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7 Ways of Bootstrapping Your SaaS Startup in 2022

BeingOptimist

According to Forbes , 90% of startups fail or go bankrupt a few years after the launch. Software as a service startup also suffers from this tragedy. A study by McKinsey and Company revealed that SaaS startups need over 20% growth every year to thrive. Identify the Product/Market Fit. So, what is it?

Startup 96
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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B 311
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Content Strategy Tips from Top B2B Brands

Writtent Blog

As Doug Kessler of Velocity Partners spectates , “the rush to content marketing in every industry will make it harder and harder for your brand to rise above the noise.” If you’ve got room to infuse humor or unusual concepts into your marketing, run with it. Actually, about 170,000 marketers and the number is growing daily.

B2B 93
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Start-Up Marketing and Yourself: Don’t be a Swiss Army Knife

Waxing UnLyrical

But this is the approach I see in the early days of a lot of start-up marketing. Unfortunately, most of these ideas fail because they fail to successfully hit their mark in the open market. And the reason they fail to hit their mark in the open market is that they fail to differentiate themselves from the competition.

Marketing 250
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Top 10 Marketing Strategies on Instagram for a Small Business in 2021

BeingOptimist

Instagram is a powerful social media channel with millions of active users around the world. Instagram has become one of the high potential platforms for marketers to promote their business. Small Businesses or new startups usually get into trouble to attract a targeted audience due to a lack of budgets for assertive marketing.

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Making Dough(nuts): A Real World Example of Using Social Media.

Jason Yormark

They have already made quite a name for themselves with their savvy marketing/community approach, and more importantly, their amazing doughnuts. They proactively engage with their customers on Facebook and Twitter regularly offering discounts, responding to feedback, and even taking flavor requests. You don’t have to be an expert.

Examples 249
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Why Community-Driven Marketing is a Long-Term Investment for Growth and Sales

Pixlee

Today’s generation of tech-savvy consumers is less receptive to traditional methods of advertising and marketing. So, how do you tap into that market with your brand? With that comes human connections, especially with the rise of social media and the availability of information. Adopt a Social Cause.