How Google Instant Might Impact Your Small Non-Profit

Waxing UnLyrical

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change.

Talking The Social Media Walk

Waxing UnLyrical

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one.

Trending Sources

Google Penalizes Copyright Infringers: Are You At Risk?

ProBlogger

For criticizing, commenting, and news reporting, short quotations are considered fair use. Use materials licensed under Creative Commons. As you might know, Creative Commons (cc) enables you to license your own writing, photos, videos, or anything you’ve created for reuse by others, and it’s free. Creative Commons is not a license that allows the reuse of any work, but it is less restrictive than standard copyright.

[Cool Infographic Friday] Womens’ Equality Since 2000

SocialFish

Check out the DHS program’s full report on Womens Equality from 2000-2012 – it’s good one. Tip o the hat to Eric Boyle at ICF for this one.

12 Cloud-Based Tools to Stay Productive | Justin Levy

Justin Levy

Since I was only able to make it out there once every 10 weeks or so, we had to rely on tools that would allow us to transfer reports and communicate with one another from close to 18,000 miles away.

Help Bring Noor and Ramsay Home | Justin Levy

Justin Levy

Shortly after, you received a phone call threatening that you would never see your children again if you reported them missing. JustinRLevy.com by Justin Levy is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0

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iPhone 4 First Impressions

Justin Levy

My overall reaction: it’s an amazing device and I’m not experiencing (knock on wood) the issues that are being reported across the blogosphere. JustinRLevy.com by Justin Levy is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0

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A Case Study: Orchestrating a Harmonious Message

Waxing UnLyrical

Our Insights Report resulted in 16 actionable steps for Harmony Project. For example, to shape the messaging, the Insights Report identified five keywords which are the primary overlaps between Harmony Project’s two focal points: social justice and art. Guest Post by Heather Whaling.

Nurture an Oasis During a News Dry Spell

Waxing UnLyrical

Reporters are regularly looking for new ideas which shed light on a relevant topic in a vendor-neutral manner. Image: qimono via Pixabay, Creative Commons CC0. Guest Post by Heather Caouette. Most companies have gone through them – periods without clear cut news.

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5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

2018 SBA reports show there are 30.2 You can also try common misspellings and abbreviations of business names. Image via Pixabay , Creative Commons CC0. Guest Post by Amos Onwukwe. Big business bureaucracy stifles B2C communication.

Twitter X-Factors

Jeff Esposito

Home About Archives Press Clips Spark Advisors Suggested Reading Twitter X-Factors Written on September 6, 2010 by Espo in Twitter Exact Target and CoTweet put out this report ( click here if you are having trouble viewing) a few weeks ago and got the chance to chat with the team behind the report.

Career Development Tips for the 2018 Professional

Waxing UnLyrical

The time it will take for you to figure out an accurate total can be used working on the written portion of a report. Image: Alexis Brown via Unsplash, Creative Commons CC0. Guest Post by Makeda Waterman.

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15 Metrics You Should Measure in Content Marketing

Waxing UnLyrical

One of the most commonly used metrics to measure the success of any content marketing campaign is the number of unique visitors who view the content in a given timeframe. This action could be anything from clicking on a link to downloading a report. Guest Post by Brandon Brown.

Inspiring Communications: What You Make Is Not What You Do

Waxing UnLyrical

Their methodology, over the years, had been adopted by healthcare organizations and they could show (and did show in their annual report) improvements in key metrics like preventive care. Image: rawpixel.com via Unsplash , Creative Commons CC0. Guest Post by John Friedman.

Prospecting for new clients with social media

Socialmedia.biz

Photo by mkhmarketing / Creative Commons BY. For example, if you offer website visitors the summary of an important marketing report by posting the highlights on social media, they don’t have to pay big bucks to get the report itself.

Can Publicly-Traded Social Media Companies Survive?

SocMed Sean

But by the end of the year (and the end of each quarter), there was always a TON of talk about “making our numbers”, “hitting our quarterly goals” and “reporting to the street” Essentially, what that meant was the shareholders tended to trump the customers.

8 creative ways to use customer feedback to improve your business

Socialmedia.biz

Lindsay Bremner / Creative Commons BY. Conversely, once you find your detractors, figure out commonalities amongst this audience to see if you can turn them into promoters, or at least minimize the possible damage they might do to your business with negative word of mouth.

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How digital marketing is supplanting traditional advertising

Socialmedia.biz

greyweed / Creative Commons BY. In a recent report, eMarketer said digital marketing is expected overtake TV advertising in total dollar spending in 2017 for the first time, with recent and future growth fueled mainly by mobile and video sectors.

The Biggest Social Media Scandals, Fails, and Blunders of 2013

SocialFish

” When the marketing director realized what was happening, he reportedly said “How do I shut down Twitter?” The company reportedly tweeted, “In honor of Boston and New England, may we suggest: whole-grain cranberry scones!” Guest post by Yazmin Gray.

Get Your Content to Cut Through the Clutter

Firebelly

The only thing sweeter to a baseball fan’s ears than “Pitchers, catchers report” is the news their team made it to the playoffs, like my Reds. Photo credit: Rafael Amado Deras (Flickr, Creative Commons).

