Techipedia: Tamar Weinberg
MAY 19, 2008
Here’s what Sprint is thinking: you’re wasting our valuable customer service dollars and our errors are costing us too much money, so we’ll drop you and we’ll save big. Do you want to focus on reputation management issues to no end because of something that could have been dealt with in better ways?
Techipedia: Tamar Weinberg
FEBRUARY 6, 2008
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Personal > Zicam and the Reputation Management Fiasco Zicam and the Reputation Management Fiasco by Tamar Weinberg on February 6, 2008 Share Awhile ago, I used Twitter to talk about one of my favorite cold remedy vitamins, Airborne.
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Techipedia: Tamar Weinberg
DECEMBER 8, 2009
Your responsibility as a marketer is to understand that permission marketing might actually take work, but the other extreme is to choose an easy way out that will likely have a cost that may be hard (or impossible) to recover from. What do you choose? Tamar is also the author of The New Community Rules (July 2009).
Techipedia: Tamar Weinberg
JANUARY 19, 2010
1: Opportunity Cost – Every time you spend a minute on social media is one minute you potentially lost revenue. This inherent cost needs to be included in any equations you make when allocating resources. The good thing about social media is that the opportunity cost tends to mostly be time.
Techipedia: Tamar Weinberg
JULY 21, 2009
Every bad sale costs you five. Here’s some more food for thought: Every blog post or negative review costs you thousands of customers. Some will go the extra mile to share with their friends exactly why they’re moving on, too, so don’t make any missteps that will cost you business down the road.
Techipedia: Tamar Weinberg
AUGUST 14, 2009
Since the organization’s mission relies on storytelling, Stacey says, “social media represented a way for us to share those stories with the broadest possible audience for the lowest possible cost.&# Epic Change brought social media into the mix for other reasons as well.
Techipedia: Tamar Weinberg
JULY 15, 2009
The only substantial cost for you is time. The best part? Access to these social media communities is free. We’re seeing an incredible paradigm shift from a paid model to a virtually free model. How many of you would really want to ignore such a viable source of business that comes at such an affordable price?
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