer

Well, Facebook appears to have made a change here — at least a change that is reflected in their own documentation. Let’s take a closer look at the 72-hour pause, how documentation reads now, and how to address this going forward. The Update to Facebook Documentation. The 72-Hour Pause.

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British Government Seizes Potentially Explosive Facebook Documents

Forbes Social Media

The British government has used an obscure set of powers to seize a set of internal Facebook documents from a US businessman in London - and Facebook is desperately trying to keep them under wraps.