Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. But that’s not the only social media impact on retail brands.

Retail 104

Retail Social Media Brands Tips 104

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. Facebook marketing strategy template Facebook is synonymous with social media.

Template 102

Template Templates Social Media RFP 102

Hootsuite

NOVEMBER 28, 2022

What is social media advocacy? Social media advocacy is a way to leverage the social networks of the people who like you and/or are invested in your continued success : your customers, employees, business partners, influencers, and more. Customers rely on social at every stage of the purchasing journey.

Social Media 122

Social Media UGC How To HootSuite 122

Keyhole.co

JUNE 11, 2024

Understanding the basics of Instagram live @hobonichi_global Instagram Live, January 26, 2024 You can use Instagram Live to introduce new products and let your audience be familiar with them before the release date Instagram Live is a feature on the social networking platform that lets users broadcast live to their followers.

Instagram 52

Instagram Strategy Notification Hosting 52

Audiense

MAY 17, 2018

The brands that influence them the most. Who are the most relevant influencers (micro and/or macro) for these audiences. The factors that most influence their buying habits. The social networks, devices and other parameters of their online behaviour. From consumer insight to production in marketing campaigns.

Case Study 79

Case Study Activities Study Campaign 79

Unmetric

AUGUST 9, 2019

Social networks solely built for visual-sharing attract brands like a moth to a flame. In fact, e-commerce businesses benefit the most out of this network by creating an effective visual presence on Pinterest to reroute the audience to their own sites. networks (Pinterest, Instagram, Facebook, Twitter, YouTube, and LinkedIn).

Analytics 126

Analytics Tools Price Curation 126

Oktopost

APRIL 28, 2024

Social media marketing managers and sales executives are no longer sitting on opposite ends of the strategy table. To close more deals, sales executives are starting to take social media for sales seriously. This will help you broaden your influence and reach a wider audience of potential customers.

Social Media 80

Social Media Tools B2B Team 80

Talkwalker SM

JULY 13, 2016

The mobile photo sharing app now has more than 500 million active monthly users and it has firmly secured itself a place among the world’s most popular social networks. With social listening , brands can find out how successful their strategies are at the click of a button. Share of Voice.

Metrics 60

Metrics Instagram Analytics Marketing 60

Sprout Social

OCTOBER 4, 2021

Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide. Social data stands to have a monumental impact on businesses—but only if marketers start tapping into its potential now.

Data 118

Data Metrics Sentiment Analytics 118

Audiense

APRIL 18, 2018

Perhaps it’s time to opt for the insights extracted from social data and save yourself a lot of time (and money)… As any marketing professional knows, the insights to be extracted from social data are incomparable. We should stop thinking of social networks as only a channel. Influencer marketing.

Proposal 79

Proposal Influencer Campaign Data 79

Unmetric

AUGUST 19, 2019

We’ve curated a list of some of the best social media monitoring tools in the market to help you fine-tune your marketing strategy and perform better on social. This means creating more engaging content, getting more certainty around your social strategy, and automating tedious tasks like reporting.

Social Media 91

Social Media Tools Price Hashtag 91

Unmetric

JUNE 11, 2019

We all know how big of a role social media plays for business and that managing multiple social accounts on different social media networks can be time-consuming. But luckily there are several analytical tools to help marketers automate such mundane activities. Pricing: $29 – $129 per month. CoSchedule.

Analytics 125

Analytics Tools Social Media Curation 125

Sprout Social

SEPTEMBER 30, 2022

Along with David Sullivan , a Strategic Business Development Representative for Sprout Social, we reached out to our friends at Chili Piper to help us break down the art of social selling from the brand account. We’ll also explore 10 tips and tactics you can use to execute social selling like an expert. What is social selling?

Tips 127

Tips Authentication LinkedIn Groups 127

So Influential

FEBRUARY 27, 2020

When we were first getting started it wasn’t clear whether or not we had product-market fit, so a lot of our early sales came in-person demos. We then took the offline learnings to formulate our online messaging and marketing. Any favorite influencers you follow? Consistency is the secret sauce. . Any last thoughts?

LinkedIn 69

LinkedIn Energy Social Networking Metrics 69

Keyhole.co

DECEMBER 13, 2023

Social media marketing keeps evolving with each new social app. Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. The brands that get it right do so by leveraging social monitoring and listening. Try Keyhole for free 2.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. Yet, 61% of marketers claim measuring ROI is a top challenge.

B2B 91

B2B ROI Social Media Hashtag 91

Audiense

JULY 27, 2018

The objective is to aid future marketing actions to entice new consumers and discover the best strategies and tactics to achieve these goals. The example we found involves Häagen-Daz UK and their campaign to finding influencers during the last Wimbledon tournament. Request your Audiense Insights demo today !

Research 68

Research Data How To Influencer 68

Pixlee

MARCH 30, 2017

These popular sights have long been the fodder for traditional destination marketing strategies. . But in a digital world where social media connects travelers and homebodies alike, would-be adventurers no longer have to depend on a travel agent’s recommendation for an exciting new trip. The spectacular Northern Lights. Engagement.

Tourism 40

Tourism Instagram Travel Marketing 40

Keyhole.co

JANUARY 28, 2023

Investing in video—and YouTube in particular—is key to a strong marketing strategy. And any strong video marketing strategy is backed by powerful YouTube analytics tools. But the truth is, most companies and brands simply post videos on YouTube, share them on social networks, and then never return to track their performance.

