Mindjumpers

JULY 16, 2010

It describes how the business is being done in Silicon Valley and how building a company like Facebook demands fierce fighting, no doubts, full focus and what the costs are in lost friendships and created enemies. It all happened in less than 12 months, so the intensity in the story speaks for itself.

Social Networking 176

Social Networking Nielsen Film Facebook 176

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. You might want to test this. • What about you?

Social Media 157

Social Media Radian6 Strategy SM2 157

Ignite Social Media

FEBRUARY 11, 2021

The social media world is full of crazy terminology, and the terms keep adding up the more the industry evolves. Throughout this post we’ve outlined some of the most important social media definitions you need to arm yourself with to be dangerous. Social Media Definitions.

Social Media 173

Social Media CPC CPA Aggregator 173

Pixlee

NOVEMBER 15, 2016

Social media marketers are often encouraged to develop and curate user generated content, but what is user generated content and why is it important? It also leads to a 50% decrease in cost-per-click and cost-per-acquisition. User generated content is an effective way to build trust and social proof for your brand.

Content 41

Content UGC Loyalty Nielsen 41

Convince & Convert

NOVEMBER 17, 2015

Today, according to research I completed in conjunction with my new book, Hug Your Haters , among those expecting a response at all, 40% of customers who complain about businesses in social media expect to hear back within one hour. 47% of Americans trust advertising, according to Nielsen. Image via BigStockPhoto.com.

Nielsen 60

Nielsen Authentication Price B2B 60

Waxing UnLyrical

OCTOBER 19, 2010

Bing, Nielsen recently reported , received nearly 14 percent of search traffic in August 2010. If you focus on one thing, focus on this: creating timely, engaging content that meets the needs of your target audiences. Pay-per-click (PPC) advertising costs might increase. received 13 percent. Liked what you saw?

Google 254

Google Class Creative Commons Yahoo 254

Buffer Social

FEBRUARY 19, 2019

There has been much discussion recently on industry-leading publications about the effectiveness of video on social media. For example, did you know that video posts on Facebook receive at least 59 percent more engagement than other post types? According to a recent report from Nielsen, U.S.

CPC 111

CPC Video Cost CPM 111

Buffer Social

FEBRUARY 19, 2019

There has been much discussion recently on industry-leading publications about the effectiveness of video on social media. For example, did you know that video posts on Facebook receive at least 59 percent more engagement than other post types? According to a recent report from Nielsen, U.S.

CPC 85

CPC Video Cost CPM 85

Oktopost

JUNE 9, 2020

By sharing company-related content to their personal social media profiles, employees amplify a company’s message. This is exactly why employee advocacy is so powerful: your team is the key to unlocking the true potential of social media marketing. How to Choose the Right Platform for Employee Advocacy. Building Trust.

B2B 144

B2B Survey ROI Metrics 144

Webbiquity SMM

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. Social Media Tips, Tactics and Techniques.

Social Media 199

Social Media Tools Tips ROI 199

Mindjumpers

JULY 14, 2010

This basically means that profits for instance comes longer down the priority list – great customer service is seldom the most cost effective way to run a business. Social media is a social tool So what does Zappo’s social media usage make them stand out as a best practice example?

Nielsen 223

Nielsen Disqus Social Media Fashion 223

Idaconcpts

JULY 22, 2013

Takeaway: Responsive Web design (RWD) is a cost-effective way to address all Web users, regardless of what devices they use. User Advocate and principal of the Nielsen Norman Group, Jakob Nielsen defines usability as “a quality attribute that assesses how easy user interfaces are to use”. Presentation of data in tables.

Project 134

Project Nielsen Insurance Mobile 134

Webbiquity SMM

JANUARY 17, 2011

, the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior?

Research 212

Research Social Media B2B Marketing 212

Webbiquity SMM

FEBRUARY 7, 2012

How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? General Social Media Statistics. Infographic: Social Media ROI Statistics by Digital Buzz.

Statistics 191

Statistics Research Social Media B2B 191

Convince & Convert

NOVEMBER 20, 2015

Advertisers have partnered with bloggers for years, particularly in the women’s lifestyle space, because of the highly targeted and desirable audience (women 18-34), the association with premium content, and high social engagement. embeddable tracking links, and oftentimes large adjoining social media channels.

Advertising 60

Advertising Data Collaboration Blogger 60

ProBlogger

MARCH 8, 2023

As you would expect, metrics tell part of that story, so let’s take a look at them using a framework I thought I came up with, but has also been neatly described by Nielsen as the 3 Rs – Reach, Resonance, Reaction. I actually use at least one more R for Relevance which we’ll cover later. Sales – did your audience buy something?

Brands 31

Brands Metrics Blogger Survey 31

Buffer Social

AUGUST 9, 2016

Social media has been found to be the most effective digital advertising channel for getting more impressions, clicks, and conversions. Facebook in particular stands out — in some cases, 7x cheaper than the next most affordable social media ads channel (Twitter). Increase engagement in your app. per click).

Advertising 40

Advertising Facebook URL Campaign 40

ProBlogger

JUNE 5, 2016

As you would expect, metrics tell part of that story, so let’s take a look at them using a framework I thought I came up with, but has also been neatly described by Nielsen as the 3 Rs – Reach, Resonance, Reaction. Resonance/Engagement Metrics. I actually use at least one more R for Relevance which we’ll cover later.

Brands 20

Brands Metrics Blogger Survey 20

Webbiquity SMM

JANUARY 24, 2012

The notion of using social media for business has gone from cutting edge to commonplace in an amazingly short time. And for those laggard firms still resisting social media, recent changes by Google now make it all but imperative. While certain aspects of social media have stabilized (e.g.,

Social Media 190

Social Media Tips ROI Nielsen 190

Writtent Blog

JULY 1, 2014

In a very recent, fascinating study on content marketing best practices, Nielsen research found that “expert content,” like news coverage or a thought leader endorsement, really works. I’m a firm believer that content is a cost-effective way to acquire customers , but you might not be able to perform miracles on a shoestring budget.

Content 95

Content Nielsen Marketing Repository 95

Buffer Social

MARCH 16, 2017

Imagine being able to reach the specific groups of Instagram users you want to connect with, engage them, and convert them into customers. And with 400 million people using Instagram every day, Instagram ads have become an enticing avenue for brands looking to increase engagement (and profits, too). Engagement. Brand awareness.

Instagram 111

Instagram Advertising URL FAQ 111

Buzz Marketing for Technology

FEBRUARY 9, 2011

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. A good DIY choice for small brands looking for a no cost option. Great for small brands and the do it yourselfer social strategists. PAID MONITORING SERVICES.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Social CRM 147

Social CRM Twitter B2B CoTweet 147

Later

APRIL 14, 2019

But true to Coachella’s artistic roots, brands are consistently evolving and getting more and more creative with how they engage with festival goers, influencers and Instagram followers. According to a Nielsen study , 76% of festival attendees feel more favorably toward brands that sponsor a concert or tour.

Trends 58

Trends Instagram Collaboration Hosting 58