Social Media Strategies Summit

JUNE 3, 2021

Panelist Anna Vacchi Hill , Senior Public Information Officer and Social Media Manager at the City of San Diego, developed the city’s first social media policy and has been consistently growing its audience on Instagram. She suggests joining the Government Social Media Group on Facebook.

Engagement 149

Engagement Communities Video Tourism 149

Oktopost

MAY 11, 2020

In our seventh episode of “The Globalization of Social Media,” Colin Day , Managing Director EMEA of Oktopost hosts Lee Hackett , professional footballer with Wigan Athletic FC turned CEO of BluprintX , a B2B marketing and sales management consultancy helping CMOs, CROs and CEOs grow revenue by using data and technology.

B2B 170

B2B Social Media Management Eventful Sports 170

Social Media Strategies Summit

MARCH 9, 2023

Many government social media managers have small teams responsible for managing content and strategy across multiple platforms; others might be the only people focusing on social media at their agencies. So how can social media managers make time for that essential big-picture work?

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Team How To Social Media Management Trends 187

Oktopost

APRIL 14, 2022

Host, Olivia Messina takes on a solo episode to discuss building your employer brand on social. So how can you harness the power of social to build your employer brand and attract the best talent? Olivia Messina is Oktopost’s Social Media and Community Manager. Episode Summary. Meet Olivia.

Social Media 69

Social Media Social Media Management B2B Apple 69

Social Media Strategies Summit

FEBRUARY 18, 2021

You can simply look at a social media post and click on the product you like to buy it. Here’s an example: Image via Instagram. Overall, social commerce has become a mainstream retail channel now rather than being a new, out-of-the-box sales platform. Finding these social media trends and tips to leverage them useful?

Trends 193

Trends Social Media Authentication Instagram 193

Oktopost

FEBRUARY 21, 2022

Aliza Hornstein, Social Media Manager at WalkMe, goes Behind the Post to reveal the formula for humanizing B2B social media. Aliza Hornstein , lead social media manager at WalkMe , goes Behind the Post to share some initiatives she’s rolling out to humanize B2B social and foster community.

B2B 80

B2B Social Media Social Media Management Apple 80

Sprout Social

FEBRUARY 15, 2024

But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following. Plus, we’ll show you some shining examples of what audience engagement looks like. When an audience is fully engaged, they don’t sit back and passively scroll through your social posts.

Engagement 98

Engagement Tips Loyalty Metrics 98

Sprout Social

JULY 25, 2023

Google Analytics enables you to capture funnel metrics such as goal completions and identify where conversion discrepancies are occurring so your top-funnel and mid-funnel efforts are in sync with each other. Together, these efforts prove your social media return on investment (ROI) and show the impact on business growth.

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Analytics Report Social Media Google 134

Sprout Social

MARCH 17, 2021

, social marketers can all agree it’s one challenge that calls for some creative problem solving. The Sacramento Kings, for example, have turned this tactic into a regular Friday ritual where fans can get a follow back from their favorite team only after they Retweet and Like a Tweet. ?? ???????????? ????????????

Social Media 127

Social Media Strategy Upcoming Engagement 127

Sprout Social

APRIL 28, 2020

For some social media managers, reporting comes with the job. For others, leadership may have a more hands-off approach, expecting the social team to “just put this on social.” ” But making social media work is work, and measuring whether it’s happening requires at least a little analysis.

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Report Social Media Social Media Management Project 117

Social Media Strategies Summit

SEPTEMBER 14, 2021

Simply put, we’ve almost become desensitized to online content, which makes it extremely difficult for social media managers to cut through the noise and build a connection with their audiences. You want to have a conversation.”. And if there’s one thing people hate on social media, it’s inauthenticity.

Brands 286

Brands Meme Research Social Media 286

Oktopost

APRIL 9, 2024

Free trials, samples, ebooks, and educational videos are just a few examples of the value you can give to build your brand recognition and generate demand for your paid products and services. You can also host live or virtual events that facilitate networking, establish personal connections, and create positive associations with your brand.

