article thumbnail

Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

In the fast-paced world of social media marketing, it’s essential to stay up to date with the latest trends and terminology. As marketing professionals, you’ll want to be in the know about the buzzwords that are shaping the landscape in 2024. What does CPC mean? CPC stands for Cost Per Click. What is a Tok?

article thumbnail

Effective Meta Advertising: Key Metrics Simplified

Jon Loomer

If your goal action is a purchase, you could technically add a couple of metrics here as well: Total Value Return on Ad Spend Especially if you sell many different products of varying price points, value and ROAS are critically important. If your CPC sucks, but you get a great Cost Per Desired Action, who cares about that CPC?

Metrics 165
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Difficult Decisions in Difficult Times

Jon Loomer

The first thing we should do as marketers right now is pause. Step back, and take a close look at all of your marketing efforts. Should You Change Your Pricing? There are so many factors to consider when changing your pricing. If so, bringing down prices may be on the table. That price would go up later.

CPM 202
article thumbnail

What in the World … ! Surprising Facts About Reddit Ads

agora pulse

So in this post, we’re going to take a look at surprising facts about Reddit ads you may not know about the modern system that can help you determine whether they’re right for your social media marketing. There are two types of ads on Reddit, which marketers can use to their advantage. CPC while Instagram cost $1.33.

Reddit 115
article thumbnail

How Much Do Facebook Ads Cost? (2022 Benchmarks)

Hootsuite

How does Facebook ad pricing work? Your ad costs typically go up the higher your product price is, or how valuable the lead you’re trying to capture is. See how all your social marketing is working together and snap up optimization opportunities before they pass by with quick, actionable insights. Your industry. in April.

Cost 94
article thumbnail

15 Facebook stats every marketer should know for 2019

Sprout Social

The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy. As of the end of 2018, it boasted over 2.32 billion monthly active users.

CPC 111
article thumbnail

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

B2B 279