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Quality Traffic Test #2: The Impact of Meta Ads Placement

Jon Loomer

While it wasn’t the goal, I should note that only the Quality Visitor ad set drove newsletter registrations (it resulted in 5). CPM is at least 2X higher across the board. Also, a side note on incidental newsletter registrations. Of course, optimizing for that Quality Visitor event drove far more of those actions.

Eventful 194
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Finally! Facebook Ads Reporting That Won’t Drive You Batty

agora pulse

Cost per 1,000 impressions (CPM): The amount you had to spend for every 1,000 ad views. Once you’ve selected parameters, you can view standard metrics, including spend, revenue, reach, impressions, clicks, CTR, CPC, and CPM. Click-through rate (CTR): How often a Facebook user clicked on your ad. View standard metrics.

Report 152
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The Facebook Conversions API: Tips for Implementation

Ignite Social Media

Facebook’s solution is the Conversions API (CAPI), with which brands can send website, offline, or CPM data directly to Facebook’s servers. If you’re interested in learning more about what’s happening in the social space, subscribe to our Social You Should Know newsletter. Sign up today using the form below!

API 155
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TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

Cost-per-Impression (CPM): The average amount of money you’ve spent per thousand impressions. Alternatively, keep yourself informed on the latest trends and news in the social media marketing space by subscribing to our newsletter, Social You Should Know, below. Impressions: The number of times your ads were on screen.

Analytics 154
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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

subscribe to your newsletter, download a gated content asset, register for a webinar) against that page’s total visitors. Cost Per Thousand Impressions (CPM). Cost Per Thousands Impressions , or CPM, is the amount you pay every time a thousand people scroll past your sponsored social media post. Conversion rate.

Metrics 112
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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

Lead Gen Forms were designed to be easy for mobile app users to use, eliminating the need to type out a lot of information just to sign up for a newsletter, download an ebook, or whatever the CTA may be. LinkedIn’s Showcase pages help you segment your audience by providing different landing pages for different audience segments.

B2B 148
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Studies Determining The Value of a Facebook Fan

Mindjumpers

However, making some research on the subject, we found that the Danish company named Digital Works has recently published a great article about the actual value of a Facebook fan in their newsletter. by working off a $5 CPM, meaning a brand’s 1 million fans generate about $300,000 in media value each month.

Hitwise 255