Internal Documents Show Facebook Usage Among Young Users is in Steep Decline
Social Media Today
OCTOBER 5, 2021
The latest revelations from Facebook whistleblower Frances Haugen show that the company may be losing touch with younger audiences.
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Social Media Today
OCTOBER 5, 2021
The latest revelations from Facebook whistleblower Frances Haugen show that the company may be losing touch with younger audiences.
Jon Loomer
OCTOBER 26, 2023
Facebook is removing Rooms from Groups. We received the following message when starting a Room in my private Facebook group: “Rooms in groups will be removed on November 16. If you aren’t familiar with Rooms, they’re basically like a Zoom meeting with multiple people on Facebook. Does this impact your group?
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Jon Loomer
SEPTEMBER 26, 2022
Back in May, Facebook announced a series of new features for Lead Ads that would roll out over a series of months. The normal process of collecting leads with Facebook lead ads when offering a digital product (like an ebook) goes like this: Complete the form, providing your email address. What is Gated Content? That’s it!
Jon Loomer
NOVEMBER 6, 2023
Meta advertisers have long asked for the ability to promote Facebook groups with ads. Meta is rolling out built-in solutions for promoting Facebook groups within Ads Manager. Here’s an overview of how it works… Create a Campaign to Promote a Facebook Group Start by using the Engagement objective. That is changing.
Forbes Social Media
OCTOBER 27, 2021
Internally, Facebook knew about the problems and began offering things like pyschological counseling to some politicians—to keep them from leaving Facebook. Lawmakers including Nancy Pelosi have long complained about harassment on the platform.
Jon Loomer
JULY 26, 2021
Well, Facebook appears to have made a change here — at least a change that is reflected in their own documentation. Let’s take a closer look at the 72-hour pause, how documentation reads now, and how to address this going forward. The Update to Facebook Documentation. The 72-Hour Pause.
Forbes Social Media
NOVEMBER 26, 2018
The British government has used an obscure set of powers to seize a set of internal Facebook documents from a US businessman in London - and Facebook is desperately trying to keep them under wraps.
Jon Loomer
AUGUST 10, 2023
Hang with me because Meta’s page of dates is super confusing… The main thing to understand is that Meta is forcing businesses to enable Checkout with Facebook or Instagram. This is a recap, but read Meta’s documentation ([link] 1. I assume it won’t be available from the Facebook page or Instagram account.
Jon Loomer
SEPTEMBER 27, 2021
Advertisers can also experiment with Facebook Lookalike Expansion to yield optimal results that scale. You can have Facebook find the people who are in anywhere from the top 1% to 10% within a country or region who are most similar to your source audience. If so, Facebook will dynamically expand to reach these other people.
Jon Loomer
APRIL 20, 2022
A recent North Carolina State study suggests that Facebook interest targeting is inaccurate or irrelevant 30% of the time. So, how accurate are the interests that Facebook advertisers can use to target you? This is something that all Facebook users can check. Examples: Document. I even wrote about it a few years ago.
Jon Loomer
OCTOBER 19, 2020
If you run Facebook ads, you need to understand Business Manager. You need to have a Facebook app that’s associated with your Business Manager to add system users. Here’s some additional documentation on system users, if you need it: About System Users in Business Manager. Click to add a system user.
Bill Hartzer
APRIL 21, 2020
Facebook is giving away $100 million dollars of grant to 30,000 small businesses that have been affected by Coronavirus and COVID-19. The Facebook Small Business Grants Program, this week, is beginning to accept applications from small businesses located in New York City, Seattle, the San Francisco Bay Area, and in other cities.
Jon Loomer
OCTOBER 12, 2021
Facebook advertisers can use bid strategies to help control how Facebook spends your budget in the ad auction. If you leave that field blank, Facebook will aim to get the most results possible from your budget. When you use Lowest Cost, Facebook will try to use up your budget. Minimum ROAS. That’s it.
Jon Loomer
NOVEMBER 11, 2020
We’re seeing a huge surge in Facebook ad accounts getting shut down at the moment. One potential solution that seems to be helping some advertisers: Business Verification in Facebook Business Manager. There could be many factors contributing to the shutdown of Facebook ad accounts. Enter Business Details.