Best YouTube Documentaries

SocialFish

They also provide a debatable view of the world, which everyone can perceive their way while encouraging creative, as well as problem-solving thinking. His internet career helped him develop the world-wide popular forum network Reddit, as well as RSS and Creative Commons.

5 best growth marketing strategies for B2B

Socialmedia.biz

Image by TopRank Marketing / Creative Commons BY. B2B includes not just blogs but videos, whitepapers, infographics, research reports and gamification. Post by Michael Gorman. Target audience: Businesses, brands, B2B marketers, agencies, SEO specialists, entrepreneurs.

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What Famous TV Catchphrases Can Teach You About Enterprise SEO

Adam Sherk

SEO missteps from well-intentioned editorial and marketing teams are just a common, which is why ongoing training and oversight are needed. Analytics and reporting are critical. The level and style of reporting should be tailored to specific audiences.

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How to Write a Great Business Blog Post

SocialFish

We often get stuck staring at that blank page, thinking “I need to write something about x” – but your blog feeds (the sources you read) are FULL of industry content you might be able to report on, refer to, disagree with, or otherwise mention for some useful reason.

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The Case for Nonprofit Storytelling

Waxing UnLyrical

Most successful stories are moral—they teach us how to live, whether explicitly or implicitly, and bind us together around common values. Image: David Kennedy via Unsplash, Creative Commons CC0. Guest Post by Mike Connell.

The Launch Ticker = Awesome Way to Get Your Tech News Fix

SocialFish

i-am-cc.org makes it easy to creative-commons license Instagram photos; use its API to find CC-licensed photos; Flickr has ~214M CC-licensed photos – Link 2:15PM. $fb

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Improve your Google search results today

Socialmedia.biz

Photo by Oriol Lladó / Creative Commons BY NC ND. There are two ways to get a little control: rewrite your first paragraph to describe what your page is about exactly the way journalists and reporters are supposed to, in the first paragraph.

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#measurePR Recap (June 2018): Lessons from Millennials and Generation X

Waxing UnLyrical

I’d add that kids coming out of college also need to understand that they’re not always going to get exactly the story they want from a reporter. Image: Jeff Sheldon via Unsplash, Creative Commons CC0. Guest Post by Danielle Heiny.

Improve your Google search results today

Socialmedia.biz

Photo by Oriol Lladó / Creative Commons BY NC ND. There are two ways to get a little control: rewrite your first paragraph to describe what your page is about exactly the way journalists and reporters are supposed to, in the first paragraph.

10 Ways to Position Your Blog Above Copycats

Kikolani

Post a creative commons license on your content and a byline at the end. In a thread on the WordPress forums, some users mentioned visiting Stolen Content to report content thieves. 29 Ways to Stay Creative. This is a guest post by Gabrielle Conde.

Google News Refreshed

Justin Levy

While both news sources try to stay in the middle and report the full details of a story, of course, there are other stories, access, and angles that different media sources receive. JustinRLevy.com by Justin Levy is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0

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How to Start a University Blog

Waxing UnLyrical

Image: Katie Harris via Flickr , Creative Commons Connect with the people you serve The goal wasn’t to create a blog. Previous to this she was the managing editor of U of R Report, the University’s faculty and staff internal publication and a print journalist in Manitoba.

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The Importance of Feedback | Justin Levy

Justin Levy

This is in addition to the many other forms of communication, feedback and reporting that we have in place with all of our clients. When we were developing this report we knew it needed to be fast or else no one would ever fill it out thoroughly.

Four Steps To Optimize A News Release For Google News

Waxing UnLyrical

The thing is, despite the ad nauseam posts on SEO for news releases, I discovered this recent report from Schwartz Communications that shows a pitiful 18% of news release headlines are SEO-optimized. That said, it’s a difficult balance between creativity and keyword use.

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KCNN: Principles Module

Buzz Marketing for Technology

In this special section, our goal is to detail the bedrock foundations of journalism to help citizen reporters master the fundamentals of the craft in a networked age. We explore the topic with pioneers in the field, hear from a top official of OhmyNews, talk trust with Jay Rosen and Doc Searls, examine business reporting on the ethical edge, and more. This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 2.5

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Weekly Roundup: Refreshingly Different

Waxing UnLyrical

Five ways to make your listening reports better , from Chuck Hemann ‘s Analytics is King. Why: I’ve been a fan of Chuck’s for a while, and this clearly laid-out post drives home what the point of such reports should be.

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Weekly Roundup: The New Year Edition

Waxing UnLyrical

Be a social business: PR trends in 2011 , from Sally Falkow’s The Proactive Report. Image: Eric Magnuson via Flickr, Creative Commons Thanks so much for stopping by WUL!

A Slice of the Federal Government IT Pie

Justin Levy

The IT Dashboard displays data received from agency reports to the Office of Management and Budget (OMB), including general information on over 7,000 Federal IT investments and detailed data for nearly 800 of those investments that agencies classify as “major.&#

30 Awesome Blogging Guides, Tips and Resources

Webbiquity SMM

Reporting that “the number of Inc. ” Guest post: 7 powerful headline techniques to skyrocket your blog traffic by Creative Ramblings. 5 ways to promote your blog by commenting on others by Creative Ramblings.

7th Son Descent “Special Edition”

Justin Levy

First, as an increasing number of books are released each year, authors are having to come up with different and creative ways to promote. JustinRLevy.com by Justin Levy is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0

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