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Surprising Insights from Big Lots’ Thriving Influencer Marketing Program

Ignite Social Media

Big Lots , the discount home goods retailer, is one such brand that has defied expectations and found tremendous success in leveraging influencer partnerships to drive brand awareness, engagement, and sales.

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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

Knowing what types of discounts and products your competitors heavily promote is extremely helpful for your sales, marketing or product development strategies. News mentions tell you about how your competitors are doing in the media and provide data for sentiment analysis (i.e., how the public feels about their brand).

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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

When an unknown variable is introduced, people are likely to take action depending on the sentiments of the majority. It requires greater efforts and expenditures on tactics such as adding unique features, “white glove” service, advertising, sales outreach, and discounting. What Is Social Proof In Marketing? Key Takeaways.

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In bull or bear markets, social media intelligence makes all the difference

Sprout Social

Social media intelligence is the result of pulling these disparate points together into something measurable, whether you’re looking at volume, sentiment, content or demographics. But social media intelligence captures the sentiment from anyone buying within your product category, opening the door to new audiences. React in real time.

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How to use social listening to improve your marketing messaging

Sprout Social

Start with sentiment analysis to assess your current brand health. This is where conducting sentiment analysis comes in handy. For example, sentiment analysis can clue you in on whether people largely feel positively, negatively or indifferent about your brand based on how they talk about it.

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Conversational analytics: How to use social listening for brand insights

Sprout Social

Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. Plus, set alerts for spikes in brand mentions and use the insights to guide your online review management strategy.

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Top 10 Firebelly Blog Posts of 2010

Firebelly

BP Facebook Sentiment. Hook A Facebook Fan Up: They're Looking For Discounts. Facebook Fans Mean Business (And Are More Likely to Buy). 3 Easy Ways To Make Your Facebook Page More Welcoming. Learn from Others' Mistakes: Promote Your Facebook Promotions. How One Unhappy Customer Multiplies Across Social Media.