Jon Loomer
NOVEMBER 9, 2022
The process is surprisingly similar (possibly inspired) by Facebook Ads Manager. The concept of Custom Audiences on TikTok is largely no different than that on Facebook. One difference here compared to Facebook Custom Audiences is that the number of days your audience covers is not free form. Lead Generation. Engagement.
Idaconcpts
DECEMBER 17, 2010
If you are like most companies, it would be in your best interest to reduce costs, simplify operations and increase efficiency by converting to electronic documents storage. Another big concern is providing backup for the electronic documents. You certainly don’t want financial and other important documents stolen.
Jon Loomer
OCTOBER 20, 2020
If you run Facebook ads, you need to understand Business Manager. You need to have a Facebook app that’s associated with your Business Manager to add system users. Here’s some additional documentation on system users, if you need it: About System Users in Business Manager. Click to add a system user.
BeingOptimist
SEPTEMBER 24, 2020
Many people around the world find it tough to copy and paste on Facebook. So, keeping this in mind, I have decided to write an article on how to copy and paste on Facebook. How To Copy and Paste On Facebook from Computer. How to copy and paste on Facebook from smartphones. How To Copy and Paste On Facebook from Computer.
Jon Loomer
OCTOBER 6, 2020
When it comes to Facebook lead ads , their advantage is also a potential weakness. Since lead ad forms keep users on Facebook, you don’t drive traffic to your website. Let’s discuss… You can now custom audiences to target those who opened or submitted a Facebook lead form. Well, not entirely. I hate waste.
Idaconcpts
JANUARY 26, 2011
And that’s where digital document management comes in. Here are some common business challenges that you can tackle through hiring a digital document management expert. A digital document management expert could provide an integrated solution spanning digitization, data capture and processing. Share this on Facebook.
Forbes Social Media
NOVEMBER 30, 2021
Much attention has focused on revelations about how Facebook has dealt with misinformation and other content. However, documents also detail the company's ad products and how they’re perceived by users, marketers and employees.
Ignite Social Media
JANUARY 5, 2021
If you are a brand with a global presence you should consider Facebook Global Pages. Facebook Global Pages aren’t new , they have been around for a few years now, but many brands aren’t taking full advantage of this structure. Let’s dive into more specifics about Facebook Global Pages. clients with Facebook account reps).
Social Media Today
MARCH 22, 2019
Facebook has found that millions of user passwords were being accessed internally via a plain text document without adequate protection.
Jon Loomer
OCTOBER 7, 2020
When running Facebook ads, advertisers have multiple steps of the funnel to attack. Facebook custom audiences based on a customer list remain a staple for successful advertising strategies. Facebook Ads and Your Customer List. You have been building an email list away from Facebook. How to create your custom audience.
Jon Loomer
FEBRUARY 3, 2024
Finally, Meta released new documentation that answers this question. It reads: Engaged-view is available for all placements except Facebook in-stream video ads that cannot be skipped. But, there still wasn’t anything definitive from Meta regarding which specific placements actually applied and which didn’t.
Jon Loomer
OCTOBER 6, 2020
When it comes to Facebook lead ads , their advantage is also a potential weakness. Since lead ad forms keep users on Facebook, you don’t drive traffic to your website. Let’s discuss… You can now custom audiences to target those who opened or submitted a Facebook lead form. Well, not entirely. I hate waste.
Firebelly
APRIL 25, 2012
Facebook has finally made changing your Page name a bit easier. Enter your desired new Page name, tell Facebook why you want to change your Page name and then upload the documentation Facebook requires to expedite the change. Unfortunately, Facebook cannot (will not?) Here’s how to do it.
Jon Loomer
JANUARY 18, 2018
Facebook is rolling out a new tool called Test and Learn for Facebook advertisers. To guide you, Facebook asks “What question do you want to answer?” The difference: This test utilizes Facebook’s Conversion Lift measurement. Let’s take a closer look at what this is and how you might use it.
Social Media Today
FEBRUARY 20, 2019
The result of an 18-month investigation, the 108-page document insists that companies like Facebook must not be allowed to act like "digital gangsters."
Hootsuite
MAY 19, 2022
“Like us on Facebook” has become such a common phrase that it’s hard to imagine the platform any other way. If the Facebook Like was a person, it would have been bar or bat mitzvahed by now. But we haven’t always wondered how to get more likes on Facebook. Then in 2009, Facebook added an identical feature to its platform.
