How Google Instant Might Impact Your Small Non-Profit

Waxing UnLyrical

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change.

Talking The Social Media Walk

Waxing UnLyrical

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one.

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Google Penalizes Copyright Infringers: Are You At Risk?


For criticizing, commenting, and news reporting, short quotations are considered fair use. Use materials licensed under Creative Commons. As you might know, Creative Commons (cc) enables you to license your own writing, photos, videos, or anything you’ve created for reuse by others, and it’s free. Creative Commons is not a license that allows the reuse of any work, but it is less restrictive than standard copyright.

12 Cloud-Based Tools to Stay Productive | Justin Levy

Justin Levy

Since I was only able to make it out there once every 10 weeks or so, we had to rely on tools that would allow us to transfer reports and communicate with one another from close to 18,000 miles away.

Help Bring Noor and Ramsay Home | Justin Levy

Justin Levy

Shortly after, you received a phone call threatening that you would never see your children again if you reported them missing. by Justin Levy is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0

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iPhone 4 First Impressions

Justin Levy

My overall reaction: it’s an amazing device and I’m not experiencing (knock on wood) the issues that are being reported across the blogosphere. by Justin Levy is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0

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A Case Study: Orchestrating a Harmonious Message

Waxing UnLyrical

Our Insights Report resulted in 16 actionable steps for Harmony Project. For example, to shape the messaging, the Insights Report identified five keywords which are the primary overlaps between Harmony Project’s two focal points: social justice and art. Guest Post by Heather Whaling.

Twitter X-Factors

Jeff Esposito

Home About Archives Press Clips Spark Advisors Suggested Reading Twitter X-Factors Written on September 6, 2010 by Espo in Twitter Exact Target and CoTweet put out this report ( click here if you are having trouble viewing) a few weeks ago and got the chance to chat with the team behind the report.

5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

2018 SBA reports show there are 30.2 You can also try common misspellings and abbreviations of business names. Image via Pixabay , Creative Commons CC0. Guest Post by Amos Onwukwe. Big business bureaucracy stifles B2C communication.

Can I Use This Photo on Social Media? Understanding Image Copyright


Common contexts for fair use include criticism, news reporting, teaching, or research. Is the copyrighted work highly creative, or more fact-based? What is Creative Commons? In Creative Commons, this is often listed as CC0 1.0

Career Development Tips for the 2018 Professional

Waxing UnLyrical

The time it will take for you to figure out an accurate total can be used working on the written portion of a report. Image: Alexis Brown via Unsplash, Creative Commons CC0. Guest Post by Makeda Waterman.

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Inspiring Communications: What You Make Is Not What You Do

Waxing UnLyrical

Their methodology, over the years, had been adopted by healthcare organizations and they could show (and did show in their annual report) improvements in key metrics like preventive care. Image: via Unsplash , Creative Commons CC0. Guest Post by John Friedman.

15 Metrics You Should Measure in Content Marketing

Waxing UnLyrical

One of the most commonly used metrics to measure the success of any content marketing campaign is the number of unique visitors who view the content in a given timeframe. This action could be anything from clicking on a link to downloading a report. Guest Post by Brandon Brown.

Prospecting for new clients with social media

Photo by mkhmarketing / Creative Commons BY. For example, if you offer website visitors the summary of an important marketing report by posting the highlights on social media, they don’t have to pay big bucks to get the report itself.

[Cool Infographic Friday] Content for SEO


In MarketingSherpa’s latest Search Marketing Benchmark report, content came out a winner, named a top-performing strategy by survey respondents.

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Nurture an Oasis During a News Dry Spell

Waxing UnLyrical

Reporters are regularly looking for new ideas which shed light on a relevant topic in a vendor-neutral manner. Image: qimono via Pixabay, Creative Commons CC0. Guest Post by Heather Caouette. Most companies have gone through them – periods without clear cut news.

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8 creative ways to use customer feedback to improve your business

Lindsay Bremner / Creative Commons BY. Conversely, once you find your detractors, figure out commonalities amongst this audience to see if you can turn them into promoters, or at least minimize the possible damage they might do to your business with negative word of mouth.

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How digital marketing is supplanting traditional advertising

greyweed / Creative Commons BY. In a recent report, eMarketer said digital marketing is expected overtake TV advertising in total dollar spending in 2017 for the first time, with recent and future growth fueled mainly by mobile and video sectors.

Get Your Content to Cut Through the Clutter


The only thing sweeter to a baseball fan’s ears than “Pitchers, catchers report” is the news their team made it to the playoffs, like my Reds. Photo credit: Rafael Amado Deras (Flickr, Creative Commons).

What Famous TV Catchphrases Can Teach You About Enterprise SEO

Adam Sherk

SEO missteps from well-intentioned editorial and marketing teams are just a common, which is why ongoing training and oversight are needed. Analytics and reporting are critical. The level and style of reporting should be tailored to specific audiences.

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The Case for Nonprofit Storytelling

Waxing UnLyrical

Most successful stories are moral—they teach us how to live, whether explicitly or implicitly, and bind us together around common values. Image: David Kennedy via Unsplash, Creative Commons CC0. Guest Post by Mike Connell.

