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Facebook advocates for short, engaging, mobile-optimized native videos for organic engagement

Socialmedia.biz

Given that 71% of consumers with purchasing intent find Facebook video ads relevant to their interests, brands now have the opportunity to drive actionable, bottom-line results by creating and promoting audio-visual content that appeals to their audience. Will it attract consumers who are always on the go and have a shorter time-constraint?

Mobile 90
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How Government Agencies Can Best Engage Their Communities on Facebook

Social Media Strategies Summit

Studies show that 67% of constituents want governments to make it easier to interact with digital services. Admins have the ability to post content, monitor the page, and make updates to your page information. Test and use different types of content to see what creates the most engagement. Think Mobile First.

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Revealed: What Gen Z Gamers Really Think About Gaming, Brands, and Bitcoin

Bill Hartzer

The ZBD Gen Z Gamer Study, released today, offers a captivating glimpse into the world of 18-25-year-olds and their relationship with gaming, brands, and Bitcoin. Furthermore, 80% of gamers want fair rewards for content creators and influencers, indicating a demand for equity and authenticity in brand partnerships.

Brands 88
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Top Video Marketing Trends of 2024

Social Media Strategies Summit

To make your life easier, we’ve rounded up ten essential video marketing trends for 2024, covering everything from AI video tools to user-generated content. Whether or not that’s true , it’s essentially self-perpetuating: if we think we have a short attention span, we will naturally favor shorter content. Let’s get into it.

Video 229
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How Public Safety Agencies Can Best Engage Their Communities on Facebook

Social Media Strategies Summit

Studies show that 67% of constituents want governments to make it easier to interact with digital services. Admins have the ability to post content, monitor the page, and make updates to your page information. Test and use different types of content to see what creates the most engagement. Think Mobile First.

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5 Ways to Increase Mobile Conversion Rates

Convince & Convert

Have you tried using QR codes, SMS, or NFC to increase mobile traffic, but are noticing little to no mobile conversions? If your website is not mobile friendly, you will be lucky to see any conversions. If a site is mobile friendly, why wouldn’t we see an increase in mobile conversions? You aren’t alone!

Mobile 147
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Writing tricks for content marketers

Sherrilynne Starkie

Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. For content marketers the task becomes more complex with the need to attract search engines as well as humans to a story. The sweet spot for blog content is from about 300 to 400 words.

Content 304