Remove CPC Remove CPM Remove Marketing Remove Price
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Effective Meta Advertising: Key Metrics Simplified

Jon Loomer

If your goal action is a purchase, you could technically add a couple of metrics here as well: Total Value Return on Ad Spend Especially if you sell many different products of varying price points, value and ROAS are critically important. If your CPC sucks, but you get a great Cost Per Desired Action, who cares about that CPC?

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Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

In the fast-paced world of social media marketing, it’s essential to stay up to date with the latest trends and terminology. As marketing professionals, you’ll want to be in the know about the buzzwords that are shaping the landscape in 2024. What does CPC mean? CPC stands for Cost Per Click. What is a Tok?

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Difficult Decisions in Difficult Times

Jon Loomer

The first thing we should do as marketers right now is pause. Step back, and take a close look at all of your marketing efforts. Should You Change Your Pricing? There are so many factors to consider when changing your pricing. If so, bringing down prices may be on the table. That price would go up later.

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What in the World … ! Surprising Facts About Reddit Ads

agora pulse

So in this post, we’re going to take a look at surprising facts about Reddit ads you may not know about the modern system that can help you determine whether they’re right for your social media marketing. There are two types of ads on Reddit, which marketers can use to their advantage. Reddit Has a Massive Audience.

Reddit 115
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What You Need To Know About Programmatic Advertising For 2019 And Beyond

Social Media Strategies Summit

This shift allows marketers and sellers to spend more of their time planning sophisticated, strategic campaigns rather than getting bogged down in the granular details. Programmatic advertising learns about customers as they roam online, enabling marketers to create specific messaging for different target audiences. Real-time Feedback.

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Quality Traffic Test #2: The Impact of Meta Ads Placement

Jon Loomer

All that did was raise the price for each ad set. CPM is at least 2X higher across the board. One crazy thing is that CPC is the same for Landing Page View and Quality Visitor optimization. But let’s see if that theory pans out… I set up the test for the second campaign mostly as I set up the first.

Eventful 194
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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

B2B 279