The Launch Ticker = Awesome Way to Get Your Tech News Fix

SocialFish makes it easy to creative-commons license Instagram photos; use its API to find CC-licensed photos; Flickr has ~214M CC-licensed photos – Link 2:15PM. $fb

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Improve your Google search results today

Photo by Oriol Lladó / Creative Commons BY NC ND. There are two ways to get a little control: rewrite your first paragraph to describe what your page is about exactly the way journalists and reporters are supposed to, in the first paragraph.

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Best YouTube Documentaries


They also provide a debatable view of the world, which everyone can perceive their way while encouraging creative, as well as problem-solving thinking. His internet career helped him develop the world-wide popular forum network Reddit, as well as RSS and Creative Commons.

#measurePR Recap (June 2018): Lessons from Millennials and Generation X

Waxing UnLyrical

I’d add that kids coming out of college also need to understand that they’re not always going to get exactly the story they want from a reporter. Image: Jeff Sheldon via Unsplash, Creative Commons CC0. Guest Post by Danielle Heiny.

Improve your Google search results today

Photo by Oriol Lladó / Creative Commons BY NC ND. There are two ways to get a little control: rewrite your first paragraph to describe what your page is about exactly the way journalists and reporters are supposed to, in the first paragraph.

The Biggest Social Media Scandals, Fails, and Blunders of 2013


” When the marketing director realized what was happening, he reportedly said “How do I shut down Twitter?” The company reportedly tweeted, “In honor of Boston and New England, may we suggest: whole-grain cranberry scones!” Guest post by Yazmin Gray.

10 Ways to Position Your Blog Above Copycats


Post a creative commons license on your content and a byline at the end. In a thread on the WordPress forums, some users mentioned visiting Stolen Content to report content thieves. 29 Ways to Stay Creative. This is a guest post by Gabrielle Conde.

Google News Refreshed

Justin Levy

While both news sources try to stay in the middle and report the full details of a story, of course, there are other stories, access, and angles that different media sources receive. by Justin Levy is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0

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How to Start a University Blog

Waxing UnLyrical

Image: Katie Harris via Flickr , Creative Commons Connect with the people you serve The goal wasn’t to create a blog. Previous to this she was the managing editor of U of R Report, the University’s faculty and staff internal publication and a print journalist in Manitoba.

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The Importance of Feedback | Justin Levy

Justin Levy

This is in addition to the many other forms of communication, feedback and reporting that we have in place with all of our clients. When we were developing this report we knew it needed to be fast or else no one would ever fill it out thoroughly.

Four Steps To Optimize A News Release For Google News

Waxing UnLyrical

The thing is, despite the ad nauseam posts on SEO for news releases, I discovered this recent report from Schwartz Communications that shows a pitiful 18% of news release headlines are SEO-optimized. That said, it’s a difficult balance between creativity and keyword use.

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How to Write a Great Business Blog Post


We often get stuck staring at that blank page, thinking “I need to write something about x” – but your blog feeds (the sources you read) are FULL of industry content you might be able to report on, refer to, disagree with, or otherwise mention for some useful reason.

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KCNN: Principles Module

Buzz Marketing for Technology

In this special section, our goal is to detail the bedrock foundations of journalism to help citizen reporters master the fundamentals of the craft in a networked age. We explore the topic with pioneers in the field, hear from a top official of OhmyNews, talk trust with Jay Rosen and Doc Searls, examine business reporting on the ethical edge, and more. This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 2.5

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Weekly Roundup: Refreshingly Different

Waxing UnLyrical

Five ways to make your listening reports better , from Chuck Hemann ‘s Analytics is King. Why: I’ve been a fan of Chuck’s for a while, and this clearly laid-out post drives home what the point of such reports should be.

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5 best growth marketing strategies for B2B

Image by TopRank Marketing / Creative Commons BY. B2B includes not just blogs but videos, whitepapers, infographics, research reports and gamification. Post by Michael Gorman. Target audience: Businesses, brands, B2B marketers, agencies, SEO specialists, entrepreneurs.

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A Slice of the Federal Government IT Pie

Justin Levy

The IT Dashboard displays data received from agency reports to the Office of Management and Budget (OMB), including general information on over 7,000 Federal IT investments and detailed data for nearly 800 of those investments that agencies classify as “major.&#

Weekly Roundup: The New Year Edition

Waxing UnLyrical

Be a social business: PR trends in 2011 , from Sally Falkow’s The Proactive Report. Image: Eric Magnuson via Flickr, Creative Commons Thanks so much for stopping by WUL!

7th Son Descent “Special Edition”

Justin Levy

First, as an increasing number of books are released each year, authors are having to come up with different and creative ways to promote. by Justin Levy is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0

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Google News Should Integrate Twitter Search

Justin Levy

It allows me to quickly see what’s going on in the world and if a particular story interests me, I can view several other news sources who have also reported on it. by Justin Levy is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0

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Sticky PR Measurement: Are We There Yet?

Waxing UnLyrical

Title image: Edgely Cesar via Flickr, Creative Commons My take Measurement should be, but still isn’t, the jewel in the crown of PR. Image: Felipe Venâncio via Flickr , Creative Commons The solution really comes back to education, doesn’t it?

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Are LinkedIn Groups Are Out Of Control?

Myrland Marketing

People have reported a post or two in the Legal Marketing Association Social Media SIG LinkedIn group I co-manage, which we have then reviewed and kept from posting. Cowboy photo is used under a Creative Commons license from Rare Jackson Hole Real Estate ].

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Snapping at Synapses: Why Digital Death Sucks

Waxing UnLyrical

And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm.

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