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How, When, and Why You Should Hire an Accountant or Bookkeeper for Your Small Business

The Realtime Report

Many small businesses choose instead to employ help to do specialized tasks for the business, such as administrative duties, marketing campaigns, or physical labor. If you have the liquid cash available to pay a CPA or bookkeeper, then you should go ahead and do so. The good news is that you don’t have to do it alone.

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Turning Facebook Analytics Into Action

Jon Loomer

See below for a few examples of questions and answers that come to mind when reviewing this data. They focus on Cost Per Acquisition (CPA) instead of Lifetime Value, which can help provide more of a buffer when acquiring new customers versus only looking at your average order value and calculating at what cost you must obtain a new customer.

Analytics 167
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Measuring Customer Experience for B2B Marketers

Oktopost

It also makes it necessary to employ traditionally B2C-oriented marketing techniques to attract new B2B leads and retain your current customers. CX has become an intrinsic part of the B2B marketing funnel. The same rings true in B2B marketing. What is Customer Experience (CX)? What makes your CX stand out? Source: Salesmanago.

B2B 101
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Facebook Account Optimization and Organization Techniques

Jon Loomer

Here are the account optimization questions I ask myself on a DAILY basis: Is my CPA going up/down? Is my CPA going up/down? See all the items I’m reviewing in-depth? Is my CPA going up/down? I pull out these metrics and save them as a daily report, which I then run for each client. Is my CTR going up/down?

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Experimenting in Marketing: What I’ve Learned Running 25 A/B Tests on Ads for Buffer

Buffer Social

Just over a year ago, my role at Buffer shifted, and I became a Growth Marketing Manager working on Buffer’s Growth Marketing team. For Buffer’s Growth Marketing team, running experiments is fundamental to the way we work. They are: Analyze: Reviewing data for insights and opportunities across the funnel.

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7 Essentials for Paid Media Plan with Examples

Oktopost

Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing? 7 Essentials for Paid Media Plans Take Your Paid Media Results to the Next Level with Oktopost Examples of Paid Media for B2B Marketers There are three main categories of media: paid, earned, and owned.

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4 Steps to Crank Up Your Facebook Ad Creative

Jon Loomer

Many marketers agree that compelling creative is more important than bidding, audience diversification, and funnel mapping, so if that’s truly the case, how are we all supposed to stay on top of things? If you’ve never created UGC, you just need to pull together two things: creative from your community and their reviews!

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