Sprout Social
JUNE 16, 2020
That’s where Facebook verification enters the picture, with a blue checkmark giving a clear distinction between an authentic Page and a Page created by fans or imposters. Getting verified on Facebook is a must for Pages and profiles that are well-known and highly searched that may also be highly susceptible to being replicated or parodied.
Mindjumpers
OCTOBER 18, 2010
Tweet When it comes to Facebook’s different functions and products, the confusion is many times never ending for the general users. Shared documents: group members will be able to work and edit in the same document as we already know it from Google docs. Similar Posts: Facebook Reveals New Changes On Platform.
Jon Loomer
OCTOBER 7, 2020
When running Facebook ads, advertisers have multiple steps of the funnel to attack. Facebook custom audiences based on a customer list remain a staple for successful advertising strategies. Facebook Ads and Your Customer List. You have been building an email list away from Facebook. How to create your custom audience.
Jon Loomer
DECEMBER 2, 2017
Facebook Analytics is a terrific tool that not enough marketers are using. Andrew Foxwell documented a few of the benefits recently. In this post, I’m going to provide a few examples of some powerful Facebook Analytics reports and how it all comes back to the Facebook pixel and Events. Set Up Facebook Events.
Jason Yormark
AUGUST 2, 2018
Most are also probably aware of the fact that Facebook is the 800lb. While many of the tips for the best ways to make use of Facebook for small business owners are pretty widely known, there are some hidden gems that can really take it to the next level. Post images to Facebook through Instagram.
Ignite Social Media
JULY 1, 2016
Once again, Facebook is changing the way its News Feed is structured and many people have questions as to what it actually means this time. As this new feature on Facebook rolled out, so did a document titled “News Feed Values” by the company, which is meant to supply clarity around exactly that question. I don’t think so.
Harp Interactive
APRIL 27, 2010
They are most likely to interact with brands and each other on social networks…especially Facebook where they spend hours on end. consumers spent a staggering seven hours a month on Facebook! It is hard for marketers to keep up with all the developments on Facebook, let alone in the social universe.
agora pulse
OCTOBER 26, 2017
That moment when your boss suddenly becomes aware of the budget being spent on social media and demands a Facebook strategy. While social media has become more data driven, only 32% of marketers having a documented strategy. Step 1: Create Facebook Objectives and Goals. Step 1: Create Facebook Objectives and Goals.
Forbes Social Media
JANUARY 25, 2019
Newly unsealed court documents and an investigative report reveal that Facebook purposefully turned a blind eye to kids unwittingly spending their parents money on Facebook games, worried that a solution would hurt revenue.
SocMed Sean
DECEMBER 23, 2012
If you are a tablet owner, though, you probably know that apps like Twitter and Facebook treat your tablet as a mobile device by default. Personally, I hate the stripped-down, ad-heavy versions of the Facebook and Twitter apps, so I browse them using the native desktop view in Safari or Chrome. Facebook can be just as infuriating, too.
Jon Loomer
NOVEMBER 2, 2017
You might have noticed an update while creating your ads recently: Facebook Campaign Goals. Let’s take a closer look at what Facebook Campaign Goals are and how you might use them… The Purpose of Facebook Campaign Goals. This is set at the top of the ad set when optimizing for Conversions. Registrations.
Jon Loomer
APRIL 28, 2017
Facebook Delivery Insights is a new tool that allows advertisers additional perspectives into the performance of their ads. Facebook Delivery Insights provides new metrics and graphs to help isolate when auction overlap or audience saturation, in particular, may be causing problems. Activity History.
Jason Yormark
AUGUST 2, 2018
Most are also probably aware of the fact that Facebook is the 800lb. While many of the tips for the best ways to make use of Facebook for small business owners are pretty widely known, there are some hidden gems that can really take it to the next level. Post images to Facebook through Instagram.
Jon Loomer
JULY 17, 2023
Meta’s documentation specifically mentions “skippable” videos. But it’s found here within Meta’s documentation … Without that line, it was implied in multiple ways but was never explicit. The assumption is that this doesn’t include any of the feeds, among other placements.
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