B2B 62

B2B Marketing ROI Hubspot 62

Sprout Social

JULY 21, 2022

For brands, social media networking sites offer an opportunity to build awareness, create a community of customers and followers and drive traffic to websites. By creating informative and engaging content, brands can cultivate relationships with customers and followers that lead to conversions. Directly connect with others.

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Types Social Media Microblogging Overview 145

Keyhole.co

FEBRUARY 3, 2024

For example, a situation where SOV can be valuable is understanding ‌online conversations around controversial and/or sensitive topics like mental health. For example, here’s what a social media mention looks like on X: 2. Having said that, measuring your impact on social media isn’t all that easy.

Social Media 59

Social Media How To Metrics Sentiment 59

Sprout Social

JULY 6, 2021

In this article, we’re sharing tips on hosting better client retrospectives. Giving feedback can be as hard as getting it, especially if your clients have a less sophisticated understanding of social media marketing. The format of your retrospective should constantly evolve to foster more productive conversations.

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Project Report Construction Hosting 130

agora pulse

NOVEMBER 23, 2020

In this post, we’ll look at everything you need to know about selling on Facebook, including how to create a strong sales-focused holiday content calendar (you can even grab a free content calendar ), different on-platform sales features you can use, and other tips to maximize conversions. Example: social media management calendar.

Facebook 166

Facebook How To UGC Social Media Management 166

Keyhole.co

DECEMBER 13, 2023

Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Oktopost

MARCH 16, 2020

With each new unanticipated twist being thrown your way, your social media management platform provider should have basic Social Media Crisis Management capabilities to help you prepare for any situation that may come your way. Let’s take the above example. Social Inbox.

Social Media 104

Social Media Module How To Meeting 104

Oktopost

APRIL 18, 2022

Social Media Marketing with Michael Stelzner. The ABM Conversations Podcast. The three most common types of podcasts are: Solo Podcasting – Solo podcasting is one host talking about a topic of interest without additional hosts or guests. Host: Jen Gutman | Company: Oktopost. B2B Marketing and More.

B2B 62

B2B Marketing Apple Hosting 62

Buffer Social

JANUARY 22, 2024

In addition, there is also a heightened increase in interest from B2B companies (including direct conversations I’m having with brands) wanting to partner with creators, particularly on LinkedIn, where their audiences primarily reside. We don’t have to look far for top creator money-making strategies.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Oktopost

APRIL 26, 2021

But if it’s done in a vacuum, you’ll be missing out on what makes social media truly special and successful. Instead, you need to be hyper-focused on engaging with your social media audience. The converse is true as well. For example, social analytics firm Quintly, found that the use of Emojis Can Lead to 47.7%

Engagement 156

Engagement Social Media How To Hubspot 156

agora pulse

APRIL 28, 2020

Learn from these gifted and experienced social media managers about what it takes to be successful in the social media industry. Are you hoping to become a social media manager, either for your own business or as a consultant to others? What is the best aspect of being a social media manager?

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Sprout Social

FEBRUARY 16, 2023

Instead, it’s determined by their place in the greater cultural conversation. “I I don’t think of social as exclusively a brand or marketing activity,” says Dietrich. A strategic, social-first brand presence can serve as an entry point into the valuable conversations that are moving the needle for your brand. “The

Social Media 106

Social Media Marketing Atlassian Team 106

Later

JUNE 7, 2021

LinkedIn, for example, is a place for professional-related conversations. For example, if you want to attract a more diverse pool of candidates for a job opening, you could collaborate with a variety of thought-leaders in your industry, or post in LinkedIn groups dedicated to diversity and inclusion. Video Posts. The reason?

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LinkedIn Strategy Content How To 92

Sprout Social

NOVEMBER 26, 2019

And while the general mood can be described as merry and celebratory, plenty of us have experienced the dreaded, awkward dinner table conversation. The conversation that starts when guests have a few drinks, eat an extra slice of pie and suddenly you find yourself stuck in a debate about politics. The conversation will hit a lull.