Metrics 98

Metrics Analytics YouTube Price 98

Unmetric

AUGUST 28, 2019

Awario Reach helps you sort mentions that have the highest impact in terms of reach to help you tweak your marketing efforts and reach a bigger audience faster. By adding columns on your dashboard, the tool allows you to see the Twitter feed of the people you follow, your clients, competitors, employees, industry, influencers, and much more.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Unmetric

NOVEMBER 12, 2019

Sure, in the early days of social media, brands were obsessed with growing their audience size to be bigger than their competition. Today, influencers are doing the same thing. Social media marketers know that it’s not how big your audience is, but the way they engage with your content. SIGN UP FOR A DEMO.

Social Media 84

Social Media Analysis How To Analytics 84

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content. Paid plans start at $19/month.

Publishing 90

Publishing Tools Brands Facebook 90

Unmetric

JULY 9, 2019

Twitter analytics tools give you key data points that are helpful in calculating your social ROI. You get valuable insights into your follower growth, competitor analysis, and much more to help you make better marketing decisions. We all know how brands use this network to address consumer queries and complaints. Pricing: N/A.

Analytics 72

Analytics Tools Twitter Hashtag 72

Hootsuite

JULY 25, 2023

When it comes to social networking, you can avoid conflicts of interest by taking steps to determine the actual identity of the people you’re interacting with online. LinkedIn, a place built for professional networking, is the number one platform for lawyers. . #1 Can lawyers talk about their cases on social media?

Social Media 77

Social Media Policies Guidelines HootSuite 77

Audiense

JULY 13, 2018

It is important to consider the engagement your competitors receive and take into account their different marketing tactics and strategies. After the data is extracted from social networks it will provide us with valuable insights into strategies and tactics competitors use in their marketing campaigns and activities.

Data 68

Data Sysomos How To Upcoming 68

Webbiquity SMM

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Tools 208

Tools Social Media Lithium Sysomos 208

Hootsuite

MARCH 8, 2022

In 2020, shoppers spent $560 billion USD directly on social media platforms. 48% of Americans purchased something on a social network in 2021. Not just online, but specifically from a social media platform. It’s influenced by trending searches and you can find it under the Today tab. Book a Free Demo.

Features 114

Features Price Buy Campaign 114

Twist Image

AUGUST 29, 2013

Are you experiencing any digital marketing fatigue? Just this week, three interesting news items emerged that demonstrate some big shifts in three of the major online social channels. This adds a dynamic new layer to e-commerce and the convergence of marketing and commerce. Thinking about what''s coming next? Forget Amazon.

YouTube 107

YouTube LinkedIn Mobile Affiliate marketing 107

Keyhole.co

JANUARY 28, 2023

Investing in video—and YouTube in particular—is key to a strong marketing strategy. And any strong video marketing strategy is backed by powerful YouTube analytics tools. But the truth is, most companies and brands simply post videos on YouTube, share them on social networks, and then never return to track their performance.

YouTube 52

YouTube Analytics Metrics Price 52

Keyhole.co

MAY 25, 2022

For starters, social media data help you understand your audience, pinpoint well-performing strategies, and weed out the incompetent ones. In fact, marketers use social data for various purposes. Studies have shown that 56% of marketers use social data for understanding their audience. Influencer analytics.

Analytics 52

Analytics Social Media ROI Metrics 52

Sprout Social

MARCH 30, 2021

A leading medical device manufacturer wanted to understand conversations about efficient heart valve technology within its industry and which factors influence patients’ buying decisions. Using this data, the manufacturer created a go-to-market strategy and messaging that capitalized on its product’s financial upside. LCMCHealth ?

Questions 118

Questions Data Focus Group Analysis 118

Hootsuite

NOVEMBER 28, 2019

“With so much competing noise on social, content can often come across as an advertisement,” said Hootsuite’s social media marketing manager, Amanda Wood. The appeal of Facebook Live is its unedited and raw nature,” adds Hootsuite’s former social media marketing coordinator, Christine Colling.

Video 145

Video Facebook Notification API 145

Unmetric

SEPTEMBER 9, 2019

If, however, you’re a modern-day marketer, you can put away the fake nose and mustache because all you need is a computer and an internet connection. It’s also not so fun to analyze, but ultimately it is crucial to have competitive intelligence as part of your marketing strategy. Oh, and some tools to do the job.

Tools 85

Tools Hitwise Analysis Price 85

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Convince & Convert

JANUARY 28, 2016

David offers his valuable insight into how comedy experience can improve your content creation and why sometimes getting a beer thrown in your face can make you a better marketer. The value of influencer relationships. “The common sense things tend to come back in marketing. How to make trade shows worth the investment.

ROI 60

ROI How To Journal Meeting 60

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Image source: [link].

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Sprout Social

NOVEMBER 14, 2023

“Authenticity”—there’s no question that it’s one of the biggest social media buzzwords. But don’t be fooled—authentic marketing is only becoming more important. According to this year’s Sprout Social Index™ , the number one reason consumers follow brands on social is to stay informed about products and services.

Authentication 115

Authentication Tips Marketing UGC 115