Effective Meta Advertising: Key Metrics Simplified
Jon Loomer
MAY 23, 2023
If your goal action is a purchase, you could technically add a couple of metrics here as well: Total Value Return on Ad Spend Especially if you sell many different products of varying price points, value and ROAS are critically important. If your CPC sucks, but you get a great Cost Per Desired Action, who cares about that CPC?
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