Data 63

Data Social Media Management Conversation Sentiment 63

Oktopost

MARCH 4, 2024

Source B2B SaaS Marketing: The key differentiators and challenges Customer journey A typical B2C customer journey on the Amazon marketplace involves as few as two or three For example, let’s look at a typical B2C customer journey on the Amazon marketplace. An Amazon sale is completed in as few as two or three clicks.

B2B 62

B2B Strategy Marketing Case Study 62

Oktopost

DECEMBER 22, 2019

If you’re really listening, you have a better chance of defining and steering the conversation. Customers like responsive brands, and more than three quarters of consumers are more likely to buy from brands they follow on social media. Oktopost specializes in social media management for B2B companies.

Tools 116

Tools B2B Sentiment Notification 116

Hootsuite

JANUARY 18, 2024

Encourage conversations, ask questions, and participate in the community. Run polls, answer DMs, host Q&As, and do whatever else you can to give as much as you take. There are lots of practical exercises and real-world examples, so it’s a nice foundational resource. Try it free today.

Social Media 121

Social Media Tips HootSuite Marketing 121

ProBlogger

JULY 6, 2022

In fact, the statistics show that written testimonials can increase conversions by as much as 25 percent. For example, let’s say you offer social media management services. For example, let’s say you offer social media management services. Use Your Blog as a Platform to Host Deals.

How To 41

How To Widget Newsletter Hosting 41

ProBlogger

JULY 6, 2022

In fact, the statistics show that written testimonials can increase conversions by as much as 25 percent. For example, let’s say you offer social media management services. For example, let’s say you offer social media management services. Use Your Blog as a Platform to Host Deals.

How To 41

How To Widget Newsletter Hosting 41

agora pulse

OCTOBER 9, 2018

A lot of social media managers I speak to worry that using saved replies will make them sound unnatural and robotic. You might get a question like: “Do you host events?” “Yes, we love to host events! For example, they may want to get ahold of their favorite hair stylist. Getting around.

Eventful 109

Eventful Social Media Management Conference Types 109

agora pulse

APRIL 4, 2019

Some users, for example, will discover your brand by seeing your Page tagged in a friend’s post, and it catches their interest. Any blog post you write may be the one that brings you a new potential client, and it’s up to social media managers to keep that momentum going through the funnel.

Social Media 107

Social Media Content Campaign Authentication 107

Sprout Social

JULY 25, 2022

I have a lot of conversations with social media managers about strategy and best practices for a social platform they’re just taking on. But I often feel the conversation should have started earlier. The missed conversation is whether they should start the new social media account in the first place.

Questions 79

Questions Social Media Platform Metrics 79

Buffer Social

JULY 11, 2018

Conversations on Reddit can get impressively active, and it’s not uncommon for conversations around hot topics to grow to hundreds of comments. Let’s start by finding the subreddits that are already hosting discussions about our general topic. Tools and tips for running multiple social media accounts for clients.

Reddit 79

Reddit Content How To Posterous 79

agora pulse

DECEMBER 13, 2018

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game.

Social Media 132

Social Media UGC Adwords Influencer 132

Mindjumpers

APRIL 12, 2016

The changes will hopefully make it harder for clickbaiters to game feeds with meaningless content, but the real aim for the platforms hosting is to surface more engaging content more frequently so users return often and stay longer. The same goes for brands on social. Learn and adapt. Relevance is key.

Brands 100

Brands Feed Feedly Publishing 100

Hootsuite

NOVEMBER 28, 2019

You may never need them, but they can save your broadcast if you suddenly freeze once the camera’s on, or if you hit a lull in your conversation with a guest. While viewers expect social video to be polished, audiences often enjoy the opposite in Facebook Live video. For example, you might be at an industry conference.

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Video Facebook Notification API 145