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TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. Cost-per-Click (CPC): The average amount of money you’ve spent on a click.

Analytics 154
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Quality Traffic Test #2: The Impact of Meta Ads Placement

Jon Loomer

While it wasn’t the goal, I should note that only the Quality Visitor ad set drove newsletter registrations (it resulted in 5). CPM is at least 2X higher across the board. Also, a side note on incidental newsletter registrations. Of course, optimizing for that Quality Visitor event drove far more of those actions.

Eventful 194
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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too. For B2B marketers, the importance of LinkedIn cannot be overstated. Why LinkedIn Lead Generation is Perfect for B2B Marketing.

B2B 148
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The Facebook Conversions API: Tips for Implementation

Ignite Social Media

Facebook’s solution is the Conversions API (CAPI), with which brands can send website, offline, or CPM data directly to Facebook’s servers. If you’re interested in learning more about what’s happening in the social space, subscribe to our Social You Should Know newsletter. Sign up today using the form below!

API 155
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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

The most important social media metrics for marketers. Every stage is populated with its own set of must-measure metrics, KPIs that shed light on the effectiveness of your social media marketing. Understanding this metric is important because, as a social marketer, you should always be working to expand your audience.

Metrics 112
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Create the Ultimate Social Media Report That Impresses Your Clients (and Boss)

agora pulse

Social-savvy marketers. In-the-know marketers can easily understand in-depth information. Your social media-savvy marketing team may only need a few brief comments to understand the progress you’ve made toward your goals. Go for a data-heavy summary. Busy bosses and managers. Insert Comments and Insights. Get Visual.

Report 147
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Studies Determining The Value of a Facebook Fan

Mindjumpers

However, making some research on the subject, we found that the Danish company named Digital Works has recently published a great article about the actual value of a Facebook fan in their newsletter. This means that a marketer posting twice a day can expect about 60 million impressions per month through the feed on Facebook.

Hitwise 255